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Regional Brand Manager Jobs (NOW HIRING)

Entravision Communications

Brand Manager

Burbank, CA

Summary The Brand Manager - Latin Formats oversees the station's overall sound, audience strategy ... Develop strategies that reflect regional Hispanic listening habits and music trends. Compliance ...

Entravision Communications

Brand Manager

Burbank, CA · On-site

Summary The Brand Manager - Latin Formats oversees the station's overall sound, audience strategy ... Develop strategies that reflect regional Hispanic listening habits and music trends. Compliance ...

Century Arms

BRAND MANAGER

West Palm Beach, FL · On-site

The Brand Manager partners closely with Product Management, Engineering, Sales, Compliance, and ... region. (including overnight hotel stays) Exposure to conditions of extreme heat/cold, poor ...

Century Arms

BRAND MANAGER

West Palm Beach, FL · On-site

The Brand Manager partners closely with Product Management, Engineering, Sales, Compliance, and ... region. (including overnight hotel stays) Exposure to conditions of extreme heat/cold, poor ...

Entravision Communications

Brand Manager

Burbank, CA

Summary The Brand Manager - Latin Formats oversees the station's overall sound, audience strategy ... Develop strategies that reflect regional Hispanic listening habits and music trends. Compliance ...

Entravision Communications

Brand Manager

Burbank, CA · On-site

Summary The Brand Manager - Latin Formats oversees the station's overall sound, audience strategy ... Develop strategies that reflect regional Hispanic listening habits and music trends. Compliance ...

Entravision Communications

Brand Manager

Burbank, CA · On-site

Brand Manager Burbank, CA Full Time COMPENSATION RANGE: 70,000.00 - 95,000.00 Summary The Brand ... S. Hispanic and regional Latin music cultures POSITION TYPE/EXPECTED HOURS OF WORK This is a ...

Cuisinart

Sr. Brand Manager, Cuisinart

Stamford, CT · On-site

As Senior Brand Manager , you will play a pivotal role in shaping how Cuisinart shows up to ... Lead US and support regional teams in delivering cohesive brand messaging and content. * Monitor ...

Trulieve

Regional Brand Strategist, SE

Tallahassee, FL · On-site

Regional Brand Strategist (Southeast U.S) Department: Brand Partnerships Location: Remote (FL, GA ... Marketing Manager, Brand Marketing Position Summary: This role helps to execute Trulieve's brand ...

Cuisinart

Sr. Brand Manager, Cuisinart

Stamford, CT · On-site

As Senior Brand Manager , you will play a pivotal role in shaping how Cuisinart shows up to ... Lead US and support regional teams in delivering cohesive brand messaging and content. * Monitor ...

Cuisinart

Sr. Brand Manager, Cuisinart

Stamford, CT · On-site

As Senior Brand Manager , you will play a pivotal role in shaping how Cuisinart shows up to ... Lead US and support regional teams in delivering cohesive brand messaging and content. * Monitor ...

Cuisinart

Sr. Brand Manager, Cuisinart

Stamford, CT

As Senior Brand Manager , you will play a pivotal role in shaping how Cuisinart shows up to ... Lead US and support regional teams in delivering cohesive brand messaging and content. * Monitor ...

Entravision Communications

Brand Manager

Burbank, CA · On-site

Brand Manager Burbank, CA Full Time COMPENSATION RANGE: 70,000.00 - 75,000.00 Summary The Brand ... S. Hispanic and regional Latin music cultures POSITION TYPE/EXPECTED HOURS OF WORK This is a ...

World Enterprises

Brand Manager

Warwick, NY · On-site

Then go win new partners through trade shows, outreach, referrals, and regional coverage mapping ... Run the brand on data. Manage inventory health. Partner with supply chain and warehouse to keep ...

Husqvarna Group

Brand Manager

Charlotte, NC

We are continuously accepting applications The Brand Manager plays a key role in advancing the ... regional commercial needs. * Partner withmulti-agencypartnersto bring ideas to life and extend ...

Newell Brands

The Brand Manager, Global position on Oster will support the development and execution of global ... Communicate regularly with regions and countries to ensure they are properly adapting the global ...

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Regional Brand Manager information

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$33.5K

$69.5K

$104K

How much do regional brand manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for regional brand manager in the United States is $69,538.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What is the difference between Regional Brand Manager vs Brand Manager?

AspectRegional Brand ManagerBrand Manager
ResponsibilitiesOversees brand strategy across multiple regions, manages regional marketing teams, and adapts campaigns for local markets.Develops and executes brand strategies within a specific market or product line, focusing on local brand growth.
Work EnvironmentTypically works across multiple locations, coordinating regional teams and initiatives.Focuses on a single market or product, often within a specific company or department.
Required CredentialsBachelor’s degree in marketing, business, or related field; experience in brand management and regional marketing.Bachelor’s degree in marketing, business, or related field; experience in brand management.

