Support audience strategy implementation and execute Private Marketplace (PMP), Programmatic Guaranteed (PG), Preferred Deal, and direct publisher activations Vendor Management * Maintain ...
Support audience strategy implementation and execute Private Marketplace (PMP), Programmatic Guaranteed (PG), Preferred Deal, and direct publisher activations Vendor Management * Maintain ...
Sr. Product Manager, Machine Learning and Optimization Algorithms
Reston, VA ยท On-site
$147K - $221K/yr
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and ... Primary focus on building programmatic ad-decisioning and optimization capabilities, partnering ...
Sr. Product Manager, Machine Learning and Optimization Algorithms
Reston, VA ยท On-site
$147K - $221K/yr
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and ... Primary focus on building programmatic ad-decisioning and optimization capabilities, partnering ...
Director of Customer Success
Reston, VA ยท On-site
$130K - $175K/yr
... programmatic ecosystem such as major sell-side platforms ("SSPs"), demand-side platforms ("DSPs"), ad exchanges, agencies, and publishers. * Guide the customer to achieve their business goals and to ...
Quick apply
Director of Customer Success
Reston, VA ยท On-site
$130K - $175K/yr
... programmatic ecosystem such as major sell-side platforms ("SSPs"), demand-side platforms ("DSPs"), ad exchanges, agencies, and publishers. * Guide the customer to achieve their business goals and to ...
Director of Customer Success
Mclean, VA ยท On-site
$130K - $175K/yr
... programmatic ecosystem such as major sell-side platforms ("SSPs"), demand-side platforms ("DSPs"), ad exchanges, agencies, and publishers. * Guide the customer to achieve their business goals and to ...
Director of Customer Success
Mclean, VA ยท On-site
$130K - $175K/yr
... programmatic ecosystem such as major sell-side platforms ("SSPs"), demand-side platforms ("DSPs"), ad exchanges, agencies, and publishers. * Guide the customer to achieve their business goals and to ...
Support audience strategy implementation and execute Private Marketplace (PMP), Programmatic Guaranteed (PG), Preferred Deal, and direct publisher activations Vendor Management * Maintain ...
Support audience strategy implementation and execute Private Marketplace (PMP), Programmatic Guaranteed (PG), Preferred Deal, and direct publisher activations Vendor Management * Maintain ...
Support audience strategy implementation and execute Private Marketplace (PMP), Programmatic Guaranteed (PG), Preferred Deal, and direct publisher activations Vendor Management * Maintain ...
Support audience strategy implementation and execute Private Marketplace (PMP), Programmatic Guaranteed (PG), Preferred Deal, and direct publisher activations Vendor Management * Maintain ...
TMT works across the digital media landscape, servicing brands, publishers, advertisers and digital ... Strong understanding of the digital advertising ecosystem, including knowledge of programmatic ...
TMT works across the digital media landscape, servicing brands, publishers, advertisers and digital ... Strong understanding of the digital advertising ecosystem, including knowledge of programmatic ...
TMT works across the digital media landscape, servicing brands, publishers, advertisers and digital ... Strong understanding of the digital advertising ecosystem, including knowledge of programmatic ...
TMT works across the digital media landscape, servicing brands, publishers, advertisers and digital ... Strong understanding of the digital advertising ecosystem, including knowledge of programmatic ...
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and ... Shape standards for data contracts, identity, consent, measurement, and programmatic ...
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and ... Shape standards for data contracts, identity, consent, measurement, and programmatic ...
Sr. Programmatic RTB Software Engineer
$127K - $168K/yr
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making ...
Sr. Programmatic RTB Software Engineer
$127K - $168K/yr
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making ...
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and ... Shape standards for data contracts, identity, consent, measurement, and programmatic ...
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and ... Shape standards for data contracts, identity, consent, measurement, and programmatic ...
Sr. Programmatic RTB Software Engineer
Reston, VA ยท On-site
$129K - $212K/yr
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making ...
Sr. Programmatic RTB Software Engineer
Reston, VA ยท On-site
$129K - $212K/yr
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making ...
