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Programmatic Publisher Jobs in Virginia (NOW HIRING)

Pixalate, Inc.

Director of Customer Success

Mclean, VA · On-site

... programmatic ecosystem such as major sell-side platforms ("SSPs"), demand-side platforms ("DSPs"), ad exchanges, agencies, and publishers. * Guide the customer to achieve their business goals and to ...

Comcast

Sr. Programmatic RTB Software Engineer

Reston, VA · On-site

$127K - $168K/yr

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making ...

Comcast

Sr. Programmatic RTB Software Engineer

Reston, VA

$127K - $168K/yr

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making ...

Media Trust

Sr. Client Services Manager

Mclean, VA · On-site

Adtech Platforms (DSPs/SSPs), publishers, agencies, and commerce media companies. They will ... Understanding and knowledge of the programmatic advertising ecosystem * Demonstrated ability to ...

Media Trust

Sr. Client Services Manager

Mclean, VA

Adtech Platforms (DSPs/SSPs), publishers, agencies, and commerce media companies. They will ... Understanding and knowledge of the programmatic advertising ecosystem * Demonstrated ability to ...

Esri

Product Engineer II - Web Services

Vienna, VA · On-site

This role will focus on our web services enabling in-app and programmatic customer workflows. This ... Collaborate with product engineering writers and product management to publish best practices ...

Tulk LLC

Project Manager Level 4

Fort Belvoir, VA · On-site

... publish program reports required by statutes and regulations. Participate in program management and business management reviews and provide feedback to the Government. Support programmatic activities ...

Aegis Corps

Executive Assistant

Arlington, VA · On-site

Support legislative analysis, tracking and administrative support to facilitate programmatic ... and desktop publishing. Requirements - Ability to work in a very fast paced organization.

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Programmatic Publisher information

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are the key skills and qualifications needed to thrive as a Programmatic Publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is a Programmatic Publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a Programmatic Publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.
What are popular job titles related to Programmatic Publisher jobs in Virginia? For Programmatic Publisher jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Programmatic Publisher jobs in Virginia look for? The top searched job categories for Programmatic Publisher jobs in Virginia are:
What cities in Virginia are hiring for Programmatic Publisher jobs? Cities in Virginia with the most Programmatic Publisher job openings:
Programmatic Publisher jobs near you
Sr. Product Manager, Programmatic Advertising

Sr. Product Manager, Programmatic Advertising

Comcast

Reston, VA

$147K - $221K/yr

Full-time

Posted 20 hours ago

Job description

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

Responsible for the product management activities of the Freewheel Streaming Hub Direct Sales Management team. Primary focus on building programmatic ad-decisioning and optimization capabilities, partnering with Data Science to design and implement advanced Machine Learning and AI models within FreeWheel's SSP platform Programmatic Module. This role will own a product area within the Direct Sales Management of products but will also partners with other Streaming Hub product managers to design and implement key features underpinning the Freewheel programmatic strategy across several investment areas: Programmatic Module, FW SSP and Marketplace Platform (Private and Exchange). Supports the Direct Sales Management team in reaching the team objectives and keeps leadership team informed of key developments and issues in their areas of responsibilities. Partners with other product team members across Freewheel to successfully deliver on dependencies. Responsible for the relationship with engineering peers within the Direct Sales Management team.

Job Description

Core Responsibilities

  • Plans and maintains the overall roadmap, strategy and objectives for a product area that focusing on building programmatic ad decisioning and optimization capabilities for Programmatic Module.
  • Owns coordination with other PMs to drive designs across use cases for that product area
  • Owns the coordination with the engineering teams responsible for delivery of the product area
  • Owns designs and implementation for key capabilities within the Direct Sales Management product suite Programmatic Module area.
  • Partners with Go-to-market teams for the release of key capabilities within the Direct Sales Management product suite Programmatic Module area.
  • Applies understanding of internal product technologies and is aware of other technologies in programmatic advertising industry.
  • Works with stakeholders to clearly identify opportunities, outline business cases and prioritize features within the Direct Sales Management Programmatic Module roadmap
  • Demonstrates good project and time management skills, ensures timely delivery of projects, and effectively escalates issues
  • Consistent exercise of independent judgment across areas of ownership
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary
  • Other duties and responsibilities as assigned.

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Support a culture of inclusion in how you work and lead.
  • Do what's right for each other, our customers, investors and our communities.

Disclaimer:

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Agile Methodology, Cross-Functional Collaboration, Functional Requirements, Machine Learning (ML), Programmatic Advertising, Roadmap Management

Compensation

Primary Location Pay Range: $147,741.60 - $221,612.40Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

10 Years +Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

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