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Performance Media Analyst Jobs (NOW HIRING)

Red Ventures

Paid Media Analyst

Charlotte, NC · On-site +1

$80K - $100K/yr

Own and optimize paid media campaigns to drive customer acquisition at scale. * Launch new ... Continuously analyze performance data, surfacing actionable recommendations to improve campaign ...

Wasserman Media

Senior Social Media Analyst

Brooklyn, NY · On-site

$75K - $100K/yr

We're looking for a Senior Social Media Analyst that is ready to collaborate with multiple teams to ... Regular reporting includes talent vetting, owned performances cross-platform, audience development ...

The New York Times

Integrated Media Analyst

New York, NY · On-site

$70K - $80K/yr

Integrated Media Analyst partners daily with Sales, Sales Planning, Clients, T Brand Studio, and ... Provide campaign performance recommendations, audience composition insights, and engagement ...

Sellers & Associates

Senior Media Analyst

Arlington, VA · On-site

$101K - $134K/yr

Research and analyze domestic and international news to produce communication assessments and in ... Provide insight into performance of owned social media accounts Job Requirements Education: * A ...

Teamwass

Social Media Analyst

Concord, NC

$70K - $75K/yr

We're looking for a Social Media Analyst that is ready to collaborate with multiple teams to ... Regular reporting includes talent vetting, owned performances cross-platform, audience development ...

Teamwass

OR

$70K - $75K/yr

We're looking for a Social Media Analyst that is ready to collaborate with multiple teams to ... Regular reporting includes talent vetting, owned performances cross-platform, audience development ...

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Performance Media Analyst information

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$27.5K

$75.2K

$128.5K

How much do performance media analyst jobs pay per year?

As of Jul 4, 2026, the average yearly pay for performance media analyst in the United States is $75,189.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $89,500.00 per year, depending on experience, location, and employer.

How does a Performance Media Analyst typically collaborate with other teams to optimize campaign results?

Performance Media Analysts frequently work alongside marketing strategists, creative teams, and data scientists to ensure campaigns are both effective and aligned with broader business objectives. They are often tasked with sharing insights from campaign analytics, recommending optimizations, and helping translate data into actionable strategies. Regular communication and collaboration are key, as analysts must interpret complex data and present clear recommendations during meetings and reporting sessions. This cross-functional teamwork not only enhances campaign performance but also provides analysts with valuable exposure to various aspects of digital marketing.

What kind of jobs in media bring in $150,000 a year?

Performance Media Analysts and senior digital marketing roles in media companies can earn $150,000 or more annually, especially with extensive experience, advanced skills in data analysis and ad platforms, and certifications like Google Ads or Facebook Blueprint. High-level positions in media agencies or corporate marketing departments often offer such compensation packages.

What are the key skills and qualifications needed to thrive as a Performance Media Analyst, and why are they important?

To thrive as a Performance Media Analyst, you need a solid understanding of digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing, analytics, or a related field. Familiarity with tools like Google Analytics, Facebook Ads Manager, Excel, and certification in platforms such as Google Ads or Facebook Blueprint are highly valuable. Strong analytical thinking, attention to detail, and clear communication skills set top performers apart in this role. These competencies are crucial for effectively measuring, optimizing, and reporting on media campaigns to achieve business objectives.

What jobs will no longer exist in 2030?

Performance Media Analysts may see some tasks automated by advanced AI and machine learning tools, reducing the need for manual data analysis and campaign optimization. Jobs heavily reliant on repetitive data entry or basic reporting are also at risk, as automation increasingly handles these functions, but roles requiring strategic thinking and creativity will continue to evolve rather than disappear.

What does a media performance analyst do?

A media performance analyst evaluates the effectiveness of advertising campaigns across digital platforms by analyzing data such as click-through rates, conversions, and return on investment. They use tools like analytics software and spreadsheets to optimize media strategies and improve campaign results.

What is a Performance Media Analyst?

A Performance Media Analyst is a marketing professional who specializes in analyzing and optimizing digital advertising campaigns across various platforms such as Google, Facebook, and programmatic networks. They use data-driven insights to assess campaign performance, manage budgets, and recommend strategies to maximize return on investment (ROI). Their responsibilities often include tracking key performance indicators (KPIs), conducting A/B tests, and preparing reports for stakeholders. By continually monitoring and adjusting campaigns, Performance Media Analysts help organizations achieve their marketing objectives efficiently.

What is the difference between Performance Media Analyst vs Digital Marketing Specialist?

