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Performance Marketing Manager Jobs in Springfield, MO

LeafHome

Event Marketer

Ozark, MO

$18/hr

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager ... Compensation increases based on event performance * Paid Training and flexible scheduling

LeafHome

Event Marketer

Ozark, MO · On-site

$18/hr

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager ... Compensation increases based on event performance * Paid Training and flexible scheduling

Care to Learn

Marketing Specialist

Springfield, MO · On-site

ESSENTIAL FUNCTIONS AND PERFORMANCE AREAS Marketing and Communications Support * Assist with the ... Digital Marketing and Content Management * Assist with updates to website content, social media ...

Care to Learn

Marketing Specialist

Springfield, MO · On-site

ESSENTIAL FUNCTIONS AND PERFORMANCE AREAS Marketing and Communications Support * Assist with the ... Digital Marketing and Content Management * Assist with updates to website content, social media ...

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All JobsPerformance Marketing JobsPerformance Marketing Manager JobsPerformance Marketing Manager Jobs in Springfield, MO

Performance Marketing Manager information

See Springfield, MO salary details

$30K

$75.9K

$132.4K

How much do performance marketing manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for performance marketing manager in Springfield, MO is $75,943.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,600.00 and $89,100.00 per year, depending on experience, location, and employer.

What does a performance marketing manager do?

A Performance Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results, such as leads, sales, or app installs. They use data-driven strategies across channels like paid search, social media ads, display advertising, and affiliate marketing to maximize return on investment (ROI). The role often involves analyzing campaign performance, managing budgets, running A/B tests, and working with creative and analytics teams to improve performance. Their main goal is to drive targeted traffic and achieve specific business objectives efficiently.

What are the key skills and qualifications needed to thrive as a performance marketing manager?

To thrive as a Performance Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with relevant certifications like Google Ads or Facebook Blueprint. Strong analytical thinking, creativity, and effective communication skills help you design impactful campaigns and work cross-functionally. These skills are essential for maximizing ROI, efficiently allocating budgets, and driving measurable business growth in a competitive digital landscape.

How does a performance marketing manager typically collaborate with creative and analytics teams to optimize campaigns?

As a Performance Marketing Manager, you’ll regularly collaborate with creative teams to develop compelling ad copy and visuals that align with campaign objectives. Simultaneously, you’ll work closely with analytics teams to interpret data, identify trends, and make data-driven decisions for campaign optimization. These cross-functional partnerships are essential for ensuring campaigns are both visually engaging and performance-focused, enabling continuous improvement and achievement of key metrics.

What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?

AspectPerformance Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degreeSimilar certifications, marketing or related degree
Work EnvironmentFocus on paid campaigns, data analysis, ROI optimizationBroader digital channels, content creation, social media management
Industry UsageCommon in e-commerce, tech, advertising agenciesWidespread across various industries including retail, healthcare, and nonprofits

The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.

How much does a performance marketing manager earn?

Performance marketing managers typically earn a salary ranging from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and digital advertising can earn higher compensation, often supplemented with bonuses or performance incentives.

Is performance marketing a stressful job?

Performance marketing managers often face pressure to meet aggressive campaign targets and optimize ROI, which can create a stressful environment. The role requires managing multiple channels, analyzing data, and adapting strategies quickly, which can contribute to workload and stress levels.

What are the most commonly searched types of Performance Marketing jobs in Springfield, MO?

The most popular types of Performance Marketing jobs in Springfield, MO are:

What are popular job titles related to Performance Marketing Manager jobs in Springfield, MO?

For Performance Marketing Manager jobs in Springfield, MO, the most frequently searched job titles are:

What job categories do people searching Performance Marketing Manager jobs in Springfield, MO look for?

The top searched job categories for Performance Marketing Manager jobs in Springfield, MO are:

What cities near Springfield, MO are hiring for Performance Marketing Manager jobs?

Cities near Springfield, MO with the most Performance Marketing Manager job openings:

Performance Marketing Manager jobs near you
Infographic showing various Performance Marketing Manager job openings in Springfield, MO as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 17% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $70,374 per year, or $33.8 per hour.

Digital Marketing Manager-WRM

Bass Pro Shops

Springfield, MO • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 13 days ago

Key responsibilities

  • Own the CPL approach across paid media channels, including goals, measurement, and performance follow-through.

  • Manage paid media performance across search, social, programmatic, affiliate, and other digital channels, including strategy, execution, and optimization.

  • Collaborate with internal teams and partners to analyze lead performance, adjust media plans, and turn performance trends into actionable recommendations.

