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Programmatic Digital Jobs in Boston, MA (NOW HIRING)

PMG

Commerce Programmatic Lead

Boston, MA · Remote

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

PMG

Commerce Programmatic Lead

Boston, MA · Remote

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

PMG

Commerce Programmatic Lead

Boston, MA · On-site

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

Havas Health Inc.

Supervisor, Programmatic

Boston, MA

$133.60K - $139.10K/yr

Supervisor, Programmatic has a passion for the industry and experience creating & delivering ... Create detailed media plans and send complete accurate plans to Digital Investment so that they can ...

Havas

Supervisor, Programmatic

Boston, MA · On-site

$133.60K - $139.10K/yr

Supervisor, Programmatic has a passion for the industry and experience creating & delivering ... Create detailed media plans and send complete accurate plans to Digital Investment so that they can ...

StepStone Group

Digital Platform Strategist

Newton, MA · On-site

$90.30K - $104.10K/yr

Company Description Appcast is the global leader in programmatic recruitment advertising technology ... The Digital Platform Strategist will support the execution and optimization of products within the ...

Appcast

Digital Platform Strategist

Newton Center, MA

$90.30K - $104.10K/yr

Company Description Appcast is the global leader in programmatic recruitment advertising technology ... Appcast is part of the Stepstone group, a leading digital recruitment platform that connects ...

PMG

Commerce Programmatic Senior Associate

Boston, MA · On-site

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

PMG

Commerce Programmatic Senior Associate

Boston, MA · Remote

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

Lego

Senior Programmatic Media Associate

Boston, MA · On-site

$84.49K - $126.73K/yr

Join the LEGO ® Group as a Senior Programmatic Media Associate and support us in delivering data-driven, high-impact digital media advertising campaigns that connect the LEGO Group with millions of ...

Klaviyo

Senior Director, Digital

Boston, MA · On-site

Lead paid media strategy and execution across search, social, display, video and programmatic ... Set the standard for how digital performance is understood and acted on across the organization ...

Care Access

Digital Marketing Manager

Boston, MA · Remote

$90K - $120K/yr

How This Role Makes a Difference The Digital Marketing Manager will lead the development and ... Expertise in full funnel campaign strategy, including channels such as paid social, programmatic ...

Spartan Race, Inc

Manager, Digital Marketing

Boston, MA · On-site

$65K - $80K/yr

Boston Department: Marketing Type: Full-Time The Digital Marketing Manager (DMM) will be ... programmatic advertising platforms such as Media Math or GDN * Experience with trafficking and ...

Spartan Race Inc

Manager, Digital Marketing

Boston, MA · On-site

$65K - $80K/yr

Boston Department: Marketing Type: Full-Time The Digital Marketing Manager (DMM) will be ... programmatic advertising platforms such as Media Math or GDN * Experience with trafficking and ...

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Programmatic Digital information

See Boston, MA salary details

$35.9K

$83.3K

$141.2K

How much do programmatic digital jobs pay per year?

As of May 30, 2026, the average yearly pay for programmatic digital in Boston, MA is $83,260.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,400.00 and $141,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are popular job titles related to Programmatic Digital jobs in Boston, MA? For Programmatic Digital jobs in Boston, MA, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Boston, MA look for? The top searched job categories for Programmatic Digital jobs in Boston, MA are:
What cities near Boston, MA are hiring for Programmatic Digital jobs? Cities near Boston, MA with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Infographic showing various Programmatic Digital job openings in Boston, MA as of May 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $83,260 per year, or $40 per hour.
Commerce Programmatic Lead

Commerce Programmatic Lead

PMG

Boston, MA • Remote

Other

Posted 8 days ago

Job description

Who You Will Be Working With

At PMG, you'll be part of a hands-on Commerce Programmatic group-marketers, operators, analysts, and creatives who care about people as much as performance. You'll partner closely with Retail Operations, Retail Media, Strategy, and Creative teammates to shape how products show up across marketplaces and how shoppers experience each PDP from first glance to purchase.

Day to day, you'll collaborate with client partners and PMG leads to turn insights into action-aligning catalog health, PDP content, pricing, and promotions so everything works in sync. You'll have supportive leaders, modern tools, and plenty of space to share ideas, mentor others, and keep raising the bar on what "retail ready" looks like.

If you're excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected commerce, this is the place to do your best work. As a Commerce Programmatic Lead, you'll feel right at home here.

What You Will Do

  • Lead the execution of programmatic campaigns, including setup, trafficking, and day-to-day management, ensuring they align with client KPIs and PMG's high standards.
  • Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution.
  • Collaborate across teams, working with media operations, account services, analytics, and creative to ensure holistic campaign strategies that meet and exceed client objectives.
  • Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns are innovative and cost-effective.
  • Develop and deliver insightful reports, presenting campaign performance, optimization strategies, and actionable recommendations to clients.
  • Master PMG's proprietary technology, Alli, using it to customize alerts, analyze data, and create reporting tools that enhance decision-making and campaign performance.
  • Mentor and guide team members, overseeing coordinators and associates to ensure flawless execution, optimizations, and effective pacing decisions.
  • Oversee budgeting responsibilities, including forecasting monthly goals and managing ad serving needs to meet client objectives.
  • Identify and implement testing opportunities, contributing to media planning efforts and enhancing overall strategy with forward-thinking initiatives.

What You Will Bring

  • 4+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience.
  • A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies.
  • Knowledge of Marketing Planning & Analysis and Database Marketing to enhance decision-making and campaign outcomes.
  • Understanding and experience working within retail media networks (Amazon, Walmart)
  • Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage, optimize, and troubleshoot programmatic campaigns.
  • Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to craft cohesive, cross-channel strategies.
  • Proficiency in tools like Microsoft Excel and SQL to analyze data, produce clear insights, and inform optimizations.
  • Strong understanding of Measurement Systems to evaluate campaign success and optimize performance.
  • Excellent collaboration and communication skills, enabling seamless integration of programmatic efforts with cross-functional teams.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Apply