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Performance Media Analyst Jobs (NOW HIRING)

Gupta Media

Media Analyst

Boston, MA · On-site

$70K - $85K/yr

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage ... Analyze campaign performance, share key insights, and make recommendations for optimization ...

Gupta Media

Media Analyst

Boston, MA · On-site

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage ... Analyze campaign performance, share key insights, and make recommendations for optimization ...

Gupta Media

Media Analyst

Philadelphia, PA · On-site

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage ... Analyze campaign performance, share key insights, and make recommendations for optimization ...

Gupta Media

Media Analyst

Boston, MA

$70K - $85K/yr

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage ... Analyze campaign performance, share key insights, and make recommendations for optimization ...

Gupta Media

Media Analyst

Philadelphia, PA

$70K - $85K/yr

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage ... Analyze campaign performance, share key insights, and make recommendations for optimization ...

Gupta Media Holdings LLC

Media Analyst

Philadelphia, PA · On-site

$70K - $85K/yr

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage ... Analyze campaign performance, share key insights, and make recommendations for optimization ...

Gupta Media Holdings LLC

Media Analyst

Boston, MA · On-site

$70K - $85K/yr

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage ... Analyze campaign performance, share key insights, and make recommendations for optimization ...

Hearst

Director, Performance Media

Dallas, TX

Lead post-campaign analyses, delivering insights and optimization plans for future campaigns. Team Leadership and Development * Lead and mentor a team of media buyers, performance specialists, and ...

Hearst

Director, Performance Media

Dallas, TX

Lead post-campaign analyses, delivering insights and optimization plans for future campaigns. Team Leadership and Development * Lead and mentor a team of media buyers, performance specialists, and ...

Hearst

Director, Performance Media

Dallas, TX

Lead post-campaign analyses, delivering insights and optimization plans for future campaigns. Team Leadership and Development * Lead and mentor a team of media buyers, performance specialists, and ...

Publicis Groupe Holdings B.V

Media Analyst

Chicago, IL · Remote

Develop benchmark performance across online channels and work closely with media teams to ensure accurate tagging and measurement. * Monitor trends and uncover opportunities for analytics, media, and ...

Sellers & Associates

Media Analyst

Arlington, VA

We are seeking a Media Analyst to work in Arlington, VA to conduct open-source research and message ... Provide insight into performance of owned social media accountsBasic Qualifications: Active Secret ...

Hearst

Director, Performance Media

Dallas, TX

Lead post-campaign analyses, delivering insights and optimization plans for future campaigns. Team Leadership and Development * Lead and mentor a team of media buyers, performance specialists, and ...

Hearst

Director, Performance Media

Dallas, TX

Lead post-campaign analyses, delivering insights and optimization plans for future campaigns. Team Leadership and Development * Lead and mentor a team of media buyers, performance specialists, and ...

Hearst

Director, Performance Media

Dallas, TX · On-site

Lead post-campaign analyses, delivering insights and optimization plans for future campaigns. Team Leadership and Development * Lead and mentor a team of media buyers, performance specialists, and ...

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All JobsPerformance Media Analyst Jobs

Performance Media Analyst information

See salary details

$27.5K

$75.2K

$128.5K

How much do performance media analyst jobs pay per year?

As of Jul 26, 2026, the average yearly pay for performance media analyst in the United States is $75,189.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $89,500.00 per year, depending on experience, location, and employer.

How does a Performance Media Analyst typically collaborate with other teams to optimize campaign results?

Performance Media Analysts frequently work alongside marketing strategists, creative teams, and data scientists to ensure campaigns are both effective and aligned with broader business objectives. They are often tasked with sharing insights from campaign analytics, recommending optimizations, and helping translate data into actionable strategies. Regular communication and collaboration are key, as analysts must interpret complex data and present clear recommendations during meetings and reporting sessions. This cross-functional teamwork not only enhances campaign performance but also provides analysts with valuable exposure to various aspects of digital marketing.

What kind of jobs in media bring in $150,000 a year?

Performance Media Analysts and senior digital marketing roles in media companies can earn $150,000 or more annually, especially with extensive experience, advanced skills in data analysis and ad platforms, and certifications like Google Ads or Facebook Blueprint. High-level positions in media agencies or corporate marketing departments often offer such compensation packages.

What are the key skills and qualifications needed to thrive as a Performance Media Analyst, and why are they important?

To thrive as a Performance Media Analyst, you need a solid understanding of digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing, analytics, or a related field. Familiarity with tools like Google Analytics, Facebook Ads Manager, Excel, and certification in platforms such as Google Ads or Facebook Blueprint are highly valuable. Strong analytical thinking, attention to detail, and clear communication skills set top performers apart in this role. These competencies are crucial for effectively measuring, optimizing, and reporting on media campaigns to achieve business objectives.

What jobs will no longer exist in 2030?

Performance Media Analysts may see some tasks automated by advanced AI and machine learning tools, reducing the need for manual data analysis and campaign optimization. Jobs heavily reliant on repetitive data entry or basic reporting are also at risk, as automation increasingly handles these functions, but roles requiring strategic thinking and creativity will continue to evolve rather than disappear.