Bass Pro Shops rating

6.4

Company rating: 6.4 out of 10

Based on 439 frontline employees who took The Breakroom Quiz

17th of 39 rated national retailers

Job description

POSITION SUMMARY
The Digital Marketing Manager owns digital lead generation for White River Marine Group, with a focus on Cost Per Lead (CPL), lead quality, and how those leads convert to sales. This role is part of the Performance Marketing team and owns the strategy, budget management, and ongoing optimization of paid media programs that support boat sales across White River Marine Group brands.
This role manages paid media performance across search, social, programmatic, affiliate, and other digital channels. The person in this role should be comfortable digging into the details, but also able to step back, set priorities, work with partners, and turn performance trends into clear next steps for the business.
The role works closely with CRM, analytics, sales, brand, and agency partners to make sure lead generation programs are tracked correctly, tied back to business results, and set up in a way that can scale.
ESSENTIAL FUNCTIONS
CPL Ownership & Lead Generation Strategy
  • Own the CPL approach across paid media channels, including goals, priorities, measurement, and performance follow-through.
  • Build channel and audience strategies that increase qualified lead volume while improving lead quality, conversion rates, and cost efficiency.
  • Work with CRM, sales, analytics, and agency teams to understand how leads are converting and adjust media plans based on what is working.
  • Create and manage a practical testing plan across audiences, creative, offers, landing pages, bidding strategies, and lead forms.
  • Recommend budget shifts, channel mix changes, and growth opportunities based on performance trends and business priorities.

Paid Media Strategy, Execution & Agency Management
  • Paid Search:
    • Lead paid search strategy for lead acquisition, including keyword structure, bidding, campaign setup, and conversion improvement opportunities.
    • Guide updates to ad copy, audience signals, feeds, landing pages, and lead forms to improve CPL and lead quality.
    • Manage agency or platform execution, review performance, and make sure recommendations are tied to business goals and budget expectations.
  • Paid Social:
    • Lead paid social lead generation across platform lead forms, conversion campaigns, and audience testing.
    • Work with creative, brand, and agency teams to test messaging and creative that can drive better-quality leads.
  • Programmatic / Display:
    • Set the approach for prospecting and retargeting programs focused on efficient lead growth, audience quality, and frequency control.
    • Review audiences, creative, inventory, and measurement outputs to improve conversion performance.
  • Affiliate / Partner Marketing:
    • Manage partner strategies that support cost-efficient, compliant, and higher-quality lead acquisition.
    • Review partner performance, lead quality, compliance, and optimization opportunities.
  • Additional Marketing Channels:
    • Evaluate new digital channels based on business need, lead potential, tracking requirements, and the level of effort needed to launch.

Attribution, Tracking & Ad Tech Integration
  • Lead the measurement approach across attribution models, tracking methods, platform reporting, and CRM-connected reporting.
  • Work with analytics, engineering, CRM, and agency teams to make sure lead tracking is accurate across platforms, including pixels, server-side tracking, offline conversion imports, and CRM integrations.
  • Review performance based on actual CPL, lead quality, and downstream conversion instead of relying only on platform-reported results.
  • Help resolve tracking gaps, reporting issues, and data quality concerns across the marketing tech stack.

Data, Reporting & Optimization
  • Analyze and communicate campaign performance with a focus on CPL, lead quality, conversion rates, budget efficiency, and business impact.
  • Build reporting that connects media performance to sales outcomes and business priorities.
  • Recommend budget changes, pacing adjustments, channel mix updates, and scaling opportunities based on performance.
  • Plan, document, and share results from tests across creative, landing pages, audiences, offers, and bidding strategies.

Cross-Functional Collaboration
  • Work closely with CRM, sales, analytics, brand, creative, and agency partners to understand lead performance from media click through sales outcome.
  • Turn performance trends into clear action plans, priorities, and recommendations.
  • Make sure paid media work supports broader marketing priorities while staying focused on CPL and lead quality.
  • Manage timelines, priorities, and communication across internal teams and external partners.

EXPERIENCE / QUALIFICATIONS
  • Bachelor's Degree in Marketing, Business, Advertising, or related field.
  • 5-8+ years of performance marketing experience, including ownership of lead generation strategy, paid media optimization, and measurable results.
  • Experience managing paid media budgets, pacing, forecasting, agency relationships, and cross-functional projects.
  • Experience optimizing campaigns toward CPL, CPA, ROAS, or lead-to-sale goals.
  • Experience working within retail, ecommerce, automotive, marine, or high-consideration purchase categories preferred.

KNOWLEDGE, SKILLS & ABILITIES
  • Deep understanding of performance marketing channels (paid search, paid social, programmatic, affiliate).
  • Strong knowledge of attribution models, tracking infrastructure, and ad tech platforms (Google Ads, Meta, Adobe Analytics, CRM integrations, etc.).
  • Experience with lead funnel optimization, including landing pages, forms, and conversion flows.
  • Strong analytical and presentation skills, with the ability to turn performance data into clear recommendations.
  • Strong understanding of lead quality vs. volume trade-offs and downstream conversion impact.
  • Ability to work across teams, influence partners, and keep work moving when priorities compete.
  • Strong project management skills, including timelines, dependencies, budgets, and multiple active workstreams.
  • Comfortable moving between strategy, reporting, and hands-on performance review.

TRAVEL REQUIREMENTS
  • None

PHYSICAL REQUIREMENTS
  • Regularly performs computer work and sits.
  • Occasionally walks and stands.
  • Seldom/never lifts up to 50 lbs.

INDEPENDENT JUDGEMENT
  • Works with a high level of independence when setting priorities, managing budgets, and making optimization decisions within business guidelines.
  • Uses data, performance trends, and business context to guide recommendations and improve results.
  • Identifies risks, opportunities, and process improvements, then brings forward clear recommendations to leadership and partners.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
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