1

Programmatic Publisher Jobs in Virginia (NOW HIRING)

Director of Customer Success

Reston, VA ยท On-site

$130K - $175K/yr

... programmatic ecosystem such as major sell-side platforms ("SSPs"), demand-side platforms ("DSPs"), ad exchanges, agencies, and publishers. * Guide the customer to achieve their business goals and to ...

Director of Customer Success

Mclean, VA ยท On-site

$130K - $175K/yr

... programmatic ecosystem such as major sell-side platforms ("SSPs"), demand-side platforms ("DSPs"), ad exchanges, agencies, and publishers. * Guide the customer to achieve their business goals and to ...

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making ...

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making ...

Adtech Platforms (DSPs/SSPs), publishers, agencies, and commerce media companies. They will ... Understanding and knowledge of the programmatic advertising ecosystem * Demonstrated ability to ...

This role will focus on our web services enabling in-app and programmatic customer workflows. This ... Collaborate with product engineering writers and product management to publish best practices ...

... publish program reports required by statutes and regulations. Participate in program management and business management reviews and provide feedback to the Government. Support programmatic activities ...

Support legislative analysis, tracking and administrative support to facilitate programmatic ... and desktop publishing. Requirements - Ability to work in a very fast paced organization.

Support legislative analysis, tracking and administrative support to facilitate programmatic ... and desktop publishing. Requirements - Ability to work in a very fast paced organization.

next page

Showing results 1-20

Programmatic Publisher information

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are the key skills and qualifications needed to thrive as a Programmatic Publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is a Programmatic Publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a Programmatic Publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.
What are popular job titles related to Programmatic Publisher jobs in Virginia? For Programmatic Publisher jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Programmatic Publisher jobs in Virginia look for? The top searched job categories for Programmatic Publisher jobs in Virginia are:
What cities in Virginia are hiring for Programmatic Publisher jobs? Cities in Virginia with the most Programmatic Publisher job openings: