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Roundel Jobs (NOW HIRING)

January Digital

Director, Growth

New York, NY · On-site

Fully manage paid media across relevant channels (paid search, paid social, video, display, programmatic, amazon, instacart, roundel, retail marketplaces) with responsibility for analysis and ...

The Bluebird Group

Retail Media Manager

Minneapolis, MN · On-site

This role carries a Target-focused book of business, so experience with Target (Roundel) and Criteo is highly valued. That said, we hire for retail media fluency over any single platform. The right ...

Reckitt

Associate Media Manager

Parsippany, NJ · On-site

Amazon Ads / Amazon DSP, Walmart Connect (WMC), Target Roundel * Partner with agency and retail partners to optimize onsite and offsite retail media performance. * Understand retail conversion ...

The Bluebird Group

Retail Media Manager

Minneapolis, MN · On-site

This role carries a Target-focused book of business, so experience with Target (Roundel) and Criteo is highly valued. That said, we hire for retail media fluency over any single platform. The right ...

January Digital

Director, Growth

Manhattan, NY · On-site

Fully manage paid media across relevant channels (paid search, paid social, video, display, programmatic, amazon, instacart, roundel, retail marketplaces) with responsibility for analysis and ...

Reckitt

Associate Media Manager

Parsippany, NJ

Amazon Ads / Amazon DSP, Walmart Connect (WMC), Target Roundel * Partner with agency and retail partners to optimize onsite and offsite retail media performance. * Understand retail conversion ...

January Digital

Director, Growth

New York, NY

Fully manage paid media across relevant channels (paid search, paid social, video, display, programmatic, amazon, instacart, roundel, retail marketplaces) with responsibility for analysis and ...

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All JobsRoundel Jobs

Roundel information

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How much do roundel jobs pay per hour?

As of Jul 24, 2026, the average hourly pay for roundel in the United States is $26.34, according to ZipRecruiter salary data. Most workers in this role earn between $15.14 and $30.77 per hour, depending on experience, location, and employer.

What are Roundel jobs?

Roundel is the in-house media company of Target, focused on retail media and advertising. Jobs at Roundel typically involve digital marketing, data analytics, media planning, and creative services to help brands connect with Target's shoppers through personalized ads and content. Roles can include positions such as media strategist, data analyst, account manager, and creative designer. Employees at Roundel work on leveraging Target’s consumer data and digital platforms to drive effective marketing campaigns for partner brands.

What is Roundel Company?

Roundel is a marketing and advertising company owned by Target Corporation that specializes in digital advertising solutions. It focuses on data-driven marketing strategies, including media planning, creative development, and campaign execution, often utilizing tools like programmatic advertising. Employees may work in roles related to media buying, analytics, or creative services within a retail-focused environment.

What do sales associates do at Target?

Sales associates at Target assist customers by providing product information, helping locate items, and processing transactions at the checkout. They also stock shelves, maintain store cleanliness, and ensure a positive shopping experience, often working with point-of-sale systems and following store policies.

What is the difference between Roundel vs Digital Marketing Specialist?

AspectRoundelDigital Marketing Specialist
CredentialsMarketing or related degree, certifications like Google Ads, SEOMarketing or related degree, certifications like Google Ads, SEO
Work EnvironmentIn-house marketing teams, retail or brand-focused settingsAgency or in-house, digital-focused environments
Industry UsageRetail, advertising, brand campaignsVarious industries including retail, tech, finance
Search & ComparisonOften compared for marketing roles within retail brandsCommonly compared with roles like Roundel in digital marketing contexts

Both Roundel and Digital Marketing Specialists require similar credentials and work in digital marketing environments. While Roundel is a specific in-house marketing division often within retail brands, Digital Marketing Specialists work across various industries and agencies. Understanding their similarities helps clarify career paths and job expectations in digital marketing roles.

How does a Roundel team typically collaborate with brand partners and internal stakeholders to execute successful retail media campaigns?

