Staff Business Analyst, PlayStation StoreÂ
San Mateo, CA preferredÂ
remote considered- west coast onlyÂ
Pleasenote, this is a senior individualcontributorBusiness Analyst role, not a Product Management or Data Analyst position.Â
About the RoleÂ
Join the Commercial Development team at PlayStation and help shape the future of our Direct-to-Consumer businesses - PlayStation Store and PlayStation Direct!Â
You will be accountable fortranslatingcommercialopportunitiesintobusiness requirements andchange inbusiness processes, using experimentation to build the case for change,and influencing senior stakeholders using actionable recommendations supported by commercial reasoning. You'llalsocollaboratewithbusiness,product, data analytics, datascienceandengineering teams to ensure newproductfeatures meetthosebusinessrequirements. You will not own a product roadmap, feature backlog, or delivery team.Â
This role sits at the intersection of business strategy, data analytics, data science,product,and engineering, with a strong emphasis on decision quality, experimentation, and commercial impact.Â
WhatYou'llDoÂ
- Lead complex business analysis for global, high-impact initiatives across digital commerce, personalization, subscriptions, and publishing operationsÂ
- Translate complex commercial objectives into actionable business requirements with measurable outcomesÂ
- Partner with product, engineering, data analytics and data science teams to ensure product requirements meet the needs of the business and then facilitate successful product development and deliveryÂ
- Partner with data analytics teams to define, execute and evaluate experiments around personalization, revenue growth, and operational improvementsÂ
- Map business processes and guide the organization in process improvement and automation to deliver operational efficienciesÂ
- Influence senior stakeholders through structured problem framing, financial reasoning, and data-informed recommendationsÂ
- Mentor team members in business analysis, AI / ML, product development methodologies, and encourage continuous learning across teamsÂ
What This Role IsNotÂ
- Not a Product Manager role, nor owning a product roadmapÂ
- Not a delivery or execution management roleÂ
- Not a purely technical ML,datascienceor data analystroleÂ
WhatWe'reLooking ForÂ
- 8+ years of experience in Business Analysis within digital commerce, subscriptions or retail businessesÂ
- Bachelor's degree or equivalent preferred
- Decompose vague business problems into structured questionsand clear business requirementsÂ
- Strong experience partnering product,engineering and data science teams to design and deliver commerce and tooling solutions that meet the needs of business teamsÂ
- Challenge assumptionsand build arguments using data and financial reasoningÂ
- Map complex business process and direct teams through process improvement and automation initiativesÂ
- Deep understanding of experimentationand measurementÂ
- Commercial mindset with comfort discussing unit economics, marginal vs absolute lift, and ROIÂ
- Executive-level communication skills, able to explain complex concepts clearly and credibly, backed by data-driven argumentsÂ
Nice to HaveÂ
- Experience with personalization,next best actionframeworks, or decision automationÂ
- Familiarity with AI governance, ethics, and responsible data practicesÂ
- Experience operating in global, cross-functional environmentsÂ