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Programmatic Digital Jobs in Lowell, MA (NOW HIRING)

Aligned directly alongside a Programmatic Digital Delivery Team, this role is expected to shape and deliver solutions that connect planning, engineering, construction, geospatial, program management ...

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email * Execute integrated campaigns that support new logo acquisition, pipeline ...

Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email * Execute integrated campaigns that support new logo acquisition, pipeline ...

Digital Architect

Boston, MA · On-site

$146K - $222K/yr

We are hiring a Digital Architect for high-speed photonic (mixed-signal) communication chips. The ... Process-oriented and programmatic: builds structure through processes that can be relied upon ...

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Showing results 1-20

Programmatic Digital information

See Lowell, MA salary details

$32.7K

$76K

$128.9K

How much do programmatic digital jobs pay per year?

As of Sep 6, 2026, the average yearly pay for programmatic digital in Lowell, MA is $76,007.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,100.00 and $128,900.00 per year, depending on experience, location, and employer.

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What job categories do people searching Programmatic Digital jobs in Lowell, MA look for?

The top searched job categories for Programmatic Digital jobs in Lowell, MA are:

What cities near Lowell, MA are hiring for Programmatic Digital jobs?

Cities near Lowell, MA with the most Programmatic Digital job openings:

Digital Delivery Solutions Architect

HNTB

Boston, MA • On-site

Full-time

Posted 5 days ago


Key responsibilities

  • Establish, grow, and lead a team focused on transforming transportation organizations' project and asset information management.

  • Shape and deliver solutions that connect planning, engineering, construction, geospatial, program management, and asset lifecycle information across systems and processes.

  • Guide the implementation of practical future-state solutions, architecting and supporting their deployment to ensure sustained value realization.


HNTB rating

9.2

Company rating: 9.2 out of 10

Based on 22 frontline employees who took The Breakroom Quiz


Job description

What We're Looking For

Establish, grow and lead a team focused on helping transportation organizations transform how project and asset information is created, connected, governed, and applied across the enterprise. This individual will combine digital delivery expertise, data-focused solution architecture, client advisory skills, and people leadership to move organizations from fragmented tools and project-specific workflows toward integrated, scalable, and broadly adopted ways of working.
Aligned directly alongside a Programmatic Digital Delivery Team, this role is expected to shape and deliver solutions that connect planning, engineering, construction, geospatial, program management, and asset lifecycle information. Rather than focusing on a single platform or technology, the individual will work across people, processes, data, and systems to define practical future-state solutions, architect and guide implementation, and help users realize sustained value.

What You'll Do:

  • Applies technical expertise and guidance in area of practice. Acts as subject matter expert to provide strategic advice and analysis and engage in marketing and business development efforts for pursuits.
  • Prepares technical materials for projects, including strategic analyses, commercial documentation, technical provisions, procurement documents, and other materials pertaining to applicable subject matter focus.
  • Works with the line organization in a senior support role on strategically important client and project pursuits, providing technical input and market knowledge to navigate complex projects and enhance win probabilities and client satisfaction.
  • Targets national and international associations, trade shows, etc., to help the division/region/office identify leads, win work and maintain industry recognition.
  • Identifies, pursues, and executes high-level projects with assigned departments, agencies, and programs.
  • Assists in the successful contracting and project execution process, working closely with regional HNTB staff and office leadership.
  • Partners with National Practice Consultants and Leaders to develop and promote technical knowledge and applicability of practice area.
  • Works with HNTB project leadership to manage client relationships and guides the application of HNTB services within a specific practice area to best serve the interests of the client and HNTB.
  • Contributes to strategic planning in area of expertise and assists with thought leadership initiatives.
  • Performs other duties as assigned.

What You'll Need:

  • Bachelor's degree in relevant field with 12 years of relevant experience
  • Master's degree in relevant field with 11 years of relevant experience
  • In lieu of degree, 16 years of relevant experience

    What You'll Bring:

    • Experience leading digital delivery, digital transformation, information management, or connected data initiatives for transportation, infrastructure, engineering, construction, or asset-intensive organizations.
    • Experience developing current-state assessments, future-state operating models, digital delivery strategies, governance frameworks, implementation roadmaps, or enterprise solution architectures.
    • Demonstrated ability to connect information and workflows across BIM, GIS, common data environments, program management, construction, asset management, analytics, or related systems.
    • Experience defining data standards, information requirements, governance responsibilities, integration approaches, and lifecycle information strategies.
    • Experience guiding multidisciplinary solutions from discovery and architecture through implementation, adoption, and continuous improvement.
    • Experience facilitating cross-functional stakeholder workshops and communicating effectively with executive, business, technical, project delivery, and operational audiences.
    • Demonstrated experience leading and developing multidisciplinary professionals while remaining actively engaged in client and project delivery.
    • Experience supporting client development, proposals, scope and fee preparation, interviews, and delivery of professional consulting or technology-enabled services.
    • Working knowledge of organizational change, stakeholder engagement, adoption planning, readiness assessment, training, communications, or related implementation-support practices.
    • Familiarity with information management, systems interoperability, data governance, information security, solution architecture, quality assurance, and technology implementation principles.
    • Experience working with public-sector transportation agencies, infrastructure owners, or major capital programs is preferred.
    • Relevant professional certification or advanced training in engineering, architecture, planning, project management, information management, asset management, geographic information systems, BIM, systems architecture, organizational change, or a related discipline.

