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Performance Marketing Lead Jobs (NOW HIRING)

AutoRentals.com

Performance Marketing Lead

We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership . This role is for a builder, with entrepreneurial spirit, someone who can ...

New

Duolingo

Performance Marketing Lead

New York, NY · On-site

We're looking for a Performance Marketing Lead to own and drive Duolingo's global user acquisition campaigns across 100+ markets. In this hands-on role, you'll be directly responsible for running and ...

Duolingo

Performance Marketing Lead

New York, NY · On-site

$163K - $244K/yr

We're looking for a Performance Marketing Lead to own and drive Duolingo's global user acquisition campaigns across 100+ markets. In this hands-on role, you'll be directly responsible for running and ...

Lightfield

Performance Marketing Lead

San Francisco, CA · On-site

$180K - $220K/yr

We're hiring a Performance Marketing Lead to build the most AI-native version of performance marketing we can, in service of our vision of becoming the de facto CRM for every startup. AI has ...

Standard Bots

Performance Marketing Lead

Overview We're looking for a Performance Marketing Lead who can own the engine that turns marketing dollars into qualified pipeline. This person will build, run, and optimize our paid acquisition and ...

TekSky

Performance Marketing Manager

Portsmouth, NH · On-site

Lead all paid performance marketing across NA, ensuring balanced investment across awareness, consideration, and conversion * Adapt global strategies for North American realities while maintaining ...

Garage

Growth Marketing Lead, Performance

Manhattan, NY · On-site

$100/day

Growth Marketing Lead, Performance Garage powers the exchange of critical assets across America's essential industries. We started with fire departments, where purchasing mission-critical vehicles ...

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Performance Marketing Lead information

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$31.5K

$94.7K

$175.5K

How much do performance marketing lead jobs pay per year?

As of Jul 23, 2026, the average yearly pay for performance marketing lead in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

How does a Performance Marketing Lead typically collaborate with other departments to drive successful campaigns?

As a Performance Marketing Lead, collaboration with cross-functional teams is essential to executing successful campaigns. You’ll frequently work with creative teams to develop compelling ad assets, coordinate with product managers to align marketing efforts with product launches, and partner with data analysts to evaluate campaign performance. Regular communication with sales and customer success teams also helps ensure that marketing initiatives are aligned with business goals and customer needs. This collaborative environment fosters innovation and helps achieve optimal results from performance marketing strategies.

What are the key skills and qualifications needed to thrive as a Performance Marketing Lead, and why are they important?

To thrive as a Performance Marketing Lead, you need expertise in digital marketing strategy, data analysis, campaign optimization, and typically a bachelor's degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is essential, along with relevant certifications like Google Ads or Facebook Blueprint. Strong leadership, communication, and analytical thinking are crucial soft skills to drive team performance and translate data into actionable insights. These skills and qualities ensure effective allocation of marketing budgets, maximized ROI, and achievement of organizational growth objectives.

What does a Performance Marketing Lead do?

A Performance Marketing Lead is responsible for planning, executing, and optimizing online marketing campaigns focused on measurable results such as leads, sales, or app installs. They manage channels like paid search, social media advertising, affiliate marketing, and display ads. Their role involves analyzing campaign data, adjusting strategies for better ROI, and collaborating with creative and analytics teams. The ultimate goal is to drive growth and achieve specific business objectives through data-driven decision-making.

What is the difference between Performance Marketing Lead vs Digital Marketing Manager?

AspectPerformance Marketing LeadDigital Marketing Manager
Primary FocusPaid campaigns, ROI optimization, data-driven strategiesOverall digital presence, brand awareness, multi-channel marketing
Skills & CertificationsSEM, PPC, analytics tools, data analysisContent marketing, SEO, social media, campaign management
Work EnvironmentFast-paced, performance-focused teamsBroader marketing teams, strategic planning

The Performance Marketing Lead specializes in paid advertising and data-driven campaigns to maximize ROI, while the Digital Marketing Manager oversees the entire digital marketing strategy, including brand building across multiple channels. Both roles require strong analytical skills, but the Performance Marketing Lead is more focused on paid media and immediate results, whereas the Digital Marketing Manager manages broader marketing initiatives.

