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Sales Development Representative Jobs in San Rafael, CA

This is Sales Development at Lattice The Inbound Sales Development Representative is an ambitious and organized professional who loves working with prospective customers and bringing in sales leads.

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Sales Development Representative information

See San Rafael, CA salary details

$31.8K

$61.3K

$99.2K

How much do sales development representative jobs pay per year?

As of Aug 8, 2026, the average yearly pay for sales development representative in San Rafael, CA is $61,329.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,800.00 and $68,000.00 per year, depending on experience, location, and employer.

What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What does a sales development representative do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

Is a sales development representative entry level?

A sales development representative (SDR) is often an entry-level role focused on prospecting and qualifying leads. It typically requires strong communication skills and may serve as a stepping stone to more advanced sales positions, with many companies offering on-the-job training. Prior experience is not always necessary, making it accessible for recent graduates or those new to sales.

Do sales development representatives make good money?

Sales development representatives (SDRs) typically earn a base salary plus commissions or bonuses based on sales performance. The total compensation can vary widely depending on the industry, location, and individual success, with many SDRs earning a competitive income that can increase with experience and skill development.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

What is a sales development representative?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.
What are the most commonly searched types of Sales Development Representative jobs in San Rafael, CA? The most popular types of Sales Development Representative jobs in San Rafael, CA are:
What are popular job titles related to Sales Development Representative jobs in San Rafael, CA? For Sales Development Representative jobs in San Rafael, CA, the most frequently searched job titles are:
What job categories do people searching Sales Development Representative jobs in San Rafael, CA look for? The top searched job categories for Sales Development Representative jobs in San Rafael, CA are:
What cities near San Rafael, CA are hiring for Sales Development Representative jobs? Cities near San Rafael, CA with the most Sales Development Representative job openings:
Infographic showing various Sales Development Representative job openings in San Rafael, CA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 74% In-person, and 26% Remote job distribution, with an average salary of $61,329 per year, or $29.5 per hour.

Sales Development Representative

AirGarage

San Francisco, CA • Remote

$90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 8 days ago


Job description

About AirGarage

AirGarage is on a mission to bring real estate online, starting with parking.

We replace broken parking machines, fragmented software, and manual, labor-intensive operations with a unified, data-rich operating system for parking real estate. We handle everything it takes to run and optimize a parking asset: payments, dynamic pricing, enforcement, license plate recognition, analytics, and more.

By building all of our technology in-house, we are able to deliver a magical experience for drivers while providing real-time visibility and revenue increases of 20-50% or more for real estate owners. That’s why national real‑estate leaders like Hines and Greystar, as well as technology companies like Meta, partner with AirGarage to optimize their parking facilities.

AirGarage uses datapoints like real-time occupancy, local events, weather, driver behavior, competitor pricing, and more to bring true intelligence to real estate owners’ assets for the first time.

We’re investing aggressively to make the physical world legible to a digital system: cameras, sensors, and software that generate a firehose of real-time data about the world around us. That data fuels models and algorithms that allow us to optimize performance at each property while giving owners the clarity and control they’ve never had before.

Before you can optimize an asset, you need to observe it. Before you can observe it, you need to bring it online.

We are starting with the $131 billion US parking real estate market because it is one of the most offline and mismanaged commercial real estate asset types. 26% of the land area in the median American urban core is dedicated to parking.

We are backed by top tier investors including Headline Growth, Andreessen Horowitz, Floodgate, Founders Fund, Abstract Ventures, and angel investors who have founded or worked at companies like Uber, Opendoor, Flexport, and more.
Want to learn more about AirGarage and the problem we're tackling?
Check out these podcasts:
https://www.youtube.com/watch?v=AU0NkDK51E4
https://youtu.be/_8aM6NQHYiE?si=p5WIujBWUA1sG-b7

THE ROLE 💼

AirGarage is seeking a Sales Development Representative (SDR) to join our growing team!

You will work closely with our VP of Sales, Head of Sales Development, Head of Sales Operations, Account Executives, and your fellow SDR team members.

The SDR is the engine of the Sales Pipeline. You will qualify potential AirGarage opportunities by reaching out to prospects via cold call, LinkedIn, and personalized emails. You’ll engage in qualification conversations with potential customers to uncover their current operation and share the value of AirGarage with the goal of ultimately booking discovery calls for your Account Executives.

We value coaching and personal development and are committed to supporting you in growing your sales career. You will receive hands-on coaching, mentorship, and development from the sales leadership team.

Unlike typical "smile and dial" volume roles, this position demands extensive strategic research, customized messaging, and an account-based approach to targeting high-value accounts. We are looking for SDR’s that are coachable and scrappy with a growth mindset and strong work ethic.

To be considered for this role, you must follow the instructions for How To Apply at the bottom of this posting.

KEY RESPONSIBILITIES 📊

  • Prospecting: Use tools such as Reonomy, Crexi, and Zoominfo to research and find out who parking asset owners are in your territory. You’ll also work closely with our Enrichment Team to identify ownership and key decision makers so that you can prioritize the right accounts and help maintain Salesforce hygiene.

