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Sanrio Jobs (NOW HIRING)

Sanrio, Inc.

Associate Hardlines Designer

Torrance, CA · On-site

$65K - $70K/yr

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. We're also home to an endearing cast of characters, including the #1 fan favorite (2 years running!) Pompompurin, alongside ...

Maxx Marketing, Inc

Accountant

Rogers, AR · Hybrid

The YuMe brand designates the highest quality soft and hard toys/ collectibles featuring popular entertainment and pop culture brands such as, Netflix - Stranger Things, Squid Games, Sanrio - Hello ...

Maxx Marketing, Inc

Accountant

Rogers, AR · Hybrid

The YuMe brand designates the highest quality soft and hard toys/ collectibles featuring popular entertainment and pop culture brands such as, Netflix - Stranger Things, Squid Games, Sanrio - Hello ...

Maxx Marketing, Inc

Accountant

Rogers, AR · On-site

The YuMe brand designates the highest quality soft and hard toys/ collectibles featuring popular entertainment and pop culture brands such as, Netflix - Stranger Things, Squid Games, Sanrio - Hello ...

Maxx Marketing, Inc

Sales & Fulfillment Coordinator

Rogers, AR · On-site

$17.50 - $24/hr

The YuMe brand designates the highest quality soft and hard toys/ collectibles featuring popular entertainment and pop culture brands such as, Netflix - Stranger Things, Squid Games, Sanrio - Hello ...

Maxx Marketing, Inc

Sales & Fulfillment Coordinator

Rogers, AR · On-site

$17.50 - $24/hr

The YuMe brand designates the highest quality soft and hard toys/ collectibles featuring popular entertainment and pop culture brands such as, Netflix - Stranger Things, Squid Games, Sanrio - Hello ...

All JobsSanrio Jobs

Sanrio information

What is a Sanrio job?

A Sanrio job typically involves working for Sanrio, the Japanese company known for creating popular characters like Hello Kitty, My Melody, and Gudetama. Job roles can vary, including positions in retail, marketing, design, licensing, and corporate operations. Employees may work in Sanrio stores, corporate offices, or collaborate with partner brands to promote and expand Sanrio’s character-driven merchandise. Working at Sanrio often involves a passion for kawaii culture, strong teamwork, and creativity.

Is Sanrio a good company to work for?

Sanrio offers a creative work environment focused on character licensing and merchandise, with roles often involving marketing, design, and retail. Employee reviews indicate that the company provides opportunities for growth, but experiences can vary depending on the position and location.

Who is the CEO of Sanrio?

As of October 2023, the CEO of Sanrio is Shintaro Hara. He has been leading the company since 2022, overseeing global brand management and licensing strategies.

What is the difference between Sanrio vs Graphic Designer?

AspectSanrioGraphic Designer
Required CredentialsTypically a background in art, illustration, or design; no specific certification requiredBachelor's degree in graphic design, visual arts, or related field; certifications optional
Work EnvironmentCreative, collaborative, often in entertainment or merchandise companiesDesign studios, advertising agencies, corporate in-house teams
Industry UsageUsed in entertainment, character licensing, merchandiseUsed across advertising, branding, digital media, print

Sanrio professionals focus on character creation, licensing, and merchandise design within entertainment and retail sectors. Graphic designers create visual content for various media, emphasizing branding and advertising. While both roles involve design skills, Sanrio roles are more specialized in character and product design related to a specific brand, whereas graphic designers have broader applications across industries.

Can you work for Sanrio?

Sanrio offers various employment opportunities, including roles in design, marketing, retail, and customer service. Applicants typically need relevant skills, experience, and may be required to pass interviews and background checks. Job availability depends on current openings and location-specific requirements.

Who has a boyfriend in Sanrio?

Sanrio is a company known for its characters and merchandise, not a person with personal relationships. If you are referring to employees or characters, there is no publicly available information indicating personal relationships such as having a boyfriend. Job roles at Sanrio focus on design, marketing, and retail work rather than personal details of staff or characters.

What are Sanrio jobs?

Sanrio jobs refer to positions within Sanrio Co., Ltd., the Japanese company best known for creating Hello Kitty and other popular characters. Jobs at Sanrio can include roles in character design, merchandising, marketing, retail, licensing, and corporate management. Employees may work at Sanrio's headquarters, in retail stores, or in various creative and business departments that help develop and promote Sanrio's character brands. The company values creativity, teamwork, and a passion for spreading happiness through its products.

What types of roles and team structures are common at Sanrio, and how do employees typically collaborate across departments?

At Sanrio, roles span from character design and product development to marketing, licensing, and retail operations. Teams are often cross-functional, with frequent collaboration between creative, marketing, and merchandising departments to ensure brand consistency and innovation. Employees commonly participate in brainstorming sessions, project meetings, and cross-team initiatives, fostering a collaborative and creative work environment. This structure allows for dynamic career growth, as team members gain exposure to various aspects of the business and can pursue advancement in multiple directions.

