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Programmatic Director Jobs in South Fulton, GA (NOW HIRING)

AI Digital

Growth Director Managed Service

Atlanta, GA · On-site +1

You will play a key role in onboarding new clients and helping to grow the brand recognition of AI Digital in the programmatic ecosystem. * Partnership Development & Management: Establish, manage ...

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Programmatic Director information

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a Programmatic Director, and why are they important?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a Programmatic Director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a Programmatic Director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.
What job categories do people searching Programmatic Director jobs in South Fulton, GA look for? The top searched job categories for Programmatic Director jobs in South Fulton, GA are:
Programmatic Director jobs near you
Infographic showing various Programmatic Director job openings in South Fulton, GA as of June 2026, with employment types broken down into 3% As Needed, 52% Full Time, 42% Part Time, and 3% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution.

Manager, Programmatic

Starcom Mediavest Group Germany Gmbh

Atlanta, GA • Hybrid

$109K - $112K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

Job description

Company Description

About Publicis Commerce: Informed by data, our passionate team strives to deliver Hero Moments for our clients' brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM; Field Marketing; Events & Activations; Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

Job DescriptionWe're looking for a Programmatic Manager. Programmatic and/or biddable media experience on Walmart Connect and Amazon DSP is required. Candidates without this experience will not be considered. Candidates must reside in a commutable distance to our Atlanta, Chicago or New York office. PRIMARY RESPONSIBILITIES: 
  • Partially client-facing role developing and flawlessly executing best-in-class connected commerce campaigns, mainly on Walmart Connect and Amazon DSP. 
  • Hands-to-keyboard set-up, management, and optimization of campaigns on Walmart Connect and Amazon DSP. Provide training and troubleshooting to the rest of the team on this platform. 
  • Work with eCommerce team to ensure full Amazon resources are being utilized, such as the Amazon Brand Innovation Lab and Amazon Marketing stack. Keep current on Amazon display/DSP innovations and new features. 
  • Supervise and train a Specialist/Sr. Specialist. This is a people-managing role. You will be responsible for training, setting goals, and overall supervision of the Specialist. 
  • Supervise creation of reports and presentations highlighting the campaign set-up and final plan with internal teams. Report back on campaign performance.
  • Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results 
  • Develop clear understanding of campaign set-up, performance and reporting structure and clearly set and communicate performance expectations with internal teams. 
  • Proactively communicate with Director and team. Proactive communication is especially important in today's world of remote work. 
  • Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting.
  • Management of program trackers and timelines.
  • Management of vendor partners.
SKILLSETS REQUIRED: 
  • Ability to proactively organize and prioritize workload to manage timelines and deliverables 
  • Extremely high attention to detail. 
  • Sound decision-making skills based on industry, agency, and client knowledge. 
  • Prior hands-to-keyboard Walmart Connect and Amazon DSP experience required. Experience on The Trade Desk and/or DV360 is a plus. 
  • Experience with other retail media networks is also a plus (such as Citrus Ad, Criteo, Quotient, Promote IQ, Pacvue, Instacart, etc.) 
  • Experience with verification software (MOAT preferred), Google Ads, and Google Campaign Manager also a plus, but not required. 
  • Robust spreadsheet skills (both Excel and Google Sheets) with confidence to use, daily, basic formulas, advanced formulas, VLOOKUP, and Pivot Tables. 
  • Collaborative with willingness to listen and learn 
  • Comfortable with proactive communication via email, Teams and phone calls. 
Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.

You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.

TWINOAKS is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

 Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/6/2026.Employment Type: FULL_TIME

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