AspectPerformance Media AnalystDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Advertising, or related field; certifications like Google Ads or Facebook BlueprintBachelor's in Marketing, Communications, or related; certifications vary, including Google Ads
Work EnvironmentData-driven, analytical, often in digital agencies or marketing teamsCreative and strategic, in marketing departments or agencies
Employer & Industry UsagePrimarily in digital advertising, e-commerce, and marketing agenciesAcross various industries including retail, tech, and services

The Performance Media Analyst focuses on analyzing and optimizing paid digital campaigns, while the Digital Marketing Specialist handles broader marketing strategies, including content and social media. Both roles require digital marketing knowledge and certifications, but the analyst role is more data and performance-focused.

What does a performance analyst do?

A performance media analyst evaluates digital marketing campaigns by analyzing data from advertising platforms, such as Google Ads or Facebook Ads Manager. They monitor key metrics like click-through rates, conversions, and return on investment to optimize campaign performance and inform strategic decisions. Proficiency in analytics tools and data interpretation is essential for this role.
More about Performance Media Analyst jobs
What cities are hiring for Performance Media Analyst jobs? Cities with the most Performance Media Analyst job openings:
What job categories do people searching Performance Media Analyst jobs look for? The top searched job categories for Performance Media Analyst jobs are:
Performance Media Analyst jobs near you
Infographic showing various Performance Media Analyst job openings in the United States as of June 2026, with employment types broken down into 99% Full Time, and 1% Part Time. Highlights an 81% Physical, 7% Hybrid, and 12% Remote job distribution, with an average salary of $75,189 per year, or $36.1 per hour.
Social Media Analyst

Social Media Analyst

Barrow Wise Consulting

Alexandria, VA

Full-time

Posted 23 days ago

Job description

Enjoy problem-solving, need a venue to display your creativity, and emerging technologies pique your interest; if so, Barrow Wise Consulting, LLC is for you. As a multi-disciplined leader, you understand the gifts that set you apart from everyone else. Demonstrate innovative solutions to our clients. Join Barrow Wise Consulting, LLC today.


Responsibilities:

The Social Media Analyst will support Barrow Wise's NSF project and perform the following duties:

  • Develop communication strategies and products aligned with NSF's mission and national priorities.
  • Assist in creating audience-specific communication and engagement plans that include metrics.
  • Support integrated strategies that coordinate written, digital, and multimedia products.
  • Contribute to the evaluation and refinement of campaigns using audience feedback and performance measures.
  • Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and other outreach activities.
  • Provide expertise in measuring attitudes and actions among policymakers, Congress, the public, industry, scientific and education communities, media, and other stakeholders, and use findings to refine and enhance communications strategies.
  • Evaluate communication plans, digital engagement campaigns, projects, and products, and draft evaluation results in clear report formats for leadership.
  • Provide integrated program expertise to support compiling, analyzing, and reporting the status of campaigns and projects.
  • Analyze digital engagement policies, processes, and procedures, and recommend performance measurement goals and best practices.
  • Identify, compile, and analyze performance data across digital platforms to inform decision-making, grow audiences, and increase engagement.
  • Prepare reports, dashboards, and visualizations that summarize key performance indicators (KPIs), trends, and insights.
  • Collaborate with writers, editors, and digital media staff to ensure that metrics inform future content and campaign design.
  • Maintain awareness of best practices in digital analytics, media monitoring, and performance evaluation.

An ideal candidate has the following:

  • U.S. Citizenship
  • Bachelor's Degree and eight years of experience
  • Minimum 8 years of professional experience developing communication strategies and products for science-focused organizations.
  • Experience evaluating and refining communications campaigns using audience feedback and performance measures.
  • Minimum 8 years of professional experience developing metrics for communication plans, analyzing impact, and ROI on outreach for science-focused organizations.

Join the team at Barrow Wise Consulting, LLC, for a fulfilling and engaging experience! Our team is dedicated to providing innovative solutions to our clients in an ethical and diverse work environment. We offer competitive compensation packages, excellent benefits, and opportunities for growth and advancement. Barrow Wise is an equal-opportunity, drug-free employer committed to diversity in the workplace. Minority/Female/Disabled/Protected Veteran/LGBT are welcome to apply.

Our employees stand behind Barrow Wise's core values of integrity, quality, innovation, and diversity. We are confident that Barrow Wise's core values, business model, and team focus create positive career paths for our employees. Barrow Wise will continue to lead the industry in delivering new solutions to clients and persevere until the client is overjoyed.


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