The main difference between a Regional Brand Manager and a Brand Manager lies in scope. The Regional Brand Manager oversees multiple regions, managing regional strategies and teams, while the Brand Manager focuses on a specific market or product. Both roles require similar credentials and work in marketing environments, but the Regional Brand Manager's role is broader and more strategic across geographic areas.

Is a regional brand manager a high paying job?

Regional brand managers typically earn above-average salaries compared to entry-level marketing roles, with compensation influenced by industry, company size, and geographic location. Experienced managers with strong strategic skills and relevant certifications can earn higher salaries, often including bonuses and benefits. However, pay levels vary widely across regions and organizations.

What does a regional brand manager do?

A regional brand manager oversees the marketing and branding strategies for a specific geographic area, ensuring brand consistency and growth. They analyze market trends, coordinate advertising campaigns, and collaborate with sales teams to increase brand awareness and sales within their region. Strong communication, strategic planning, and data analysis skills are essential for this role.

How does a regional brand manager typically collaborate with local sales and marketing teams to ensure brand consistency?

A Regional Brand Manager works closely with local sales and marketing teams to adapt global brand strategies to suit regional markets while maintaining brand consistency. This involves regular meetings, sharing best practices, and providing training on brand guidelines. The manager also gathers feedback from local teams to refine campaigns and ensure they resonate with the target audience, all while monitoring execution to uphold brand standards. Effective collaboration ensures that marketing initiatives align with both regional nuances and overarching brand objectives.

What does a regional brand manager get paid?

The average salary for a regional brand manager typically ranges from $80,000 to $130,000 annually, depending on experience, industry, and location. Compensation may also include bonuses, benefits, and performance incentives, with some roles requiring strong marketing and leadership skills.

What is a regional brand manager?

A Regional Brand Manager is responsible for developing and implementing marketing strategies to promote a brand within a specific geographic area. They oversee local market trends, ensure brand consistency, and coordinate campaigns tailored to regional audiences. Their role often includes collaborating with sales teams, analyzing market data, and adapting global brand initiatives to fit local needs. Regional Brand Managers play a crucial role in increasing brand awareness and driving sales within their designated region.

What are the key skills and qualifications needed to thrive as a regional brand manager?

To thrive as a Regional Brand Manager, you need expertise in brand strategy, market analysis, and project management, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM software, analytics tools like Google Analytics, and digital marketing platforms is essential. Strong leadership, cross-cultural communication, and relationship-building skills make someone stand out in this position. These competencies are crucial for driving brand growth, ensuring market alignment, and effectively managing regional teams and campaigns.
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Regional Brand Manager jobs near you
Infographic showing various Regional Brand Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $69,538 per year, or $33.4 per hour.

Brand Manager

Entravision Communications

Burbank, CA

Full-time

Re-posted 19 days ago

Job description

Summary
The Brand Manager - Latin Formats oversees the station's overall sound, audience strategy, and brand identity. This position serves as the creative and strategic visionary for Latin formats-shaping content, curating music, guiding talent, and driving performance across on-air, digital, and streaming platforms. The ideal candidate brings a deep understanding of U.S. Hispanic audiences and the cultural nuances between Latin genres, while ensuring the station consistently delivers compelling, compliant, and competitive programming.

Essential Functions


 Content, Music, & Programming

Develop and execute programming strategies for assigned Latin formats (e.g., Regional Mexican, Latin Pop, Urban Latino, Tropical, etc.).

Curate music, manage playlists, create format clocks, and write/oversee promotional content.

Oversee all on-air, digital, and streaming content to maintain brand consistency and audience engagement.

Analyze ratings, audience insights, and research to refine programming and increase listenership.

Talent Management

Hire, train, and mentor on-air hosts, producers, and board ops.

Conduct regular air-checks and provide clear, constructive performance coaching.

Collaborate with talent to create culturally relevant and engaging content for Hispanic audiences.

Operations & Scheduling

Create and manage broadcast schedules and logs.

Coordinate automation systems, oversee production workflows, and maintain programming budgets.

Ensure smooth execution of all dayparts and station features.

Audience, Ratings, & Strategy

Monitor Nielsen ratings, digital metrics, and streaming data to inform programming decisions.

Use market research and audience surveys to strengthen brand position in the Latin marketplace.

Develop strategies that reflect regional Hispanic listening habits and music trends.

Compliance, Marketing, & Promotion

Ensure full compliance with FCC regulations and internal policies.

Manage underwriting or sponsorship elements in collaboration with sales.

Work closely with promotions and marketing teams to execute station events, contests, and community initiatives.

Technical & Production Oversight

Oversee audio quality, production processes, and digital delivery methods.

Coordinate taping, editing, imaging updates, and production tasks to maintain high-quality sound.

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