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Sales Engineer Jobs in Madison, WI (NOW HIRING)

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Sales Engineer information

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$43.9K

$97K

$150.2K

How much do sales engineer jobs pay per year?

As of Aug 13, 2026, the average yearly pay for sales engineer in Madison, WI is $96,996.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,600.00 and $113,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a sales engineer, and why are they important?

To thrive as a Sales Engineer, you need a strong combination of technical knowledge in engineering or a related field and proven sales acumen, often supported by a relevant degree. Familiarity with CRM systems like Salesforce, as well as proficiency in technical presentation tools and product-specific certifications, is typically required. Outstanding communication, problem-solving abilities, and the capacity to build client relationships are crucial soft skills for this role. These skills and qualifications enable Sales Engineers to effectively bridge the gap between customer needs and technical solutions, driving both client satisfaction and business growth.

What is a sales engineer?

Sales Engineers are professionals who combine technical knowledge of products or services with strong sales skills to provide solutions to customers. They work closely with both the sales and engineering teams to understand customer needs, demonstrate products, and explain the technical benefits. Sales Engineers often assist with product design and customization, and help customers understand how a product or service can solve their specific problems. Their role typically involves both pre-sales and post-sales support, making them key to building strong customer relationships.

What does a sales engineer do?

As a sales engineer, your responsibilities are to serve as a technical advisor to prospective clients. Your duties may include helping customers decide what to buy for a project, demonstrating the use of products, providing instruction and support, and even performing installations. Companies typically ask sales engineers to sell complex technological or scientific products, which requires extensive knowledge of the parts and functions of each product, as well as related processes. You may also be asked to travel on a regular basis, present information to large crowds, or work irregular hours to meet sales goals and the needs of clients.

How do sales engineers typically collaborate with both technical teams and clients during the sales process?

Sales Engineers act as a vital bridge between technical teams and clients, often working closely with product managers, engineers, and sales representatives. They translate complex technical information into clear, client-friendly solutions and ensure that client requirements are accurately communicated to internal teams. This collaboration involves participating in product demonstrations, technical presentations, and solution design meetings. By fostering effective communication between stakeholders, Sales Engineers help tailor offerings to client needs and drive successful sales outcomes.

What is the difference between Sales Engineer vs Technical Sales Representative?

AspectSales EngineerTechnical Sales Representative
CredentialsBachelor's degree in engineering, technical field, or related certificationsBachelor's degree, often in business or technical field, with sales certifications
Work EnvironmentCollaborates with engineering teams and clients, often in technical settingsEngages with clients primarily in sales meetings, trade shows, and client sites
Industry UsageCommon in manufacturing, technology, and industrial sectorsPrevalent in technology, software, and industrial sectors
Primary FocusTechnical product explanation, solution customization, and technical supportCustomer engagement, product promotion, and closing sales

While both roles require technical knowledge and sales skills, Sales Engineers focus on technical consultation and solution design, whereas Technical Sales Representatives emphasize client interaction and sales closing. Understanding these differences helps in choosing the right career path or job role.

More about Sales Engineer jobs

What are the most commonly searched types of Sales Engineer jobs in Madison, WI?

The most popular types of Sales Engineer jobs in Madison, WI are:

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For Sales Engineer jobs in Madison, WI, the most frequently searched job titles are:

What job categories do people searching Sales Engineer jobs in Madison, WI look for?

The top searched job categories for Sales Engineer jobs in Madison, WI are:

What cities near Madison, WI are hiring for Sales Engineer jobs?

Cities near Madison, WI with the most Sales Engineer job openings:

Sales Engineer jobs near you
Infographic showing various Sales Engineer job openings in Madison, WI as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $96,996 per year, or $46.6 per hour.

Senior Solution Architect - Pre-Sales

NRI North America

Madison, WI • On-site, Remote

$155K - $185K/yr

Full-time

Posted 17 days ago

Job description

The Senior Technical Solution Architect will work directly with customers, assisting account executives in sales calls and business development in a pre-sales capacity, recommending business and technical solutions and creating statements of work. This is a customer-facing role with opportunities to shape the way we engage clients, deliver projects, and adopt new technologies.    
Responsibilities
  • Creating architectural designs, infrastructure/connectivity analysis & design. 
  • Leading onsite (or virtual) workshops. 
  • Own and manage discovery & design sessions, writing documentation, bills of materials, creating project estimates, and statements of work. 
  • Partner with account executives to lead technical discovery, solution design, and architecture discussions with enterprise clients. 
  • Develop and present tailored solution architectures that meet business requirements and align with industry best practices. 
  • Conduct in-depth product demonstrations, whiteboard sessions, and proof-of-concept engagements. 
  • Respond to RFPs, RFIs, and technical questionnaires with detailed, solution-specific content. 
  • Influence product development through feedback based on client interactions and market demand. 
  • Mentor junior solution architects and contribute to knowledge-sharing initiatives across the pre-sales team. 
  • Collaborate closely with delivery and sales teams to ensure technical feasibility and seamless post-sale transitions. 
  • Maintain deep expertise in company offerings, competitive positioning, and industry trends. 
  • Other duties as assigned and directed. 
Required Knowledge, Skills, and Abilities
  • Bachelor’s degree in data Analytics, Computer Science, Information Systems, or a related field. 
  • 7 - 9 years of experience in a solution architect, pre-sales engineer, or related technical consulting role. 
  • Excellent written and verbal communication, listening, negotiation and presentation skills. Confirmed technical knowledge and consultative skills and able to train and disseminate information. 
  • Excellent interpersonal skills and the ability to work in a team environment and interact with all levels of management, vendors, and customers. 
  • Strong problem solving and analytical/reasoning skills. 
  • Proven time management skills while remaining flexible in responding to changing company and client needs. 
  • Excellent presentation and public speaking skills.  
  • Proven experience designing and presenting complex technical solutions to enterprise-level customers. 
  • CCNP (Cisco Certified Network Professional), CCIE (Cisco Certified Internetwork Expert) 
In addition to base salary, this role is eligible for discretionary bonus plan based on company and individual performance. Compensation decisions are dependent on the facts and circumstances of each candidate, including experience and location.

Benefits

You'll love working at NRI not just for the usual benefits, but for our environment and culture!
 
You'll work with a great group of people in a highly collaborative team and results oriented atmosphere.
You'll have the opportunity to work in a dynamic and extremely positive environment where there is always the opportunity to challenge your skills and really move the needle.
You’ll work with large, sophisticated, and progressive clients throughout North America.
 
We provide a comprehensive benefits program including: Health, Vision, and Dental Insurance, Life Insurance, Health/Dependent Care Flexible Spending, 401(k) Plan, Short-Term and Long-Term Disability Coverage, Generous Vacation and Flex Time Off Programs, Company Paid Holidays, and Training and Development Opportunities.
 

Notices

The above description is intended to describe the general nature and level of work performed by individuals assigned to this position. This is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, or experience required of individuals in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities. 
 
NRI North America is proud to be an Equal Opportunity/Affirmative Action employer. 
 
NRI North America will accept applications on an ongoing basis.
 
NRI North America will consider qualified candidates with criminal histories in a manner consistent with The Los Angeles Fair Chance Initiative for Hiring Ordinance. 
 
If you require reasonable accommodation in completing an application, interviewing, or otherwise participating in the hiring process, please direct your inquiries to CareersBegin@nri-na.com.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.