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Programmatic Publisher Jobs in Florida (NOW HIRING)

Mgid

Publisher Development Manager

Sarasota, FL · On-site +1

$65K - $90K/yr

Experience with programmatic advertising and native ad platforms * Track record of quota attainment ... Access to industry conferences and publisher events across the US MGID is an equal opportunity ...

Rumble

Product Manager, Advertising Platform

Tampa, FL · On-site

$155K - $180K/yr

Deep, hands-on experience in programmatic advertising on the publisher or platform side, including SSP/DSP integrations, auctions/ad decisioning, and yield optimization. * Experience working with ...

devry

Hybrid Visiting Professor of Marketing

Orlando, FL · On-site

$1K - $2K/wk

... programmatic objectives. * All DeVry instructors will participate in a comprehensive faculty ... Sets clear expectations for the course by publishing course terminal objectives, assignment ...

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Programmatic Publisher information

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are the key skills and qualifications needed to thrive as a Programmatic Publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is a Programmatic Publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a Programmatic Publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.
What are popular job titles related to Programmatic Publisher jobs in Florida? For Programmatic Publisher jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Programmatic Publisher jobs in Florida look for? The top searched job categories for Programmatic Publisher jobs in Florida are:
What cities in Florida are hiring for Programmatic Publisher jobs? Cities in Florida with the most Programmatic Publisher job openings:
Programmatic Publisher jobs near you
Publisher Development Manager

Publisher Development Manager

Mgid

Sarasota, FL • On-site, Remote

$65K - $90K/yr

Full-time

Medical, PTO

This job post has expired today. Applications are no longer accepted.

Job description

What you will do:
  • Identify, prospect, and close new digital publisher partnerships across the US - regional news outlets, content sites, and performance-driven digital media
  • Negotiate partnership terms at multiple stakeholder levels - establish strong business relationships, present monetization models, and close deals on terms that work for both sides
  • Conduct discovery calls, real-time meetings, and product presentations with prospective publishing partners; apply a range of sales approaches to move deals forward
  • Understand each publisher's monetization goals and position MGID's native ad solutions as a measurable revenue growth opportunity
  • Run high-volume outreach campaigns using HubSpot and other tools to build and manage your pipeline from first contact to signed agreement
  • Track outreach activity, pipeline stages, and revenue projections in CRM
  • Closely collaborate with Publisher Success and Demand Sales teams throughout the partnership lifecycle - from first contact through onboarding and beyond

Who you are:
  • 2+ years of experience in AdTech, with a focus on publisher growth, acquisition, or partnerships in the US market
  • Proven ability to use HubSpot and run high-volume outreach campaigns
  • Knowledge of HubSpot and outreach tools - you've built sequences, managed pipelines, and tracked funnel performance
  • Experience conducting outreach to digital publishers and converting conversations into signed partnerships
  • Solid understanding of publisher needs: monetization, engagement, UX, insights, and below-the-article ad strategy
  • Existing network of US digital publishers and experience negotiating complex partnership deals

Will be a plus
  • Experience with programmatic advertising and native ad platforms
  • Track record of quota attainment or consistent top performance in B2B sales
  • Familiarity with outreach sequencing tools beyond HubSpot

What we offer:
  • Base salary: $65,000-$90,000, commensurate with experience
  • Quarterly performance bonus
  • Health benefits are activated after your first month of employment
  • Paid time off
  • 100% remote - work from anywhere in the United States
  • Access to industry conferences and publisher events across the US

MGID is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. We are committed to providing reasonable accommodations for individuals with disabilities throughout the hiring process.

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