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Roundel Jobs (NOW HIRING)

WPP Media

Manager, Retail Media

New York, NY · On-site

$134K - $140K/yr

This position will support media activations across leading retailer media networks, including but not limited to Amazon Ads, Walmart Connect, Criteo, CitrusAd, Roundel, Instacart, Kroger Precision ...

Crayola

Retail Media Specialist

Easton, PA · On-site

Execute and optimize retail media campaigns across key platforms, including Amazon Advertising, Walmart Connect, and Target Roundel. * Detailed Paid Search Execution: Oversee daily management of ...

Socket.dev

Director of Retail Media

Boston, MA · On-site

$155.30 - $232.90/hr

Guide retailer‑specific strategies across Amazon Ads, Walmart Connect, Roundel, and emerging retail media networks. * Champion innovation and continuous improvement across Retail Media investments.

Hasbro

Director of Retail Media

Boston, MA

Guide retailer-specific strategies across Amazon Ads, Walmart Connect, Roundel, and emerging retail media networks. * Champion innovation and continuous improvement across Retail Media investments.

Bubble Skincare

Paid Media Specialist

New York, NY · On-site

Retail media is the engine of this role - spanning Walmart Connect, Target Roundel, Ulta UB Media, Criteo, and Amazon Ads - and the right candidate will bring hands-on experience activating and ...

New Cibo Vita LLC

Retail Media Analyst

Totowa, NJ · On-site

$70K - $80K/yr

Plan, launch, and optimize fullfunnel campaigns (awareness, consideration, conversion) across retail media networks including Instacart, Walmart Connect, Criteo, Target Roundel, Sam's Club MAP, ADUSA ...

Crayola

Retail Media Specialist

Easton, PA · On-site

Execute and optimize retail media campaigns across key platforms, including Amazon Advertising, Walmart Connect, and Target Roundel. * Detailed Paid Search Execution: Oversee daily management of ...

Hasbro

Director of Retail Media

Boston, MA · On-site

Guide retailer-specific strategies across Amazon Ads, Walmart Connect, Roundel, and emerging retail media networks. * Champion innovation and continuous improvement across Retail Media investments.

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Roundel information

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How much do roundel jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for roundel in the United States is $26.34, according to ZipRecruiter salary data. Most workers in this role earn between $15.14 and $30.77 per hour, depending on experience, location, and employer.

What is a roundel?

Roundel is the in-house media company of Target, focused on retail media and advertising. Jobs at Roundel typically involve digital marketing, data analytics, media planning, and creative services to help brands connect with Target's shoppers through personalized ads and content. Roles can include positions such as media strategist, data analyst, account manager, and creative designer. Employees at Roundel work on leveraging Target’s consumer data and digital platforms to drive effective marketing campaigns for partner brands.

What is the difference between Roundel vs Digital Marketing Specialist?

AspectRoundelDigital Marketing Specialist
CredentialsMarketing or related degree, certifications like Google Ads, SEOMarketing or related degree, certifications like Google Ads, SEO
Work EnvironmentIn-house marketing teams, retail or brand-focused settingsAgency or in-house, digital-focused environments
Industry UsageRetail, advertising, brand campaignsVarious industries including retail, tech, finance
Search & ComparisonOften compared for marketing roles within retail brandsCommonly compared with roles like Roundel in digital marketing contexts

Both Roundel and Digital Marketing Specialists require similar credentials and work in digital marketing environments. While Roundel is a specific in-house marketing division often within retail brands, Digital Marketing Specialists work across various industries and agencies. Understanding their similarities helps clarify career paths and job expectations in digital marketing roles.

How does a roundel team typically collaborate with brand partners and internal stakeholders to execute successful retail media campaigns?

Roundel teams work closely with both brand partners and internal stakeholders such as merchandising, data analytics, and creative teams to deliver effective retail media campaigns. Collaboration involves understanding brand objectives, aligning campaign strategies, and leveraging data insights to optimize performance. Regular meetings, shared project management tools, and clear communication channels are essential for ensuring that campaign goals are met and adjustments are made proactively. This cross-functional environment provides opportunities to build relationships and develop a holistic understanding of retail media operations.

What are the key skills and qualifications needed to thrive as a roundel professional, and why are they important?

