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Vitamin Angels

Position Description

Position: Social Media & Email Marketing Manager

Employer: Vitamin Angel Alliance, Inc. (VA)

Location: Remote from anywhere in the continental US.

Salary: $90,000 - 100,000

About Vitamin Angels

Vitamin Angels is a global health organization working to save lives and improve the health of women and children most at risk through proven nutrition solutions. We prioritize high-impact, cost-effective, evidence-based nutrition interventions and apply evidence, implementation learning, and innovation to introduce, strengthen, and scale nutrition programs in geographies where we can achieve the greatest and most sustainable impact. Our programs are advanced through long-term partnerships that enable government and local partner ownership, are implemented within existing structures, and adapted to local contexts.

Vitamin Angels is an equal opportunity employer committed to fostering a supportive environment where all individuals have access to equal opportunities to succeed, regardless of background, identity, or perspective. Our efforts aim to ensure fairness and mutual respect for all employees, promoting a culture of belonging and professional growth.

Role or Purpose of Position

The Social Media & Email Marketing Manager is responsible for driving Vitamin Angels' growth through consistent, engaging, and impactful digital initiatives across social media and email.

This role drives performance at both ends of Vitamin Angels' marketing funnel: building awareness, engagement, and audience growth at the top through organic and paid social media, and driving conversions, revenue, and donor retention at the bottom through email marketing. Working closely with the Director of Digital Marketing, the Social Media & Email Marketing Manager connects these channels into one integrated engine, growing audiences on social and converting them into engaged subscribers and supporters through email.

The Social Media & Email Marketing Manager leads the planning, execution, analytics, and optimization of Vitamin Angels' social platforms and email program with the goals of building brand awareness, strengthening partnerships, and driving revenue. The Manager will develop a compelling social media strategy, an integrated social and email editorial calendar, and end-to-end campaigns, including creative ideation, copywriting, creative briefs, and creative asset requests. The Manager will work cross-functionally (with content creators, designers, PR team, digital marketing team, and others), with contractors (graphic designers, photographers, and videographers), and with key stakeholders from across the organization (Development, Programs, and C-suite) to deliver an integrated strategy and editorial calendar designed to drive impressions, engagement, conversions, and above-benchmark performance, customized to the demands of each platform.

The Manager will drive performance across existing channels (LinkedIn, Facebook, Instagram, Twitter/X, YouTube, email) while monitoring the landscape, continually evolving strategies for emerging platforms (TikTok, Bluesky, WhatsApp, Reddit, etc.).

This role requires a collaborative leader with a passion for authentic storytelling who is eager to elevate our social presence and email marketing efforts.

Major Duties & Responsibilities

Social Media

• Lead the development and execution of social media strategy across all Vitamin Angels channels (including LinkedIn, Facebook, Instagram, Twitter/X, YouTube, Vimeo, and new and emerging platforms), in line with brand goals and objectives

• Manage campaign planning, content calendars, publishing, reporting, and optimization across all social channels, including monthly content calendar planning, daily publishing, and community management

• Build and nurture a highly engaged community; actively engage in relevant online conversations to strengthen Vitamin Angels' digital presence

• Create short-form video content (Reels, Stories, YouTube Shorts) by editing and assembling existing footage and assets into platform-native formats

• Independently develop and pitch compelling content ideas to department and organizational stakeholders to drive impressions, traffic, engagement, and conversions

• Engage corporate partners, influencers, and influential organizations and stakeholders in the digital space to broaden Vitamin Angels' visibility, reputation, and reach

• Support the execution of influencer campaigns in partnership with our PR team and agency

• Create creative briefs and draft creative asset requests for social and email content

Paid Social

• Build and manage paid social campaigns on Meta and other platforms, from audience targeting and creative testing to budget pacing and performance reporting

• Partner with the digital marketing team to develop compelling copy for paid search, social, and display, ensuring our paid strategies are cohesive, impactful, and efficient across communication channels

• Maximize performance through cross-channel promotion; for example, extending social and email activations across paid and organic channels such as the website (Newsroom) and paid and earned PR initiatives

Email Marketing

• Plan and execute email campaigns and newsletters that support organizational priorities, programs, events, and initiatives, including copywriting and design

• Build and optimize email flows, newsletters, and automated campaigns to maximize engagement and revenue

• Conduct A/B testing and continuously optimize subject lines, creative, messaging, layouts, and calls-to-action

