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Programmatic Director Jobs in Boston, MA (NOW HIRING)

PMG

Commerce Programmatic Lead

Boston, MA · Remote

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

PMG

Commerce Programmatic Lead

Boston, MA · On-site

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

PMG

Commerce Programmatic Lead

Boston, MA · Remote

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

PMG

Commerce Programmatic Senior Associate

Boston, MA · On-site

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

PMG

Commerce Programmatic Senior Associate

Boston, MA · Remote

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

PMG

Programmatic Media Senior Associate

Boston, MA · On-site

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

829 Studios

Strategy Director

Boston, MA · Remote

$115K - $135K/yr

This role demands a profound understanding of data-driven insights, customer segmentation, and a holistic view of multi-channel marketing including search, social, email, SEO, programmatic, direct ...

829 Studios

Director of Media Buying

Boston, MA · Remote

$120K - $150K/yr

The Director of Programmatic & Media Buying is a senior strategic leader responsible for driving client success, media planning excellence, and operational performance across the agency ...

829 Studios

Director of Media Buying

Boston, MA · On-site

$120K - $150K/yr

The Director of Programmatic & Media Buying is a senior strategic leader responsible for driving client success, media planning excellence, and operational performance across the agency ...

Marketbridge

Director, Media Strategy

Boston, MA · On-site

$100 - $125/hr

What You'll Be Doing Marketbridge is seeking a Director, Media Strategy to lead the development and ... Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications ...

Northeast Arc

Residential Program Director

Peabody, MA · On-site

Program Director, Residential Services Location: Peabody, MA / community-based residential sites ... You will fulfill programmatic responsibilities by providing quality living supports and supervision ...

Northeast Arc

Residential Program Director

Peabody, MA · On-site

Program Director, Residential Services Location: Peabody, MA / community-based residential sites ... You will fulfill programmatic responsibilities by providing quality living supports and supervision ...

Northeast Arc

Residential Program Director

Peabody, MA · On-site

$100 - $125/hr

As a Program Director within the Residential Services division, you will serve as the daily leader ... You will fulfill programmatic responsibilities by providing quality living supports and supervision ...

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All JobsProgrammatic JobsProgrammatic Director JobsProgrammatic Director Jobs in Boston, MA

Programmatic Director information

See Boston, MA salary details

$33.2K

$128.6K

$192.2K

How much do programmatic director jobs pay per year?

As of Sep 8, 2026, the average yearly pay for programmatic director in Boston, MA is $128,634.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,640.00 and $160,575.00 per year, depending on experience, location, and employer.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the most commonly searched types of Programmatic jobs in Boston, MA?

The most popular types of Programmatic jobs in Boston, MA are:

What are popular job titles related to Programmatic Director jobs in Boston, MA?

For Programmatic Director jobs in Boston, MA, the most frequently searched job titles are:

What job categories do people searching Programmatic Director jobs in Boston, MA look for?

The top searched job categories for Programmatic Director jobs in Boston, MA are:

What cities near Boston, MA are hiring for Programmatic Director jobs?

Cities near Boston, MA with the most Programmatic Director job openings:

Programmatic Director jobs near you
Infographic showing various Programmatic Director job openings in Boston, MA as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $128,634 per year, or $61.8 per hour.

Commerce Programmatic Lead

PMG

Boston, MA • Remote

Full-time

Re-posted 18 days ago

Job description

Who You Will Be Working With

At PMG, you'll be part of a hands-on Commerce Programmatic group-marketers, operators, analysts, and creatives who care about people as much as performance. You'll partner closely with Retail Operations, Retail Media, Strategy, and Creative teammates to shape how products show up across marketplaces and how shoppers experience each PDP from first glance to purchase.

Day to day, you'll collaborate with client partners and PMG leads to turn insights into action-aligning catalog health, PDP content, pricing, and promotions so everything works in sync. You'll have supportive leaders, modern tools, and plenty of space to share ideas, mentor others, and keep raising the bar on what "retail ready" looks like.

If you're excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected commerce, this is the place to do your best work. As a Commerce Programmatic Lead, you'll feel right at home here.

What You Will Do

  • Lead the execution of programmatic campaigns, including setup, trafficking, and day-to-day management, ensuring they align with client KPIs and PMG's high standards.
  • Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution.
  • Collaborate across teams, working with media operations, account services, analytics, and creative to ensure holistic campaign strategies that meet and exceed client objectives.
  • Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns are innovative and cost-effective.
  • Develop and deliver insightful reports, presenting campaign performance, optimization strategies, and actionable recommendations to clients.
  • Master PMG's proprietary technology, Alli, using it to customize alerts, analyze data, and create reporting tools that enhance decision-making and campaign performance.
  • Mentor and guide team members, overseeing coordinators and associates to ensure flawless execution, optimizations, and effective pacing decisions.
  • Oversee budgeting responsibilities, including forecasting monthly goals and managing ad serving needs to meet client objectives.
  • Identify and implement testing opportunities, contributing to media planning efforts and enhancing overall strategy with forward-thinking initiatives.

What You Will Bring

  • 4+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience.
  • A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies.
  • Knowledge of Marketing Planning & Analysis and Database Marketing to enhance decision-making and campaign outcomes.
  • Understanding and experience working within retail media networks (Amazon, Walmart)
  • Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage, optimize, and troubleshoot programmatic campaigns.
  • Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to craft cohesive, cross-channel strategies.
  • Proficiency in tools like Microsoft Excel and SQL to analyze data, produce clear insights, and inform optimizations.
  • Strong understanding of Measurement Systems to evaluate campaign success and optimize performance.
  • Excellent collaboration and communication skills, enabling seamless integration of programmatic efforts with cross-functional teams.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

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