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Reputation Jobs in Massachusetts (NOW HIRING)

Primark

Head of Corporate Affairs, US

Boston, MA · On-site

The Head of Corporate Affairs, US, will lead Primark's reputation and communications strategy in the US, spanning external and internal communications, public affairs, stakeholder engagement and ...

Kapitus

Lead Brand Marketing Coordinator

Boston, MA · On-site

$46K - $63K/yr

Online Reputation & Customer Advocacy * Support the Director of Brand Marketing in the execution of Kapitus' online reputation management strategy. * Monitor and respond to reviews across Trustpilot ...

Citizens

Director, Enterprise Communications

Westwood, MA · On-site

$145K - $210K/yr

Identify opportunities to elevate Citizens' reputation through proactive storytelling and thought leadership. Issues Management & Crisis Communications * Support enterprise crisis preparedness and ...

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Reputation information

See Massachusetts salary details

$22.5K

$52K

$81.5K

How much do reputation jobs pay per year?

As of Aug 21, 2026, the average yearly pay for reputation in Massachusetts is $51,988.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,401.00 and $59,539.00 per year, depending on experience, location, and employer.

What is a reputation manager?

Reputation managers are professionals who help individuals or organizations maintain, improve, and protect their public image, especially online. Their main tasks include monitoring media coverage, responding to negative reviews or comments, and promoting positive content to shape public perception. They often work with businesses, celebrities, and anyone concerned about their digital footprint. Reputation managers use various strategies, such as search engine optimization (SEO), public relations campaigns, and crisis management to influence public opinion. Their goal is to ensure that their clients are seen in the best possible light by audiences and stakeholders.

What are the key skills and qualifications needed to thrive as a reputation manager, and why are they important?

To thrive as a Reputation Manager, you need expertise in public relations, crisis management, and digital communications, often supported by a degree in communications, marketing, or a related field. Familiarity with social media monitoring tools, SEO strategies, and online analytics platforms is essential for tracking and shaping public perception. Strong interpersonal skills, strategic thinking, and the ability to remain calm under pressure help you effectively manage sensitive issues and build positive stakeholder relationships. These skills are crucial for proactively protecting and enhancing an organization's brand image in today's fast-paced digital environment.

What are common challenges faced by reputation managers when working with cross-functional teams?

Reputation managers often collaborate with marketing, PR, customer service, and legal teams to ensure consistent messaging and mitigate potential risks. A common challenge is aligning the priorities and communication styles of different departments, especially during a crisis or when responding to negative publicity. Reputation managers must be proactive in fostering clear communication, setting shared goals, and quickly coordinating responses. Building strong relationships across teams can help streamline processes and improve overall brand perception.

What is the difference between Reputation vs Customer Service Representative?

AspectReputationCustomer Service Representative
Required CredentialsOften no formal credentials, but reputation management certifications can helpHigh school diploma or equivalent; customer service training
Work EnvironmentOnline, corporate, or agency settings focused on brand imageRetail, call centers, or office environments interacting directly with customers
Industry UsageCommon in marketing, PR, and brand managementWidespread across retail, hospitality, and service industries
Search & Comparison IntentUnderstanding reputation management roles and skillsCustomer interaction, problem-solving, and communication skills

Reputation roles focus on managing and enhancing a company's public image, often involving online reputation monitoring and PR strategies. Customer Service Representatives handle direct customer interactions, resolving issues and providing support. While both roles involve communication, reputation management emphasizes brand perception, whereas customer service centers on customer satisfaction and support.

What are the most commonly searched types of Reputation jobs in Massachusetts?

The most popular types of Reputation jobs in Massachusetts are:

What are popular job titles related to Reputation jobs in Massachusetts?

For Reputation jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Reputation jobs in Massachusetts look for?

The top searched job categories for Reputation jobs in Massachusetts are:

Reputation jobs near you
Infographic showing various Reputation job openings in Massachusetts as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 7% Part Time, and 5% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $51,988 per year, or $25 per hour.

Manager, Digital Experience - Reputation

Beth Israel Lahey Health

Charlestown, MA • On-site

$95K - $115K/yr

Full-time

Re-posted 8 days ago

Beth Israel Lahey Health rating

6.9

Company rating: 6.9 out of 10

Based on 150 frontline employees who took The Breakroom Quiz

456th of 891 rated healthcare providers

Job description

When you join the growing BILH team, you're not just taking a job, you’re making a difference in people’s lives.

The Manager, Digital Experience - Reputation is responsible for system-wide online reputation strategy for a large, integrated health system. This role is responsible for internal and externally owned channels. This person will oversee monitoring, protecting, and strengthening the organization’s digital reputation across providers, locations, and service lines, ensuring accuracy, trust, and a consistent patient-centered experience across all digital touchpoints.

Job Description:

Primary Responsibilties

  • Lead the development and execution of a comprehensive online reputation strategy across the health system
  • Oversee monitoring, analysis, and response to online reviews, ratings, and patient feedback across third-party platforms and search ecosystems
  • Own governance and maintenance of the system provider and location data across internal systems and external platforms
  • Ensure all public-facing responses and reputation activities comply with HIPAA, privacy regulations, and organizational standards
  • Produce executive-ready reporting and insights that translate reputation data into actionable recommendations
  • Collaborate with Marketing and Communications teams to improve local search visibility, ratings performance, and patient trust signals

Minimum Qualitifactions

  • Bachelor's degree in Business, Communications, Marketing, or a related field
  • 5+ years of experience in online reputation management, digital marketing, patient experience, or healthcare communications

Experience

  • Experience with content management systems (CMS) and reputation management tools (Press Ganey, Kyruus)
  • Familiarity with SEO best practices and analytics tools (Google Analytics, GA4, social insights).
  • Experience collaborating across matrixed organizations and influencing without direct authority
  • Experience working within a large health system or academic medical center

Skills and Abilities

  • Strong understanding of UX principles, digital engagement, and accessibility.
  • Strong understanding of patient-centered marketing in healthcare, including consumer decision journeys.
  • Excellent project management and collaboration skills.

Pay Range:

$95,000.00 USD - $115,000.00 USD

The pay range listed for this position is the annual base salary range the organization reasonably and in good faith expects to pay for this position at this time. Actual compensation is determined based on several factors, that may include seniority, education, training, relevant experience, relevant certifications, geography of work location, job responsibilities, or other applicable factors permissible by law. 

As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) as a condition of employment. More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger. Equal Opportunity Employer/Veterans/Disabled

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