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Sales Development Representative Jobs in Toronto, ON

Aerotek

Recruiter/Entry Level Sales

Thornhill, ON

The Sales Development Representative is responsible for learning the fundamentals of recruiting and the fundamentals of sales, including prospecting, client engagement, req qualification and delivery.

Varicent

Business Development Representative

Toronto, ON · On-site

CA$66K - CA$86K/yr

Summary of the Role and Team As an Associate Seller (Business Development Representative), you will join Varicent's North America Sales Development team and play a key role in generating qualified ...

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Sales Development Representative information

What is a sales development representative?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

What does a sales development representative do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

Do sales development representatives make good money?

Sales development representatives (SDRs) typically earn a base salary plus commissions or bonuses based on their performance, with total compensation often ranging from $40,000 to $70,000 annually. Experienced SDRs or those working in high-demand industries can earn higher incomes, especially with strong sales skills and effective use of customer relationship management (CRM) tools.

Is a sales development representative an entry level role?

Yes, a sales development representative (SDR) is typically an entry-level position in sales. It often requires strong communication skills, basic knowledge of sales tools like CRM software, and is a common starting point for careers in sales or business development.
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Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Toronto, ON as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 88% Physical, 5% Hybrid, and 7% Remote job distribution.

Sales Development Representative, Attribute™ (Remote)

DoiT

Toronto, ON • Remote

Full-time

Posted 11 days ago

Job description

Location
Our Sales Development Representative will be an integral part of our sales team. This role is fully remote anywhere in Canada.

Who We Are
DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state - from planning to production.

Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency.

With decades of multicloud experience, we have specializations in Kubernetes, GenAI, CloudOps, and more. An award-winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide.


The Opportunity
As a Sales Development Representative on our Attribute™ team, you will be responsible for outbound lead generation, including email, calling, and using LinkedIn to book demos with qualified prospects on technical teams. You'll be on the front line of the sales team, filling the pipeline for closers by focusing on the primary metrics of qualified meetings booked and pipeline generated. We are looking for an agile, "startup-minded" individual who is ready to learn quickly and evolve as we scale. You will also build internal relationships with our sales, marketing, and cloud vendor teams.

Responsibilities

  • Set meetings via outbound prospecting through both automated and manually-driven campaigns to achieve daily and monthly pipeline targets.
  • Partner closely with Account Executives to ensure tight alignment on territory planning, account prioritization, and feedback loops to maximize pipeline quality.
  • Help build and refine our outbound motion by identifying and reaching decision-makers.
  • Build, manage, and optimize multi-channel outbound campaigns at scale using various tools like LinkedIn Sales Navigator, ZoomInfo, Clay, etc.
  • Own the outbound process end-to-end, from detailed account research to ensuring a qualified meeting is successfully booked for the Account Executive team.
  • Partner with leadership to refine messaging, call scripts, and multi-channel outreach strategies to improve conversion rates and outbound effectiveness.
  • Clearly communicate compelling value propositions to technical buyers and stay current with the latest product and service information.
  • Stay current with the latest offering/product/service information
  • Some travel may be required

Qualifications

  • 1–3+ years of SDR/BDR experience in SaaS companies, preferably with a background in selling to technical buyers such as Developers, DevOps, FinOps, or cloud infrastructure professionals with K8s experience
  • Proven experience selling SaaS B2B / cloud products or services.
  • Proven history of achieving and reaching for results in an outbound lead generation environment.
  • Experience managing multiple priorities and juggling various tools or campaigns in a fast-paced, evolving environment.
  • Goal-oriented and self-motivated mindset with the "grit" to work through challenges and multiply sales speed.
  • Ability to exercise a high degree of autonomy and sales authority while remaining highly organized.
  • Excellent written and verbal communication skills in English

Are you a Do'er?
Be your truest self. Work on your terms. Make a difference.

We are home to a global team of incredible talent who work remotely and have the flexibility to have a schedule that balances your work and home life. We embrace and support leveling up your skills professionally and personally.

What does being a Do'er mean? We're all about being entrepreneurial, pursuing knowledge and having fun! Click here to learn more about our core values.

Sounds too good to be true? Check out our Glassdoor Page.

We thought so too, but we're here and happy we hit that 'apply' button.

  • Unlimited Vacation
  • Flexible Working Options
  • Health Insurance
  • Parental Leave
  • Employee Stock Option Plan
  • Home Office Allowance
  • Professional Development Stipend
  • Peer Recognition Program

Many Do'ers, One Team
DoiT unites as Many Do'ers, One Team, where diversity is more than a goal—it's our strength. We actively cultivate an inclusive, equitable workplace, recognizing that each unique perspective enhances our innovation. By celebrating differences, we create an environment where every individual feels valued, contributing to our collective success.

#LI-Remote

Do-It logo

About Do-It

Sourced by ZipRecruiter

Industry

Plastics packaging film and sheet (including laminated) manufacturing

Company size

51 - 200 Employees

Headquarters location

South Haven, MI, US

Year founded

1973

Social media

Facebook

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