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Programmatic Director Jobs in Georgia (NOW HIRING)

Program Director Department: Health and Professional Sciences (Brian Mann) FLSA: United States of ... This senior academic leader is responsible for programmatic excellence, accreditation compliance ...

You will play a key role in onboarding new clients and helping to grow the brand recognition of AI Digital in the programmatic ecosystem. * Partnership Development & Management: Establish, manage ...

The Associate Director, is a sales-focused service partner, working side by side with our Business ... Programmatic (display, native, etc.) and have a working knowledge of the overall marketing ...

Senior Director, Digital Marketing CoStar Group is a leading global provider of commercial and ... This leader will lead our B2C and B2B customer acquisition, including paid search, programmatic ...

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Programmatic Director information

See Georgia salary details

$24.1K

$93.5K

$139.7K

How much do programmatic director jobs pay per year?

As of Jun 15, 2026, the average yearly pay for programmatic director in Georgia is $93,493.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,244.00 and $116,709.00 per year, depending on experience, location, and employer.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a Programmatic Director, and why are they important?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a Programmatic Director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a Programmatic Director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.
What are the most commonly searched types of Programmatic jobs in Georgia? The most popular types of Programmatic jobs in Georgia are:
What are popular job titles related to Programmatic Director jobs in Georgia? For Programmatic Director jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Programmatic Director jobs in Georgia look for? The top searched job categories for Programmatic Director jobs in Georgia are:
What cities in Georgia are hiring for Programmatic Director jobs? Cities in Georgia with the most Programmatic Director job openings:

$60K - $89K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago


Job description

Company Description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Responsibilities
  • Assist in the planning and execution of digital media campaigns across programmatic channels, including Display, CTV, Online Video (OLV), and Audio
  • Support the coordination of digital media planners and execution teams to ensure campaigns are launched accurately and on time
  • Assist in developing RFPs, managing vendor outreach, and tracking proposal responses
  • Review and support evaluation of vendor proposals, including pricing, audience strategy, and performance approach
  • Contribute to the development of media strategies and paid media plans, including audience targeting, segmentation, budgeting, and optimization frameworks
  • Support the preparation of media recommendations, performance insights, and testandlearn opportunities for internal teams and clients
  • Assist with campaign setup (Prisma, DSP), execution, and measurement across programmatic buying platforms
  • Monitor campaign performance, support inflight optimizations, and help establish benchmarks and future testing recommendations
  • Support publisher outreach, industry research, platform evaluations, and POV development
  • Verify media setup and execution accuracy across all programmatic buys
  • Communicate with publishers and partners to help fulfill campaign requirements and troubleshoot issues
  • Work closely with the Supervisor & Account Media Director (AMD) on insights, reporting, and optimization recommendations across campaigns
  • Participate in weekly status updates and ongoing internal and external communications
Qualifications
  • Minimum 3+ years of handson digital media planning and buying experience
  • Strong understanding of digital media fundamentals, planning principles, and performance metrics
  • Experience with media buying and adserving platforms, ideally including: Programmatic DSPs such as DV360, The Trade Desk, Yahoo, or similar
  • Self-starter with strong time management & multi tasking skills
  • Experience on Google Ads, Campaign Manager (DCM), Prisma
  • Analytical, detailoriented, and processdriven
  • Excellent verbal and written communication skills
  • Collaborative team player comfortable working crossfunctionally
Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

 Compensation Range: USD $60,800.00 - USD $89,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/15/2026.Employment Type: FULL_TIME