To succeed in a Roundel (Retail Media Network) role, you need expertise in digital marketing, campaign management, data analytics, and a background in advertising or marketing. Familiarity with platforms like Google Ads, demand-side platforms (DSPs), and analytics tools such as Google Analytics or Adobe Analytics is vital, and certifications in digital marketing or programmatic advertising are often valued. Strong communication, project management, and problem-solving skills help you collaborate across teams and deliver effective campaigns. These skills are crucial for driving ad performance, maximizing ROI for clients, and supporting the growth of retail media initiatives.
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Roundel jobs near you
Infographic showing various Roundel job openings in the United States as of August 2026, with employment types broken down into 99% Full Time, and 1% Part Time. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $54,791 per year, or $26.3 per hour.

Director, Commerce

Publicis Groupe Holdings B.V

Manhattan, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted yesterday

Job description

Company description
Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.
Overview
The Director, Commerce is responsible for leading the commerce media strategy across Amazon and the broader retail media ecosystem for a leading Lawn & Garden portfolio. This role serves as the organization's primary subject matter expert for Amazon Ads, including Sponsored Ads, Amazon DSP, Amazon Marketing Cloud (AMC), audience strategy, retail media measurement, and clean room analytics.
The Director partners closely with brand, sales, ecommerce, analytics, agency, and retailer teams to develop integrated commerce strategies that drive awareness, consideration, household acquisition, and sales growth across key brands and categories. While Amazon expertise is the primary focus, this role also provides strategic leadership and governance across Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, and other retail media networks to ensure best practices, measurement consistency, and cross-retailer learning are implemented across the portfolio.
This individual translates retail, shopper, and media signals into actionable growth opportunities and serves as a trusted advisor to senior stakeholders on commerce investment, audience strategy, measurement, innovation, and business growth.
Responsibilities
Amazon Strategy & Commerce Leadership
  • Serve as the company's primary expert for Amazon Search, Amazon DSP, Amazon Marketing Cloud (AMC), audience strategy, retail analytics, and clean room measurement.
  • Develop portfolio-level commerce media strategies that align with business objectives, category priorities, and retailer growth goals.
  • Lead strategic planning across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and emerging Amazon advertising solutions.
  • Partner with ecommerce and sales teams to connect media investment with assortment, content, inventory, and retail readiness initiatives.
  • Identify opportunities to drive incremental household penetration, new-to-brand acquisition, category expansion, and customer lifetime value.

Retail Media Network Leadership
  • Serve as strategic lead across Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, and other retail media platforms.
  • Establish retailer-specific and cross-retailer media frameworks, measurement standards, and activation best practices.
  • Provide strategic support and guidance to agency buying teams responsible for retail media activation.
  • Drive consistency in audience strategy, reporting, testing methodologies, and optimization approaches across retail media investments.
  • Identify opportunities to scale successful Amazon learnings across other retail media channels.

Cross Functional Partner With Data & Analytics
  • Partner with Analytics & DPS AMC and clean room measurement strategies, including audience discovery, path-to-purchase analysis, incrementality, frequency management, and media effectiveness studies.
  • Measurement frameworks that connect media investments to business outcomes including sales growth, market share, household penetration, new-to-brand acquisition, and category growth.
  • Establish test-and-learn roadmaps across targeting, creative, bidding, audience development, and retail media innovation.
  • Partner with analytics teams to develop advanced reporting, forecasting, and performance storytelling.

Cross-Functional Leadership
  • Collaborate with Brand Marketing, Ecommerce, Retail Sales, Category Management, Consumer Insights, Analytics, and external agency partners to align commerce media strategies with broader business objectives.
  • Act as the primary commerce media thought leader within the organization.
  • Present strategic recommendations and business updates to senior stakeholders and executive leadership.
  • Champion new technologies, tools, and industry innovations that drive competitive advantage.

Qualifications
  • 6+ years of experience in commerce media, retail media, performance marketing, ecommerce, or digital media.
  • Deep expertise in Amazon Ads, including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and Amazon Marketing Cloud (AMC).
  • Strong understanding of retail media ecosystems, including Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, and emerging RMNs.
  • Experience developing audience strategies and measurement frameworks using retailer first-party data and clean room environments.
  • Demonstrated ability to connect media performance to business KPIs including sales, market share, household penetration, acquisition, and profitability.
  • Proven experience leading agency partners and cross-functional stakeholder groups.
  • Strong analytical, strategic thinking, communication, and presentation skills.
  • Experience managing large media investments and influencing senior business stakeholders.
  • Advanced proficiency in Excel, PowerPoint, commerce analytics, and performance measurement tools.

Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.
Compensation Range: USD $129,485.00 - USD $165,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/14/2026.

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