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Performance Media Analyst Jobs (NOW HIRING)

exogroup

Performance Media Buyer

Barnegat, NJ

Role As Performance Media Buyer, you will work with global performance-based online advertisers ... Your daily tasks will also involve data analysis, preparing strategic client reports, proposals and ...

Mindgruve

Media Analyst I

Charleston, SC · On-site +1

Monitor and analyze campaign performance across paid media channels * Partner with the analytics team to develop and update recurring reports, dashboards, and performance summaries for internal ...

Gupta Media

Senior Media Analyst

Boston, MA

$90K - $105K/yr

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage ... Analyze campaign performance, prepare and present to clients key insights, performance metrics, and ...

Acadia.io

As a Media Planning Analyst, you'll support campaign setup, pacing, reporting, and financial ... Pull and compile weekly and monthly performance data from vendor dashboards and platform reports.

DirectedLINK LLC

Paid Media Analyst

Los Angeles, CA

$80K - $100K/yr

Legal Services Company Overview A growing legal services organization is seeking a Paid Media Analyst to support performance marketing initiatives through accurate reporting, attribution validation ...

Gupta Media Holdings LLC

Senior Media Analyst

Boston, MA · On-site

$90K - $105K/yr

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage ... Analyze campaign performance, prepare and present to clients key insights, performance metrics, and ...

Sellers & Associates

Senior Media Analyst

Arlington, VA · On-site

$101K - $134K/yr

Provide insight into performance of owned social media accountsEducation: A Baccalaureate degree ... Proficiency with research and analytical software tools, including media monitoring platforms such ...

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Performance Media Analyst information

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How much do performance media analyst jobs pay per year?

As of Aug 17, 2026, the average yearly pay for performance media analyst in the United States is $75,189.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $89,500.00 per year, depending on experience, location, and employer.

How does a performance media analyst typically collaborate with other teams to optimize campaign results?

Performance Media Analysts frequently work alongside marketing strategists, creative teams, and data scientists to ensure campaigns are both effective and aligned with broader business objectives. They are often tasked with sharing insights from campaign analytics, recommending optimizations, and helping translate data into actionable strategies. Regular communication and collaboration are key, as analysts must interpret complex data and present clear recommendations during meetings and reporting sessions. This cross-functional teamwork not only enhances campaign performance but also provides analysts with valuable exposure to various aspects of digital marketing.

What are the key skills and qualifications needed to thrive as a performance media analyst?

To thrive as a Performance Media Analyst, you need a solid understanding of digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing, analytics, or a related field. Familiarity with tools like Google Analytics, Facebook Ads Manager, Excel, and certification in platforms such as Google Ads or Facebook Blueprint are highly valuable. Strong analytical thinking, attention to detail, and clear communication skills set top performers apart in this role. These competencies are crucial for effectively measuring, optimizing, and reporting on media campaigns to achieve business objectives.

What is a performance media analyst?

A Performance Media Analyst is a marketing professional who specializes in analyzing and optimizing digital advertising campaigns across various platforms such as Google, Facebook, and programmatic networks. They use data-driven insights to assess campaign performance, manage budgets, and recommend strategies to maximize return on investment (ROI). Their responsibilities often include tracking key performance indicators (KPIs), conducting A/B tests, and preparing reports for stakeholders. By continually monitoring and adjusting campaigns, Performance Media Analysts help organizations achieve their marketing objectives efficiently.

What is the difference between Performance Media Analyst vs Digital Marketing Specialist?

AspectPerformance Media AnalystDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Advertising, or related field; certifications like Google Ads or Facebook BlueprintBachelor's in Marketing, Communications, or related; certifications vary, including Google Ads
Work EnvironmentData-driven, analytical, often in digital agencies or marketing teamsCreative and strategic, in marketing departments or agencies
Employer & Industry UsagePrimarily in digital advertising, e-commerce, and marketing agenciesAcross various industries including retail, tech, and services

The Performance Media Analyst focuses on analyzing and optimizing paid digital campaigns, while the Digital Marketing Specialist handles broader marketing strategies, including content and social media. Both roles require digital marketing knowledge and certifications, but the analyst role is more data and performance-focused.

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Performance Media Analyst jobs near you
Infographic showing various Performance Media Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $75,189 per year, or $36.1 per hour.

