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Programmatic Publisher Jobs in Florida (NOW HIRING)

Media Planner

Miami, FL ยท On-site

$60K - $80K/yr

Support publisher outreach, industry research, platform evaluations, and POV development * Verify media setup and execution accuracy across all programmatic buys * Communicate with publishers and ...

Engineering/Product Manager

Parkland, FL ยท On-site

$152K - $157K/yr

... programmatic advertising. Our mission is to create a high-performance marketplace where publishers maximize value and advertisers access premium inventory with full transparency and control. We are ...

... administrative, programmatic, and community tasks as it pertains to outreach and community ... Windows, Publisher, PowerPoint, Microsoft Word, Microsoft Excel, Internet Explorer, Facebook ...

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Programmatic Publisher information

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are the key skills and qualifications needed to thrive as a Programmatic Publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is a Programmatic Publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a Programmatic Publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.
What cities in Florida are hiring for Programmatic Publisher jobs? Cities in Florida with the most Programmatic Publisher job openings:

Senior Technical Account Manager/Media Buyer

BidMachine

Parkland, FL โ€ข On-site

Full-time

Posted 19 days ago


Job description

BidMachine Exchange - a fast-growing global programmatic exchange built for the future of in-app advertising.
BidMachine operates with a strong US foundation and an international presence, with teams across Warsaw, Barcelona, Parkland (FL), and remote experts around the world.
We combine deep AdTech expertise, proprietary technology, and a data-driven mindset to deliver transparency, performance, and efficiency in the mobile advertising ecosystem.Why BidMachine?At BidMachine, we are building more than an exchange - we are shaping the infrastructure that powers fair, efficient, and scalable in-app programmatic advertising.
Our mission is to create a high-performance marketplace where publishers maximize value and advertisers access premium inventory with full transparency and control.
We are proud of our technology, our ambitious vision, and our globally distributed team of talented professionals who continuously raise the bar in AdTech.
Here's what we value, and what we hope you do too:
Ownership & AccountabilityWe move fast, take responsibility, and think like builders. Every team member has a direct impact on product growth and market success.
Data-Informed ExcellenceWe leverage data to make smarter decisions, optimize performance, and build scalable solutions that deliver measurable results.
Innovation & Technical DepthWe solve complex programmatic challenges with cutting-edge technology and a deep understanding of the ecosystem.
Global CollaborationWe work across cultures, time zones, and disciplines - united by shared goals and high standards.
Ambition & ImpactWe are here to build something significant - a best-in-class exchange that competes with the strongest players in the market.
The team is looking for a Senior Technical Account Manager/Media Buyer.
What You'll Do:
  • Manage and grow a portfolio of mobile app publishers and/or performance marketing campaigns;
  • Act as a technical advisor to clients on monetization strategy, ad placements, and revenue optimization;
  • Plan, execute, and scale media buying campaigns across DSPs, ad exchanges, and mobile ad networks;
  • Analyze performance metrics (LTV, ARPU, ROAS, eCPM, retention, fill rate) to drive data-backed decisions;
  • Collaborate cross-functionally with product, BI, supply, and demand teams;
  • Troubleshoot and support technical integrations (SDKs, APIs, attribution tracking);
  • Identify growth opportunities via A/B testing, segmentation, and new traffic sources;
  • Build long-term relationships with key clients and partners.

What We're Looking For
  • 2-5+ years of experience in AdTech, Mobile Performance Marketing, Media Buying, or Technical Account Management;
  • Strong understanding of:
    • Mobile monetization (mediation, waterfalls, in-app bidding);
    • User acquisition channels (Meta, Google, DSPs, programmatic);
    • Attribution tools (AppsFlyer, Adjust, Singular, etc.);
  • Hands-on experience managing campaigns with performance KPIs (ROAS, CPI, LTV);
  • Strong analytical skills (Excel/Google Sheets required; SQL is a plus);
  • Technical aptitude: comfortable with SDK integrations, APIs, and tracking flows;
  • Strong communication skills and ability to work with global clients;
  • Ability to balance client-facing responsibilities with hands-on optimization work.

Nice to Have
  • Experience with mediation platforms (Appodeal, ironSource, MAX, AdMob, etc.);
  • Understanding of RTB/programmatic ecosystem;
  • Experience with automation or scripting (SQL, Python, etc.);
  • Background in mobile apps or gaming;

Relocation & Work Setup
  • Relocation support to Barcelona, Spain or Parkland, Florida, USA depending on candidate location;
  • Hybrid/office-based setup in both locations;
  • International team with global exposure.

With a powerful product, strong market positioning, and a team that strives for excellence, BidMachine offers a unique opportunity to grow, innovate, and make a tangible impact in the programmatic advertising space.
Build the future of mobile AdTech with us!