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Publisher Development Jobs in California (NOW HIRING)

Review creative development from licensees on a case-by-case basis. * Identify new illustrator and format opportunities for vertical and licensee publishing lists. * Represent the publishing team at ...

Review creative development from licensees on a case-by-case basis. * Identify new illustrator and format opportunities for vertical and licensee publishing lists. * Represent the publishing team at ...

Review creative development from licensees on a case-by-case basis. * Identify new illustrator and format opportunities for vertical and licensee publishing lists. * Represent the publishing team at ...

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Publisher Development information

See California salary details

$12

$29

$62

How much do publisher development jobs pay per hour?

As of Jun 8, 2026, the average hourly pay for publisher development in California is $29.51, according to ZipRecruiter salary data. Most workers in this role earn between $22.79 and $33.94 per hour, depending on experience, location, and employer.

What are some common challenges faced in Publisher Development roles and how can they be addressed?

Professionals in Publisher Development often encounter challenges such as building strong relationships with diverse publishers, staying updated on rapidly evolving ad technology, and negotiating mutually beneficial partnerships. Navigating differences in publisher needs or expectations and aligning them with company goals requires strong communication and problem-solving skills. Staying proactive by regularly attending industry events, continuously learning about digital advertising trends, and fostering open, transparent communication can help overcome these challenges and drive successful collaborations.

What is the difference between Publisher Development vs Ad Operations?

AspectPublisher DevelopmentAd Operations
Primary FocusBuilding relationships with publishers, acquiring new partners, optimizing revenue streamsManaging ad campaigns, troubleshooting, ensuring ad delivery and performance
Skills & CredentialsSales, negotiation, industry knowledge, analyticsTechnical skills, analytics, campaign management tools
Work EnvironmentBusiness development, client-facing, strategic planningTechnical, data-driven, operational tasks

Publisher Development focuses on expanding publisher partnerships and revenue growth through relationship-building and strategic initiatives. In contrast, Ad Operations handles the technical execution, management, and optimization of ad campaigns. Both roles are essential in the digital advertising ecosystem but differ in their core responsibilities and skill sets.

What is Publisher Development?

Publisher Development refers to the process of building and maintaining relationships with publishers, typically in the digital advertising and media industry. Professionals in this role work to expand a company's network of publisher partners, negotiate deals, optimize revenue opportunities, and ensure that publishers are satisfied with the services provided. The goal is to create mutually beneficial partnerships that help publishers monetize their content and help the company grow its inventory and reach. Publisher Development teams often collaborate with sales, marketing, and technical teams to provide comprehensive support to publishers.

What are the key skills and qualifications needed to thrive as a Publisher Development professional, and why are they important?

To thrive in Publisher Development, you need strong negotiation, relationship management, and analytical skills, often coupled with a background in digital media, marketing, or business. Familiarity with ad tech platforms, programmatic advertising systems, and CRM tools is typically required. Excellent communication, problem-solving abilities, and a proactive approach set top performers apart in this role. These skills are crucial for building mutually beneficial partnerships, optimizing revenue, and adapting to the fast-evolving digital advertising landscape.
What are the most commonly searched types of Publisher Development jobs in California? The most popular types of Publisher Development jobs in California are:
What are popular job titles related to Publisher Development jobs in California? For Publisher Development jobs in California, the most frequently searched job titles are:
What job categories do people searching Publisher Development jobs in California look for? The top searched job categories for Publisher Development jobs in California are:
Business Development Manager

Business Development Manager

Snail Games USA

Beverly Hills, CA • On-site, Remote

$100K - $130K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 2 days ago


Job description

Job Title: Business Development Manager

Location: Los Angeles, CA

About Us: Snail Games USA is a leading developer and publisher of interactive entertainment across multiple platforms. We are seeking a passionate Business Development Manager to help grow our publishing business.

