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Performance Marketing Lead Jobs (NOW HIRING)

Feeld

Performance Marketing Lead

New York, NY · On-site +1

We are building an inclusive, human-centred product and are looking for a Performance Marketing Lead to become part of our remote team and our mission to elevate the human experience of sexuality and ...

Feeld

Performance Marketing Lead

New York, NY · Remote

We are building an inclusive, human-centred product and are looking for a Performance Marketing Lead to become part of our remote team and our mission to elevate the human experience of sexuality and ...

Feeld

Performance Marketing Lead

New York, NY · Remote

We are building an inclusive, human-centred product and are looking for a Performance Marketing Lead to become part of our remote team and our mission to elevate the human experience of sexuality and ...

Lightfield

Performance Marketing Lead

San Francisco, CA · On-site

$180K - $220K/yr

We're hiring a Performance Marketing Lead to build the most AI-native version of performance marketing we can, in service of our vision of becoming the de facto CRM for every startup. AI has ...

Standard Bots

Performance Marketing Lead

Overview We're looking for a Performance Marketing Lead who can own the engine that turns marketing dollars into qualified pipeline. This person will build, run, and optimize our paid acquisition and ...

Taptap Send

Performance Marketing Lead

New York, NY · On-site

We're looking for a Performance Marketing Lead who is genuinely hands-on: someone who is just as comfortable pulling campaign data at 9am as they are presenting channel strategy to leadership. You'll ...

Taptap Send

Performance Marketing Lead

Manhattan, NY · On-site

$125 - $150/hr

We're looking for a Performance Marketing Lead who is genuinely hands‑on: someone who is just as comfortable pulling campaign data at 9am as they are presenting channel strategy to leadership. You ...

Trove, Inc

Performance Marketing Lead

New York, NY · On-site

We're a small team building fast, and we're looking for a Performance Marketing Lead to own paid acquisition end to end. This is a chance to build Trove's entire paid acquisition function from ...

ArtOfBlockchain

$150 - $200/hr

Role Summary As the Performance Marketing Lead, International , you will build a systematic, scaled approach to paid international acquisition from scratch. Operating with full ownership over global ...

Pangram Labs

Performance Marketing Lead

Manhattan, NY · On-site

$100 - $125/hr

Maintain a tight feedback loop between creative and performance, shipping new experiments every week Requirements * 5 to 8 years running paid acquisition across multiple channels * Experience ...

Pangram

Performance Marketing Lead

New York, NY · On-site

$130K - $150K/yr

Maintain a tight feedback loop between creative and performance, shipping new experiments every week Requirements * 5 to 8 years running paid acquisition across multiple channels * Experience ...

Imaginuity

Lead, Performance Marketing

Dallas, TX · On-site +1

LEAD, PERFORMANCE MARKETING Remote Status: Hybrid Location: Dallas, TX ABOUT IMAGINUITY ® Imaginuity is the Dallas, Texas based performance marketing company that combines human intelligence, data ...

Polymarket International

$200 - $250/hr

You'll sit inside the Growth team and own everything related to international performance marketing: programmatic at scale, market prioritization, creative localization, non-traditional acquisition ...

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Performance Marketing Lead information

See salary details

$31.5K

$94.7K

$175.5K

How much do performance marketing lead jobs pay per year?

As of Sep 8, 2026, the average yearly pay for performance marketing lead in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What does a performance marketing lead do?

A Performance Marketing Lead is responsible for planning, executing, and optimizing online marketing campaigns focused on measurable results such as leads, sales, or app installs. They manage channels like paid search, social media advertising, affiliate marketing, and display ads. Their role involves analyzing campaign data, adjusting strategies for better ROI, and collaborating with creative and analytics teams. The ultimate goal is to drive growth and achieve specific business objectives through data-driven decision-making.

What skills and qualifications are needed to thrive as a performance marketing lead?

To thrive as a Performance Marketing Lead, you need expertise in digital marketing strategy, data analysis, campaign optimization, and typically a bachelor's degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is essential, along with relevant certifications like Google Ads or Facebook Blueprint. Strong leadership, communication, and analytical thinking are crucial soft skills to drive team performance and translate data into actionable insights. These skills and qualities ensure effective allocation of marketing budgets, maximized ROI, and achievement of organizational growth objectives.

