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Sales Development Representative Jobs in San Rafael, CA

Formic

Sales Development Representative

Berkeley, CA · Remote

As a Sales Development Representative, you will serve as the front line of pipeline generation. You will identify, engage, and qualify manufacturing prospects, helping translate market interest into ...

Span

Sales Development Representative

San Francisco, CA · On-site

$70K - $90K/yr

Span is seeking an experienced Sales Development Representative to help develop, implement and sustain high engagement programs for outbound lead generation. You'll work very closely with Span ...

DocuSign

Sales Development Representative

San Francisco, CA · On-site +1

$23.40 - $31.95/hr

What you'll do The Sales Development Representative (SDR) will make outbound calls to potential clients who have expressed interest in learning more about Docusign or appear to be strong potential ...

Gong.io

Sales Development Representative

San Francisco, CA · On-site +1

$90K/yr

As a Gong Sales Development Representative, you'll play a key role in generating new business opportunities for the company and be a part of building a world-class sales development organization at a ...

Harvey

Sales Development Representative

San Francisco, CA · On-site

$110K/yr

Role Overview As a Sales Development Representative at Harvey, you will be at the forefront of driving growth and success of our AI solutions across the legal and professional services markets. You ...

Krew

Sales Development Representative

San Francisco, CA · On-site

$70K - $100K/yr

We're looking for a (Human) Sales Development Representative with experience or interest doing technical sales. We're seeking high-impact future sales leaders who value velocity, thrive in ...

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All JobsSales Development Representative JobsSales Development Representative Jobs in San Rafael, CA

Sales Development Representative information

See San Rafael, CA salary details

$31.8K

$61.3K

$99.2K

How much do sales development representative jobs pay per year?

As of Aug 8, 2026, the average yearly pay for sales development representative in San Rafael, CA is $61,329.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,800.00 and $68,000.00 per year, depending on experience, location, and employer.

What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What does a sales development representative do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

Is a sales development representative entry level?

A sales development representative (SDR) is often an entry-level role focused on prospecting and qualifying leads. It typically requires strong communication skills and may serve as a stepping stone to more advanced sales positions, with many companies offering on-the-job training. Prior experience is not always necessary, making it accessible for recent graduates or those new to sales.

Do sales development representatives make good money?

Sales development representatives (SDRs) typically earn a base salary plus commissions or bonuses based on sales performance. The total compensation can vary widely depending on the industry, location, and individual success, with many SDRs earning a competitive income that can increase with experience and skill development.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

What is a sales development representative?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.
More about Sales Development Representative jobs
What are the most commonly searched types of Sales Development Representative jobs in San Rafael, CA? The most popular types of Sales Development Representative jobs in San Rafael, CA are:
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What job categories do people searching Sales Development Representative jobs in San Rafael, CA look for? The top searched job categories for Sales Development Representative jobs in San Rafael, CA are:
What cities near San Rafael, CA are hiring for Sales Development Representative jobs? Cities near San Rafael, CA with the most Sales Development Representative job openings:
Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in San Rafael, CA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 74% In-person, and 26% Remote job distribution, with an average salary of $61,329 per year, or $29.5 per hour.

Sales Development Representative

Formic

Berkeley, CA • Remote

Full-time

Re-posted 21 days ago

Job description

Who we are:

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.

About the team
The Go-To-Market Team is responsible for ensuring customers realize measurable value from the automation we deploy. From pre-deployment coordination through onboarding and long-term engagement, the team drives adoption, strengthens relationships, and ensures customers achieve meaningful operational outcomes.

Customer Success serves as the connective tissue between customers and internal teams, ensuring expectations are clear, communication is proactive, and execution is coordinated. The team also captures customer feedback and insights to continuously improve the product, delivery experience, and long-term customer outcomes.

About the role:

As a Sales Development Representative, you will serve as the front line of pipeline generation. You will identify, engage, and qualify manufacturing prospects, helping translate market interest into meaningful sales conversations.

This is a high-visibility, performance-driven role with clear impact on company growth. You will work closely with Sales and Marketing to drive top-of-funnel momentum while building the foundation for a long-term career in sales.

