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Product Strategy Jobs in Wisconsin (NOW HIRING)

We\'re looking for an experienced Lead Product Manager that is excited to drive strategic initiatives and mentor our growing product team at our fast-growing 150-person company. This role will report ...

Product Strategy: Develop and communicate a compelling product vision and strategy aligned with business goals, customer needs and quantified impacts. * Understand Customer Needs: Conduct user ...

Product Strategy: Develop and communicate a compelling product vision and strategy aligned with business goals, customer needs and quantified impacts. * Understand Customer Needs: Conduct user ...

Manage the strategic and tactical product lifecycle management, including lifecycle strategy, insights, and business plans of multiple products. Responsible for business planning and support revenue ...

Manage the strategic and tactical product lifecycle management, including lifecycle strategy, insights, and business plans of multiple products. Responsible for business planning and support revenue ...

Position Overview The Screening Product Manager will be responsible for creating the product strategy and executing the plans for one or more pipeline programs from concept to commercialization. This ...

Position Overview The Screening Product Manager will be responsible for creating the product strategy and executing the plans for one or more pipeline programs from concept to commercialization. This ...

Showing results 21-40

Product Strategy information

See Wisconsin salary details

$102.4K

$187.5K

$288.7K

How much do product strategy jobs pay per year?

As of Aug 6, 2026, the average yearly pay for product strategy in Wisconsin is $187,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $153,400.00 and $211,000.00 per year, depending on experience, location, and employer.

What is a product strategy?

A Product Strategy job involves defining the vision, goals, and roadmap for a product to ensure market success and alignment with business objectives. Professionals in this role analyze market trends, customer needs, and competitive landscapes to identify growth opportunities. They collaborate with cross-functional teams, including product management, marketing, and engineering, to develop and implement strategic initiatives. Their key responsibilities often include market research, financial modeling, go-to-market planning, and measuring product performance.

What are the primary responsibilities of someone in a product strategy role?

Professionals in Product Strategy are responsible for analyzing market trends, identifying new growth opportunities, and developing long-term roadmap plans for product offerings. This often involves close collaboration with product managers, engineers, marketing teams, and executives to ensure alignment across departments. A typical week may include conducting competitive analysis, gathering customer feedback, and presenting strategic recommendations to stakeholders. These responsibilities require a mix of analytical thinking and strong project management, as well as the ability to adapt quickly to changing business priorities.

What are the key skills and qualifications needed to thrive in the product strategy position, and why are they important?

To thrive in Product Strategy, you need strong skills in market analysis, business acumen, and cross-functional collaboration, typically supported by a background in business, marketing, or a related field. Familiarity with analytics tools (such as Tableau or Google Analytics) and frameworks like SWOT or Porter’s Five Forces is often required, with certifications like PMP or Agile being advantageous. Exceptional communication, critical thinking, and leadership are vital soft skills for driving consensus and leading strategic initiatives. These competencies ensure you can effectively develop, validate, and execute product strategies that align with business goals and respond to market needs.

What are popular job titles related to Product Strategy jobs in Wisconsin? For Product Strategy jobs in Wisconsin, the most frequently searched job titles are:
What cities in Wisconsin are hiring for Product Strategy jobs? Cities in Wisconsin with the most Product Strategy job openings:
Infographic showing various Product Strategy job openings in Wisconsin as of August 2026, with employment types broken down into 78% Full Time, 18% Part Time, 3% Contract, and 1% Nights. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $187,535 per year, or $90.2 per hour.

Full-time

Posted 2 days ago

New


Job description

About Us:

BW Converting is a strategic alliance of resources and services that bring together several Barry-Wehmiller companies - Paper Converting Machine Company (PCMC), Winkler + Dunnebier (W+D), STAX Technologies, Hudson-Sharp, Baldwin Technologies and Northern Engraving and Machine. These industry leaders offer trusted brands and innovative technologies in the design, manufacture, and service of high-performance converting and packaging machinery for the tissue, nonwovens, hygiene, bag-converting, mailing, and printing industries.


 

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.


 

Job Description:

The Product Line Manager - Bag is responsible for the overall strategy, lifecycle management, and financial performance of BW Converting's Bag product portfolio, including the Hudson-Sharp brand. Reporting to the Senior Director of Product Management & Strategic Marketing, this role leads product strategy from market analysis and product development through commercialization and ongoing portfolio optimization. The Product Line Manager partners cross-functionally with Engineering, Sales, Marketing, Operations, and Supply Chain to drive profitable growth, increase market share, and deliver innovative customer-focused solutions.

Key Responsibilities

  • Develop and execute product lifecycle and multi-generation product strategies.
  • Lead new product development (NPD), product launches, and portfolio management initiatives.
  • Analyze market trends, customer needs, and competitive activity to identify growth opportunities.
  • Develop go-to-market strategies, product positioning, pricing, and sales enablement tools.
  • Drive revenue growth, profitability, market share, and product vitality goals.
  • Partner with Sales, Marketing, Engineering, and Operations to execute strategic initiatives.
  • Manage product line forecasting, pricing, and P&L performance.
  • Build strong relationships with customers, channel partners, and key stakeholders while serving as the voice of the customer.

Qualifications

  • Bachelor's degree in Business, Engineering, Marketing, or related field.
  • 5+ years of Product Management or Product Development experience in capital equipment or industrial manufacturing.
  • Proven success launching new products and managing product portfolios.
  • Strong financial, strategic, and analytical skills with P&L experience.
  • Excellent communication, leadership, and cross-functional collaboration skills.
  • Flexible packaging or bag/pouch industry experience preferred.
  • Ability to travel internationally.

Core Competencies

  • Product Strategy & Lifecycle Management
  • Market Analysis & Customer Insights
  • New Product Development
  • Go-to-Market Strategy
  • Financial & Commercial Acumen
  • Cross-Functional Leadership
  • Strategic Thinking
  • Customer Focus
  • Innovation
  • Continuous Improvement

#LI-SG1


 

At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work-therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.

Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.


 

Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.


Company:

BW Converting