Marketing amp; Communications Specialist
Location: Remote (Work From Home)
Schedule: Full-Time | Monday–Friday | No Nights or Weekends
Compensation: Competitive Pay Based on Experience
Join the Homeland Team
Homeland is a leading property management company specializing in affordable housing throughout Kentucky, Indiana, Ohio, and Tennessee. We are seeking a creative, motivated, and results-driven Marketing amp; Communications Specialist to help drive occupancy, strengthen our brand, and elevate our digital marketing efforts across our portfolio of apartment communities.
This position is ideal for someone who enjoys combining creativity with strategy. Your primary focus will be marketing available apartment homes through digital advertising, social media, online listing services, and our company website. You will play a key role in increasing occupancy by developing innovative marketing campaigns, improving our online presence, and ensuring our communities are presented in the best possible light.
In addition to marketing, you will assist with communicating marketing initiatives, supporting the implementation of new technology, and helping develop training materials related to marketing software and digital tools.
If you’re someone who enjoys bringing fresh ideas to the table, thrives in a fast-paced environment, and wants to make a measurable impact, we’d love to hear from you.
Primary Responsibilities
Develop and execute marketing strategies designed to increase apartment occupancy across Homeland’s portfolio.
Create and manage effective marketing campaigns for apartment communities using digital advertising and online marketing platforms.
Manage and optimize apartment listings on Apartments.com and other online apartment search websites.
Utilize Yardi’s marketing tools to improve lead generation, online visibility, and leasing performance.
Maintain Homeland’s website by ensuring property descriptions, amenities, floor plans, photography, and other content remain current and accurate.
Coordinate with on-site teams to obtain high-quality property photos, videos, and marketing content.
Manage Homeland’s social media platforms by creating engaging content that highlights available apartments, resident events, company news, and community involvement.
Design digital and print marketing materials that support leasing efforts and company initiatives.
Analyze marketing performance and recommend new ideas, trends, and strategies to improve results.
Assist with search engine optimization (SEO), Google Business Profiles, and other online marketing opportunities to increase website traffic and leasing inquiries.
Collaborate with Regional Managers and property teams to develop marketing strategies tailored to individual apartment communities.
Stay informed on emerging marketing trends, AI technology, and digital tools that can improve marketing effectiveness and operational efficiency.
Secondary Responsibilities
Assist with communicating new marketing initiatives, software updates, and company programs throughout the organization.
Help develop training materials and user guides related to marketing software and technology.
Support the implementation and effective use of Yardi marketing features and other digital platforms.
Assist with maintaining marketing procedures, documentation, and online training resources.
Qualifications
Experience in marketing, communications, digital marketing, or a related field preferred.
Strong written and verbal communication skills.
Experience managing business social media accounts.
Experience with website content management is preferred.
Experience with Yardi, Apartments.com, Canva, Google Business Profile, or similar marketing platforms is a plus.
Strong organizational and project management skills.
Ability to manage multiple priorities while meeting deadlines.
Self-motivated with the ability to work independently in a remote work environment.
Creative thinker who enjoys developing new ideas and improving marketing performance.
Proficiency with Microsoft Office and general computer applications.
Compensation amp; Benefits
Competitive pay based on experience
Competitive paid time off (PTO) and paid holidays
401(k) with company match
Health, vision, dental, and life insurance
An assortment of voluntary supplemental insurance options, including disability and other optional coverages
Work from home
Monday–Friday schedule with no nights or weekends
Why Homeland?
For more than 40 years, Homeland has built a reputation for excellence in affordable housing and property management. We believe our success is driven by the people who make up our team. We foster a culture of collaboration, innovation, and continuous improvement where employees are encouraged to share ideas, embrace new technology, and make a meaningful impact.
As our Marketing amp; Communications Specialist, you’ll have the opportunity to shape how thousands of prospective residents experience Homeland, influence the growth of our communities, and help drive the future of a company that continues to grow while staying true to its values.