Sr. Client Services Manager
Mclean, VA ยท On-site
Adtech Platforms (DSPs/SSPs), publishers, agencies, and commerce media companies. They will ... Understanding and knowledge of the programmatic advertising ecosystem * Demonstrated ability to ...
Sr. Client Services Manager
Mclean, VA ยท On-site
Adtech Platforms (DSPs/SSPs), publishers, agencies, and commerce media companies. They will ... Understanding and knowledge of the programmatic advertising ecosystem * Demonstrated ability to ...
Duties: * Draft, edit, and publish policies, strategy documents, procedures, and governance ... Identify and manage policy and regulatory programmatic risks; perform assessments and audits for ...
Duties: * Draft, edit, and publish policies, strategy documents, procedures, and governance ... Identify and manage policy and regulatory programmatic risks; perform assessments and audits for ...
This role will focus on our web services enabling in-app and programmatic customer workflows. This ... Collaborate with product engineering writers and product management to publish best practices ...
This role will focus on our web services enabling in-app and programmatic customer workflows. This ... Collaborate with product engineering writers and product management to publish best practices ...
We partner with our customers to bridge staffing and programmatic gaps -- from contingent and ... Coordinate CPR classes and publish available class times as needed by NASA Langley Research Center ...
We partner with our customers to bridge staffing and programmatic gaps -- from contingent and ... Coordinate CPR classes and publish available class times as needed by NASA Langley Research Center ...
... in the development and publishing of new tradecraft guidance related to agency analytic ... Work with customers to resolve technical and programmatic issues. Skills and Experience : Required ...
... in the development and publishing of new tradecraft guidance related to agency analytic ... Work with customers to resolve technical and programmatic issues. Skills and Experience : Required ...
Project Manager Level 4
Fort Belvoir, VA ยท On-site
... publish program reports required by statutes and regulations. Participate in program management and business management reviews and provide feedback to the Government. Support programmatic activities ...
Quick apply
Project Manager Level 4
Fort Belvoir, VA ยท On-site
... publish program reports required by statutes and regulations. Participate in program management and business management reviews and provide feedback to the Government. Support programmatic activities ...
Senior Executive Assistant
Arlington, VA ยท On-site
Support legislative analysis, tracking and administrative support to facilitate programmatic ... and desktop publishing. Requirements - Ability to work in a very fast paced organization.
Senior Executive Assistant
Arlington, VA ยท On-site
Support legislative analysis, tracking and administrative support to facilitate programmatic ... and desktop publishing. Requirements - Ability to work in a very fast paced organization.
Executive Assistant
Arlington, VA ยท On-site
Support legislative analysis, tracking and administrative support to facilitate programmatic ... and desktop publishing. Requirements - Ability to work in a very fast paced organization.
Executive Assistant
Arlington, VA ยท On-site
Support legislative analysis, tracking and administrative support to facilitate programmatic ... and desktop publishing. Requirements - Ability to work in a very fast paced organization.
Programmatic Publisher information
What is the difference between Programmatic Publisher vs Programmatic Trader?
| Aspect | Programmatic Publisher | Programmatic Trader |
|---|---|---|
| Credentials | Knowledge of ad tech, digital media, and basic analytics | Advanced analytics, trading certifications, and media buying experience |
| Work Environment | Media companies, publishers, ad tech platforms | Ad agencies, trading desks, media buying firms |
| Industry Usage | Focuses on managing ad inventory and revenue for publishers | Focuses on buying and selling ad inventory programmatically |
While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.
What are the key skills and qualifications needed to thrive as a Programmatic Publisher, and why are they important?
To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.
What is a Programmatic Publisher?
A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.
How does a Programmatic Publisher typically collaborate with advertisers and ad tech partners to optimize revenue?
A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.
What are popular job titles related to Programmatic Publisher jobs in Virginia? For Programmatic Publisher jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Programmatic Publisher jobs in Virginia look for? The top searched job categories for Programmatic Publisher jobs in Virginia are:
What cities in Virginia are hiring for Programmatic Publisher jobs? Cities in Virginia with the most Programmatic Publisher job openings: