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Performance Media Analyst Jobs (NOW HIRING)

Situation Group

Performance Media Supervisor

New York, NY · On-site

$95K - $115K/yr

... Performance Media Supervisor to develop strategic media plans for their assigned accounts. This ... The ideal candidate will be able to carry out deep, expert analysis of the campaign progress as ...

Gupta Media

Media Analyst

Philadelphia, PA · On-site

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage ... Analyze campaign performance, share key insights, and make recommendations for optimization ...

Apply Early

Situation Group

Performance Media Supervisor

New York, NY · On-site

$95K - $115K/yr

... Performance Media Supervisor to develop strategic media plans for their assigned accounts. This ... The ideal candidate will be able to carry out deep, expert analysis of the campaign progress as ...

Apply Early

Gupta Media

Media Analyst

Philadelphia, PA

$70K - $85K/yr

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage ... Analyze campaign performance, share key insights, and make recommendations for optimization ...

Hearst

Director, Performance Media

Dallas, TX · On-site

Lead post-campaign analyses, delivering insights and optimization plans for future campaigns. Team Leadership and Development * Lead and mentor a team of media buyers, performance specialists, and ...

Gupta Media Holdings LLC

Media Analyst

Philadelphia, PA · On-site

$70K - $85K/yr

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage ... Analyze campaign performance, share key insights, and make recommendations for optimization ...

Hearst

Director, Performance Media

Dallas, TX

Lead post-campaign analyses, delivering insights and optimization plans for future campaigns. Team Leadership and Development * Lead and mentor a team of media buyers, performance specialists, and ...

Publicis Groupe Holdings B.V

Media Analyst

Chicago, IL · Remote

Develop benchmark performance across online channels and work closely with media teams to ensure accurate tagging and measurement. * Monitor trends and uncover opportunities for analytics, media, and ...

Sellers & Associates

Media Analyst

Arlington, VA

We are seeking a Media Analyst to work in Arlington, VA to conduct open-source research and message ... Provide insight into performance of owned social media accountsBasic Qualifications: Active Secret ...

Hearst

Director, Performance Media

Dallas, TX · On-site

Lead post-campaign analyses, delivering insights and optimization plans for future campaigns. Team Leadership and Development * Lead and mentor a team of media buyers, performance specialists, and ...

HCA Healthcare

Paid Media Analyst

Lebanon, TN · On-site

Performance Analytics: Monitor, analyze, and report on paid media campaign performance across all channels, providing insights and recommendations to drive continuous improvement. * Optimization ...

Hearst

Director, Performance Media

Dallas, TX

Lead post-campaign analyses, delivering insights and optimization plans for future campaigns. Team Leadership and Development * Lead and mentor a team of media buyers, performance specialists, and ...

HCA Healthcare

Paid Media Analyst

Franklin, TN · On-site

Performance Analytics: Monitor, analyze, and report on paid media campaign performance across all channels, providing insights and recommendations to drive continuous improvement. * Optimization ...

Digital Media Management

Social Media Analyst

$55K - $77K/yr

The Social Media Analyst will analyze social media campaign data across various platforms and tools ... Reviews social media campaign performance and produces, visualizes, and analyzes metrics to make ...

Publicis Groupe Holdings B.V

Media Analyst

New York, NY · Remote

Develop benchmark performance across online channels and work closely with media teams to ensure accurate tagging and measurement. * Monitor trends and uncover opportunities for analytics, media, and ...

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Performance Media Analyst information

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$27.5K

$75.2K

$128.5K

How much do performance media analyst jobs pay per year?

As of Jul 4, 2026, the average yearly pay for performance media analyst in the United States is $75,189.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $89,500.00 per year, depending on experience, location, and employer.

How does a Performance Media Analyst typically collaborate with other teams to optimize campaign results?

Performance Media Analysts frequently work alongside marketing strategists, creative teams, and data scientists to ensure campaigns are both effective and aligned with broader business objectives. They are often tasked with sharing insights from campaign analytics, recommending optimizations, and helping translate data into actionable strategies. Regular communication and collaboration are key, as analysts must interpret complex data and present clear recommendations during meetings and reporting sessions. This cross-functional teamwork not only enhances campaign performance but also provides analysts with valuable exposure to various aspects of digital marketing.

What kind of jobs in media bring in $150,000 a year?

Performance Media Analysts and senior digital marketing roles in media companies can earn $150,000 or more annually, especially with extensive experience, advanced skills in data analysis and ad platforms, and certifications like Google Ads or Facebook Blueprint. High-level positions in media agencies or corporate marketing departments often offer such compensation packages.

What are the key skills and qualifications needed to thrive as a Performance Media Analyst, and why are they important?

To thrive as a Performance Media Analyst, you need a solid understanding of digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing, analytics, or a related field. Familiarity with tools like Google Analytics, Facebook Ads Manager, Excel, and certification in platforms such as Google Ads or Facebook Blueprint are highly valuable. Strong analytical thinking, attention to detail, and clear communication skills set top performers apart in this role. These competencies are crucial for effectively measuring, optimizing, and reporting on media campaigns to achieve business objectives.

What jobs will no longer exist in 2030?

Performance Media Analysts may see some tasks automated by advanced AI and machine learning tools, reducing the need for manual data analysis and campaign optimization. Jobs heavily reliant on repetitive data entry or basic reporting are also at risk, as automation increasingly handles these functions, but roles requiring strategic thinking and creativity will continue to evolve rather than disappear.

What does a media performance analyst do?

