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Digital Radio General Sales Manager Jobs (NOW HIRING)

Audacy, Inc.

General Sales Manager

Saint Louis, MO · On-site

General Sales Manager Department: Sales Reporting To: Vice President, Sales Employment Type ... Digital, KMOX and additional radio stations across Audacy St Louis. * Lead and Inspire a sales team

Audacy, Inc.

General Sales Manager

Saint Louis, MO

General Sales Manager Department: Sales Reporting To: Vice President, Sales Employment Type ... Digital, KMOX and additional radio stations across Audacy St Louis. * Lead and Inspire a sales team

Elgin Genesis

General Sales Manager (GSM) Lead, Inspire, and Drive Results with Bob Loquercio Auto Group Bob ... Thorough understanding of CRM systems, dealership management software (DMS), and digital retailing ...

Hearst

National Sales Manager

Omaha, NE

Work with the Local Sales Manager, Digital Sales Manager and General Sales Manager to foster a ... two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S ...

Hearst Newspapers

National Sales Manager

Omaha, NE · On-site

Work with the Local Sales Manager, Digital Sales Manager and General Sales Manager to foster a ... two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S ...

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Digital Radio General Sales Manager information

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$83.8K

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How much do digital radio general sales manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for digital radio general sales manager in the United States is $83,767.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,500.00 and $103,000.00 per year, depending on experience, location, and employer.

What is a digital radio general sales manager?

A Digital Radio General Sales Manager is responsible for overseeing and directing the sales operations of a radio station's digital platforms. This role involves developing sales strategies, managing a team of account executives, and creating relationships with advertisers to maximize digital revenue. The manager analyzes market trends, sets sales targets, and ensures that digital advertising campaigns meet client needs. They also collaborate with programming and marketing departments to create effective promotional strategies and optimize the station's digital presence.

How does a digital radio general sales manager collaborate with content and marketing teams to drive advertising revenue?

A Digital Radio General Sales Manager works closely with content creators and marketing teams to develop integrated advertising solutions tailored to clients’ needs. By understanding programming schedules and upcoming promotions, the sales manager can identify unique sponsorship or branded content opportunities. Regular strategy meetings and open communication ensure that sales initiatives align with audience engagement goals, maximizing both listener value and revenue potential. This collaborative approach helps deliver compelling campaigns that resonate with both advertisers and listeners.

What are the key skills and qualifications needed to thrive as a digital radio general sales manager?

To thrive as a Digital Radio General Sales Manager, you need strong sales acumen, leadership abilities, and a solid understanding of digital media and radio advertising, often supported by a bachelor's degree in business, marketing, or communications. Familiarity with CRM software, digital ad platforms, audience analytics tools, and industry certifications like RAB (Radio Advertising Bureau) training is typically required. Outstanding negotiation, relationship-building, and strategic thinking skills help you motivate teams and engage clients effectively. These skills and qualifications are crucial for driving revenue growth, managing high-performing sales teams, and adapting to the evolving digital radio landscape.

What are popular job titles related to Digital Radio General Sales Manager jobs?

For Digital Radio General Sales Manager jobs, the most frequently searched job titles are:

Infographic showing various Digital Radio General Sales Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $83,767 per year, or $40.3 per hour.

General Sales Manager - Atlanta Radio

Atlanta, GA • On-site

Cox Media Group
Broadcasting • 1 - 5K employees
Learn more about Cox Media Groupexternal

Full-time

Re-posted 15 days ago

Cox Media Group rating

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

Job description

Location: GA-Atlanta

Job Title:  General Sales Manager - Atlanta Radio

Position Overview

Atlanta Radio is looking for a General Sales Manager to join the team!

At Cox Media Group (CMG), our team consists of top talent and high performers. We are united in the approach of competing with our products and winning with our people. 

The successful candidate for the General Sales Manager (GSM) will have exemplary skills to inspire, coach, and influence others. The GSM will lead the advertising sales department and support other sales leaders. They are together developing creative advertising campaigns that can be executed seamlessly across multiple media platforms. In turn creating success for our customers, business results. 

The GSM, will have a significant focus on consumer insights, market research, trends, and specific client challenges. Ensure advertising campaigns are custom designed and provide a sufficient return on investment for clients. The GSM will lead client meetings, sales meetings, market events, including the development of advertising seminars and b2b marketing strategies. While most of their attention will be working with the advertising sales team and advertisers, the GSM will partner with the Local Programming team. They are together developing effective marketing campaigns for our top-rated radio stations. The ideal candidate will have a proven track record of leading integrated campaign development, collaboration skills, a strong work ethic, a proven management background, and experience with multiple media platforms. Successful background in recruitment and management of talented account executives is preferred.  

Essential Duties and Responsibilities
  • Coach, lead, and inspire the sales team to surpass business goals 
  • Integrated Marketing and Sales Advocate 
  • Establish and execute a revenue strategy that maximizes our assets and revenue potential 
  • Achieve revenue goals through the development and supervision of the CMG sales team 
  • Develop advertising campaigns designed around advertiser needs and objectives executed across multiple media platforms 
  • Develop strategy, design, and activation plan of advertiser events and promotions 
  • Responsible for leading seamless collaboration with the sales and programming teams to ensure the market achieves optimal audience engagement and advertiser results 
  • Exercise independent judgment to allocate resources to programs that are likely to yield the best results 
  • Partner with Program Directors in the development and implementation of external and internal marketing strategies, communications, and public relations activities 
  • Lead the creative process, brainstorming, and design of campaigns 
  • Develop insights and strategies through consumer research 
  • Drive critical thinking on brand and product strategy 
  • Drive new business development on all platforms 
Minimum Qualifications
  • Must have a minimum of 3 years leading a team in at least one of the following areas: marketing, advertising agency, digital media, or media sales 
  • Proven track record of developing unique advertising campaigns and promotions for advertisers across radio formats, multiple media, digital, and social media platforms 
  • Must have a strong track record of developing strategic priorities, action plans, and a track record of achieving results 
  • Proven understanding of the competitive media landscape 
  • Highly successful at leading collaboration and leading cross-departmental processes  
  • Proven success in creating integrated marketing concepts and campaigns across multiple media platforms 
  • Experienced problem solver; brainstorming and marketing strategy facilitation a plus 
  • Strong relationships and networking skills are a must 
  • Must have a valid driver's license with clean driving record
Preferred Qualifications
  • Bachelor's degree preferred, equivalent work experience, and abilities considered  
  • Successful background in recruitment and management of talented account executives is preferred

About Cox Media Group 
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2248    #LI-Onsite

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