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Performance Marketing Lead Jobs (NOW HIRING)

The ideal candidate is a highly analytical, data-driven performance marketer with deep expertise ... Lead the marketing strategy and execution for new category launches, from initial planning through ...

Manager, Performance Marketing

Dallas, TX · On-site +1

  • Medical

  • Dental

  • Retirement

  • PTO

Lead execution, pacing, and optimization of paid campaigns while remaining actively involved in ... performance marketing, ideally within an agency environment * Bachelor's degree in Marketing ...

Digital Marketing Lead

Harrisburg, PA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Own annual and seasonal digital marketing plans, budgets, channel strategies, and performance targets. * Lead digital marketing support plans for seasonal promotions and campaigns, and key business ...

Reporting to the Vice President, Growth Marketing, this role helps lead the strategic direction and performance outcomes of Metro's digital paid media ecosystem while serving as a key marketing ...

Director, Performance Marketing

Belmont, CA · On-site

$250/day

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

You will lead an in-house team of performance marketers and manage two agency partners, driving measurable top-of-funnel and mid-funnel pipeline impact at scale. You'll work cross-functionally with ...

Digital Marketing Lead

Harrisburg, PA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Own annual and seasonal digital marketing plans, budgets, channel strategies, and performance targets. * Lead digital marketing support plans for seasonal promotions and campaigns, and key business ...

Marketing Lead

Chicago, IL · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Resource Innovations is seeking a Marketing Lead to join our growing team in our Chicago, IL ... Demonstrate a strong understanding of client goals, key performance indicators, and business ...

Performance Marketing

New York, NY · On-site

$100K - $200K/yr

As one of the first dedicated performance marketers on the team, you'll help shape and structure ... Lead, iterate, run, and maintain all paid growth efforts, including FB/Instagram, Twitter, and ...

Be Seen First

Marketing Lead

Portland, OR · On-site

$65K - $85K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Monitor key performance indicators (KPIs), lead generation, conversion rates, engagement and return on marketing investment * Partner with internal teams to develop compelling marketing content ...

New

Experience in lead generation, education, healthcare, financial services, or other performance ... Digital Marketing Compensation at Pearson is influenced by a wide array of factors including but ...

Marketing Lead

Chicago, IL · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Resource Innovations is seeking a Marketing Lead to join our growing team in our Chicago, IL ... Demonstrate a strong understanding of client goals, key performance indicators, and business ...

Showing results 41-60

Performance Marketing Lead information

See salary details

$31.5K

$94.7K

$175.5K

How much do performance marketing lead jobs pay per year?

As of Aug 13, 2026, the average yearly pay for performance marketing lead in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

How much does a performance marketing lead make?

A performance marketing lead typically earns between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-cost areas may offer higher compensation, often supplemented with bonuses or performance incentives.

How does a performance marketing lead typically collaborate with other departments to drive successful campaigns?

As a Performance Marketing Lead, collaboration with cross-functional teams is essential to executing successful campaigns. You’ll frequently work with creative teams to develop compelling ad assets, coordinate with product managers to align marketing efforts with product launches, and partner with data analysts to evaluate campaign performance. Regular communication with sales and customer success teams also helps ensure that marketing initiatives are aligned with business goals and customer needs. This collaborative environment fosters innovation and helps achieve optimal results from performance marketing strategies.

What skills and qualifications are needed to thrive as a performance marketing lead?

To thrive as a Performance Marketing Lead, you need expertise in digital marketing strategy, data analysis, campaign optimization, and typically a bachelor's degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is essential, along with relevant certifications like Google Ads or Facebook Blueprint. Strong leadership, communication, and analytical thinking are crucial soft skills to drive team performance and translate data into actionable insights. These skills and qualities ensure effective allocation of marketing budgets, maximized ROI, and achievement of organizational growth objectives.

What does a performance marketing lead do?

A Performance Marketing Lead is responsible for planning, executing, and optimizing online marketing campaigns focused on measurable results such as leads, sales, or app installs. They manage channels like paid search, social media advertising, affiliate marketing, and display ads. Their role involves analyzing campaign data, adjusting strategies for better ROI, and collaborating with creative and analytics teams. The ultimate goal is to drive growth and achieve specific business objectives through data-driven decision-making.

What is the difference between Performance Marketing Lead vs Digital Marketing Manager?

AspectPerformance Marketing LeadDigital Marketing Manager
Primary FocusPaid campaigns, ROI optimization, data-driven strategiesOverall digital presence, brand awareness, multi-channel marketing
Skills & CertificationsSEM, PPC, analytics tools, data analysisContent marketing, SEO, social media, campaign management
Work EnvironmentFast-paced, performance-focused teamsBroader marketing teams, strategic planning

The Performance Marketing Lead specializes in paid advertising and data-driven campaigns to maximize ROI, while the Digital Marketing Manager oversees the entire digital marketing strategy, including brand building across multiple channels. Both roles require strong analytical skills, but the Performance Marketing Lead is more focused on paid media and immediate results, whereas the Digital Marketing Manager manages broader marketing initiatives.