A media performance analyst evaluates the effectiveness of advertising campaigns across digital platforms by analyzing data such as click-through rates, conversions, and return on investment. They use tools like analytics software and spreadsheets to optimize media strategies and improve campaign results.

What is a Performance Media Analyst?

A Performance Media Analyst is a marketing professional who specializes in analyzing and optimizing digital advertising campaigns across various platforms such as Google, Facebook, and programmatic networks. They use data-driven insights to assess campaign performance, manage budgets, and recommend strategies to maximize return on investment (ROI). Their responsibilities often include tracking key performance indicators (KPIs), conducting A/B tests, and preparing reports for stakeholders. By continually monitoring and adjusting campaigns, Performance Media Analysts help organizations achieve their marketing objectives efficiently.

What is the difference between Performance Media Analyst vs Digital Marketing Specialist?

AspectPerformance Media AnalystDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Advertising, or related field; certifications like Google Ads or Facebook BlueprintBachelor's in Marketing, Communications, or related; certifications vary, including Google Ads
Work EnvironmentData-driven, analytical, often in digital agencies or marketing teamsCreative and strategic, in marketing departments or agencies
Employer & Industry UsagePrimarily in digital advertising, e-commerce, and marketing agenciesAcross various industries including retail, tech, and services

The Performance Media Analyst focuses on analyzing and optimizing paid digital campaigns, while the Digital Marketing Specialist handles broader marketing strategies, including content and social media. Both roles require digital marketing knowledge and certifications, but the analyst role is more data and performance-focused.

What does a performance analyst do?

A performance media analyst evaluates digital marketing campaigns by analyzing data from advertising platforms, such as Google Ads or Facebook Ads Manager. They monitor key metrics like click-through rates, conversions, and return on investment to optimize campaign performance and inform strategic decisions. Proficiency in analytics tools and data interpretation is essential for this role.
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Performance Media Analyst jobs near you
Infographic showing various Performance Media Analyst job openings in the United States as of June 2026, with employment types broken down into 99% Full Time, and 1% Part Time. Highlights an 81% Physical, 7% Hybrid, and 12% Remote job distribution, with an average salary of $75,189 per year, or $36.1 per hour.
Performance Media Supervisor

Performance Media Supervisor

Situation Group

New York, NY • On-site

$95K - $115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 25 days ago

Job description

Situation, a digital-first agency building passionate communities for live experience-based clients like WICKED on Broadway and The Metropolitan Opera, seeks a Performance Media Supervisor to develop strategic media plans for their assigned accounts. This role will report to the Media Group Director of Planning and is responsible for managing the overall media mix for their clients. The selected candidate will be passionate about digital media, extremely detail-oriented, eager to collaborate and a strong critical thinker.
What You'll Do
This role develops and executes digital and traditional media plans in partnership with our in-house digital and traditional media buying teams. The Media Supervisor serves as a leader on their accounts as a paid media expert. You'll also work with vendors and partners to optimize your media campaigns and spend your clients' media dollars as though they were your own. The ideal candidate will be able to carry out deep, expert analysis of the campaign progress as well as communicate that information into a clear, easy-to-understand report for clients. We're also looking for a budget rockstar, someone who can ensure their campaigns run at their maximum efficiencies.
Our office is located in midtown Manhattan and we are currently working in-office four days per week: Monday through Thursday.
Sample Day-to-Day Responsibilities
  • Create and manage digital and traditional media plans that meet client objectives and goals, with an emphasis on innovation, efficiency and collaboration.
  • Collaborate with Client Services and Creative team members to ensure we are providing the best possible service to our clients and are meeting KPI goals across digital and traditional media
  • Analyze and evaluate reporting data; compose actionable insights and optimization recommendations
  • Work with the Media Buying team to execute and optimize campaigns, ensuring our dollars are working hard for us
  • Reconcile media vendor billing on a monthly basis
  • Participate in client meetings, such as presenting a new media plan or a recent media performance report
  • Oversee new vendor procurement: regularly scheduling discovery calls with potential partners, identifying account-specific applications, and relaying this information to the team as necessary

Requirements
  • A minimum of 5+ years of experience in digital media planning in an ad agency
  • Experience in planning and managing performance media campaigns, optimizing for ecommerce sales
  • A strong working knowledge of the following digital platforms:
    • Programmatic DSP's such as The Trade Desk
    • Paid social platforms such as Meta and TikTok
    • 3rd Party Ad Servers such as Google CM360
    • Previous experience and familiarity with Google Analytics is a bonus
  • Experience with managing campaign budgets across multiple platforms
  • Proficiency in Google Sheets, Google Docs, and Google Slides
  • Previous experience in Prisma/Media Ocean is a bonus

Benefits
We offer a competitive base salary and a range of benefits and perks:
  • Salary range: $95,000 - $115,000 per year, commensurate with experience
  • Health care plan (medical, dental, and vision)
  • Retirement plan with employer match
  • Life and disability insurance
  • Generous paid time off package that includes vacation, sick, "life happens" days, birthdays, summer Fridays and public holidays
  • Paid family leave
  • Cold brew coffee, snacks and fresh fruit
  • Wellness resources
  • Special access to New York City's arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain's, Best Companies Group, Cynopsis, Digiday, and Fortune.
Our Company
We are Situation, a digital-first agency that builds and drives passionate communities to meaningful action. We partner with live experience-based brands like WICKED on Broadway, MJ on Broadway, The Metropolitan Opera, and Cirque du Soleil.
Situation is part of Situation Group, a digital-first collective of award-winning advertising agencies.

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