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Reputation Jobs (NOW HIRING)

$175K - $210K/yr

The AVP, Corporate Reputation & External Communications leads HealthEquity's external communications strategy and corporate reputation efforts. This role shapes how HealthEquity shows up in national ...

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$48.5K

$76K

How much do reputation jobs pay per year?

As of Jun 10, 2026, the average yearly pay for reputation in the United States is $48,461.00, according to ZipRecruiter salary data. Most workers in this role earn between $33,000.00 and $55,500.00 per year, depending on experience, location, and employer.

What are common challenges faced by reputation managers when working with cross-functional teams?

Reputation managers often collaborate with marketing, PR, customer service, and legal teams to ensure consistent messaging and mitigate potential risks. A common challenge is aligning the priorities and communication styles of different departments, especially during a crisis or when responding to negative publicity. Reputation managers must be proactive in fostering clear communication, setting shared goals, and quickly coordinating responses. Building strong relationships across teams can help streamline processes and improve overall brand perception.

What is the difference between Reputation vs Customer Service Representative?

AspectReputationCustomer Service Representative
Required CredentialsOften no formal credentials, but reputation management certifications can helpHigh school diploma or equivalent; customer service training
Work EnvironmentOnline, corporate, or agency settings focused on brand imageRetail, call centers, or office environments interacting directly with customers
Industry UsageCommon in marketing, PR, and brand managementWidespread across retail, hospitality, and service industries
Search & Comparison IntentUnderstanding reputation management roles and skillsCustomer interaction, problem-solving, and communication skills

Reputation roles focus on managing and enhancing a company's public image, often involving online reputation monitoring and PR strategies. Customer Service Representatives handle direct customer interactions, resolving issues and providing support. While both roles involve communication, reputation management emphasizes brand perception, whereas customer service centers on customer satisfaction and support.

What are reputation managers?

Reputation managers are professionals who help individuals or organizations maintain, improve, and protect their public image, especially online. Their main tasks include monitoring media coverage, responding to negative reviews or comments, and promoting positive content to shape public perception. They often work with businesses, celebrities, and anyone concerned about their digital footprint. Reputation managers use various strategies, such as search engine optimization (SEO), public relations campaigns, and crisis management to influence public opinion. Their goal is to ensure that their clients are seen in the best possible light by audiences and stakeholders.

What is the happiest job in the world?

The happiest jobs often include roles such as software developers, teachers, and healthcare professionals, which are associated with high job satisfaction and positive work environments. Factors like meaningful work, work-life balance, and positive relationships contribute to overall happiness in these careers.

What job pays $400,000 a year without a degree?

High-level sales roles such as enterprise sales executives or real estate brokers can earn $400,000 or more annually without a college degree, often relying on strong negotiation skills, industry knowledge, and a robust network. Additionally, some entrepreneurs and business owners generate this income through successful startups or investments, though these paths typically require significant experience and risk management.

What are the key skills and qualifications needed to thrive as a Reputation Manager, and why are they important?

To thrive as a Reputation Manager, you need expertise in public relations, crisis management, and digital communications, often supported by a degree in communications, marketing, or a related field. Familiarity with social media monitoring tools, SEO strategies, and online analytics platforms is essential for tracking and shaping public perception. Strong interpersonal skills, strategic thinking, and the ability to remain calm under pressure help you effectively manage sensitive issues and build positive stakeholder relationships. These skills are crucial for proactively protecting and enhancing an organization's brand image in today's fast-paced digital environment.
More about Reputation jobs
What cities are hiring for Reputation jobs? Cities with the most Reputation job openings:
What are the most commonly searched types of Reputation jobs? The most popular types of Reputation jobs are:
What states have the most Reputation jobs? States with the most job openings for Reputation jobs include:
Media Manager, Reputation Marketing & Insights

Media Manager, Reputation Marketing & Insights

Amazon

New York, NY

Full-time

Posted 6 days ago


Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 6,833 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers


Job description

The individual selected for this position will support the US media strategy, planning, and execution of paid media campaigns by Reputational Marketing & Insights (RMI).
The work will challenge you to be resourceful, think big while staying connected to the details, translate data-driven insights into strategic recommendations, and embrace a high degree of change and ambiguity at speed. The scope and scale of what we strive to achieve is immense, but it is also meaningful and energizing.
Key job responsibilities
Reputation Marketing & Insights (RMI) is hiring a Media Manager to develop and execute paid media campaigns to educate key audiences about important public affairs issues relevant to Amazon's brand

The individual selected for this position will support paid advertising programs with global impact within Amazon's Communications and Corporate Responsibility organization. The work will challenge you to be resourceful, think big while staying connected to the details, produce data-driven insights and recommendations, and embrace a high degree of change and ambiguity at speed.
Working with research, creative, measurement, and public policy teams - as well as external agency partners - you will manage holistic media planning and execution for several key global reputation initiatives per year based on real-time business needs. You will independently manage day-to-day campaign operations and optimizations (via agency partners), while collaborating with leadership and cross-functional stakeholders on strategic direction

You will balance competing priorities such as speed-to-market vs. sophistication, or reach vs. frequency goals.

You will deploy your understanding of paid media and your knowledge and curiosity of the public affairs landscape to build media plans, identify key optimizations, and ensure that campaigns deliver on their objectives. You will be accountable for campaign performance metrics including awareness lift, message association, and cost efficiency. You will identify opportunities to create scalable processes and best practices for reputation marketing campaigns.

You will help develop mechanisms to measure and communicate campaign effectiveness to senior stakeholders. And you will partner closely with other product experts throughout the company to build the next generation of industry-leading media buying tools.
A day in the life
As a Media Manager, you will:
Write comprehensive media briefs that align public affairs objectives with marketing strategies (e.g., economic impact, small business, technological innovation, customer experience)
Oversee agency partners' day-to-day campaign management
Collaborate with internal partners (e.g., research, creative, measurement, and public policy counterparts) to develop campaign strategies that educate and build trust with key global audiences
Interpret insights from data in ways that can be actioned quickly and nimbly
Educate internal and external stakeholders of varying technological and marketing backgrounds about paid marketing strategies and tactics
Jointly developing and executing a product roadmap for brand and reputational buying tools in the Amazon demand-side platform.
About the team
Our team strives to identify the persuasive return on investment for every dollar we spend. We build marketing plans that persuade our core audiences through best-in-class media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve real-world outcomes at the expense of those that don't.
Our team is dedicated to supporting new members

We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded marketer and enable them to take on more complex tasks in the future.


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About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US