How does a performance marketing lead typically collaborate with other departments to drive successful campaigns?

As a Performance Marketing Lead, collaboration with cross-functional teams is essential to executing successful campaigns. You’ll frequently work with creative teams to develop compelling ad assets, coordinate with product managers to align marketing efforts with product launches, and partner with data analysts to evaluate campaign performance. Regular communication with sales and customer success teams also helps ensure that marketing initiatives are aligned with business goals and customer needs. This collaborative environment fosters innovation and helps achieve optimal results from performance marketing strategies.

What is the difference between Performance Marketing Lead vs Digital Marketing Manager?

AspectPerformance Marketing LeadDigital Marketing Manager
Primary FocusPaid campaigns, ROI optimization, data-driven strategiesOverall digital presence, brand awareness, multi-channel marketing
Skills & CertificationsSEM, PPC, analytics tools, data analysisContent marketing, SEO, social media, campaign management
Work EnvironmentFast-paced, performance-focused teamsBroader marketing teams, strategic planning

The Performance Marketing Lead specializes in paid advertising and data-driven campaigns to maximize ROI, while the Digital Marketing Manager oversees the entire digital marketing strategy, including brand building across multiple channels. Both roles require strong analytical skills, but the Performance Marketing Lead is more focused on paid media and immediate results, whereas the Digital Marketing Manager manages broader marketing initiatives.

How much does a performance marketing lead make?

A performance marketing lead typically earns between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-cost areas may offer higher compensation, often including bonuses and benefits.

What is a performance marketing lead?

A performance marketing lead is a professional responsible for developing and executing marketing strategies focused on measurable results, such as conversions and ROI. They analyze data, optimize campaigns across channels like paid search, social media, and display advertising, and often use tools like Google Analytics and marketing automation platforms. Strong analytical skills and experience with digital advertising are essential for this role.

What is the salary of a performance marketing lead?

The salary of a performance marketing lead typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-cost areas may offer higher compensation, often supplemented with bonuses and benefits.
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Cities with the most Performance Marketing Lead job openings:

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Performance Marketing Lead jobs near you
Infographic showing various Performance Marketing Lead job openings in the United States as of September 2026, with employment types broken down into 100% Full Time. Highlights an 66% In-person, 7% Hybrid, and 27% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Performance Marketing Lead

New York, NY • On-site, Remote

Feeld
See more jobs at Feeldexternal

Full-time

PTO

Posted 26 days ago

Job description

At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for a Performance Marketing Lead to become part of our remote team and our mission to elevate the human experience of sexuality and relationships.
You will be responsible for helping scale Feeld's performance marketing engine with the support of the Director of Performance Marketing across paid acquisition, ASO, creative testing, and external agency operations - turning strategy into structured execution, sharper learnings, and measurable growth.
To be right for this role, you should have hands-on experience managing paid growth channels, working with creative and media partners, and using data to improve campaign performance.
What you will do:
  • Own day-to-day execution and optimisation across core paid acquisition, including campaign setup, pacing, performance monitoring, QA, and testing.
  • Operationalize and maintain a structured growth testing roadmap across paid media, ASO, creative, landing pages, audiences, and market-specific opportunities.
  • Lead ASO planning and execution, including app-store creative testing, Custom Product Pages, In-App Events, metadata opportunities, and external partner coordination.
  • Support management of Feeld's media agency, including weekly planning, action tracking, performance reviews, creative iteration, and accountability against agreed deliverables.
  • Develop performance creative briefs in partnership with Creative, Brand Marketing, Social, and agency partners, ensuring work is both on brand and performance-informed.
  • Translate performance data into actionable creative and channel learnings, helping us understand not just what worked, but why.
  • Interpret performance, pacing, CAC, LTV:CAC, incrementality, and audience-quality goals with the support of the Director of Performance Marketing, Data, & Finance
  • Support market-specific growth plans by connecting local-market insights, audience learnings, and paid-media opportunities.
  • Document tests, learnings, and next steps so growth decisions are clear, repeatable, and visible across teams.
How you will grow:
  • Gain experience building a modern performance marketing function inside a brand-led, mission-driven consumer business.
  • Develop deeper expertise in app growth, ASO, incrementality, creative testing, and subscription performance marketing.
  • Learn how to balance commercial growth goals with member quality, network health, and brand integrity.
  • Build experience working across Creative, Data, Finance, Product, Local Marketing, and external agency partners.
  • Shape new operating systems for how Feeld briefs, tests, measures, and scales performance creative.

