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Sales Optimization Specialist Jobs (NOW HIRING)

IntuitSolutions

SEO/SEM Specialist

PA · Remote

SEO Specialist - Results-Driven E-commerce Expert Founded in 2001, IntuitSolutions is a leading ... Sales Consultants, and other SEOs. You will also serve as a primary point of contact, providing ...

IntuitSolutions

SEO/SEM Specialist

PA · On-site

SEO Specialist - Results-Driven E-commerce Expert Founded in 2001, IntuitSolutions is a leading ... Sales Consultants, and other SEOs. You will also serve as a primary point of contact, providing ...

IntuitSolutions

SEO/SEM Specialist

PA · On-site

SEO Specialist - Results-Driven E-commerce Expert Founded in 2001, IntuitSolutions is a leading ... Sales Consultants, and other SEOs. You will also serve as a primary point of contact, providing ...

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Sales Optimization Specialist information

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$16K

$55.8K

$102K

How much do sales optimization specialist jobs pay per year?

As of Aug 17, 2026, the average yearly pay for sales optimization specialist in the United States is $55,794.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $72,500.00 per year, depending on experience, location, and employer.

What is a sales optimization specialist?

Sales Optimization Specialists are professionals who focus on improving a company's sales processes, strategies, and tools to maximize revenue and efficiency. They analyze sales data, identify areas for improvement, and implement solutions such as new technologies or training programs. These specialists often collaborate with sales teams, marketing, and management to streamline workflows and ensure best practices are followed. Their work helps businesses achieve sales targets more effectively and stay competitive in the market.

What are some typical challenges a sales optimization specialist faces when implementing new sales strategies?

Sales Optimization Specialists often encounter challenges such as resistance to change from sales teams, aligning new strategies with existing workflows, and ensuring accurate data integration across platforms. Successfully implementing new sales processes usually requires effective cross-departmental communication, thorough training sessions, and ongoing performance analysis. Addressing these challenges proactively helps foster team buy-in and ensures that optimization initiatives lead to measurable improvements in sales performance.

What are the key skills and qualifications needed to thrive as a sales optimization specialist, and why are they important?

To thrive as a Sales Optimization Specialist, you need strong analytical skills, a solid understanding of sales processes, and often a degree in business or marketing. Familiarity with CRM platforms, sales analytics tools, and data visualization software—along with relevant certifications like Salesforce or HubSpot—are typically required. Exceptional communication, problem-solving abilities, and adaptability help you collaborate effectively across teams and drive process improvements. These skills are crucial for identifying opportunities, optimizing sales strategies, and achieving revenue growth in competitive markets.

What is the difference between Sales Optimization Specialist vs Sales Analyst?

AspectSales Optimization SpecialistSales Analyst
Primary FocusImproving sales processes and strategies to maximize revenueAnalyzing sales data to identify trends and insights
Skills & CertificationsSales strategies, data analysis, CRM tools, certifications like SalesforceData analysis, reporting, Excel, statistical tools
Work EnvironmentMarketing and sales teams, cross-functional collaborationData teams, sales departments, reporting environments

While both roles involve sales data, the Sales Optimization Specialist focuses on enhancing sales strategies and processes, whereas the Sales Analyst primarily analyzes data to inform sales decisions. The Specialist actively implements improvements, while the Analyst provides insights. Both roles often collaborate but serve different functions within sales teams.

What does a sales optimization specialist do?

A sales optimization specialist analyzes sales data and market trends to improve sales strategies and increase revenue. They use tools like CRM software and data analytics to identify opportunities, optimize sales processes, and enhance team performance. The role often requires strong analytical skills and knowledge of sales techniques and industry best practices.
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Sales Optimization Specialist jobs near you
Infographic showing various Sales Optimization Specialist job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 78% Physical, 1% Hybrid, and 21% Remote job distribution, with an average salary of $55,794 per year, or $26.8 per hour.