More about Performance Marketing Lead jobs
What cities are hiring for Performance Marketing Lead jobs? Cities with the most Performance Marketing Lead job openings:
What states have the most Performance Marketing Lead jobs? States with the most job openings for Performance Marketing Lead jobs include:
What job categories do people searching Performance Marketing Lead jobs look for? The top searched job categories for Performance Marketing Lead jobs are:
Performance Marketing Lead jobs near you
Infographic showing various Performance Marketing Lead job openings in the United States as of July 2026, with employment types broken down into 88% Full Time, 9% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Performance Marketing Lead

AutoRentals.com

Remote

Full-time

Medical, Dental, Vision, Retirement

Posted 2 days ago

Job description

We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership. This role is for a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem.
This role owns all performance-driven marketing, including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while overseeing external agencies and leading a small internal team.
This role is accountable for results, efficiency, and scalable growth.
Hands-On Execution (Core Expectation)
  • Write, test, and optimize high-converting copy and creative direction for:
    • Paid and organic social media
    • Paid and lifecycle email campaigns
    • Display, retargeting, and OTT/CTV ads
  • Build, launch, and optimize campaigns directly across:
    • Social media platforms
    • Email marketing platforms
  • Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals
  • Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC

Social Media Marketing Ownership (Paid + Organic)
  • Own end-to-end social media marketing strategy, including:
    • Paid social performance
    • Organic social content strategy and publishing
    • Channel growth, engagement, and brand consistency
  • Ensure social content supports acquisition, retargeting, and lifecycle efforts
  • Align social storytelling with performance goals and campaign calendars

Paid Media, OTT & Channel Ownership
  • Own day-to-day performance across:
    • Paid Social
    • OTT / CTV advertising
  • Define channel strategy, testing roadmaps, and budget allocation
  • Partner with analytics and leadership to assess incrementality and efficiency

Oversee Agency Performance
    • SEM / PPC (Google Ads, Bing)

Agency & Vendor Oversight
  • Serve as the primary owner of all paid media agencies:
    • Set strategy, goals, and performance expectations
    • Review campaigns, creative, and performance weekly
    • Push agencies beyond reporting into active optimization and testing
  • Ensure agency work complements-not replaces-internal execution
  • Recommend when to scale, pause, or reallocate spend across channels

Internal Team Leadership & Partner Oversight
  • Lead and mentor a lean internal marketing team
  • Marketing Mentorship for affiliate, widget, and ad-based partnerships:
    • Performance tracking
    • Optimization opportunities
    • Messaging alignment
    • Display & Re-targeting
  • Create clarity around ownership between internal resources, agencies, and partners
  • Establish lightweight processes that scale without adding friction

Performance, Reporting & Optimization
  • Own performance KPIs, including:
    • ROAS, CAC, CPA, LTV
    • Conversion rates across the funnel
    • Incrementality by channel
  • Translate insights into clear actions and recommendations
  • Deliver concise, executive-ready performance updates

What Success Looks Like (First 6-12 Months)
  • Paid and social channels show measurable efficiency and scale
  • Social media functions as both a brand and performance engine
  • OTT/CTV delivers clear, measurable value within the media mix
  • Agencies and partners are accountable and high-performing
  • Affiliate and widget programs are optimized and contributing incremental revenue
  • Leadership has confidence in channel performance and growth strategy

Requirements
Required
  • 5+ years in performance or growth marketing lead or equivalent
  • Proven experience writing and optimizing conversion-focused copy for paid media and email
  • Hands-on experience with:
    • Paid and organic social media
    • Email marketing platforms - Klaviyo Preferred
  • Strong working knowledge of SEM/PPC and OTT/CTV
  • Experience managing agencies and small, high-impact teams
  • Data-driven mindset with strong analytical instincts

Preferred
  • Experience in travel, e-commerce, marketplaces, or high-intent consumer products
  • Familiarity with affiliate marketing, widgets, and partner-driven acquisition
  • Experience with CRO, landing-page optimization, and attribution models

Why This Role Matters
This is not a coordination role-it is an ownership role.
You will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity.
Growth Path
  • Performance Marketing Lead → Director of Performance Marketing
  • Expanded ownership across lifecycle, attribution, and growth strategy

Benefits
Competitive Compensation, Medical, Dental, Vision, & 401K with Company Match!

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