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Performance Marketing Lead Jobs (NOW HIRING)

Lead all paid performance marketing across NA, ensuring balanced investment across awareness, consideration, and conversion * Adapt global strategies for North American realities while maintaining ...

We're standing up paid acquisition as a serious discipline under the Head of Performance Marketing, and Google is one of the channels we believe in. You'll be the founding owner of it - end-to-end ...

You'll also lead and grow a team, including a Manager of Performance Marketing, agency partners, and external contractors, and build the systems, processes, and culture that allow this function to ...

Performance Marketing

San Francisco, CA · On-site

$120K - $180K/yr

This is our first dedicated performance marketing hire. You'll start as an individual contributor ... We don't wait for someone else to solve it - we lead with accountability and expect the same from ...

Performance-first + accountable: CAC + payback. * Extremely data-driven: funnels → cohorts → payback * Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.

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Performance Marketing Lead information

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$31.5K

$94.7K

$175.5K

How much do performance marketing lead jobs pay per year?

As of Sep 8, 2026, the average yearly pay for performance marketing lead in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What does a performance marketing lead do?

A Performance Marketing Lead is responsible for planning, executing, and optimizing online marketing campaigns focused on measurable results such as leads, sales, or app installs. They manage channels like paid search, social media advertising, affiliate marketing, and display ads. Their role involves analyzing campaign data, adjusting strategies for better ROI, and collaborating with creative and analytics teams. The ultimate goal is to drive growth and achieve specific business objectives through data-driven decision-making.

What skills and qualifications are needed to thrive as a performance marketing lead?

To thrive as a Performance Marketing Lead, you need expertise in digital marketing strategy, data analysis, campaign optimization, and typically a bachelor's degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is essential, along with relevant certifications like Google Ads or Facebook Blueprint. Strong leadership, communication, and analytical thinking are crucial soft skills to drive team performance and translate data into actionable insights. These skills and qualities ensure effective allocation of marketing budgets, maximized ROI, and achievement of organizational growth objectives.

How does a performance marketing lead typically collaborate with other departments to drive successful campaigns?

As a Performance Marketing Lead, collaboration with cross-functional teams is essential to executing successful campaigns. You’ll frequently work with creative teams to develop compelling ad assets, coordinate with product managers to align marketing efforts with product launches, and partner with data analysts to evaluate campaign performance. Regular communication with sales and customer success teams also helps ensure that marketing initiatives are aligned with business goals and customer needs. This collaborative environment fosters innovation and helps achieve optimal results from performance marketing strategies.

What is the difference between Performance Marketing Lead vs Digital Marketing Manager?

AspectPerformance Marketing LeadDigital Marketing Manager
Primary FocusPaid campaigns, ROI optimization, data-driven strategiesOverall digital presence, brand awareness, multi-channel marketing
Skills & CertificationsSEM, PPC, analytics tools, data analysisContent marketing, SEO, social media, campaign management
Work EnvironmentFast-paced, performance-focused teamsBroader marketing teams, strategic planning

The Performance Marketing Lead specializes in paid advertising and data-driven campaigns to maximize ROI, while the Digital Marketing Manager oversees the entire digital marketing strategy, including brand building across multiple channels. Both roles require strong analytical skills, but the Performance Marketing Lead is more focused on paid media and immediate results, whereas the Digital Marketing Manager manages broader marketing initiatives.

How much does a performance marketing lead make?

A performance marketing lead typically earns between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-cost areas may offer higher compensation, often including bonuses and benefits.

What is a performance marketing lead?

A performance marketing lead is a professional responsible for developing and executing marketing strategies focused on measurable results, such as conversions and ROI. They analyze data, optimize campaigns across channels like paid search, social media, and display advertising, and often use tools like Google Analytics and marketing automation platforms. Strong analytical skills and experience with digital advertising are essential for this role.

What is the salary of a performance marketing lead?

