Understands the mechanics of retail activation: co-op, Roundel, Ibotta, Instacart, secondary placement * Wants to build the shopper marketing function at a brand that's scaling fast and investing ...
Understands the mechanics of retail activation: co-op, Roundel, Ibotta, Instacart, secondary placement * Wants to build the shopper marketing function at a brand that's scaling fast and investing ...
Vice President, Retail Media Creative & Content Strategy
New York, NY · On-site
$136K - $220K/yr
Build and lead a Retail Media-centric creative & content strategycapability, purposebuilt for RMNs such as Amazon, Walmart Connect, Roundel, Kroger Precision Marketing, and emerging networks * Define ...
Vice President, Retail Media Creative & Content Strategy
New York, NY · On-site
$136K - $220K/yr
Build and lead a Retail Media-centric creative & content strategycapability, purposebuilt for RMNs such as Amazon, Walmart Connect, Roundel, Kroger Precision Marketing, and emerging networks * Define ...
Build and lead a Retail Media-centric creative & content strategycapability, purposebuilt for RMNs such as Amazon, Walmart Connect, Roundel, Kroger Precision Marketing, and emerging networks * Define ...
Build and lead a Retail Media-centric creative & content strategycapability, purposebuilt for RMNs such as Amazon, Walmart Connect, Roundel, Kroger Precision Marketing, and emerging networks * Define ...
Apply experience across additional RMNs such as Kroger Precision Marketing, Albertsons Media Collective, Target Roundel, and Instacart. * Partner with activation teams to maximize value from Pacvue ...
Apply experience across additional RMNs such as Kroger Precision Marketing, Albertsons Media Collective, Target Roundel, and Instacart. * Partner with activation teams to maximize value from Pacvue ...
Sr. Director, Target
Minneapolis, MN · On-site
This role requires a visionary leader who understands the nuances of Target from Joint Business Planning (JBP) to the complexities of the Roundel media network and Target's supply chain along with ...
Sr. Director, Target
Minneapolis, MN · On-site
This role requires a visionary leader who understands the nuances of Target from Joint Business Planning (JBP) to the complexities of the Roundel media network and Target's supply chain along with ...
Manage and optimize retail media investments across platforms such as Walmart Connect, Target Roundel, and Best Buy Ads to drive traffic and sales * Partner with Sales to align on key business ...
Manage and optimize retail media investments across platforms such as Walmart Connect, Target Roundel, and Best Buy Ads to drive traffic and sales * Partner with Sales to align on key business ...
Apply experience across additional RMNs such as Kroger Precision Marketing, Albertsons Media Collective, Target Roundel, and Instacart. * Partner with activation teams to maximize value from Pacvue ...
Apply experience across additional RMNs such as Kroger Precision Marketing, Albertsons Media Collective, Target Roundel, and Instacart. * Partner with activation teams to maximize value from Pacvue ...
Vice President, Retail Media Creative & Content Strategy
New York, NY · On-site
$136K - $220K/yr
Build and lead a Retail Media-centric creative & content strategy capability, purpose-built for RMNs such as Amazon, Walmart Connect, Roundel, Kroger Precision Marketing, and emerging networks
Vice President, Retail Media Creative & Content Strategy
New York, NY · On-site
$136K - $220K/yr
Build and lead a Retail Media-centric creative & content strategy capability, purpose-built for RMNs such as Amazon, Walmart Connect, Roundel, Kroger Precision Marketing, and emerging networks
Shopper Marketing Manager
Minneapolis, MN · On-site
Roundel (Target), Walmart Connect and Amazon. * Initiates & Optimizes the creative for digital shelf: PDP content, A+ / Premium A+ content, brand store content, etc. Collaborating with the ...
Quick apply
Shopper Marketing Manager
Minneapolis, MN · On-site
Roundel (Target), Walmart Connect and Amazon. * Initiates & Optimizes the creative for digital shelf: PDP content, A+ / Premium A+ content, brand store content, etc. Collaborating with the ...
Supervisor, Retail Media (Planning and Strategy)
New York, NY · On-site
$134K - $140K/yr
... Roundel (Target), Criteo Retail Media, Amazon, and other Retail Media Networks (RMNs). This person will partner closely with clients to set strategy, drive activation and ensure we as a team are ...
Supervisor, Retail Media (Planning and Strategy)
New York, NY · On-site
$134K - $140K/yr
... Roundel (Target), Criteo Retail Media, Amazon, and other Retail Media Networks (RMNs). This person will partner closely with clients to set strategy, drive activation and ensure we as a team are ...