Associate Director, Performance Media

CourtAvenue

San Diego, CA • On-site

Full-time

Posted 20 days ago

Job description

Modifly is a performance-driven marketing agency that partners with enterprise clients to deliver strategic media solutions. Our team of creatives, technologists, and strategists is dedicated to pushing the boundaries of digital marketing to achieve outstanding client results.
About the Role
Performance media moves fast: new platforms, new AI tools, new signals to chase every quarter. We're looking for someone who genuinely loves being in the middle of that, and wants to build the systems that help a whole team get better at it together.
As Associate Director, Performance Media, you'll lead our Centers of Excellence across Paid Search, Paid Social, Programmatic, Retail Media, and emerging channels, setting the standards, frameworks, and training that help our specialists do their best work. You'll stay hands-on: jumping into platforms to troubleshoot, test, and optimize alongside your team, not just reviewing their work from a distance.
This role is built for someone who knows performance media inside and out and is ready to bring that expertise to a team, whether you've been managing people for years or you're a strong senior specialist ready for your first shot at leading. You'll partner closely with Media Strategy, Analytics, Creative, and Data.
What You'll Own
Performance Media Leadership
  • Lead the Performance Media Centers of Excellence across Paid Search, Paid Social, Programmatic, Retail Media, and emerging activation channels.
  • Set the playbook: best practices, governance, quality standards, documentation, and operating procedures across every performance discipline.
  • Keep us ahead of the curve by evaluating new platforms, automation opportunities, AI solutions, and industry shifts.
  • Drive cross-channel planning strategies that maximize efficiency and business impact.
Channel Expertise & Activation
  • Be the go-to platform expert across Google Ads, Search Ads 360 (SA360), Microsoft Ads (Bing), DV360, Amazon DSP, Amazon Ads, Meta, TikTok, LinkedIn, YouTube, and Reddit.
  • Stay hands-on in core platforms, jumping in for campaign launches, optimizations, troubleshooting, audits, and escalations.
  • Lead advanced audience strategies, bidding methodologies, attribution approaches, automation initiatives, and measurement frameworks.
  • Champion activation quality across every performance channel.
Team Leadership & COE Development
  • Lead a team of about 4 Performance Specialists and Channel Leads.
  • Coach, mentor, and develop channel experts, helping them grow technically and in their careers.
  • Build the onboarding programs, certification paths, and training curricula that help the whole team level up.
  • Run quality assurance reviews and set the bar for executional excellence.
  • Encourage knowledge-sharing across channel teams so great ideas travel.
Performance Strategy
  • Build data-driven testing and optimization strategies that continuously improve channel performance.
  • Lead full-funnel planning across Search, Social, Programmatic, Retail Media, and emerging channels.
  • Design testing roadmaps and learning agendas that keep performance improving quarter over quarter.
  • Partner with Analytics on measurement plans, attribution strategies, incrementality testing, and reporting frameworks.
Client Engagement
  • Be the platform expert clients turn to for channel performance and optimization questions.
  • Bring your channel-level insights, optimization recommendations, and testing results into reporting reviews as needed.
  • Translate what's happening in the platforms into clear, useful takeaways for client contacts.
  • Help clients navigate the fast-changing media landscape, including privacy shifts, AI advancements, and new platform capabilities.
Financial & Operational Excellence
  • Keep media investment on track with accurate budget pacing, forecasting, and performance efficiency across accounts.
  • Own accountability for channel-level KPIs including ROAS, CPA, and CAC, partnering with Analytics and Media Strategy on incrementality testing.
  • Spot opportunities to work smarter, improving scalability without sacrificing quality.
  • Partner with leadership on resource planning, staffing, and building the team's capabilities.
  • Loop in Media Strategy leadership when client conversations move from execution into budget or business strategy.
What You Bring
  • 7-9 years in performance marketing, with working knowledge across Paid Search, Paid Social, and Programmatic.
  • Experience mentoring, coaching, or informally leading channel specialists. Formal people-management experience is a plus, not a must. If you're a strong senior specialist ready for your first opportunity to lead a team, we want to hear from you.
  • Hands-on experience with at least four of: Google Ads, Meta, DV360, Amazon DSP or Amazon Ads, TikTok, LinkedIn, YouTube, Microsoft Ads, enough to execute, troubleshoot, and optimize directly when it counts.
  • Strong working knowledge of audience strategy, attribution, measurement, and conversion tracking across multi-channel campaigns.
  • Experience managing media investments of approximately $100M+ across accounts or business units.
  • The ability to turn performance data into clear, actionable recommendations for day-to-day client and internal conversations.
  • Strong communication and leadership skills, and comfort operating in a fast-paced, collaborative environment.
Preferred Qualifications:
  • Depth across all three channel types (Search, Social, Programmatic).
  • Familiarity with Search Ads 360 and/or DV360 as distinct managed platforms.
  • Retail media experience, including Amazon Ads or other retail media networks.
  • Experience building operational processes, channel governance frameworks, or Centers of Excellence from the ground up.
  • Platform certifications across Google Marketing Platform, Meta, Amazon Ads, TikTok, or LinkedIn.
  • Experience across both regulated (Rx) and non-regulated (OTC) categories: a plus, not required; we'll help you learn the ropes.
How We Work
  • We follow a structured hybrid model: in the office midweek, remote on Mondays and Fridays.
  • Ideally based near our Chicago, IL or San Diego, CA offices.

$110,000 - $130,000 a year
CourtAvenue, INC. is an Equal Opportunity Employer. CourtAvenue recruits qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or genetic information.
CourtAvenue, INC. participates in the E-Verify program. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (I-9) upon hire.
At Modifly, we are a diverse team of creatives, strategists, media buyers and collaborators. We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth. We start by listening, learning and collecting information. Next, we build out a customized strategy paired with meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand's performance. Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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