More about Performance Marketing Lead jobs
What cities are hiring for Performance Marketing Lead jobs? Cities with the most Performance Marketing Lead job openings:
What states have the most Performance Marketing Lead jobs? States with the most job openings for Performance Marketing Lead jobs include:
Infographic showing various Performance Marketing Lead job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Director Performance Marketing

BJ's Wholesale Club Holdings, Inc.

Marlborough, MA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 9 days ago


BJ's Wholesale Club rating

6.0

Company rating: 6.0 out of 10

Based on 761 frontline employees who took The Breakroom Quiz

347th of 416 rated retail wholesalers


Job description

A World-Class Team
BJ's Wholesale Club is powered by more than 30,000 team members who make a real impact every day. Whether you're stocking shelves, solving problems or shaping strategy, your work helps families save on what matters most.
We're a team built on purpose and opportunity. Join us and be part of something meaningful.
Why You'll Love Working at BJ's
At BJ's Wholesale Club, our team members are at the heart of everything we do. That's why we offer a comprehensive benefits package designed to support your health, well-being and future - both on and off the job. When you grow, we grow.
Here's just some of what you can look forward to:
  • Weekly Pay: Get paid every week so that you can manage your money on your terms.
  • Free BJ's Memberships: Enjoy a complimentary The Club Card Membership, plus a free Supplemental Membership for someone in your household.*
  • Generous Paid Time Off: Take the time you need with vacation, personal, sick days, holidays, bereavement, and jury duty leave.*
  • Flexible and Affordable Health Benefits: Choose from three medical plans, and access optional dental, vision, Health Savings Account (HSA), and flexible spending account options to fit your lifestyle.*
  • 401(k) Retirement Savings Plan: Build your financial future with a company match (available to team members 18 and older).*
  • Employee Stock Purchase Plan: Accumulate funds through after-tax payroll deductions that can be used to purchase shares of BJ's common stock at a 15% discount.*

*Eligibility requirements vary by position.
We are seeking a high-impact Digital Performance Marketing Leader to lead Performance Media strategy across channels. This role will be responsible for supporting Customer Acquisition and Ecommerce growth objectives through effective execution and optimization of digital performance marketing initiatives.
The ideal candidate is a data-driven, growth-oriented leader with deep expertise in search engine optimization (SEO), paid search (SEM), programmatic media, social advertising, and emerging digital marketing technologies. Collaborate with product, analytics, engineering, merchandising, and agency partners to execute integrated performance marketing campaigns.
Key Responsibilities
Leadership
  • Execute the digital performance marketing strategy across SEO and paid digital media in support of established revenue, margin, and acquisition goals.
  • Lead the execution and ongoing optimization of digital performance marketing programs, ensuring alignment with broader marketing strategy.
  • Develop and maintain program roadmaps for organic and paid initiatives aligned to annual and mid-term marketing priorities.
  • Partner with internal stakeholders on integrated campaigns, ensuring alignment between marketing, analytics, media and creative.

SEO Strategy & Execution
  • Oversee end-to-end SEO strategy, including technical optimization, content strategy, site architecture, and link-building initiatives.
  • Partner with engineering and product teams to deliver SEO-friendly site enhancements and optimize crawlability, speed, and user experience.
  • Develop reporting frameworks to track keyword performance, traffic growth, and conversion impact.
  • Stay ahead of search engine algorithm updates and AI-driven search trends to protect and grow organic visibility.

Paid Digital Media Strategy
  • Manage paid search, display, social, and programmatic media execution, optimizing performance against defined ROI targets.
  • Manage media planning, buying, testing, and optimization across Google, Meta, and other platforms.
  • Build full-funnel campaigns that balance brand-building and performance marketing goals.
  • Partner with analytics to monitor performance metrics such as ROAS and CAC and identify optimization opportunities.

Team Leadership & Vendor Management (10%)
  • Lead, mentor, and develop a high-performing SEO and digital media team ensuring team efforts align with established strategies and organizational priorities
  • Manage relationships with agencies, technology partners, and platform reps to maximize value and performance.
  • Ensure seamless collaboration across content, analytics, product, and merchandising teams.

Qualifications
Required
  • 15+ years of experience in digital marketing, with at least 5+ years in a leadership role overseeing SEO and paid media.
  • Proven track record of scaling performance marketing programs and achieving aggressive growth targets.
  • Strong understanding of technical SEO, paid media platforms, and analytics tools (e.g., Google Ads, Meta Ads Manager, DV360, Google Analytics etc.).
  • Expertise in A/B testing, attribution modeling, and conversion rate optimization.
  • Highly analytical mindset with the ability to translate data into actionable insights.
  • Excellent leadership, collaboration, and stakeholder management skills.

Preferred
  • Experience in retail, e-commerce, or subscription-driven businesses.
  • Curiosity to learn AI-driven personalization and generative search trends.
  • Strong cross-functional experience working with engineering, analytics, and product teams.

This is a hybrid role. Tuesday through Thursday are in-office days at BJ's Club Support Center in Marlborough, MA and Monday and Friday are remote days.
In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJ's Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is $149,000.00 - $214,750.00
We recognize the growing role of AI tools, including ChatGPT, and value familiarity with them. That said, we want to hear from your authentic self. Your application should reflect your own skills, experiences, and insights rather than AI-generated responses.

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