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Sales Development Representative Jobs in Toronto, ON

Aerotek

Recruiter/Entry Level Sales

Thornhill, ON · On-site

The Sales Development Representative is responsible for learning the fundamentals of recruiting and the fundamentals of sales, including prospecting, client engagement, req qualification and delivery.

Varicent

Business Development Representative

Toronto, ON · On-site

CA$66K - CA$86K/yr

Summary of the Role and Team As an Associate Seller (Business Development Representative), you will join Varicent's North America Sales Development team and play a key role in generating qualified ...

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Sales Development Representative information

What is a sales development representative?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

What does a sales development representative do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

Do sales development representatives make good money?

Sales development representatives (SDRs) typically earn a base salary plus commissions or bonuses based on their performance, with total compensation often ranging from $40,000 to $70,000 annually. Experienced SDRs or those working in high-demand industries can earn higher incomes, especially with strong sales skills and effective use of customer relationship management (CRM) tools.

Is a sales development representative an entry level role?

Yes, a sales development representative (SDR) is typically an entry-level position in sales. It often requires strong communication skills, basic knowledge of sales tools like CRM software, and is a common starting point for careers in sales or business development.
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Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Toronto, ON as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 88% Physical, 5% Hybrid, and 7% Remote job distribution.

ProProduct Sales Development Representative

Service Titan

Toronto, ON • Hybrid

Full-time

Medical, Dental, Vision

Re-posted 26 days ago

Job description

Ready to be a Titan?

ProProduct Development Representatives are crucial team members who identify and connect with existing ServiceTitan customers to demonstrate how our advanced Pro modules can enhance their ServiceTitan ROI and add significant value to their operations.

Why You'll Love This Role:

  • Impactful Growth: You will play a vital role in helping our existing customers maximize their success with ServiceTitan by introducing them to game-changing add-on products.

  • Career Advancement: You will be given extensive coaching and development from managers, enablement coaches, and various teams to ensure you are set up for a successful, long-term career in Sales.

  • Culture of Excellence: Join a team where continuous learning is paramount. Those who thrive are motivated to be the best every day by consistently applying feedback and best practices.

What You'll Do:

Your primary focus is driving product adoption and revenue growth through strategic engagement with our current customer base.

  • Pipeline Generation: Build a strong sales pipeline by engaging existing customers, demonstrating the value of add-on products, and booking overview calls/demonstrations for our Pro-Account Executives.

  • High-Volume Engagement: Conduct high-volume engagement through focused outbound calls (approx. 30/day) and personalized emails.

  • Strategic Rapport: Strategically craft honest relationships and genuine rapport with customers to facilitate discovery.

  • Value Discovery: Drive customers to discover unmet needs or pain points and articulate how our Pro modules can deliver extraordinary value and remediate those issues.

  • Collaboration & Support: Work closely and collaboratively with Pro Account Executives to develop and implement appropriate communication plans and assist with closing deals through detailed discovery notes.

  • Administrative Excellence: Log and maintain all activity accurately in all data entry to make sure records are kept up to date.

  • Reporting & Liaison: Assist with weekly reporting on active campaigns, manage ad-hoc requests, and act as a liaison for customers and other internal teams (e.g., Pro Sales Team, Customer Success, Support).

What You'll Bring:

This role requires a blend of sales drive and customer success empathy to effectively drive product adoption.

  • Experience: 2-4 years of experience in Sales or Customer Success, specifically in a cross-sell or up-sell capacity.

  • Outbound Skills: 12+ months of outbound calling experience is required.

  • Travel: Ability to travel domestically 30% of the time to do Onsite visits.

  • Communication: Strong interpersonal skills and a friendly, professional demeanor on the phone.

  • Resilience: The ability to effectively handle objections and clearly articulate the value proposition of add-on products with any level of detail or brevity.

  • Mindset: A tenacious work ethic with a desire to be a top performer, high level of social intelligence, passion, ambition, and a team-player mentality.

  • Adaptability: Resourcefulness and adaptability to new responsibilities in a fast-paced work environment.

Our Investment in Your Success:

You will receive focused support and development to ensure your success in this specialized sales function.

  • Dedicated Coaching: Extensive coaching and development from managers and enablement coaches.

  • Growth Path: Clear opportunities to build a long-term sales career leveraging your success in this specialized role.

Hybrid Schedule: Our policy states that if you are within ~40 miles of a Hub office, you will be required to go to the office 1-2 days a week.

A Note on the Application & Hiring Process: When you submit your application for the ProProduct Development Representative (PDR) position, your candidacy will be considered for all available SDR opportunities across our entire organization, which includes ServiceTitan and its key subsidiaries: Aspire, FieldRoutes, and Convex.

Our dedicated recruiting team operates centrally to review candidates for these multiple sales verticals. This ensures your application receives maximum exposure and that we match your skills and career interests to the team with the greatest business need and best fit.

The final hiring decision and offer of employment will specify the exact company (ServiceTitan, Aspire, FieldRoutes, or Convex) and sales vertical you will be supporting.

If you're ready to launch your sales career with a company that invests in your success, we want to hear from you!

Be Human With Us:

Being human isn't about checking every box on a list. It's about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we're solving. We're in this together. Come be human, with us.

What We Offer:

When you join our team, you're not just accepting a job. You're making a career move. Here's how we'll support you in doing some of the most impactful work of your career:

  • Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.

  • Holistic health and wellness benefits: Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program.

  • Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.

Our Commitment to Inclusion:

At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. ServiceTitan is an equal opportunity employer. We do not discriminate against employees based on race, colour, religion, creed, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), marital status, family status, sexual orientation, or any other characteristic protected by applicable provincial legislation.

Accommodations are available on request for candidates taking part in all aspects of the selection process.

Use of AI Technology:

We use technology, including automated and AI-assisted tools, to support certain aspects of our recruitment process. These tools are designed to improve efficiency and enhance the candidate experience. AI tools are not used to make hiring decisions; all hiring decisions are made by our hiring teams.

A Note on the Application & Hiring Process:

When you submit your application for the ProProduct Sales Development Representative position, your candidacy will be considered for all available ProProduct Sales Development Representative opportunities across our entire organization, which includes ServiceTitan and its key subsidiaries: Aspire, FieldRoutes, and Convex. Our dedicated recruiting team operates centrally to review candidates for these multiple verticals. This ensures your application receives maximum exposure and that we match your skills and career interests to the team with the greatest business need and best fit. The final hiring decision and offer of employment will specify the exact company (ServiceTitan, Aspire, FieldRoutes, or Convex) and vertical team you will be supporting.

Compensation Disclosure:

ServiceTitan is committed to fair and equitable compensation for all of our employees. We thoughtfully consider a wide range of factors when determining individual compensation. The expected hourly rate for this role for candidates residing in Canada is $29.14 CAD, and this position is commission-eligible. Actual compensation for an individual may vary depending on many factors, including skills, performance over time, business needs, qualifications, experience, and location. In addition to the base salary, the total compensation package also includes equity and a holistic suite of benefits.

Personal Information:

ServiceTitan collects your personal information to support its business operations, including for human resources, employment, benefits administration, health and safety, and other business-related purposes as well as for legal compliance. You can review further details of such collection and use in our Privacy Policy

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