Roundel teams work closely with both brand partners and internal stakeholders such as merchandising, data analytics, and creative teams to deliver effective retail media campaigns. Collaboration involves understanding brand objectives, aligning campaign strategies, and leveraging data insights to optimize performance. Regular meetings, shared project management tools, and clear communication channels are essential for ensuring that campaign goals are met and adjustments are made proactively. This cross-functional environment provides opportunities to build relationships and develop a holistic understanding of retail media operations.

Does Target have flex shifts?

Roundel, as a marketing and media company affiliated with Target, does not typically have flex shifts. However, Target retail positions often offer flexible scheduling options, including part-time and flex shifts, depending on store needs and employee availability.

What are the key skills and qualifications needed to thrive as a Roundel (Retail Media Network) professional, and why are they important?

To succeed in a Roundel (Retail Media Network) role, you need expertise in digital marketing, campaign management, data analytics, and a background in advertising or marketing. Familiarity with platforms like Google Ads, demand-side platforms (DSPs), and analytics tools such as Google Analytics or Adobe Analytics is vital, and certifications in digital marketing or programmatic advertising are often valued. Strong communication, project management, and problem-solving skills help you collaborate across teams and deliver effective campaigns. These skills are crucial for driving ad performance, maximizing ROI for clients, and supporting the growth of retail media initiatives.

What is the highest paying advertising job?

In advertising, executive roles such as Chief Marketing Officer (CMO) or Vice President of Advertising tend to be the highest paid, with salaries often exceeding six figures annually. These positions require extensive experience, strategic leadership skills, and often involve overseeing large campaigns and budgets.
More about Roundel jobs
What cities are hiring for Roundel jobs? Cities with the most Roundel job openings:
What are the most commonly searched types of Roundel jobs? The most popular types of Roundel jobs are:
What job categories do people searching Roundel jobs look for? The top searched job categories for Roundel jobs are:
Roundel jobs near you
Infographic showing various Roundel job openings in the United States as of July 2026, with employment types broken down into 99% Full Time, and 1% Part Time. Highlights an 79% Physical, 14% Hybrid, and 7% Remote job distribution, with an average salary of $54,791 per year, or $26.3 per hour.
Shopper Marketing Manager

Shopper Marketing Manager

Duke Cannon Supply Co

Minneapolis, MN • On-site

Full-time

Medical, Dental, Retirement

Posted 26 days ago

Job description

Shopper Marketing Manager
Duke Cannon Supply Co. is one of the fastest-growing brands in the men's grooming category. Our mission is to give men the confidence to conquer their day...and smell great doing it. We love what we do, and we are proud to give back a portion of our profits to the Veteran community via our Duke Cannon Veterans Fund.
The Shopper Marketing Manager develops and executes shopper marketing strategies that drive conversion, household penetration, and basket size across Duke Cannon's most strategic customers: Mass (Target, Walmart), Club, and E-commerce (Amazon, retailer.com). This role translates brand strategy into customer-specific in-store and digital experiences - from end-cap displays to A+ Amazon content - partnering closely with Sales, Brand, Creative, and Operations to win the shelf and grow the business at retail.
PRIMARY RESPONSIBILITIES:
Shopper Strategy & Annual Planning
  • Develop annual shopper marketing plans aligned to brand, sales, and category objectives across Mass, Club and E-commerce/Amazon.
  • Partner with Sales account leads to align shopper activation calendars to key retailer moments (Father's Day, back-to-school, holiday, New year/New you).
  • Marketing lead for all retail meeting needs (sizzle reels, surround plans, etc.)
  • Input into category narratives and joint business plans to support customer line reviews.

Program Development & Execution
  • Lead end-to-end execution of shopper programs including, but not limited to, sampling, in-aisle signage, and POP.
  • Manage retailer-specific creative briefs and oversee production with the internal creative team.
  • Build and oversee the agency executing digital shopper programs across retailer media networks: Roundel (Target), Walmart Connect and Amazon.
  • Initiates & Optimizes the creative for digital shelf: PDP content, A+ / Premium A+ content, brand store content, etc. Collaborating with the marketplace specialist to deploy assets.
  • Develop test-and-learn frameworks for new channels, formats, and retailers.
  • Own the relationship with key affiliate partners like ibotta & Fetch.