As Sales Development Representative, you will

  • Identify and prospect target manufacturing accounts across SMB, mid-market, and enterprise segments
  • Generate marketing qualified leads and schedule meetings for Account Executives
  • Follow up on inbound interest from form submissions, webinars, trade shows, and campaigns
  • Build outbound prospecting lists and execute multi-channel outreach via phone, email, and social platforms
  • Monitor website engagement and identify high-intent prospects for proactive outreach
  • Create and test outreach sequences to improve response and conversion rates
  • Leverage tools including HubSpot, Salesforce, LinkedIn, and ZoomInfo to manage outreach and pipeline
  • Collaborate closely with Sales and Marketing to align messaging and improve campaign effectiveness
  • Maintain disciplined activity tracking and CRM hygiene

What makes you a great fit:

  • 1–2 years of success in a structured outbound sales or business development environment
  • Demonstrated ability to meet or exceed activity and pipeline KPIs
  • Comfort communicating with Director, VP, and C-level stakeholders via phone and email
  • Process-oriented mindset with strong attention to detail
  • Ability to operate effectively in a fast-paced, high-growth environment
  • Strong internal motivation and desire to build a long-term sales career
  • Collaborative team player with a competitive drive

Bonus points if you have:

  • Experience selling into industrial automation, manufacturing, or other B2B industrial environments
Our Total Rewards:

At Formic, we believe people do their best work when they feel supported both professionally and personally. That's why we offer a comprehensive benefits and perks package for full-time, U.S.-based team members, including:

  • Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors
  • Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission-eligible roles
  • Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available
  • Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid
  • Employee Assistance Program (EAP): Fully funded by Formic, offering support when you need it most
  • Paid Parental Leave Program: Up to 12 weeks of paid parental leave
  • Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan
  • Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup
  • Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses
  • Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy
Compensation Philosophy

Formic's pay and equity packages are thoughtfully benchmarked against peer companies at a similar growth stage. Equity represents a meaningful part of our mutual investment: when Formic succeeds, so do you.

Final offers are customized based on experience, geographic location, market considerations, and a candidate's preferred balance of cash and equity. Our goal is to attract and reward top talent who will have significant impact, and we are open to thoughtful discussions to align on the right structure.

Compensation Range:
$60,000—$70,000 USD

What we look for:

We're building this company from the ground up, and every person we hire has an outsized impact on our culture, performance, and trajectory. While each team member brings unique strengths and perspectives, we look for people who align with our Operating Principles and embody them in action. If this sounds like you, Formic may be the right place for you!

  • Fearless Optimism: You make bold bets and default optimistic. You believe in the mission, aren't paralyzed by risk, and fear inaction more than failure. You see ambiguity as opportunity and bring energy to building what doesn't yet exist.
  • Create the Magic: You absorb complexity so customers don't have to. Whether your customer is external or internal, you focus on delivering experiences that are clear, fast, value-added, and outcome-driven. You don't say "not my job." You make things work.
  • Today, Not Tomorrow: You have a bias to action. You close the loop. You take extreme ownership. You understand that speed compounds, and you don't confuse activity with results.
  • Seek Truth: You think from first principles. You value data over ego and strong opinions loosely held. You're willing to challenge assumptions, including your own, in pursuit of the best answer.
  • Made of Rubber: You are resolute and adaptable. When things break or priorities shift, you rebound stronger. You treat setbacks as learning moments and move forward with grit.
  • One Formic: You operate without silos. You practice radical helpfulness, document clearly, and make clean handoffs. You assume positive intent and prioritize team success over individual credit.

Equal Opportunity Employment:

Formic is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions are based on a person's merit, business needs, and role requirements. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to careers@formic.co.

AI Use:

At Formic, fairness and transparency are at the heart of our hiring process. We use AI-powered tools in some interviews to help our teams evaluate candidate responses, but all final hiring decisions are made by humans. You can learn more about how AI is used in our recruitment process by reviewing our AI Hiring Disclosure linked here.