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Remote Digital Audience Strategy Jobs in Colorado

... with strategic priorities, accelerate value realization, and continuously improve engineering ... Plymouth, MN - hybrid or Remote What You Will Do * Lead the Digital Foundry function, with ...

You will work directly with senior marketing leadership on strategic initiatives spanning digital ... Leverage AI to accelerate content creation, campaign development, audience research ...

You will work directly with senior marketing leadership on strategic initiatives spanning digital ... Leverage AI to accelerate content creation, campaign development, audience research ...

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Remote Digital Audience Strategy information

What is a remote digital audience strategist?

A Remote Digital Audience Strategist is a professional who develops and implements strategies to grow and engage a company's online audience, all while working remotely. They analyze digital metrics, create targeted content plans, and use various digital marketing tools to reach and retain users across platforms like social media, websites, and email campaigns. Their goal is to increase brand visibility, engagement, and conversion rates by understanding audience behaviors and optimizing digital campaigns for maximum impact.

How does a remote digital audience strategist typically collaborate with cross-functional teams?

As a Remote Digital Audience Strategist, you will frequently work with content creators, marketing analysts, social media managers, and product teams to develop and refine audience engagement strategies. Effective collaboration often involves virtual meetings, shared analytics dashboards, and ongoing communication to ensure that campaign goals are aligned. You'll be expected to synthesize data from multiple sources and provide actionable insights to stakeholders, supporting both creative and technical initiatives. This role requires strong remote communication skills and the ability to adapt strategies based on input from various departments.

What are the key skills and qualifications needed to thrive as a remote digital audience strategist, and why are they important?

To thrive as a Remote Digital Audience Strategist, you need expertise in audience segmentation, digital marketing analytics, and content strategy, often supported by a relevant degree or experience in marketing or communications. Familiarity with tools like Google Analytics, social media management platforms, and customer relationship management (CRM) systems is typically required. Strong communication, creative problem-solving, and self-motivation are crucial soft skills for collaborating remotely and adapting to changing digital trends. These skills and qualities are essential for effectively growing and engaging target audiences in an ever-evolving online landscape.

What is the difference between Remote Digital Audience Strategy vs Remote Content Marketing Specialist?

AspectRemote Digital Audience StrategyRemote Content Marketing Specialist
Primary FocusDeveloping audience segmentation, targeting, and engagement strategiesCreating, managing, and distributing content to attract and retain audiences
Skills & CertificationsData analysis, digital marketing, SEO, analytics toolsContent creation, SEO, social media, copywriting
Work EnvironmentStrategic planning, data-driven decision making, cross-team collaborationContent production, editorial calendar management, content distribution
Industry UsageMarketing agencies, brands, digital platformsMedia companies, brands, marketing teams

While both roles focus on digital marketing, Remote Digital Audience Strategy emphasizes understanding and engaging target audiences through data-driven strategies, whereas Remote Content Marketing Specialist concentrates on creating and managing content to attract and retain viewers. Both roles often collaborate but serve different core functions within digital marketing teams.

What are the most commonly searched types of Digital Audience Strategy jobs in Colorado?

The most popular types of Digital Audience Strategy jobs in Colorado are:

What job categories do people searching Remote Digital Audience Strategy jobs in Colorado look for?

The top searched job categories for Remote Digital Audience Strategy jobs in Colorado are:

What cities in Colorado are hiring for Remote Digital Audience Strategy jobs?

Cities in Colorado with the most Remote Digital Audience Strategy job openings:

Digital/Technical Product Manager Senior

USAA

Colorado Springs, CO • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.


USAA rating

8.2

Company rating: 8.2 out of 10

Based on 265 frontline employees who took The Breakroom Quiz

52nd of 174 rated banks


Job description

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

As a dedicated Digital/Technical Product Manager Senior - Customer Identity and Access Management (IAM), you will facilitate the discovery, delivery, and performance of digital and technology products and their experiences for USAA and its members. Collaborate with technology, architecture, experience, information security, fraud, and product teams to tackle complex and challenging problems to optimize the customers' (internal/external) experience. Design and drive implementation of multi-platform technology and digital solutions. Optimize and improve existing products and experiences across delivery channels and platforms to drive Key Performance Indicators (KPIs) and Key Risk Indicators (KRIs). Employ User Centered Design and Design Thinking methodologies to bring world-class Digital and/or Technology driven products to market. Develop the product strategy, vision, and goals and justifies decision-making related to the balance and mix of innovation types and investments.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is not available for this position.

What you'll do:

  • Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.
  • Translates Digital or Technology product and experience opportunities (customer 'needs' and 'wants' as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, epics, features) and drives execution strategy.
  • Shepherds complex Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.).
  • Leads the development of Business Case artifacts and hypotheses for scoping and prioritization of efforts.
  • Continuously leverages advanced data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs.
  • Generates meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements.
  • Leads cross-functional product teams and relationships to discover and build new Digital or Technology products, experiences, and features by collaborating with stakeholders and organizational leaders to coordinate product development efforts aligned with strategic priorities.
  • Prepares compelling presentations, and other forms of communication standards and templates, to present and communicate complex concepts to a diverse audience, including senior leadership.
  • Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products.
  • Begins to bring in 'big picture' thinking and seeks to drive clarity among team and stakeholders.
  • Maintains and applies advanced knowledge of the Business, Technology, UX, and relevant experiences and processes, and an academic understanding of Product Management.
  • Serves as a resource to team members and assists with on-boarding new employees.
  • Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

  • Bachelor's degree; OR 4 years of relevant education and/or experience.
  • 6 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing.
  • Proven ability to effectively develop, influence, present and communicate complex concepts to cross-functional teams, non-technical users, and leadership.
  • Demonstrated ability to work in an Agile, Lean Product Development and Lean Portfolio Management environment.
  • Knowledge of digital and technology strategy and delivery as it relates to roadmap development, journey mapping, competitive analysis and research, and situation analysis methods.
  • Knowledge of digital and technology strategy and delivery as it relates to Experience Design concepts and Human Centered Design concepts, roadmap development, journey mapping, competitive analysis and research, and situation analysis methods.

What sets you apart:

  • Experience maintaining or managing authentication, credential, identity verification or recovery experiences for call centers, websites, and mobile apps including assessing performance and usability while fulfilling necessary security protections.
  • Familiarity with authentication and identity management industry best practices, emerging trends, and regulatory considerations in authentication and identity management.
  • Experience managing models that support authentication and identity management or fraud impacts.
  • Familiarity with challenges like fraud prevention, security requirements, data and analytics, and solution scalability.
  • Experience managing the full lifecycle of digital products, from identifying the problem and creating the experience to deploying and iterating in production.
  • Ability to rapidly assess and resolve complex problems.
  • Proven ability to bridge gaps between technical teams (engineers, data scientists) and non-technical stakeholders (business, marketing, compliance, executives).
  • Current or prior operational experience in Security Specialist (MSAS), Authentication Consult, Profile Recovery, Complaints, Fraud Operations.
  • US military experience gained through military service or gained as a military spouse / domestic partner

Compensation range: The salary range for this position is: $114,080 - $218,030.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

 

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.


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