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Sales Development Representative Jobs in Rialto, CA

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Sales Development Representative information

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$28.6K

$55.2K

$89.2K

How much do sales development representative jobs pay per year?

As of Aug 16, 2026, the average yearly pay for sales development representative in Rialto, CA is $55,170.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,100.00 and $61,200.00 per year, depending on experience, location, and employer.

What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What does a sales development representative do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

Is a sales development representative entry level?

A sales development representative (SDR) is often an entry-level role focused on prospecting and qualifying leads. It typically requires strong communication skills and may serve as a stepping stone to more advanced sales positions, with many companies offering on-the-job training. Prior experience is not always necessary, making it accessible for recent graduates or those new to sales.

Do sales development representatives make good money?

Sales development representatives (SDRs) typically earn a base salary plus commissions or bonuses based on sales performance. The total compensation can vary widely depending on the industry, location, and individual success, with many SDRs earning a competitive income that can increase with experience and skill development.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

What is a sales development representative?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.
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Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Rialto, CA as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $55,170 per year, or $26.5 per hour.

Sales Development Representative (SDR) II

Parsec Automation Corp.

Anaheim, CA • On-site

Full-time

Medical, PTO

Re-posted 23 hours ago

Job description

About Parsec
Parsec Automation Corp. (Parsec) is a trailblazing creator and provider of manufacturing operations management software. Consistently recognized by organizations like Gartner and IDC and a winner of numerous awards, including the Data Breakthrough Awards, American Business, and Best in Biz, Parsec exemplifies leadership in the dynamic, fast-paced manufacturing sector. With major companies such as Johnson & Johnson, Merck, Toyota, Proctor & Gamble, Eli Lilly, Hershey, Siemens, and DuPont leveraging its innovative TrakSYS™ platform to tackle even the most complex manufacturing challenges, Parsec's solutions are actively optimizing efficiency, quality, and compliance at over 11,000 plants in more than 140 countries. Committed to customer success and driven by innovation, Parsec continues to fulfill its mission of making the management of manufacturing operations as simple as possible.
Parsec is backed by BVP Forge, a $780M fund in partnership with the $20B Bessemer platform that has backed industry-defining businesses such as LinkedIn, MindBody, Procore, Shopify, and Toast. BVP Forge combines Bessemer's front-line industry insights, proven growth IP, and robust executive network with tailored resources for self-sustaining companies and the ForgeEdge™ operational program.
Role
The Sales Development Representative (SDR) II is responsible for generating qualified pipeline opportunities through outbound prospecting, inbound lead qualification, event engagement, and strategic account outreach. Reporting to the Director of Demand Generation, this role serves as the first point of engagement for prospective customers and plays a critical role in helping manufacturers discover the value of Parsec's manufacturing operations platform.
Working closely with Marketing, Sales, Customer Marketing, and Channel teams, this position directly contributes to new logo acquisition, customer expansion initiatives, and partner-generated pipeline.
Key Responsibilities
Pipeline Development & Outbound Prospecting
  • Execute multi-channel outbound prospecting campaigns across phone, email, LinkedIn, and other digital channels.
  • Research target accounts and identify buying committee stakeholders.
  • Build and manage prospect lists using ZoomInfo, LinkedIn Sales Navigator, Salesforce, and related tools.
  • Conduct discovery conversations to qualify opportunities and schedule meetings for Account Executives.
  • Support Account-Based Marketing (ABM) and Account Engagement Programs (AEP) through personalized outreach.
  • Maintain accurate CRM activity, meeting notes, and opportunity updates.

Inbound Lead Qualification
  • Respond promptly to inbound inquiries generated through marketing campaigns.
  • Qualify leads from webinars, content downloads, demos, events, and digital programs.
  • Route qualified opportunities to the appropriate sales teams.
  • Ensure timely follow-up and adherence to established lead management SLAs.
  • Provide feedback on lead quality and campaign performance to Marketing.

Event & Executive Program Support
  • Support pre-event outreach campaigns to schedule meetings for trade shows and executive events.
  • Participate in onsite lead qualification and engagement activities as needed.
  • Execute structured post-event follow-up campaigns.
  • Collaborate with Sales and Marketing to maximize event-generated pipeline.

Partner & Customer Growth Support
  • Support partner-generated pipeline through coordinated outreach and follow-up.
  • Assist with quarterly partner webinar promotion and partner engagement initiatives.
  • Collaborate with Customer Marketing on customer webinar invitations, product adoption campaigns, and expansion initiatives.
  • Identify potential expansion opportunities and route qualified opportunities to the appropriate sales resources.

Reporting & Process Excellence
  • Maintain high-quality CRM data and activity tracking.
  • Report weekly on pipeline creation, meetings, activity metrics, and outreach performance.
  • Contribute to continuous improvements in SDR playbooks, messaging, and sales development processes.
  • Recommend improvements to outreach strategies based on prospect engagement and campaign performance.

Minimum Qualifications
  • Bachelor's degree in Business, Marketing, Communications, or related field, or equivalent professional experience.
  • 2+ years of experience in Sales Development, Business Development, Inside Sales, Demand Generation, or Lead Generation.
  • Experience engaging executive-level stakeholders through outbound prospecting.
  • Experience using CRM platforms such as Salesforce or HubSpot.
  • Excellent written and verbal communication skills.
  • Strong organizational skills with the ability to manage multiple priorities.
  • Self-motivated with the ability to work independently while collaborating across cross-functional teams.

Nice to Have, but Not Required
  • Experience within manufacturing software, industrial automation, MES, ERP, SaaS, or enterprise technology.
  • Familiarity with ZoomInfo, Gong Engage, LinkedIn Sales Navigator, Outreach, or similar sales engagement platforms.
  • Experience supporting Account-Based Marketing programs.
  • Trade show and event prospecting experience.
  • Partner or channel marketing experience.
  • Customer expansion or customer marketing experience.

Compensation / Benefits
  • $73,850-$94,950 annual base salary
  • Variable bonus based on company and individual performance
  • 100% company-paid health insurance premiums for employee
  • Flexible vacation time
  • Outstanding team environment
  • Remote work environment (Central Time Zone preferred)

Location
Remote

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