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Programmatic Director Jobs in South Fulton, GA (NOW HIRING)

Cadent

Sales Director

Atlanta, GA · On-site

... direct throughout the Southeast region. Candidate should have experience selling linear tv or ... Proven performance selling programmatic - both Managed and Self-Service * Strong relationships with ...

Cadent

Sales Director

Atlanta, GA · On-site

... direct throughout the Southeast region. Candidate should have experience selling linear tv or ... Proven performance selling programmatic - both Managed and Self-Service * Strong relationships with ...

Tombras

Associate Director, Media Strategy

Atlanta, GA · On-site

$120 - $180/hr

Associate Directors will have experience presenting and driving communications with channel ... programmatic * Creativity in developing a holistic media plan and the critical thinking skills to ...

Cadent

Sales Director

Atlanta, GA · On-site

... direct throughout the Southeast region. Candidate should have experience selling linear tv or ... Proven performance selling programmatic - both Managed and Self-Service * Strong relationships with ...

22squared

Freelance Associate Media Director

Atlanta, GA · On-site

$120 - $180/hr

The Associate Media Director will be a senior leader on our major healthcare client's media team ... Works collaboratively across departments (digital investment (social & programmatic media ...

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Programmatic Director information

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.
What job categories do people searching Programmatic Director jobs in South Fulton, GA look for? The top searched job categories for Programmatic Director jobs in South Fulton, GA are:
What cities near South Fulton, GA are hiring for Programmatic Director jobs? Cities near South Fulton, GA with the most Programmatic Director job openings:
Programmatic Director jobs near you
Infographic showing various Programmatic Director job openings in South Fulton, GA as of August 2026, with employment types broken down into 1% As Needed, 67% Full Time, 30% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution.

Freelance Associate Media Director

22Squared

Atlanta, GA • On-site

Other

This job post has expired today. Applications are no longer accepted.

Job description

Associate Media Director

The Associate Media Director will be a senior leader on our major healthcare client's media team, leading a day-to-day group of media professionals in the conception and delivery of innovative, well-targeted, business-building marketing solutions across a variety of channels to meet or exceed client objectives. This involves creating and executing media plans, uncovering actionable insights to inform strategy, and ensuring flawless execution across all fronts.

Responsibilities

  • Creates a positive working environment and fosters an overall team approach
  • Maintain an in-depth knowledge of the client's business, from both current and historical perspectives
  • Works collaboratively across departments (digital investment (social & programmatic media), integrated investment (CTV/OTT, linear, OOH, Print), client leadership, etc.) to develop the strategic design for innovative media plans
  • Fosters strong agency-vendor relations to develop comprehensive media plans that successfully accomplish client goals
  • Consistently bring new media and technology ideas to the team for application and brainstorming, while also helping ensure that the Atlanta office continues to feel connected to the larger media community
  • Maintains overall control of workflow and assigned team responsibilities within the group -- oversees the progress of all projects
  • Provides strategic analysis of plans to determine the impact and overall outcome across all measurable variables, including low-funnel actions/conversions, lift in measurable brand attributes, awareness, and advocacy.
  • Stimulates team productivity and growth by allocation of assignments which combine to make productive and effective use of each person's skills, as well as motivating their interests and challenging their minds

Qualifications

  • 8+ years of experience in a media planning capacity
  • Exposure and usage of research and measurement tools such as comScore, cross-tabulation software (MRI, Simmons, etc.), MediaTools, MediaOcean/MBOX/Spectra, competitive software (Kantar or Nielsen), Reach/Frequency estimators, etc.
  • Ability to operate at various "altitudes" to see the "big picture", but also connected to day-to-day work
  • Effective time management and organizational skills, as well as strong attention to detail
  • Experience with multiple forms of media, including but not limited to: broadcast, print, digital, mobile, SEM, and paid social
  • High level of energy and enthusiasm to learn and grow themselves, as well as team members
  • High level of comfort presenting to senior clients and senior internal team members

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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