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Radio General Manager Jobs (NOW HIRING)

SPANISH BROADCASTING

PR · On-site

General Manager Location: Puerto Rico Company: Spanish Broadcasting System (SBS) Division ... Radio & Integrated Media Operations About SBS Spanish Broadcasting System, Inc. (SBS) is one of the ...

Wired Ybp Radio

Radio Program Director

The Program Manager for radio can be further broken into sales manager, general station manager, traffic manager, content manager and others depending on the needs and size of the radio station. The ...

AGM-NEVADA L L C

General Manager

Albuquerque, NM · On-site

Description Position Summary American General Media is seeking a General Manager to lead and grow ... Media, radio, or integrated marketing experience preferred What Success Looks Like * Measurable ...

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Radio General Manager information

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$33K

$65.9K

$101.5K

How much do radio general manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for radio general manager in the United States is $65,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $76,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by a Radio General Manager, and how can they be addressed?

Radio General Managers often face challenges such as adapting to rapidly changing media technology, maintaining listener engagement, and managing tight advertising budgets. Successfully addressing these issues requires staying updated on digital trends, fostering a culture of innovation within the team, and building strong relationships with advertisers and the local community. Effective communication and leadership skills are essential, as the manager must motivate staff across programming, sales, and technical departments to work toward shared goals.

What is the difference between Radio General Manager vs Radio Program Director?

AspectRadio General ManagerRadio Program Director
Primary RoleOversees overall station operations, business strategy, and staff managementDevelops and manages programming content, schedules, and on-air talent
CredentialsTypically requires a bachelor's degree in communications, business, or related field; experience in radio managementUsually holds a degree in communications or broadcasting; experience in programming and on-air roles
Work EnvironmentOffice-based with station visits; leadership meetingsStudio and production environment; on-air and planning sessions
Industry UsageCommonly used in radio station management structuresFocuses on content creation and programming decisions

The Radio General Manager oversees the entire station's operations, including business and staff management, while the Radio Program Director concentrates on programming content and on-air talent. Both roles require relevant experience and industry knowledge but focus on different aspects of station management.

What is a Radio General Manager?

A Radio General Manager oversees the daily operations of a radio station, managing both the business and programming aspects. They are responsible for supervising staff, developing strategies to increase listenership and revenue, and ensuring compliance with broadcasting regulations. The role often includes managing budgets, coordinating marketing efforts, and working closely with sales, programming, and technical teams. Strong leadership, communication, and problem-solving skills are essential for success in this position.

What are the key skills and qualifications needed to thrive as a Radio General Manager, and why are they important?

To thrive as a Radio General Manager, you need strong leadership abilities, business acumen, and a background in media management, often supported by a degree in communications, business, or a related field. Familiarity with broadcast automation systems, audience analytics tools, and FCC regulations is crucial. Exceptional communication, strategic thinking, and problem-solving skills help foster teamwork and drive station success. These qualities ensure effective station operations, regulatory compliance, and the ability to adapt to the evolving media landscape.
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What cities are hiring for Radio General Manager jobs? Cities with the most Radio General Manager job openings:
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Radio General Manager jobs near you
Infographic showing various Radio General Manager job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, and 99% Full Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $65,867 per year, or $31.7 per hour.

General Manager

SPANISH BROADCASTING

PR • On-site

Full-time

Posted 21 days ago

Job description

General Manager

Location: Puerto Rico
Company: Spanish Broadcasting System (SBS)
Division: Radio & Integrated Media Operations

About SBS

Spanish Broadcasting System, Inc. (SBS) is one of the nation’s largest Hispanic media and entertainment companies, delivering premium content through radio, digital platforms, live events, and experiential marketing. SBS Puerto Rico operates a leading portfolio of radio brands that connect with audiences across music, entertainment, news, and culture while providing innovative advertising solutions for local and national clients.

We are seeking a dynamic, strategic, and results-driven General Manager to lead our Puerto Rico market operations. This executive leadership role is responsible for overseeing all aspects of station performance, including revenue growth, sales leadership, programming collaboration, operations, community presence, and team development.

The ideal candidate is an experienced media leader with strong business acumen, a passion for Hispanic media, and a proven ability to build high-performing teams and drive market success.

Position Summary

The General Manager is responsible for the overall leadership, operational management, and financial performance of the Puerto Rico market. This role oversees sales, marketing, promotions, programming coordination, operations, and administrative functions while ensuring alignment with SBS corporate objectives.

The General Manager will lead revenue generation efforts across radio, digital, and experiential platforms while fostering strong relationships with advertisers, agencies, community leaders, and strategic partners.

Key ResponsibilitiesLeadership & Market Management
  • Lead all day-to-day operations for the Puerto Rico market
  • Develop and execute strategic business plans to drive revenue growth and profitability
  • Build, coach, and lead high-performing sales and operational teams
  • Foster a positive, collaborative, and accountable workplace culture
  • Ensure compliance with FCC regulations, company policies, and operational standards
Sales & Revenue Growth
  • Oversee local and national sales strategy across radio, digital, promotions, and event platforms
  • Drive revenue performance through direct client engagement and strategic partnerships
  • Monitor market trends, competitive landscape, and emerging revenue opportunities
  • Collaborate with sales leadership to establish budgets, forecasts, and revenue goals
  • Support major account development and agency relationships
Programming & Brand Strategy
  • Partner with Programming leadership to strengthen ratings performance and audience engagement
  • Support station branding, promotions, community initiatives, and marketing campaigns
  • Ensure SBS brands maintain strong visibility and relevance within the Puerto Rico market
Financial & Operational Oversight
  • Manage market budgets, expense controls, forecasting, and operational efficiencies
  • Review financial reports and implement strategies to improve performance
  • Oversee staffing, talent development, and workforce planning
  • Ensure smooth coordination between departments including Sales, Promotions, Programming, Traffic, Finance, and Engineering
Community & Industry Engagement
  • Represent SBS Puerto Rico at industry events, client meetings, and community functions
  • Strengthen relationships with local organizations, advertisers, and business leaders
  • Enhance the company’s reputation and community presence across the market
QualificationsRequired
  • 7+ years of leadership experience in media, radio, broadcasting, advertising, or related industries
  • Proven experience managing revenue growth and operational performance
  • Strong sales leadership and business development background
  • Excellent communication, leadership, and team management skills
  • Strong understanding of radio, digital media, and integrated marketing solutions
  • Ability to analyze financial performance and develop strategic initiatives
  • Bilingual in English and Spanish, both written and verbal
  • Strong organizational and decision-making abilities
Preferred
  • Prior General Manager or senior market leadership experience
  • Experience within Hispanic media or multicultural marketing environments
  • Established relationships within the Puerto Rico advertising and business community
  • Bachelor’s degree in Business, Marketing, Communications, or related field
What We’re Looking For
  • A strategic and entrepreneurial leader
  • Strong people-management and motivational skills
  • Ability to balance creativity, operational excellence, and revenue growth
  • Passion for media, entertainment, and community engagement
  • A collaborative executive who leads with accountability and vision
Compensation & Benefits

SBS offers a competitive compensation package including base salary, performance incentives, and benefits eligibility consistent with company policy.

Equal Opportunity Employer

Spanish Broadcasting System is proud to be an Equal Opportunity Employer. We are committed to fostering a diverse and inclusive workplace where all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.