AI Marketing Optimization Specialist

Stanford Hotels

San Francisco, CA • On-site

$75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 5 days ago

Job description

Salary Range: $75,000-$95,000 - This may fluctuate based on experience or education.
The AI Marketing Optimization Specialist is responsible for leveraging artificial intelligence, search optimization strategies, and digital applications to increase visibility, demand, and bookings across our hotel portfolio. This role blends marketing, IT applications, and AI-driven analytics to ensure our hotels appear prominently in top local keyword searches, attract business and leisure travelers, and maximize conversion through vanity websites, digital platforms, and automated guest engagement tools. The specialist will manage AI tools and platforms, optimize search performance, support group and transient lead generation, and ensure our hotels are positioned competitively in the digital marketplace.
This role is an in-person position located at our San Francisco Office.
WHAT WE NEED:
  • Bachelors in Business, Hotel Management, Data Science or Computer Science or related field
  • Deep expertise in implementing AI, machine learning, or automation tools specifically within the hospitality or tourism sector.
  • Strong understanding of hospitality tech stacks, including PMS, POS, and CRM systems.
  • Exceptional change-management skills to ease staff adoption of automated workflows.
  • A guest-first mindset that prioritizes hospitality values over pure technical execution.
  • Experience in AI applications, SEO, digital marketing, or hotel technology systems.
  • Strong understanding of hotel operations, booking channels, and guest search behavior.
  • Familiarity with PMS/CRS systems (SynXis, iHotelier, etc.).Analytical mindset with ability to interpret search data, trends, and performance metrics.

WHAT YOU'LL DO:
  • Analyze guest touchpoints to implement AI solutions like smart booking assistants, contactless check-ins, and automated room controls.
  • Work with predictive AI models to optimize room pricing, forecast occupancy, and manage inventory.
  • Integrate AI software with Property Management Systems (PMS) if available.
  • Train front-of-house and back-of-house staff to interpret AI insights for better guest service.
  • Formulate strict data compliance and security frameworks to protect guest privacy.
  • Measure the impact of AI initiatives on operational efficiency and guest satisfaction (NPS).
  • AI & Application Management

    • AI tool administration - Configure, maintain, and optimize AI applications used for guest search, booking funnels, and digital engagement.
    • Automation workflows - Build automated processes to streamline group inquiries, guest requests, and booking pathways
    • Data integration - Connect AI tools with PMS, CRS, CRM, and marketing platforms to ensure accurate, real-time data flow.
    • AI content generation - Use AI to create SEO-optimized content, landing pages, and digital assets for hotel visibility.

  • Search Optimization & Digital Visibility

    • Keyword strategy - Identify and optimize top local search terms for business, leisure, group, and event travelers.
    • SEO optimization - Improve ranking across Google, Bing, and travel-related search platforms using AI-driven insights.
    • Competitive positioning - Monitor competitor search performance and adjust strategies to maintain top-tier visibility.
    • Local search dominance - Ensure hotels appear prominently for "hotels near ," "group hotels in ," "business travel ," and other high-value searches.

  • Group & Guest Search Optimization

    • Group lead generation - Use AI to identify and target group travel opportunities (corporate, SMERF, sports, weddings).
    • Guest search behavior analysis - Track how guests search for hotels and adjust digital strategy accordingly.
    • AI-powered recommendations - Deploy AI tools that match guest needs with the best hotel offerings.
    • Lead routing - Automate routing of group leads to sales teams for faster response and higher conversion.

WHAT WE OFFER:
  • Vacation, Holiday, and Sick pay
  • Medical/Dental/Vision (with opt. out option)
  • Fitness Reimbursement
  • Hotel Room Discount
  • Travel Reimbursement
  • Life Insurance
  • AD&D
  • 401(k) - 4% Match
  • Discount programs
  • Education Assistance Program
  • Long-Term Disability
  • Voluntary Short-Term Disability
  • Voluntary Hospital Insurance, Voluntary Critical Illness Insurance, Voluntary Accident Insurance
  • Commuter Benefits

Stanford Hotels Corporation is an Equal Opportunity Employer. All qualified applicants and employees will receive consideration for employment without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. If you need accommodation for any part of the application process because of a medical condition or disability, please send an email to Rebecca Dawes at rdawes@stanfordhotels.com or call 415-266-9821 to let us know the nature of your request.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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