Media Manager
Minneapolis, MN · On-site
$61K - $76K/yr
Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio) and Retail Media Network experience (e.g., Amazon Ads, Walmart Connect, Kroger, Target Roundel) desired
Media Manager
Minneapolis, MN · On-site
$61K - $76K/yr
Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio) and Retail Media Network experience (e.g., Amazon Ads, Walmart Connect, Kroger, Target Roundel) desired
Shopper Marketing Manager
Minneapolis, MN · On-site
Roundel (Target), Walmart Connect and Amazon. * Initiates & Optimizes the creative for digital shelf: PDP content, A+ / Premium A+ content, brand store content, etc. Collaborating with the ...
Shopper Marketing Manager
Minneapolis, MN · On-site
Roundel (Target), Walmart Connect and Amazon. * Initiates & Optimizes the creative for digital shelf: PDP content, A+ / Premium A+ content, brand store content, etc. Collaborating with the ...
Marketing Manager (Korean Bilingual)
$90K - $110K/yr
Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.) * Experience managing multi-brand portfolio * Understanding of sell-in vs. sell-through dynamics Additional Information All your ...
Marketing Manager (Korean Bilingual)
$90K - $110K/yr
Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.) * Experience managing multi-brand portfolio * Understanding of sell-in vs. sell-through dynamics Additional Information All your ...
Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.) * Experience managing multi-brand portfolio * Understanding of sell-in vs. sell-through dynamics Additional Information All your ...
Quick apply
Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.) * Experience managing multi-brand portfolio * Understanding of sell-in vs. sell-through dynamics Additional Information All your ...
K-Beauty Brand Marketing Manager
Irvine, CA · On-site
Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.) * Experience managing multi-brand portfolio * Understanding of sell-in vs. sell-through dynamics Benefits: * 401(K) * Group ...
Quick apply
K-Beauty Brand Marketing Manager
Irvine, CA · On-site
Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.) * Experience managing multi-brand portfolio * Understanding of sell-in vs. sell-through dynamics Benefits: * 401(K) * Group ...
Brand Marketing Manager
Irvine, CA · On-site
Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.) * Experience managing multi-brand portfolio * Understanding of sell-in vs. sell-through dynamics Benefits: * 401(K) * Group ...
Quick apply
Brand Marketing Manager
Irvine, CA · On-site
Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.) * Experience managing multi-brand portfolio * Understanding of sell-in vs. sell-through dynamics Benefits: * 401(K) * Group ...
Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.) * Experience managing multi-brand portfolio * Understanding of sell-in vs. sell-through dynamics Benefits: * 401(K) * Group ...
Quick apply
Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.) * Experience managing multi-brand portfolio * Understanding of sell-in vs. sell-through dynamics Benefits: * 401(K) * Group ...
Media Manager
Minneapolis, MN · On-site
$128K - $133K/yr
Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio) and Retail Media Network experience (e.g., Amazon Ads, Walmart Connect, Kroger, Target Roundel) desired
Media Manager
Minneapolis, MN · On-site
$128K - $133K/yr
Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio) and Retail Media Network experience (e.g., Amazon Ads, Walmart Connect, Kroger, Target Roundel) desired
Director of E-commerce
Fairfield, CA · On-site
$190K - $205K/yr
Champion a "Digital-to-Shelf" strategy: partner with our internal team to leverage high-intent retail media networks (Walmart Connect, Roundel) and social campaigns to drive foot traffic, converting ...
Director of E-commerce
Fairfield, CA · On-site
$190K - $205K/yr
Champion a "Digital-to-Shelf" strategy: partner with our internal team to leverage high-intent retail media networks (Walmart Connect, Roundel) and social campaigns to drive foot traffic, converting ...
Channel Marketing Specialist
Irvine, CA · On-site
Manage promotional calendars and ensure timely execution * Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.) 2. Trade Marketing & Promotion Support * Track and manage ...
Quick apply
Channel Marketing Specialist
Irvine, CA · On-site
Manage promotional calendars and ensure timely execution * Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.) 2. Trade Marketing & Promotion Support * Track and manage ...
Roundel information
See salary details
$8.89 - $13.70
16% of jobs
$15.17 is the 25th percentile. Wages below this are outliers.
$13.70 - $18.51
29% of jobs
The median wage is $19.71 / hr.
$18.51 - $23.32
19% of jobs
$27.58 is the 75th percentile. Wages above this are outliers.
