Job Summary The Performance Marketing Manager is responsible for the strategy, execution, optimization, and reporting of paid media programs that drive growth across KEEN's marketplace and digital ...
Job Summary The Performance Marketing Manager is responsible for the strategy, execution, optimization, and reporting of paid media programs that drive growth across KEEN's marketplace and digital ...
Job Summary The Performance Marketing Manager is responsible for the strategy, execution, optimization, and reporting of paid media programs that drive growth across KEEN's marketplace and digital ...
Job Summary The Performance Marketing Manager is responsible for the strategy, execution, optimization, and reporting of paid media programs that drive growth across KEEN's marketplace and digital ...
OR · On-site
Senior Performance Marketing ManagerAbout the Role We're looking for a Head of Performance ... Manage a significant paid media budget with full accountability for pacing, allocation, ROI, and ...
As the Senior Performance Marketing Manager, Direct Mail and Offline Growth , you will own one of Upstart's most impactful acquisition channels end-to-end, with a primary focus on our Home Equity ...
As the Senior Performance Marketing Manager, Direct Mail and Offline Growth , you will own one of Upstart's most impactful acquisition channels end-to-end, with a primary focus on our Home Equity ...
Growth Marketing Manager
Portland, OR · On-site
Growth Marketing Manager Build Demand. Strengthen an Iconic Brand. Shape the Future with AI. At ... Own demand generation across social media, performance media, SEO/SEM, affiliate marketing ...
Growth Marketing Manager
Portland, OR · On-site
Growth Marketing Manager Build Demand. Strengthen an Iconic Brand. Shape the Future with AI. At ... Own demand generation across social media, performance media, SEO/SEM, affiliate marketing ...
Growth Marketing Manager Build Demand. Strengthen an Iconic Brand. Shape the Future with AI. At ... Own demand generation across social media, performance media, SEO/SEM, affiliate marketing ...
Growth Marketing Manager Build Demand. Strengthen an Iconic Brand. Shape the Future with AI. At ... Own demand generation across social media, performance media, SEO/SEM, affiliate marketing ...
Digital Marketing Manager
OR · Remote
$90K - $120K/yr
Analyze performance data to uncover actionable insights and drive channel optimizations ... Strategically manage and allocate a multi-million-dollar digital marketing budget to maximize ...
Digital Marketing Manager
OR · Remote
$90K - $120K/yr
Analyze performance data to uncover actionable insights and drive channel optimizations ... Strategically manage and allocate a multi-million-dollar digital marketing budget to maximize ...
Marketing Manager
Portland, OR · On-site
$70K - $85K/yr
Marketing Manager - Retail & Digital Growth Michael's Home Furniture and Mattresses Portland, OR (Hybrid) $70,000 - $85,000 per year + Performance Bonus About Us Michael's Home Furniture and ...
New
Quick apply
Marketing Manager
Portland, OR · On-site
$70K - $85K/yr
Marketing Manager - Retail & Digital Growth Michael's Home Furniture and Mattresses Portland, OR (Hybrid) $70,000 - $85,000 per year + Performance Bonus About Us Michael's Home Furniture and ...
New
Marketing Manager
Portland, OR · On-site
$70K - $85K/yr
Marketing Manager - Retail & Digital Growth Michael's Home Furniture and Mattresses Portland, OR (Hybrid) $70,000 - $85,000 per year + Performance Bonus About Us Michael's Home Furniture and ...
New
Quick apply
Marketing Manager
Portland, OR · On-site
$70K - $85K/yr
Marketing Manager - Retail & Digital Growth Michael's Home Furniture and Mattresses Portland, OR (Hybrid) $70,000 - $85,000 per year + Performance Bonus About Us Michael's Home Furniture and ...
New
Marketing Manager
Portland, OR · On-site
$70K - $85K/yr
Opportunity for advancement Marketing Manager - Retail & Digital Growth Michael's Home Furniture and Mattresses Portland, OR (Hybrid) $70,000 - $85,000 per year + Performance Bonus About Us Michael's ...
New
Quick apply
Marketing Manager
Portland, OR · On-site
$70K - $85K/yr
Opportunity for advancement Marketing Manager - Retail & Digital Growth Michael's Home Furniture and Mattresses Portland, OR (Hybrid) $70,000 - $85,000 per year + Performance Bonus About Us Michael's ...
New
Sr. Content Marketing Manager
OR · On-site +1
You'll partner across Creative, Content, Talent, PR, Product Marketing, Social, and Performance ... Exceptional cross-functional collaboration and stakeholder management skills, with the ability to ...
Sr. Content Marketing Manager
OR · On-site +1
You'll partner across Creative, Content, Talent, PR, Product Marketing, Social, and Performance ... Exceptional cross-functional collaboration and stakeholder management skills, with the ability to ...
