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Regional Brand Manager Jobs (NOW HIRING)

The Brand Manager, Global position on Oster will support the development and execution of global ... Communicate regularly with regions and countries to ensure they are properly adapting the global ...

Then go win new partners through trade shows, outreach, referrals, and regional coverage mapping ... Run the brand on data. Manage inventory health. Partner with supply chain and warehouse to keep ...

We are continuously accepting applications The Brand Manager plays a key role in advancing the ... regional commercial needs. * Partner with multi-agency partners to bring ideas to life and extend ...

Brand Manager

Frisco, TX · On-site

$96K - $150K/yr

We are looking for a Brand Manager to lead our marketing efforts on iconic brands such as Dr Pepper ... S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional ...

The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and ... Partners with Trade Marketing to develop chain or regional specific programming to drive channel ...

The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and ... Partners with Trade Marketing to develop chain or regional specific programming to drive channel ...

... and regional corporate events across the US. * Lead creative and editorial development across ... brand content. * Mange process for improving and updating product packaging. * Convert research and ...

... regional insight but local execution to create consumer demand and lead demand generation for ... Brand Manager, Invisalign Adults o Work closely with the Brand Manager, Influencer First o Work ...

Our brand managers work closely with office managers and regional business partners to identify marketing opportunities and develop traditional media, digital marketing, social media marketing, and ...

International Brand Mgr

Yuba City, CA · On-site

$92K - $142K/yr

This role works closely with international sales teams, distributors, regional partners, and cross ... The International Brand Manager ensures Sunsweet maintains a consistent global brand identity while ...

New

Our brand managers work closely with office managers and regional business partners to identify marketing opportunities and develop traditional media, digital marketing, social media marketing, and ...

Brand Manager, Success ID: 1583 Location: Houston, TX Department: Marketing More about this job ... Initial retailer, regional targets and strategies * Investment plan on consumer communication and ...

... and regional corporate events across the US. * Lead creative and editorial development across ... brand content. * Mange process for improving and updating product packaging. * Convert research and ...

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Regional Brand Manager information

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$33.5K

$69.5K

$104K

How much do regional brand manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for regional brand manager in the United States is $69,538.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What is the difference between Regional Brand Manager vs Brand Manager?

AspectRegional Brand ManagerBrand Manager
ResponsibilitiesOversees brand strategy across multiple regions, manages regional marketing teams, and adapts campaigns for local markets.Develops and executes brand strategies within a specific market or product line, focusing on local brand growth.
Work EnvironmentTypically works across multiple locations, coordinating regional teams and initiatives.Focuses on a single market or product, often within a specific company or department.
Required CredentialsBachelor’s degree in marketing, business, or related field; experience in brand management and regional marketing.Bachelor’s degree in marketing, business, or related field; experience in brand management.

The main difference between a Regional Brand Manager and a Brand Manager lies in scope. The Regional Brand Manager oversees multiple regions, managing regional strategies and teams, while the Brand Manager focuses on a specific market or product. Both roles require similar credentials and work in marketing environments, but the Regional Brand Manager's role is broader and more strategic across geographic areas.

Is a regional brand manager a high paying job?

Regional brand managers typically earn above-average salaries compared to entry-level marketing roles, with compensation influenced by industry, company size, and geographic location. Experienced managers with strong strategic skills and relevant certifications can earn higher salaries, often including bonuses and benefits. However, pay levels vary widely across regions and organizations.

What does a regional brand manager do?

A regional brand manager oversees the marketing and branding strategies for a specific geographic area, ensuring brand consistency and growth. They analyze market trends, coordinate advertising campaigns, and collaborate with sales teams to increase brand awareness and sales within their region. Strong communication, strategic planning, and data analysis skills are essential for this role.

How does a regional brand manager typically collaborate with local sales and marketing teams to ensure brand consistency?

A Regional Brand Manager works closely with local sales and marketing teams to adapt global brand strategies to suit regional markets while maintaining brand consistency. This involves regular meetings, sharing best practices, and providing training on brand guidelines. The manager also gathers feedback from local teams to refine campaigns and ensure they resonate with the target audience, all while monitoring execution to uphold brand standards. Effective collaboration ensures that marketing initiatives align with both regional nuances and overarching brand objectives.

What does a regional brand manager get paid?

The average salary for a regional brand manager typically ranges from $80,000 to $130,000 annually, depending on experience, industry, and location. Compensation may also include bonuses, benefits, and performance incentives, with some roles requiring strong marketing and leadership skills.

