1

Sales Program Manager Jobs in Virginia (NOW HIRING)

Tourism Program Manager

Stafford, VA · On-site

$96K - $169K/yr

... sales leads for conferences, sports tourism events, community events as related to tourism, and ... Experience at a program management level or higher is desired. Please for our full-time benefits.

The successful candidate will join the AWS Sales and Marketing Legal team and work closely with ... Key job responsibilities The successful candidate will use their program management superpowers to ...

Responsible for oversight of the Sales/TCO Process, Implementation Process, and Program Management Process. Builds strong relationships with key decisions makers at each assigned account to ensure ...

Sr. Technical Program Manager

Fairfax, VA · On-site

$175K - $220K/yr

Partner closely with Professional Services, Engineering, Product, and Sales to align delivery with ... Proven ability to manage multiple concurrent technical programs, including scope, schedule, risk ...

Senior Specialist, Program Management

Culpeper, VA · On-site

$111K - $112K/yr

The Program Manager will assist in leading all phases of programs: planning, execution, strategy ... Participates in the forecast of awards/margins and sales/profit for assigned programs as part of ...

... sales pressure No quotas or pushy expectations-just focus on member experience ✅ Grow your ... Manages all program activities in accordance with HealthFitness operational, quality, safety, and ...

S. tolling agency needs into a differentiated solution, and supporting sales engagement strategy ... Work with the product management in Spain to build a polished BOS demonstration environment and ...

S. tolling agency needs into a differentiated solution, and supporting sales engagement strategy ... Work with the product management in Spain to build a polished BOS demonstration environment and ...

next page

Showing results 1-20

Sales Program Manager information

See Virginia salary details

$25.8K

$61.5K

$119K

How much do sales program manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for sales program manager in Virginia is $61,486.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,600.00 and $55,500.00 per year, depending on experience, location, and employer.

How does a Sales Program Manager typically collaborate with cross-functional teams to drive sales initiatives?

A Sales Program Manager often works closely with teams across marketing, product, operations, and sales to develop and execute strategic programs that boost revenue. This collaboration involves aligning messaging, coordinating campaign launches, and ensuring sales teams have the necessary tools and training. Regular meetings and open communication are essential to address challenges, track progress, and adjust strategies as needed. Effective partnership with different departments not only improves program outcomes but also fosters a culture of shared success.

Is a program manager a high position?

A program manager is a senior role responsible for overseeing multiple projects and coordinating efforts across teams, often reporting to executives. It is generally considered a high-level position that requires strong leadership, strategic planning, and communication skills. In many organizations, program managers have significant influence and decision-making authority within their domain.

Who is a sales manager's salary?

The salary of a sales manager varies based on experience, industry, and location, but typically ranges from $70,000 to $130,000 annually in the United States. Many sales managers also earn performance-based bonuses and commissions, which can significantly increase total compensation. Strong leadership, communication skills, and familiarity with CRM tools are important for success in this role.

What is the difference between Sales Program Manager vs Sales Operations Manager?

AspectSales Program ManagerSales Operations Manager
Primary FocusDeveloping and managing sales programs and initiativesOptimizing sales processes and supporting sales teams
ResponsibilitiesProgram development, project management, cross-functional coordinationData analysis, CRM management, sales process improvement
Required SkillsProject management, communication, strategic planningData analysis, CRM tools, process optimization
Work EnvironmentCollaborates with sales, marketing, product teamsSupports sales teams, reports to sales leadership

While both roles support sales growth, the Sales Program Manager focuses on creating and managing specific sales initiatives, whereas the Sales Operations Manager concentrates on streamlining sales processes and systems to enhance overall efficiency.

What does a sales program manager do?

A sales program manager oversees the planning, execution, and coordination of sales initiatives and programs to meet business objectives. They analyze sales data, develop strategies, collaborate with sales teams, and often use tools like CRM software to track progress and optimize performance.

What are the key skills and qualifications needed to thrive as a Sales Program Manager, and why are they important?

To thrive as a Sales Program Manager, you need strong project management, strategic planning, and sales operations experience, often supported by a degree in business or a related field. Familiarity with CRM platforms (like Salesforce), data analytics tools, and program management software is typically required. Exceptional communication, leadership, and problem-solving skills help you drive team performance and manage cross-functional initiatives. These competencies are crucial for successfully coordinating sales programs, achieving revenue targets, and fostering alignment between sales and other departments.

What are the top 3 skills of a program manager?

A program manager, including those in sales programs, typically needs strong leadership and communication skills to coordinate teams and stakeholders effectively. Organizational and project management skills are essential for planning, executing, and monitoring multiple initiatives. Additionally, analytical skills help in assessing program performance and making data-driven decisions.

What Does a Sales Program Manager Do?

A sales program manager focuses on a specific territory with the goal of growing an existing account. In this job, you often work with a team of representatives to identify prospects and generate new business. Responsibilities include project management aimed at specific sales targets. Duties typically involve one-on-one contact with a customer to provide a customized solution that meets their needs and guarantees repeat business. Some positions require that you process orders to ensure accuracy and prompt delivery. The work is physically and mentally demanding with frequent travel and constant pressure to reach sales goals. Overtime is commonplace with weekend and night hours being the norm.