Requirements
About you:
  • You have owned performance marketing workstreams with clear growth targets, including responsibility for campaign execution, optimisation, reporting, and KPI delivery.
  • You have hands-on experience across paid social and/or search, with enough channel fluency to manage performance, ask sharp questions, and partner effectively across Meta, TikTok, Google, Apple, or other acquisition channels.
  • You have worked with ASO, app-store creative testing, Custom Product Pages, In-App Events, or similar app-growth surfaces, and are comfortable coordinating specialist partner support.
  • You have worked with media agencies or external creative partners and know how to balance collaboration with accountability.
  • You have experience taking creative performance learnings and translating them into concrete action items for future creative
  • You communicate clearly with stakeholders across functions and levels, including surfacing risks and opportunities to leadership
  • You have worked in a fast-paced, remote-first, or startup environment
Bonus points:
  • You have experience with app growth, subscription businesses, dating, social, wellness, or other consumer products with network effects.
  • You have experience with incrementality testing, geo experiments, media mix modelling, or other approaches to measuring paid media impact beyond platform-reported results.

Benefits
About us:
Feeld is an independent, experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open, distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote, which means you work where and when helps you perform at your best. We regard autonomy highly and treat our organisation as a product - we iterate, improve and test things internally to see what works best for everyone.
Our culture:
We believe in creating a safe work environment through humanity, fluidity, safety, transparency and progressiveness. When hiring, we look for culture add rather than culture fit.
Because we are a fully remote team, it's especially important that we create an environment where our colleagues feel included and connected as humans.
Diversity, equity, inclusion and belonging at Feeld:
Feeld promotes open-mindedness, inclusion, diversity and kindness, both in the world and among our own workforce.
We encourage and welcome applications from people with a history of marginalisation, whether because of race, gender expression or identity, sexual orientation, neurodivergence, national origin, disability (seen or unseen) or any confluence of intersectional identities.
Our goal is a barrier-free application process and working environment. If you require further details or assistance or have any questions about this process, please let us know at hr@feeld.co.
Compensation and perks:
We are conscious of how our work and decisions impact other humans and the environment. We design our product and organisation with consideration for the wellbeing of our Members and colleagues. Feeld's way of working is designed to proactively prevent burnout and an "always on" culture. We believe in technology and working environments that enable people to live a meaningful, fulfilled life.
Therefore, we offer our staff:
  • Flexible working hours
  • Unlimited paid time off
  • A fully remote working situation
  • Home office budget
  • Learning & development budget
  • On demand therapy sessions and mental health support via Spill
  • In-person meet ups

Our compensation system is one of the ways we work to uphold equity and inclusion at Feeld. Just as we strive to enable honest expression on our platform, we strive for openness of information within the organization. Internally, we keep decision-making transparent to keep each other accountable and make sure all voices are heard. That is why we offer a compensation system that is transparent, honest, and equitable. Additionally, we believe all humans deserve to earn a competitive wage, so we offer a Baseline Freedom Salary of £60,000 GBP per year for any role that indexes below £60,000 GBP per year.
Estimated compensation for this role:
  • The Compensation Band for this role is $100,000 - $150,000 USD and takes into consideration UK and US-East Coast (including NYC) locations.
Our interview process:
  • Your first conversation with Feeld will be a screening call with our recruiter, where you'll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you're seeking.
  • Your second conversation will connect you directly with the hiring manager for the role you're applying to. Here, you'll have a chance to ask more questions about the work you'll be doing. This conversation will also focus on your past work experiences.
  • The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete.
  • Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you'll be able to ask questions about team processes, workflow, and the employee experience at Feeld.
  • We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation.
  • Of note: all of our interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability.

We understand we're asking you to invest your time and best efforts in our process, and are appreciative of getting the chance to better know who you are as a person and candidate. In return, we're committed to offering transparent communication and prompt feedback as you navigate this application with us.
To find out more about Feeld, download our app (available on iOS and Android).

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