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Roundel Jobs (NOW HIRING)

Manage and optimize retail media investments across platforms such as Walmart Connect, Target Roundel, and Best Buy Ads to drive traffic and sales * Partner with Sales to align on key business ...

Media Manager

Minneapolis, MN · On-site

$61K - $76K/yr

Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio) and Retail Media Network experience (e.g., Amazon Ads, Walmart Connect, Kroger, Target Roundel) desired

Media Manager

Minneapolis, MN · On-site

$128K - $133K/yr

Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio) and Retail Media Network experience (e.g., Amazon Ads, Walmart Connect, Kroger, Target Roundel) desired

Director of E-commerce

Fairfield, CA · On-site

$190K - $205K/yr

Champion a "Digital-to-Shelf" strategy: partner with our internal team to leverage high-intent retail media networks (Walmart Connect, Roundel) and social campaigns to drive foot traffic, converting ...

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Roundel information

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How much do roundel jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for roundel in the United States is $26.34, according to ZipRecruiter salary data. Most workers in this role earn between $15.14 and $30.77 per hour, depending on experience, location, and employer.

What are Roundel jobs?

Roundel is the in-house media company of Target, focused on retail media and advertising. Jobs at Roundel typically involve digital marketing, data analytics, media planning, and creative services to help brands connect with Target's shoppers through personalized ads and content. Roles can include positions such as media strategist, data analyst, account manager, and creative designer. Employees at Roundel work on leveraging Target’s consumer data and digital platforms to drive effective marketing campaigns for partner brands.

What is the difference between Roundel vs Digital Marketing Specialist?

AspectRoundelDigital Marketing Specialist
CredentialsMarketing or related degree, certifications like Google Ads, SEOMarketing or related degree, certifications like Google Ads, SEO
Work EnvironmentIn-house marketing teams, retail or brand-focused settingsAgency or in-house, digital-focused environments
Industry UsageRetail, advertising, brand campaignsVarious industries including retail, tech, finance
Search & ComparisonOften compared for marketing roles within retail brandsCommonly compared with roles like Roundel in digital marketing contexts

Both Roundel and Digital Marketing Specialists require similar credentials and work in digital marketing environments. While Roundel is a specific in-house marketing division often within retail brands, Digital Marketing Specialists work across various industries and agencies. Understanding their similarities helps clarify career paths and job expectations in digital marketing roles.

How does a Roundel team typically collaborate with brand partners and internal stakeholders to execute successful retail media campaigns?

Roundel teams work closely with both brand partners and internal stakeholders such as merchandising, data analytics, and creative teams to deliver effective retail media campaigns. Collaboration involves understanding brand objectives, aligning campaign strategies, and leveraging data insights to optimize performance. Regular meetings, shared project management tools, and clear communication channels are essential for ensuring that campaign goals are met and adjustments are made proactively. This cross-functional environment provides opportunities to build relationships and develop a holistic understanding of retail media operations.

What are the key skills and qualifications needed to thrive as a Roundel (Retail Media Network) professional, and why are they important?

To succeed in a Roundel (Retail Media Network) role, you need expertise in digital marketing, campaign management, data analytics, and a background in advertising or marketing. Familiarity with platforms like Google Ads, demand-side platforms (DSPs), and analytics tools such as Google Analytics or Adobe Analytics is vital, and certifications in digital marketing or programmatic advertising are often valued. Strong communication, project management, and problem-solving skills help you collaborate across teams and deliver effective campaigns. These skills are crucial for driving ad performance, maximizing ROI for clients, and supporting the growth of retail media initiatives.
More about Roundel jobs
What cities are hiring for Roundel jobs? Cities with the most Roundel job openings:
What are the most commonly searched types of Roundel jobs? The most popular types of Roundel jobs are:
Infographic showing various Roundel job openings in the United States as of May 2026, with employment types broken down into 98% Full Time, and 2% Temporary. Highlights an 70% Physical, 13% Hybrid, and 17% Remote job distribution, with an average salary of $54,791 per year, or $26.3 per hour.

Other

Medical, Dental, Vision, Retirement, PTO

Posted 12 days ago


Job description

Founded in 2022, Create Wellness is redefining creatine for the modern consumer - starting with a first-of-its-kind creatine gummy and scaling rapidly into a high-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category.
We're hiring a Shopper Marketing Manager to own our retail activation function - bridging the gap between brand and retailer execution across Target, Vitamin Shoppe, Sprouts, GNC, Wegmans, and future partners

This role is for someone who:

  • Lives at the intersection of brand and retail - and knows how to translate a campaign into a shelf moment
  • Thinks like an owner and operates like a builder
  • Is equal parts strategic and executional - equally comfortable in a buyer meeting and managing a creative brief
  • Understands the mechanics of retail activation: co-op, Roundel, Ibotta, Instacart, secondary placement
  • Wants to build the shopper marketing function at a brand that's scaling fast and investing meaningfully in retail

What You'll Do

Retail Activation & Calendar Ownership

  • Own Create's retail marketing and activation calendar across Target, Sprouts, GNC, Vitamin Shoppe, and Wegmans
  • Manage a dedicated retail marketing budget - planning, allocation, and ROI tracking
  • Build and execute programs across platforms such as Instacart, Ibotta, Aisle, and similar tools that drive trial and conversion
  • Identify and work with vendor partners to develop, launch, and execute secondary placement programs within retail partner stores and ecommerce platforms
  • Monitor competitive shopper marketing activity and identify opportunities for differentiation


Brand & Retailer Partnership

  • Act as the strategic and executional bridge between retail sales and brand marketing teams
  • Translate national brand campaigns into retailer-specific activation programs
  • Build retailer presentations and co-op proposals that clearly demonstrate Create's investment in the partnership
  • Collaborate closely with the retail sales team on customer programs, partnerships, and in-store execution
  • Partner with retailer marketing and merchandising teams to execute secondary placement and digital merchandising programs


Creative & Agency Management

  • Develop shopper-facing creative briefs and manage internal or external creative resources
  • Brief and manage agency or vendor partners to bring activation programs to life on time and on brand

Requirements

  • 4-6 years of experience in shopper marketing, retail marketing, or trade marketing within CPG
  • Direct experience building and executing activation programs at Target
  • Hands-on experience with platforms such as Instacart, Ibotta, Aisle, or similar retail media tools
  • Experience managing a retail marketing budget with clear performance accountability
  • Strong cross-functional experience working across brand, creative, and sales teams
  • Familiarity with Target's retail media ecosystem including Roundel
  • New York-based or willing to relocate, comfortable working in-office regularly

Nice to Have

  • Experience in the supplement, wellness, beauty, or food & bev category
  • Familiarity with Target's promotional model
  • Background managing creative agencies or internal design resources
  • Experience at a brand in the $50M-$300M revenue range

Benefits

  • Competitive compensation and equity
  • Fully-paid health, dental, and vision insurance
  • 401K program
  • Manhattan office with a flexible hybrid setup and generous PTO