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Programmatic Director Jobs in Florida (NOW HIRING)

UAB

PROGRAM DIRECTOR I

Tampa, FL · On-site

Programmatic Leadership and Administrative Functions * Plan and lead regular GHC team meetings to ... directed by message from physician. * Regularly review clinic performance metrics, patient ...

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HCI College

Director of Nursing

West Palm Beach, FL · On-site

$120K - $130K/yr

The Director represents the College within the community and is a leader in promoting and ... Enforce existing College and programmatic policy. * Complete required reports analyzing the ...

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ADON/ASN Program Director

Miami, FL · On-site

$130K - $150K/yr

Maintain compliance with state, institutional, and programmatic accreditation requirements. * Lead ... Director of Nursing, ADON, or comparable leadership role for a PN, ASN / AD-RN, or BSN program.

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Programmatic Director information

See Florida salary details

$24.7K

$95.7K

$143K

How much do programmatic director jobs pay per year?

As of Jun 10, 2026, the average yearly pay for programmatic director in Florida is $95,721.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,727.00 and $119,489.00 per year, depending on experience, location, and employer.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a Programmatic Director, and why are they important?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a Programmatic Director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a Programmatic Director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.
What are the most commonly searched types of Programmatic jobs in Florida? The most popular types of Programmatic jobs in Florida are:
What are popular job titles related to Programmatic Director jobs in Florida? For Programmatic Director jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Programmatic Director jobs in Florida look for? The top searched job categories for Programmatic Director jobs in Florida are:
What cities in Florida are hiring for Programmatic Director jobs? Cities in Florida with the most Programmatic Director job openings:
Programmatic Director jobs near you
Infographic showing various Programmatic Director job openings in Florida as of June 2026, with employment types broken down into 1% As Needed, 83% Full Time, 15% Part Time, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $95,721 per year, or $46 per hour.
Analyst, Programmatic Media

Analyst, Programmatic Media

Net Conversion LLC

Orlando, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 11 days ago

Job description

About Net Conversion:
We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more '-for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate-we're better, and hopefully, you'll learn why!
JOB TITLE: Analyst, Programmatic Media
DATE: 2026
DEPARTMENT: Media Investment
REPORTS TO: Director, Media Investment
MAJOR PURPOSE
The Analyst, Programmatic Buying & Trading is responsible for the execution, optimization, and performance monitoring of programmatic media campaigns across DSPs. This role focuses on hands-on trading, campaign setup, and in-platform optimization, while supporting senior team members with insights and performance analysis.
This is a detail-oriented, execution-focused role ideal for someone early in their programmatic career looking to deepen platform expertise and analytical skills.
MAJOR RESPONSIBILITIES
Campaign Execution & Trading
  • Execute programmatic campaigns across DSPs (e.g.,Viant, DV360, The Trade Desk, StackAdapt)
  • Build and traffic campaigns including audience targeting, creative setup, and budget allocation
  • Help build proposals and plans based on client goals and needs
  • Monitor pacing, delivery, and performance daily to ensure campaigns meet KPIs
  • Troubleshoot delivery issues, discrepancies, and platform errors in real time
Optimization & Performance Management
  • Analyze campaign performance and make in-platform optimizations (bids, budgets, targeting, frequency, creative rotation)
  • Support A/B testing and audience segmentation strategies
  • Identify trends and provide recommendations to improve performance and efficiency
  • Ensure campaigns are delivering against KPIs such as CPA, ROAS, CTR, and completion rates
Data & Reporting
  • Pull and validate campaign data across platforms and reporting tools
  • Assist in building performance reports and dashboards
  • Ensure accuracy of tagging, tracking, and attribution setup
  • Partner with Analytics teams to align on measurement and insights
Operational Excellence
  • Maintain clean and organized campaign structure within DSPs
  • Ensure adherence to naming conventions, documentation standards, and QA processes
  • Support billing, reconciliation, and campaign documentation as needed
  • Contribute to workflow improvements and process efficiencies
Collaboration
  • Work closely with Managers and Senior team members to plan and execute media plans
  • Partner with Analytics, Strategy, and Client Services teams to support campaign goals
  • Communicate campaign updates, risks, and performance insights internally

Requirements
CANDIDATE SHOULD HAVE
  • 1-3 years of experience in programmatic buying, digital media, or ad operations
  • Hands-on experience with at least one DSP, preferably Viant (DV360, The Trade Desk, Viant, StackAdapt, etc.)
  • Familiarity with programmatic concepts: RTB, PMP, PG, audience targeting, and bidding strategies
  • Experience with ad trafficking, tagging (VAST), and campaign setup
  • Strong analytical skills with proficiency in Excel or Google Sheets
  • High attention to detail and ability to manage multiple campaigns simultaneously
  • Strong problem-solving mindset and ability to troubleshoot independently
  • Clear communication skills and ability to collaborate across teams
EDUCATION & EXPERIENCE
  • Bachelor's degree in Marketing, Advertising, Business, or related field (or equivalent experience)
  • 1-3 years of relevant experience in programmatic, digital media, or ad tech

What does Net Conversion have to offer?! Competitive Salary 4% 401k Match Medical / Employer covered at the base tier for the employee only Dental, & Vision options Unlimited PTO 60% Employer Covered STD Paid Parental leave after 1 years of service Critical illness, Cancer, Hospital, Life, Accident Coverage Flexible work schedule in our Orlando or Charlotte office Wellness Initiatives Summer Fridays (office closes at 2pm) Pet Benefits 3, 5 & 10 year anniversary milestone gifts
Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at jobs@net-conversion.com .

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