The Assistant Manager, Marketing will support the Marketing Manager across the full marketing mix ... Build reporting and analytical skills by tracking marketing metrics, campaign performance, event ...
The Assistant Manager, Marketing will support the Marketing Manager across the full marketing mix ... Build reporting and analytical skills by tracking marketing metrics, campaign performance, event ...
Marketing Manager
OR · Remote
The Marketing Manager will play a pivotal role within our core marketing team that is responsible ... Track campaign results and recommend practical ways to improve performance across email, content ...
Marketing Manager
OR · Remote
The Marketing Manager will play a pivotal role within our core marketing team that is responsible ... Track campaign results and recommend practical ways to improve performance across email, content ...
Customer Marketing Manager
OR · On-site +1
As a Customer Marketing Manager owning the post-sale marketing motion, you will help customers get ... Track and report on customer marketing performance including influenced pipeline, renewal rates ...
Customer Marketing Manager
OR · On-site +1
As a Customer Marketing Manager owning the post-sale marketing motion, you will help customers get ... Track and report on customer marketing performance including influenced pipeline, renewal rates ...
We sit at the intersection of growth, experimentation, member insight, and marketing performance. We're looking for a Senior Lifecycle Marketing Manager to lead and scale one of our most important ...
We sit at the intersection of growth, experimentation, member insight, and marketing performance. We're looking for a Senior Lifecycle Marketing Manager to lead and scale one of our most important ...
Marketing Manager
Mcminnville, OR · On-site
$91K - $113K/yr
Marketing Manager Precision Analytical (PA) is the creator of the DUTCH Test, an innovative hormone ... Monitor content performance and apply data-driven insights to refine messaging strategies and ...
Quick apply
Marketing Manager
Mcminnville, OR · On-site
$91K - $113K/yr
Marketing Manager Precision Analytical (PA) is the creator of the DUTCH Test, an innovative hormone ... Monitor content performance and apply data-driven insights to refine messaging strategies and ...
Marketing Manager
Mcminnville, OR · On-site
$91K - $113K/yr
Marketing Manager Precision Analytical (PA) is the creator of the DUTCH Test, an innovative hormone ... Monitor content performance and apply data-driven insights to refine messaging strategies and ...
Quick apply
Marketing Manager
Mcminnville, OR · On-site
$91K - $113K/yr
Marketing Manager Precision Analytical (PA) is the creator of the DUTCH Test, an innovative hormone ... Monitor content performance and apply data-driven insights to refine messaging strategies and ...
Assistant Manager, Marketing
Portland, OR · On-site
The Assistant Manager, Marketing will support the Marketing Manager across the full marketing mix ... Build reporting and analytical skills by tracking marketing metrics, campaign performance, event ...
Assistant Manager, Marketing
Portland, OR · On-site
The Assistant Manager, Marketing will support the Marketing Manager across the full marketing mix ... Build reporting and analytical skills by tracking marketing metrics, campaign performance, event ...
Assistant Manager, Marketing
Portland, OR · On-site
The Assistant Manager, Marketing will support the Marketing Manager across the full marketing mix ... Build reporting and analytical skills by tracking marketing metrics, campaign performance, event ...
Assistant Manager, Marketing
Portland, OR · On-site
The Assistant Manager, Marketing will support the Marketing Manager across the full marketing mix ... Build reporting and analytical skills by tracking marketing metrics, campaign performance, event ...
We sit at the intersection of growth, experimentation, member insight, and marketing performance. We're looking for an Always On Marketing Manager to help lead and scale one of our most important ...
We sit at the intersection of growth, experimentation, member insight, and marketing performance. We're looking for an Always On Marketing Manager to help lead and scale one of our most important ...
Performance Marketing Manager information
See Oregon salary details
$34.9K - $45.7K
4% of jobs
$45.7K - $56.5K
13% of jobs
$62.5K is the 25th percentile. Wages below this are outliers.
$56.5K - $67.3K
15% of jobs
$67.3K - $78.1K
15% of jobs
The median wage is $80.5K / yr.
$78.1K - $89K
17% of jobs
$98.3K is the 75th percentile. Wages above this are outliers.
$89K - $99.8K
14% of jobs
$99.8K - $110.6K
9% of jobs
$110.6K - $121.4K
5% of jobs
$121.4K - $132.2K
4% of jobs
$132.2K - $143K
2% of jobs
$143K - $153.8K
2% of jobs
$34.9K
$88.3K
$153.8K
How much do performance marketing manager jobs pay per year?
What does a performance marketing manager do?
How much does a performance marketing manager earn?