    What We Prefer:

    • Enterprise and systems thinking: Understands how organizational goals, business processes, people, data, governance, and technology interact across the infrastructure lifecycle.
    • Digital delivery architecture: Defines practical future-state solutions that connect project delivery requirements, information flows, platforms, integrations, and user needs.
    • Data and information leadership: Understands data governance, ownership, standards, quality, interoperability, traceability, and lifecycle information management.
    • Business and technical translation: Converts organizational needs into clear requirements and solution approaches while explaining technical concepts in language meaningful to leaders, practitioners, and users.
    • Transformation and adoption leadership: Incorporates stakeholder engagement, readiness, communications, training, user experience, and sustained adoption into solution planning and delivery.
    • Consultative problem-solving: Uses structured discovery, analysis, facilitation, and sound judgment to address complex and sometimes ambiguous organizational and technical challenges.
    • Client leadership: Builds trust, listens actively, facilitates alignment, and maintains focus on client outcomes rather than individual technologies or products.
    • Implementation orientation: Moves effectively from vision and architecture into prioritized actions, pilots, delivery plans, governance, and measurable outcomes.
    • Collaborative leadership: Brings together engineering, technology, data, business, and operational specialists while creating clarity around responsibilities, decisions, dependencies, and results.
    • People development: Coaches and develops team members, delegates meaningful responsibility, provides clear feedback, and builds multidisciplinary capability.
    • Communication and facilitation: Communicates clearly in written, verbal, workshop, presentation, and executive settings and adjusts the message for different audiences.
    • Quality and accountability: Establishes appropriate quality practices, manages commitments, identifies risks early, and follows through on decisions and expected outcomes.
    • Strategic growth mindset: Identifies emerging client needs, develops reusable approaches, contributes to pursuits and thought leadership, and helps scale successful solutions across markets and programs.
    • Adaptability and continuous learning: Maintains awareness of evolving digital delivery practices and technologies while evaluating them based on business relevance, feasibility, and client value.

    Additional Information

    Click here for benefits information: HNTB Total Rewards

    Click here to learn more about Equal Opportunity Employer/Disability/Veteran

    Visa sponsorship is not available for this position.#RN

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    Locations:

    Atlanta, GA, Austin, TX, Boston, MA, Chicago, IL, Indianapolis, IN, Kansas City, MO, Salt Lake City, UT, Seattle, WA (Downtown)

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    The approximate pay range for Washington is $216,716.23 - $346,183.07. Please note that the pay range provided is a good faith estimate for the position based on all selected locations within the state at the time of posting. Actual compensation will be dependent on factors, including but not limited to, the individual's qualifications, experience, knowledge, skills, and abilities as well as physical work location within the state.

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    The approximate pay range for Massachusetts is $216,716.23 - $346,183.07. Please note that the pay range provided is a good faith estimate for the position based on all selected locations within the state at the time of posting. Actual compensation will be dependent on factors, including but not limited to, the individual's qualifications, experience, knowledge, skills, and abilities as well as physical work location within the state.

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    The approximate pay range for Illinois is $198,656.54 - $317,334.48. Please note that the pay range provided is a good faith estimate for the position based on all selected locations within the state at the time of posting. Actual compensation will be dependent on factors, including but not limited to, the individual's qualifications, experience, knowledge, skills, and abilities as well as physical work location within the state.

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    NOTICE TO THIRD-PARTY AGENCIES:

    HNTB does not accept unsolicited resumes from recruiters or agencies. Any staffing/employment agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of HNTB. HNTB will have the right to hire that applicant at its discretion and without any fee owed to the submitting staffing/employment agency, person or entity. Staffing/employment agencies who have fee agreements with HNTB must submit applicants to the designated HNTB recruiter to be eligible for placement fees.


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    About HNTB

    Sourced by ZipRecruiter

    At HNTB, you can create a career that is meaningful to you while building communities that matter to all of us. For more than a century, we have been delivering solutions for some of the largest, most complex infrastructure projects across the country. With our historic growth, it is an exciting time to join our team of employee-owners.

    Industry

    Construction

    Company size

    1,001 - 5,000 Employees

    Headquarters location

    Kansas City, MO, US

    Year founded

    1914