  • Outreach: You’ll execute multi-channel sequences–including personalized emails, phone calls, texts, LinkedIn and social selling.

  • Qualification: Conduct brief and thoughtful qualification to determine AirGarage’s fit for the prospect and their readiness to speak with an Account Executive.

  • Handoff: Schedule qualified meetings for your Account Executives and provide thorough account research notes and call context for a smooth handoff that you facilitate between the prospect and the AE.

  • Feedback: You’ll work cross-departmentally to provide front-of-lines feedback to various departments, as well as insights and solutions to help us optimize our processes and your training.

REQUIREMENTS AND QUALIFICATIONS ⭐️

  • Experience: Nice to Have - Minimum of 1 years of enterprise sales, sales development, or B2B sales experience. Must Have - A role where autonomy was allowed, goals were exceeded and thoughtful research and customer interaction was a requirement.

  • Mindset: Strong growth mindset, self accountability, and high adaptability to a fast-paced startup atmosphere. Collaborative, tenacious, creative.

  • Skills: Exceptional strategic research capabilities, heavy comfort with outbound cold calling, and deep coaching receptivity.

  • Tech Stack: Prior hands-on experience using Salesforce and Sales Engagement tools like Outreach is strongly preferred.

WHY THIS JOB MAY NOT BE FOR YOU 🚨

If you don’t like waking up every day and facing rejection head on, this role is not for you.

If you aren’t working to make yourself at least a little bit better every day, this role is not for you.

If you don’t like doing research to understand customers and their pain points so that you can tailor a pitch to their needs, this role is not a fit for you.

As a Sales Development Representative at AirGarage, you are the lifeblood of the company’s growth.

The company’s growth is riding on your ability to take a creative, consultative approach with our potential customers—whether these are mom and pop parking lot owners or large CRE parking asset owners.

Your role is to get prospects excited about our mission and the differentiated value we bring to the table for their assets and get them interested in speaking with our expert parking team.

To succeed here, you need to be comfortable with:

  • Cold calling every day, day in and day out

  • Heavy account + persona research to understand the people you’re pitching

  • Personalized + tailored email outreach to succinctly and creatively convey our value proposition

  • Pushing yourself to be better every day than you were the day before

IMPORTANT NOTE 🚨

AirGarage is a remote-first company, but we also value in-person collaboration to strengthen trust and teamwork. Team members should expect ~6 weeks of travel per year for:

  • 2–3 full company offsites, “Remote Weeks”

  • Lending a hand to support one new location launch

  • In-person onboarding as well as supporting other onboarding sessions for new team members

The rest of the year, team members can work remotely from wherever (US time zones) they’re most comfortable as long as they are performing well in their role. Attendance at in-person events throughout the year is expected—if you’re not open to traveling ~6 weeks per year for work, our team won't be a good fit for you.

THE UPSIDE 📈

  • 📈 Equity: Have a stake in the business that you’re helping to build and grow.

  • 🌴 Work remotely: Live and work wherever you like! We believe in folks working where they are happiest and most productive. We currently hire teammates that are located anywhere within North America.

  • 🏥 Health insurance: We offer health insurance and currently cover 85% of the cost of medical, dental, and vision plans for the primary employee and 50% of the cost of plans for dependents.

  • 🍼 Parental Leave: We offer 12 weeks of fully paid parental leave to all parents to bond with a newly born, adopted, or fostered child. The 12 weeks can be taken as a continuous leave or intermittently over the first 18 months of the child's life.

  • 💻 Home office setup: Get a laptop + additional equipment needed to set you up for success.

  • ⛺ Time to recharge: We have an unlimited PTO policy with a minimum requirement of 10 days per year.

  • 🤑 401k: Make financial planning right for you with a 401k retirement savings program.

  • ✈️ Team Off-sites: ~2 times per year our team comes together for a full week in places like Tahoe, Charleston, San Diego, Park City, and Austin.

  • 📚 BookGarage: Our team loves to learn and grow together, so join us for our optional recurring book club.

  • 🪴Room to grow:  Our team will be orders of magnitude larger within a few years; as a part of our foundational team, you'll have opportunities to grow with us.

  • 🏙️ Transform our cities: The opportunity to change the way that the world thinks about real estate use in our cities.

  • 👐 Work with a diverse team: At AirGarage, we've always been committed to building a thriving team that represents the communities we serve. Our team is currently 40% female and 30%+ from underrepresented communities.

Note: Employment with AirGarage is contingent upon successful completion of a background check and employment verification conducted in compliance with applicable laws. Background checks are completed only after a conditional offer of employment has been made.

We understand that there's no such thing as a 'perfect' candidate. We're looking for someone passionate, with grit and determination, who is excited to face the challenges of a rapidly growing startup. AirGarage is the type of company where you can grow exponentially, and we encourage you to apply to us even if you don't 100% match the candidate description.

AirGarage is an Equal Opportunity Employer.  We celebrate diversity and are committed to creating an inclusive environment for all employees.  Candidates and employees are always evaluated based on merit, qualifications, and performance.  We will never discriminate on the basis of race, color, gender, national origin, ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability, or any other legally protected status.

Compensation Range: $90K