The salary of a performance marketing lead typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-cost areas may offer higher compensation, often supplemented with bonuses and benefits.
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Cities with the most Performance Marketing Lead job openings:

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Infographic showing various Performance Marketing Lead job openings in the United States as of September 2026, with employment types broken down into 100% Full Time. Highlights an 66% In-person, 7% Hybrid, and 27% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Performance Marketing Lead, International

Manhattan, NY • On-site

$200 - $250/hr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago


Key responsibilities

  • Own international paid acquisition end to end, including funded users, CAC, payback period, and trading volume.

  • Build and manage the global channel mix, including programmatic advertising and testing non-traditional channels.

  • Prioritize markets based on unit economics and localization, and build measurement infrastructure for on-chain attribution and tracking.


Job description

About Polymarket

Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.

We're growing fast, both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.

About the Role

The role is to build a systematic, scaled approach to paid international acquisition. This role exists to build that from scratch, with full ownership of the channels, markets, budgets, and outcomes.

You'll sit inside the Growth team and own everything related to international performance marketing: programmatic at scale, market prioritization, creative localization, non-traditional acquisition channels, and the measurement infrastructure to know what's actually working. The mandate is funded users and trading volume, not impressions or installs. You'll report directly to leadership and be the person who decides where capital goes and why.

This is the right role if you've built something real in a difficult category, have genuine fluency in crypto, and want accountability that matches your ambition. It's the wrong role if you need a lot of process in place before you can move.

What You'll Do
  • Own international paid acquisition end to end, with clear accountability for funded users, CAC, payback period, and trading volume across every market we operate in.

  • Build and manage our global channel mix from the ground up, leading programmatic as the scaled foundation while identifying and testing non-obvious channels that others haven't prioritized yet.

  • Prioritize markets with discipline, deciding where we invest first based on unit economics, adoption signals, competitive dynamics, and operating requirements, then localizing the full experience properly rather than just translating copy.

  • Build the measurement layer for an on-chain product, including wallet-level attribution, on-chain conversion tracking, geographic holdouts, and incrementality testing that separates real lift from growth we would have captured anyway.

  • Coordinate with legal and compliance on every market we enter, clearing creatives and campaigns against local requirements without letting process become an excuse to move slowly.

  • Support non-traditional acquisition alongside paid media, including creator partnerships, affiliate and referral programs, on-chain incentives, and community-led growth, applying the same rigor to these channels as to media buying.

  • Own forecasting, budget allocation, and channel mix modeling across markets, and build the reporting infrastructure that lets leadership move capital quickly and with conviction.

What We're Looking For
  • 5+ years in performance marketing or paid acquisition, with a clear track record of scaling spend efficiently and owning outcomes, not just executing plans.

  • Deep programmatic expertise at meaningful spend scale, including supply path optimization, inventory quality, fraud mitigation, and audience strategy across multiple markets.

  • Real multi-market, multi-language campaign experience, with genuine judgment about what localizes and what doesn't, and the ability to explain what your unit economics looked like across different geographies.

  • Hands-on use of crypto and on-chain products. You understand how wallets, chains, stablecoins, and on-ramps actually work, not just at a conceptual level.

  • Experience operating in a compliance-heavy or regulated category where market-by-market requirements shaped how campaigns were built and approved.

  • Strong analytical foundation across attribution, incrementality testing, geographic experiments, and cohort economics. You can separate real lift from noise and explain your methodology clearly.

  • Demonstrated ownership of building a channel or market from zero, with the ability to walk through the decisions you made and what you'd do differently.

  • (Plus) Prior growth role at a crypto exchange, wallet, or consumer on-chain product.

  • (Plus) Background in trading, prediction markets, or financial products.

  • (Plus) Experience running creator or affiliate programs with performance-based compensation structures.

  • (Plus) Familiarity with on-chain analytics and attribution tooling, including where each falls short.

  • (Plus) Technical range such as SQL, programmatic SEO, or a habit of building your own tooling when existing solutions aren't good enough.

  • (Plus) Additional languages, or time lived and worked in a market we're prioritizing.

Benefits
  • Competitive salary & equity

  • Unlimited PTO

  • Full Health, Vision, & Dental coverage

  • 401k match

  • Hardware setup: new MacBook Pro, big display, & accessories

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