What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?
| Aspect | Performance Marketing Manager | Digital Marketing Specialist |
|---|---|---|
| Credentials | Relevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degree | Similar certifications, marketing or related degree |
| Work Environment | Focus on paid campaigns, data analysis, ROI optimization | Broader digital channels, content creation, social media management |
| Industry Usage | Common in e-commerce, tech, advertising agencies | Widespread across various industries including retail, healthcare, and nonprofits |
The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.
Is performance marketing a stressful job?
How does a performance marketing manager typically collaborate with creative and analytics teams to optimize campaigns?
What are the key skills and qualifications needed to thrive as a performance marketing manager?

Job description
The Performance Marketing Manager is responsible for the strategy, execution, optimization, and reporting of paid media programs that drive growth across KEEN's marketplace and digital direct businesses, with heavy focus on Amazon Marketplace management. This role manages channel performance, agency partners, and external vendors, translating data into actionable decisions that meaningfully improve efficiency and revenue outcomes. Reporting to the Sr. Acquisition Marketing Manager, this position works closely with KEEN's Direct to Consumer and PurePlay Sales teams to advance marketplace and digital direct growth through expert, data driven advertising execution. As KEEN's digital presence evolves, this role will expand its scope into additional performance channels supporting search presence and discoverability.
Essential Functions
Description
Campaign Management & Optimization
- Owns and evolves performance marketing execution ensuring alignment to business objectives, budget targets, and growth goals. Drives continuous optimization to improve efficiency, scalability, and return on investment.
- Leads performance analysis and reporting, delivering clear, actionable insights through recurring presentations and deep-dive analyses. Translates complex data into strategic recommendations for cross-functional stakeholders and leadership.
- Partners cross-functionally across DTC and marketplace businesses to align performance marketing initiatives with brand strategy, demand planning, merchandising, and onsite experience, ensuring cohesive execution across channels.
- Leverages and optimizes marketing technology and SaaS platforms to improve campaign performance, measurement accuracy, and operational efficiency.
- Contributes to and influences best practices across global teams, providing guidance on strategy, execution standards, and performance optimization.
Agency & Vendor Management
- Serve as the day-to-day point of contact for external agency partners and vendors supporting paid media execution.
- Set clear performance expectations, manage deliverables, and hold partners accountable to results.
- Evaluate agency output critically and provide strategic direction to ensure alignment with KEEN's goals and standards.
Reporting & Performance Analysis
- Own reporting on key performance indicators including impressions, clicks, CTR, CPC, conversion rate, ROAS, ACOS, TACOS, and attributed revenue.
- Develop and deliver performance reports that communicate results, trends, and strategic recommendations to stakeholders.
- Proactively identify performance drivers, risks, and optimization opportunities through ongoing analysis.
Cross-Functional Collaboration
- Partner closely with the PurePlay Sales team to align advertising efforts with marketplace objectives, inventory considerations, promotional activity, and category priorities.
- Collaborate with DTC, merchandising, and marketing teams to ensure campaign execution supports broader business goals.
- Communicate performance insights and recommendations with clarity and confidence across functions and levels.
Channel & Industry Development
- Serve as an internal expert on Amazon Channel, retail media trends, and marketplace best practices.
- Drive testing initiatives and champion ideas that improve campaign performance and operational efficiency.
- Expand expertise across performance channels as KEEN's digital presence and ambitions grow.
Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without cause.
Qualifications
- Bachelor's Degree in Business, Marketing, Communications, Analytics, or related field required.
- Minimum five (5) years of hands-on experience in performance marketing, paid search, or digital advertising, with demonstrated progression in scope and responsibility.
Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
Knowledge, Skills, and Abilities
- Deep understanding of pureplay, amazon marketplace including campaign architecture, keyword targeting, match types, bidding strategies and merchandising best practices.
- Proven experience managing external agency partners and vendors, including setting expectations and driving accountability.
- Strong analytical skills with a demonstrated ability to synthesize data into strategic recommendations.
- Proficiency with Microsoft Excel or Google Sheets.
- Excellent communication, organizational, and project management skills.
- Preferred Qualifications
- Significant hands-on experience with Amazon Marketplace or retail media platforms.
- Deep familiarity with marketplace or eCommerce business models.
- Experience with bid management, reporting, or campaign automation tools.
- Proficiency with reporting and visualization platforms such as Power BI.
- Expert-level understanding of marketplace metrics including ROAS, ACOS, TACOS, and share of voice.
Travel Required: No
Base Salary: $95,000 - $101,000
This range represents the low and high ends of this position's anticipated base salary range. The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location. Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.
Why Work at KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protectthe places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.
Fuerst Group, KEEN, and Chrome are equal opportunity employers. We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
About Keen Footwear
Sourced by ZipRecruiter
Industry
Manufacturing
Company size
51 - 200 Employees
Headquarters location
Portland, OR, US
Year founded
2003