Budget & Vendor Management
  • Own the shopper marketing budget across assigned channels, including forecasting, accruals, invoice management, quarterly reconciliation and work with sales to have line of sight to Vendor income.
  • Manage external vendors (sampling partners, retailer media agency, etc.) with clear scopes, timelines, and performance expectations.

Insights & Performance
  • Define program KPIs (incremental lift, ROAS, share gain, velocity, repeat rate) and lead post-program performance reviews.
  • Recommend and gain alignment on retail media KPI's and in year optimizations.
  • Translate complex data into clear, action-oriented recommendations for cross-functional leadership.

Cross-Functional Leadership
  • Serve as the primary marketing liaison to Sales for key accounts; participate in customer line reviews and top-to-tops as needed.
  • Collaborate with Brand, Creative, Trade, Sales Operations, and Supply Chain to ensure programs are strategic, on-brand, and operationally feasible.
  • Champion the shopper's voice in brand and innovation discussions.

QUALIFICATIONS:
Required
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 5-7 years of CPG shopper marketing or customer marketing experience.
  • Direct experience activating with Target and Walmart. Experience with Club and Amazon is a plus.
  • Working knowledge of retailer media networks, media KPI's, in-store programming production cycles, and digital shelf optimization.
  • Experience overseeing a retail media agency.
  • Demonstrated budget management and project management skills with multiple workstreams in flight.
  • Strong communication skills - able to influence cross-functional partners and external retailer stakeholders.
  • Proficiency in Microsoft Excel and PowerPoint; comfort with syndicated data tools and project management software.

Preferred
  • Experience in personal care, HBA, men's grooming, or another adjacent category.
  • Track record with growing or challenger brands in big box or club retail.
  • Hands-on experience with Roundel, Walmart Connect, or Amazon Ads.
  • Familiarity with Luminate, Amazon Brand Analytics, or Circana / Nielsen.

Work Environment & Physical Requirements
  • Hybrid: Remote on Monday & Friday, In-office Tues - Thursday at Duke Cannon HQ in Minneapolis, MN.
  • Travel of approximately 15-20% to retailer headquarters (Minneapolis, Bentonville, Seattle), store visits, and industry events.
  • Occasional lifting (up to 25 lbs) for in-store visits and display reviews.

COMPANY CULTURE
Duke Cannon Supply Co. offers a fast-paced environment where decisions are vetted quickly, and opportunities are relentlessly pursued. We work hard, but we value flexibility as well. We have an informal culture with an emphasis on having fun (its' just soap), though we have the most fun when we win (who doesn't?!) The company's leaders are dedicated to the growth and development of the team; as such, we want to ensure that our people have a rich and rewarding experience with unique opportunities to grow.
Duke Cannon Supply Co.'s Main Lodge (aka the office) is in Minneapolis' North Loop, one of the city's most vibrant and walkable neighborhoods, with award-winning restaurants, fashionable boutiques, live music and Major League Baseball just steps away. Our building is proud to have a decent gym with showers and towels, bike storage, plenty of coffee, and mediocre heating.
SALARY AND BENEFITS
Duke Cannon offers a competitive market salary and bonus based on role and professional experience. The salary range for this position is $95,000-105,000. Our benefits are top-notch and include health & dental insurance, HSA and 401k programs supported by regular company contributions, a tuition reimbursement program, and monthly parking stipend. We also host monthly Team camaraderie events ranging from community service events to Lunch & Learns covering business, team, and industry topics....there are also plenty of impromptu happy hours if you don't have to rush home to get the kids ready for hockey practice.
Duke Cannon provides equal access to and opportunity in employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.

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