What does a media performance analyst do?

A media performance analyst evaluates the effectiveness of advertising campaigns across digital platforms by analyzing data such as click-through rates, conversions, and return on investment. They use tools like analytics software and spreadsheets to optimize media strategies and improve campaign results.

What is a Performance Media Analyst?

A Performance Media Analyst is a marketing professional who specializes in analyzing and optimizing digital advertising campaigns across various platforms such as Google, Facebook, and programmatic networks. They use data-driven insights to assess campaign performance, manage budgets, and recommend strategies to maximize return on investment (ROI). Their responsibilities often include tracking key performance indicators (KPIs), conducting A/B tests, and preparing reports for stakeholders. By continually monitoring and adjusting campaigns, Performance Media Analysts help organizations achieve their marketing objectives efficiently.

What is the difference between Performance Media Analyst vs Digital Marketing Specialist?

AspectPerformance Media AnalystDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Advertising, or related field; certifications like Google Ads or Facebook BlueprintBachelor's in Marketing, Communications, or related; certifications vary, including Google Ads
Work EnvironmentData-driven, analytical, often in digital agencies or marketing teamsCreative and strategic, in marketing departments or agencies
Employer & Industry UsagePrimarily in digital advertising, e-commerce, and marketing agenciesAcross various industries including retail, tech, and services

The Performance Media Analyst focuses on analyzing and optimizing paid digital campaigns, while the Digital Marketing Specialist handles broader marketing strategies, including content and social media. Both roles require digital marketing knowledge and certifications, but the analyst role is more data and performance-focused.

What does a performance analyst do?

A performance media analyst evaluates digital marketing campaigns by analyzing data from advertising platforms, such as Google Ads or Facebook Ads Manager. They monitor key metrics like click-through rates, conversions, and return on investment to optimize campaign performance and inform strategic decisions. Proficiency in analytics tools and data interpretation is essential for this role.
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What job categories do people searching Performance Media Analyst jobs look for? The top searched job categories for Performance Media Analyst jobs are:
Performance Media Analyst jobs near you
Infographic showing various Performance Media Analyst job openings in the United States as of July 2026, with employment types broken down into 89% Full Time, 6% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 7% Hybrid, and 10% Remote job distribution, with an average salary of $75,189 per year, or $36.1 per hour.
Media Analyst

Media Analyst

Gupta Media

Boston, MA • On-site

$70K - $85K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago

Job description

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage in our clients' businesses. Our work initially focused on the entertainment industry, specifically live events and recorded music (SXSW, Sony Music, Universal Music, and Disney Music Group are all clients). We have grown to include global brands (Amazon, Sophia Learning), major sports franchises (X Games, Florida Panthers, Washington Commanders, Cleveland Cavaliers, Women’s Tennis Association), as well as public sector institutions (City of Boston, Massachusetts Office of Travel and Tourism).


If you are skilled in digital media planning, buying and reporting, and managing high-priority campaigns, we want to talk to you. Gupta Media is currently looking to add highly qualified Media Analysts at all levels to our Media team. We pride ourselves on being innovative, competitive, and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better. We work closely with vendors to make sure that their products align with the goals of our clients.  As an Analyst on our Media team, you will be expected to excel in the following areas:


Campaign Management

  • Plan, build, and optimize campaigns across digital platforms like Meta Ads, Google Ads, Amazon Ads, and Reddit. You should be well-versed in all of these;
  • Reporting. We’ve built an in-house reporting suite to help with this, but you should be familiar with platforms like Google Analytics and be able to create custom data models in Excel/Google;
  • Multi-tasking across multiple platforms and projects. 


Client Communication

  • Communicating with clients via Zoom, phone, and email on a daily basis
  • Analyze campaign performance, share key insights, and make recommendations for optimization


Internal

  • Provide insights to help impact and improve team strategy
  • Stay current on trends in digital marketing, best practices, and emerging products and platforms
  • Involvement in the training and mentoring of new hires and junior staff


Required Skills and Education:

  • Bachelor’s degree or higher – Marketing, Advertising, Business, Economics or related field
  • 2+ years of experience in Digital Marketing
  • Advanced knowledge of Google Ads (Search, Display, Shopping), Meta Ads, Amazon Ads, Connected TV, Criteo, Reddit and other digital marketing platforms
  • Analytical expertise
  • Ability to multitask and prioritize workload across multiple projects
  • High level of enthusiasm and professionalism
  • Curiosity – An important trait in every role on every team within our organization


Work Environment
Gupta Media is an office-first organization.


Our Commitment
At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences, and ideas.


Compensation
At Gupta Media, base salary is one component of our total compensation and benefits package. For this role, the anticipated base salary range is $70,000 - $85,000, depending on relevant experience, skills, and qualifications. This role is eligible to participate in our annual bonus plan, which is based on the company's performance.


We offer a competitive benefits package including health, dental, vision, and pet insurance; Flexible and Dependent Care Savings Accounts; a 401(k) with up to 5% Safe Harbor contributions; paid time off; paid family leave; commuting and wellness stipends; and opportunities for professional development and career growth.


Candidates must be authorized to work in the US for at least 3 years.