• Maintain email deliverability, sender reputation, list hygiene, and audience management best practices

• Stay current with industry best practices in email marketing, compliance, and emerging trends

Measurement, Project Management & Collaboration

• Manage the end-to-end production of the integrated email and social media calendar, ensuring a cohesive narrative and consistent constituent communication throughout

• Coordinate campaign timelines, content needs, approvals, and deployment schedules with internal stakeholders

• Serve as the project lead, bringing together diverse contributors and stakeholders regularly to ensure stellar social and email performance

• Develop KPIs and monthly performance reports that measure effectiveness across social and email (including impressions, engagement, click-through, conversions, and revenue contribution) and inform ongoing optimization

• Implement and maintain conversion tracking (Meta Pixel, UTM parameters, platform analytics) to measure full-funnel performance from impression to donation

• Use data to continually optimize strategy, planning, content, and performance; turn insights into clear, actionable recommendations for leadership

• Work with stakeholders from within and outside of the department and organization to ideate, craft, and create engaging and shareable campaign content

Level of Decision-Making

Within the bounds of Vitamin Angels' mission, values and policies, and sound professional practices, the Social Media & Email Marketing Manager has the discretion to use independent judgment to make decisions of significant consequence that affect Vitamin Angels participants, partners, and employees.

Organizational Relationships

Vitamin Angels operates under a collaborative, matrix management model. The Social Media & Email Marketing Manager independently establishes daily work priorities and ensures that all responsibilities are conducted consistent with accepted best practices, sound professional judgment, and within established schedule and budget.

Reports to:

Director of Digital Marketing

Supervises:

None at this time

Primary working relationships:

• Marketing Operations Manager

• Digital Marketing unit

• Design/content producers

• PR team

• Contacts from departments across the organization (Development, Programs)

• Web agencies/contractors

Travel required:

Yes, domestic and international as needed.

Qualifications and Skills

Required:

• 5–8 years of relevant work experience, including social media and email marketing for a global health nonprofit or similar mission-driven organization with diverse technical and donor audiences

• BA/BS degree or equivalent practical experience

• Experience developing social media and email marketing strategy, plans, content, and analytics, and managing monthly content strategy and calendars across multiple channels

• Hands-on experience building and managing paid social campaigns in Meta Ads Manager, including audience targeting, creative testing, pixel-based conversion tracking, and performance reporting

• Experience planning and executing email marketing programs, including automated flows, A/B testing, list management, and performance optimization

• The ability to write strong, dynamic copy across a variety of mediums is essential

• Proven success growing audience engagement and followers on LinkedIn, Facebook, Instagram, Twitter/X, and YouTube, with experience on emerging platforms (e.g., TikTok, WhatsApp, Bluesky, Reddit)

• Proficiency creating short-form video content (Reels, Stories, YouTube Shorts) by editing and assembling existing footage and assets; comfortable capturing original photo and video content when opportunities arise

• Excellent written communication and editing skills, with the ability to write clear briefs for agency and creative partners

• Strong knowledge of social media measurement tools, techniques, and platforms (e.g., Hootsuite, Sprout Social, Meta Business Suite)

• Knowledge of organic and paid social, with the ability to connect the dots to maximize brand presence

• Experience supporting influencer marketing campaigns

• Ability to interpret complicated or industry-specific information and translate it into digestible content

• Exceptional communicator and relationship builder with strong interpersonal and written communication skills

• Excellent project management and organizational skills, with the ability to manage multiple campaign timelines, stakeholder approvals, and deployment schedules simultaneously

• Natural leader with a positive and collaborative working style

• Highly motivated self-starter

• Problem-solver who makes sound decisions and demonstrates excellent conflict resolution skills

• Ability to multitask in a fast-paced environment

• Ability to manage stress, including but not limited to, stress resulting from local and foreign travel, large crowds, open spaces, shared office space, and daily activities with reasonable accommodations

• Ability to remain seated and/or stationary for extended periods of time, including but not limited to prolonged air travel, and general job assignments performed at a desk

Benefits

Comprehensive benefits package includes Medical, Dental and Vision Care, Life Insurance, Medical and Dependent Care Flexible Spending Accounts, Wellness Reimbursement, 401(k), Paid Time Off, Winter/Summer Recharge Weeks, Holidays, paid parental leave and more.