$23.32 - $28.13
12% of jobs
$28.13 - $32.93
8% of jobs
$32.93 - $37.74
5% of jobs
$37.74 - $42.55
4% of jobs
$42.55 - $47.36
2% of jobs
$47.36 - $52.16
2% of jobs
$52.16 - $56.97
1% of jobs
$56.97 - $61.78
1% of jobs
$8
$26
$61
How much do roundel jobs pay per hour?
What are Roundel jobs?
What is the difference between Roundel vs Digital Marketing Specialist?
| Aspect | Roundel | Digital Marketing Specialist |
|---|---|---|
| Credentials | Marketing or related degree, certifications like Google Ads, SEO | Marketing or related degree, certifications like Google Ads, SEO |
| Work Environment | In-house marketing teams, retail or brand-focused settings | Agency or in-house, digital-focused environments |
| Industry Usage | Retail, advertising, brand campaigns | Various industries including retail, tech, finance |
| Search & Comparison | Often compared for marketing roles within retail brands | Commonly compared with roles like Roundel in digital marketing contexts |
Both Roundel and Digital Marketing Specialists require similar credentials and work in digital marketing environments. While Roundel is a specific in-house marketing division often within retail brands, Digital Marketing Specialists work across various industries and agencies. Understanding their similarities helps clarify career paths and job expectations in digital marketing roles.
How does a Roundel team typically collaborate with brand partners and internal stakeholders to execute successful retail media campaigns?
What are the key skills and qualifications needed to thrive as a Roundel (Retail Media Network) professional, and why are they important?

Other
Medical, Dental, Vision, Retirement, PTO
Posted 12 days ago
Job description
Founded in 2022, Create Wellness is redefining creatine for the modern consumer - starting with a first-of-its-kind creatine gummy and scaling rapidly into a high-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category.
We're hiring a Shopper Marketing Manager to own our retail activation function - bridging the gap between brand and retailer execution across Target, Vitamin Shoppe, Sprouts, GNC, Wegmans, and future partners
This role is for someone who:
- Lives at the intersection of brand and retail - and knows how to translate a campaign into a shelf moment
- Thinks like an owner and operates like a builder
- Is equal parts strategic and executional - equally comfortable in a buyer meeting and managing a creative brief
- Understands the mechanics of retail activation: co-op, Roundel, Ibotta, Instacart, secondary placement
- Wants to build the shopper marketing function at a brand that's scaling fast and investing meaningfully in retail
What You'll Do
Retail Activation & Calendar Ownership
- Own Create's retail marketing and activation calendar across Target, Sprouts, GNC, Vitamin Shoppe, and Wegmans
- Manage a dedicated retail marketing budget - planning, allocation, and ROI tracking
- Build and execute programs across platforms such as Instacart, Ibotta, Aisle, and similar tools that drive trial and conversion
- Identify and work with vendor partners to develop, launch, and execute secondary placement programs within retail partner stores and ecommerce platforms
- Monitor competitive shopper marketing activity and identify opportunities for differentiation
Brand & Retailer Partnership
- Act as the strategic and executional bridge between retail sales and brand marketing teams
- Translate national brand campaigns into retailer-specific activation programs
- Build retailer presentations and co-op proposals that clearly demonstrate Create's investment in the partnership
- Collaborate closely with the retail sales team on customer programs, partnerships, and in-store execution
- Partner with retailer marketing and merchandising teams to execute secondary placement and digital merchandising programs
Creative & Agency Management
- Develop shopper-facing creative briefs and manage internal or external creative resources
- Brief and manage agency or vendor partners to bring activation programs to life on time and on brand
Requirements
- 4-6 years of experience in shopper marketing, retail marketing, or trade marketing within CPG
- Direct experience building and executing activation programs at Target
- Hands-on experience with platforms such as Instacart, Ibotta, Aisle, or similar retail media tools
- Experience managing a retail marketing budget with clear performance accountability
- Strong cross-functional experience working across brand, creative, and sales teams
- Familiarity with Target's retail media ecosystem including Roundel
- New York-based or willing to relocate, comfortable working in-office regularly
Nice to Have
- Experience in the supplement, wellness, beauty, or food & bev category
- Familiarity with Target's promotional model
- Background managing creative agencies or internal design resources
- Experience at a brand in the $50M-$300M revenue range
Benefits
- Competitive compensation and equity
- Fully-paid health, dental, and vision insurance
- 401K program
- Manhattan office with a flexible hybrid setup and generous PTO