What cities in Virginia are hiring for Sales Program Manager jobs? Cities in Virginia with the most Sales Program Manager job openings:
Infographic showing various Sales Program Manager job openings in Virginia as of July 2026, with employment types broken down into 85% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution, with an average salary of $61,486 per year, or $29.6 per hour.
Tourism Program Manager

Tourism Program Manager

Stafford County, VA

Stafford, VA • On-site

$96K - $169K/yr

Full-time

Posted 27 days ago


Job description

Salary: $96,720.00 - $169,270.40 Annually
Location : Stafford County, VA
Job Type: Full-Time
Job Number: 04061
Department: Economic Development
Opening Date: 06/17/2026
Starting Salary: $96,720 to $132,995 based on experience.
Job Description
Stafford County Government is seeking an energetic and strategic Tourism Program Manager to lead efforts that promote Stafford as a premier destination for visitors, businesses, and events. This position plays a key role in fostering partnerships, supporting local tourism stakeholders, and advancing initiatives that drive visitation and economic impact throughout the community. The ideal candidate is a collaborative leader with strong relationship-building skills, a passion for community engagement, and the ability to connect people, organizations, and opportunities that showcase the unique experiences Stafford County has to offer.
Performs difficult skilled clerical, technical, and administrative tasks related to the department's Tourism program. Works to recruit meetings, events, sports tourism, and leisure travel opportunities to the County with an overall goal of increasing hotel stays that will, in turn, increase the Transient Occupancy Tax (TOT) collected and provide a positive economic impact to the County. Works alongside the Director and Project Manager to manage, develop, and execute the department's Tourism marketing plan, strategic plan, department's Tourism website, social media, and collateral sites related to tourism. Work is performed under general supervision.
The hiring salary range for this position is $96,720 to $132,995 based on experience.
The full salary range for this position is $96,720 to $169,270 to provide opportunity for growth and development.
Examples of Duties
  • Develops, implements, manages, and markets, programs that promote the County as a premier tourism destination
  • Assists with the development and marketing of Stafford County's economic development initiatives as they relate to Tourism
  • Supports and assists in the marketing of Stafford County as a premier tourism destination for a positive economic development program
  • Frequently reviews and responds to sports, group and meeting Request for Proposals (RFPs) to promote Stafford County as a host destination
  • Develops and implements Tourism Programs to enhance visitor experience and desire within the destination
  • Executes the implementation of a Tourism Strategic Plan
  • Manages contractors for Tourism related tasks
  • Represents Stafford County at applicable tourism councils and committees in the region
  • Serves as the primary liaison with County and regional tourism assets and partners and is responsible for maintaining ongoing partnerships
  • Oversees the maintenance of the County and regional tourism events calendars
  • Works with the Project Manager and/or website consultant to manage updates to the Tourism website and takes primary responsibility for ensuring the website aligns with the tourism strategic and marketing plans
  • Maintains Customer Relationship Management (CRM) database of all interactions with tourism assets and partners, to include hotel, restaurant, attractions, and County parks, as well as all interactions with sales leads for conferences, sports tourism events, community events as related to tourism, and other applicable interactions that are vital to the tracking metrics as set by the Director of the department
  • Manages County listings on applicable tourism websites
  • Assists in preparation of monthly tourism e-newsletter, Tourism Advisory Group meetings, tourism brochures, and media copy
  • Participates in and represents the County at trade shows to market Stafford Tourism and the destination
  • Maintains a contact list of agency contacts, clients, County attractions, offerings, events and visitors and gathers analytics on County and regional lodging activity
  • Drafts the tourism budget and tourism-related procurements, subject to Director approval
  • Assists in promoting Stafford Tourism by developing and implementing the Tourism Marketing Plan
  • Organizes and maintains a portfolio of relevant tourism photos and images/graphics that are replenished frequently
  • Prepares and maintains files and records
  • Answers inquiries and provides information and referrals
  • Attends tourism conferences to stay in tune with best practices and tourism industry trends
  • Performs related tasks assigned

Knowledge, Skills and Abilities
  • Thorough knowledge of the principles, practices, techniques, and methods for planning, developing, and maintaining a comprehensive tourism program
  • General knowledge of the principles, practices, techniques, and methods for developing and implementing marketing and/or economic development programs
  • General knowledge of the geographic layout of the County and surrounding areas
  • Ability to plan, develop, and implement advertising and marketing strategies
  • Ability to develop and write promotional copies, speeches, and correspondence
  • Ability to work independently
  • Ability to maintain effective working relationships with coworkers, other County departments, community leaders, local historic groups, tourism-related businesses, hoteliers, media, County officials, and state, federal, and local tourism agencies
  • Ability to express ideas and present programs and in an enthusiastic and dynamic manner that aligns with the department's mission and the vision from County Administration
  • Skill in public speaking before groups of various sizes
  • Skill in using computers, CRM systems, and using a variety of office machines
  • Ability to travel up to four weeks per calendar year to attend trade shows, conferences promoting the Stafford Tourism destination, and tourism best-practices conferences

Education and Experience
A combination of education and experience equivalent to a bachelor's degree in business, public administration, marketing, economics, or a field related to the work, and 4 years of experience in travel, tourism, leisure, business studies, marketing management or journalism. Experience at a program management level or higher is desired.
Please for our full-time benefits.
Note: All employees are required to have direct deposit of their bi-weekly paychecks into one or more financial institution(s) of their choice. Information must be presented at time of hire.
Proper Identification must be shown at time of hire in order to complete the necessary paperwork for compliance with the Immigration Control and Reform Act of 1986.
01
How many years of experience do you have in working with a tourism organization, destination marketing organization (DMO), or a closely related field?
02
Can you describe a specific example where you successfully attracted visitors, events, meetings, sports tournaments, or other tourism-related activity to a destination?
03
This position requires occasional travel, including conferences and trade shows. Are you able to travel up to four weeks per year?
Required Question