What are the key skills and qualifications needed to thrive as a Sanrio Brand Manager, and why are they important?

To thrive as a Sanrio Brand Manager, you need a strong background in marketing, brand management, and product development, usually supported by a degree in marketing or a related field. Familiarity with digital marketing platforms, Adobe Creative Suite, and experience with licensing or retail management systems are typically required. Creativity, cultural awareness, and strong communication skills help differentiate successful candidates in building engaging brand experiences. These skills ensure the effective promotion, growth, and consistent representation of Sanrio's beloved characters in global markets.
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Sanrio jobs near you
Infographic showing various Sanrio job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 33% In-person, 34% Hybrid, and 33% Remote job distribution.
Associate Hardlines Designer

Associate Hardlines Designer

Sanrio, Inc.

Torrance, CA • On-site

$65K - $70K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago

Job description

Join the World of Friendship, Fun, and Creativity!


Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. We’re also home to an endearing cast of characters, including the #1 fan favorite (2 years running!) Pompompurin, alongside Cinnamoroll, Pochacco, Kuromi, and many more. Since 1960, our “small gift, big smile” philosophy has inspired a World of delight, where even the tiniest token can spark happiness and an enduring connection. We're looking for an imaginative, trend-savvy Associate Designer in our Hardlines group to help bring our characters to life through products that delight fans of all ages.


If you're equal parts artist, trend hunter, collaborator, and product enthusiast, and the idea of helping shape everything from collectibles and home goods to lifestyle accessories sounds exciting, we'd love to meet you!


What You'll Do 🌈

As an Associate Designer on our Hardlines team, you'll help transform creative concepts into magical products that stay true to Sanrio's iconic brands and storytelling.


In this role, you will:
  • Support the Creative Manager and Hardlines Designers across product development initiatives and licensing approvals.
  • Assist in creating seasonal product concepts and designs that are current, innovative, and trend-forward.
  • Partner with internal teams and external licensees to communicate design direction, brand standards, and creative vision.
  • Manage and track the licensing product approval process for assigned licensees and collaboration partners.
  • Develop style guides, inspiration decks, retail presentations, and product concept materials.
  • Conduct trend research across categories, materials, colors, consumer products, and emerging design movements.
  • Utilize trend forecasting services, retail research, and trend shopping to identify new opportunities.
  • Collaborate with Creative, Sales, Marketing, and cross-functional teams to bring ideas to life.
  • Help create style files and visual resources that enable licensees to execute products aligned with Sanrio's vision.
  • Ensure all licensed products maintain character integrity, brand consistency, design excellence, quality standards, and legal compliance.
  • Balance multiple projects and deadlines while maintaining exceptional attention to detail.
  • Support the team with additional creative projects and responsibilities as needed.
  • Perform other duties as assigned.


What Makes You a Great Fit 🎨Required Qualifications
  • Associate's degree in Industrial Design, Product Design, or a related field (BA/BFA preferred).
  • 2+ years of experience in consumer products, product design, licensing, or a related creative field.
  • Knowledge of Hardlines product development, materials, and manufacturing processes, including plastics, textiles, and other consumer product materials.
  • Strong illustration, sketching, and visual communication skills.
  • Ability to translate creative objectives into compelling product concepts and presentations.


Must demonstrate proficiency in:

  • Adobe Illustrator
  • Adobe Photoshop
  • Microsoft PowerPoint
  • Microsoft Excel
  • Microsoft Word


  • Strong organizational and time-management skills with the ability to juggle multiple priorities.
  • Adaptable, resourceful, and comfortable working in a fast-paced environment.
  • Strong critical-thinking and problem-solving abilities.
  • Excellent written and verbal communication skills.
  • Exceptional attention to detail and commitment to quality.
Bonus Points If You Have ⭐
  • A passion for character brands, pop culture, collectibles, and consumer products.
  • Experience working with licensed brands and external partners.
  • A keen eye for trends across kids', teen, and adult markets.
  • A portfolio that showcases both creativity and commercial product thinking.
  • A personality that lends itself toward working collaboratively with external partners.
Why You'll Love Working at Sanrio 💖

Every day, you'll help create products that spark happiness around the globe. You'll collaborate with a talented team of creatives, contribute to a beloved global brand, and bring imaginative ideas to life through products that connect generations of fans.


If you're ready to blend creativity, trend forecasting, product design, and a little Sanrio magic, we'd love to hear from you.


*Please note that this is a hybrid position - not remote. You MUST have your own transportation and be able to come into our Torrance office at least twice per week to collaborate with the team and manage samples.


Salary: $65k-$70k per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Flexible schedule
  • Flexible spending account
  • Company-paid Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Tuition reimbursement
  • Vision insurance


Apply