Job Summary:

The Business Development Manager (BDM) will be joining a global team of highly dedicated professionals providing global world class video games industry publishing. The ideal candidate would be an accomplished sales executive with demonstrable success in growing new business in a technology related services business. Direct experience of the video games market would be advantageous. In this role, the primary focus will be on new business generation but some account management of existing and new accounts will be involved as well. Performance-driven and growth-oriented. You have an intrinsic will to succeed while unafraid to try, fail, and learn by experimenting with new approaches and testing ideas.

  • Cooperative. You help others succeed; you give and receive feedback well.

  • Relentlessly curious. You ask questions.

  • Humble. You ask for help; you are quick to admit and learn from your mistakes.

  • SMART. You work and communicate in ways that are specific, measurable, actionable, relevant, and timebound.

Duties and Responsibilities:

  • Develop net-new business sales to agreed sales targets.

  • Identify new prospective clients, develop and execute sales development strategies for these.

  • Work with the CEO to develop a communications plan for the market.

  • Develop and execute contact strategies including cold calling, social and business networking.

  • Attend qualified trade conferences and provide on stand support where the Company is exhibiting.

  • Provide customer support, managing client expectations in collaboration with the Production Teams.

  • Follow the company’s chosen sales methodology and produce all related reports.

  • Qualify all sales leads, provide value/benefit assessments and generate plans to close.

  • Work with the service delivery teams to create quotations for new and existing customers.

  • Act as Account Manager for selected customers, managing the relationship with the client, customer review meetings and participating in the communications with the client as planned.

  • Manage and control pricing and contractual issues according to company procedures.

  • Source new high-potential game studios for publishing. Research, reach out, talk to, and meet with studios around the world. Your goal is to close new publishing partnerships with mobile game developers.

  • Onboard and coach studios when they first start working with us on various aspects of their games.

  • Develop a good relationship with the studios to ensure you can close those that show potential.

  • Analyze the games from a metrics, gameplay, and design point of view and share your assessment with our teams.

  • In collaboration with our marketing team, get involved in creating content — such as articles, webinars, or interviews.

  • Help reshape and improve our Game Publishing department by getting involved proactively.

Requirements

  • Strong understanding of the video game industry, including game development cycles, market dynamics, and distribution models

  • Refined communication skills across all communication channels.

  • Proven ability to work largely unaided in detecting, qualifying and closing new business.

  • Excellent problem solving and analytical skills.

  • Strong computer skills, including experience with spreadsheets, word processing, and sales database tools.

  • Strong interpersonal skills.

  • Effective time management.

  • Minimum 5 years prior relevant experience.

  • Must be comfortable working at senior executive contact levels.

  • Must be self-motivated and able to operate in a remote environment.

  • Willingness to travel extensively.

  • Strong game industry network.

  • Familiarity with the gaming ecosystem, concepts such as IAA, LTV, RPI, ARPDAU, and the logic behind them.

  • Good analytical skills and attention to detail to support the UA teams in making revenue projections and other calculations.

  • Ability to communicate clearly, concisely, and proactively with colleagues across multiple countries and time zones.

  • Serious passion for gaming and deep knowledge of games.

Salary Range: $100,000 to $130,000 annually, commensurate with experience and qualifications.

Benefits

  • Health Insurance: Comprehensive medical, dental, and vision plans.

  • Retirement Plans: 401(k)

  • Paid Time Off: Generous PTO policy including vacation days, sick leave, and paid holidays.

  • Professional Development: Access to training, workshops, and conferences to enhance technical skills and industry knowledge.

Work Authorization Requirements

Applicants must be legally authorized to work in the United States at the time of application. This position does not offer visa sponsorship now or in the future (including H-1B).

Additional Information

As part of the Company’s activities in video game development, publishing, and short-form video content creation, certain projects, discussions, or creative materials may include themes, visuals, language, or subject matter that some individuals could find mature, violent, sexual, graphic, or otherwise sensitive in nature (collectively referred to as “Mature Content”). Examples may include, but are not limited to, depictions or descriptions of combat, violence, adult themes or relationships, suggestive or satirical humor, or strong language. Employees are expected to engage with such material in a professional and creative context as part of their job duties.