What is a regional brand manager?

A Regional Brand Manager is responsible for developing and implementing marketing strategies to promote a brand within a specific geographic area. They oversee local market trends, ensure brand consistency, and coordinate campaigns tailored to regional audiences. Their role often includes collaborating with sales teams, analyzing market data, and adapting global brand initiatives to fit local needs. Regional Brand Managers play a crucial role in increasing brand awareness and driving sales within their designated region.

What are the key skills and qualifications needed to thrive as a regional brand manager?

To thrive as a Regional Brand Manager, you need expertise in brand strategy, market analysis, and project management, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM software, analytics tools like Google Analytics, and digital marketing platforms is essential. Strong leadership, cross-cultural communication, and relationship-building skills make someone stand out in this position. These competencies are crucial for driving brand growth, ensuring market alignment, and effectively managing regional teams and campaigns.
More about Regional Brand Manager jobs
What cities are hiring for Regional Brand Manager jobs? Cities with the most Regional Brand Manager job openings:
What states have the most Regional Brand Manager jobs? States with the most job openings for Regional Brand Manager jobs include:
Infographic showing various Regional Brand Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $69,538 per year, or $33.4 per hour.

Brand Manager, Oster

Newell Brands

Atlanta, GA • On-site

Full-time

Posted 4 days ago


Newell Brands rating

7.3

Company rating: 7.3 out of 10

Based on 80 frontline employees who took The Breakroom Quiz

320th of 537 rated manufacturers


Job description

Job ID: 16518
Alternate Locations:
Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact-supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.
Oster® brings the hassle-free culinary confidence you need to be in the moment any day and every day. Oster has been the go-to kitchen brand for 100 years, starting their story with clippers and expanding into their trusted blenders and heated cooking and food preparation tools. From waffle makers and toaster ovens to air fryers and more, Oster delivers accessible quality and durability for all your kitchen creations. Made with only the best materials and systems, the Oster touch brings innovation and vision to the kitchen without letting the process get in your way. Oster exists to help you make great food.
Position Summary:
The Brand Manager, Global position on Oster will support the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration, communication and strong execution of global plans across all regions and countries.
  • Manage the business with an eye towards speed and focus on increasing gross margin and overall brand profitability
  • Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda
  • Communicate regularly with regions and countries to ensure they are properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their market
  • Help refine the global brand strategy and global brand positioning in partnership with your leadership team to align with market trends and consumer insights

The ideal candidate will bring at least 4 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.
Key Responsibilities:
  • Lead major global innovation projects from concept through launch, including concept development, business case creation, and commercialization
  • Help embed the global brand positioning globally by working with local countries and regions
  • Help lead development of the short and long term global brand strategy; Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market
  • Execute the global brand architecture in all brand communications and packaging; Partner with local countries and regions to help them shift fully into the approved global brand architecture
  • Be the enforcer of the global brand identity guidelines in all markets; Protect the brand's immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication
  • Contribute to the global annual brand planning process with input from the local brand team
  • Own timely development and execution of all core assets needed to support a new item launch for omni channel deployment
  • Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
  • Understand the global supply chain and procurement landscape to design best in class products to meet consumer needs and financial goals
  • Leverage data sources (POS, eCommerce, consumer research, digital analytics) to track performance and identify opportunities
  • Collaborate closely with Sales, Finance, R&D, Supply Chain, and Marketing partners to deliver on key initiatives
  • Strong cross functional leadership and proven success leading projects and delivering on time.
  • Prior P&L management experience including portfolio management, launching innovation to drive revenue, and innovating to drive brand margin expansion.

Required Experience/Qualifications:
  • A four-year college degree, MBA preferred.
  • 4-6+ years of experience in brand management, marketing, or related field
  • Experience in CPG or consumer durables preferred
  • Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
  • Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
  • Strong analytical skills with the ability to translate insights into action
  • Experience leading product launches and innovation projects
  • Demonstrated ability to manage multiple priorities and drive results in a fast-paced environment
  • Strong communication and storytelling skills
  • Collaborative mindset with the ability to influence cross-functional teams
  • Curiosity and passion for consumer insights and data-driven decision-making
  • High levels of accountability, ownership, and execution excellence
  • Demonstrated ability to deliver results
  • Fluent in English required, Spanish preferred

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Date Posted: Aug 6, 2026

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About Newell Brands

Sourced by ZipRecruiter

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

Year founded

1903

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