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Performance Marketing Lead Jobs (NOW HIRING)

About the Role OpenLoop is looking for a Performance Marketing Lead to take a critical leadership role in our growth marketing efforts. In this role, you will help shape, execute, and optimize ...

Performance Marketing Lead

San Francisco, CA · On-site

$180K - $220K/yr

We're hiring a Performance Marketing Lead to build the most AI-native version of performance marketing we can, in service of our vision of becoming the de facto CRM for every startup. AI has ...

Overview We're looking for a Performance Marketing Lead who can own the engine that turns marketing dollars into qualified pipeline. This person will build, run, and optimize our paid acquisition and ...

About This Role We're looking for a Performance Marketing Lead to own paid user acquisition end to end. You'll own the paid budget, the channel mix, and the number. Today, that means search and paid ...

Performance Marketing Lead

San Francisco, CA · On-site

$175K - $210K/yr

Internally, you'll design the performance marketing frameworks and systems that define how Hilbert operates across the entire paid stack. Externally, you'll sit with customers directly, diagnosing ...

LEAD, PERFORMANCE MARKETING Remote Status: Hybrid Location: Dallas, TX ABOUT IMAGINUITY ® Imaginuity is the Dallas, Texas based performance marketing company that combines human intelligence, data ...

Lead all paid performance marketing across NA, ensuring balanced investment across awareness, consideration, and conversion * Adapt global strategies for North American realities while maintaining ...

Lead Performance Marketing Specialist; Paid Search Lead Position Summary We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution ...

Performance Marketing

San Francisco, CA · On-site

$120K - $180K/yr

This is our first dedicated performance marketing hire. You'll start as an individual contributor ... We don't wait for someone else to solve it - we lead with accountability and expect the same from ...

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Performance Marketing Lead information

See salary details

$31.5K

$94.7K

$175.5K

How much do performance marketing lead jobs pay per year?

As of Aug 13, 2026, the average yearly pay for performance marketing lead in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

How much does a performance marketing lead make?

A performance marketing lead typically earns between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-cost areas may offer higher compensation, often supplemented with bonuses or performance incentives.

How does a performance marketing lead typically collaborate with other departments to drive successful campaigns?

As a Performance Marketing Lead, collaboration with cross-functional teams is essential to executing successful campaigns. You’ll frequently work with creative teams to develop compelling ad assets, coordinate with product managers to align marketing efforts with product launches, and partner with data analysts to evaluate campaign performance. Regular communication with sales and customer success teams also helps ensure that marketing initiatives are aligned with business goals and customer needs. This collaborative environment fosters innovation and helps achieve optimal results from performance marketing strategies.

What skills and qualifications are needed to thrive as a performance marketing lead?

To thrive as a Performance Marketing Lead, you need expertise in digital marketing strategy, data analysis, campaign optimization, and typically a bachelor's degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is essential, along with relevant certifications like Google Ads or Facebook Blueprint. Strong leadership, communication, and analytical thinking are crucial soft skills to drive team performance and translate data into actionable insights. These skills and qualities ensure effective allocation of marketing budgets, maximized ROI, and achievement of organizational growth objectives.

What does a performance marketing lead do?

A Performance Marketing Lead is responsible for planning, executing, and optimizing online marketing campaigns focused on measurable results such as leads, sales, or app installs. They manage channels like paid search, social media advertising, affiliate marketing, and display ads. Their role involves analyzing campaign data, adjusting strategies for better ROI, and collaborating with creative and analytics teams. The ultimate goal is to drive growth and achieve specific business objectives through data-driven decision-making.

What is the difference between Performance Marketing Lead vs Digital Marketing Manager?

AspectPerformance Marketing LeadDigital Marketing Manager
Primary FocusPaid campaigns, ROI optimization, data-driven strategiesOverall digital presence, brand awareness, multi-channel marketing
Skills & CertificationsSEM, PPC, analytics tools, data analysisContent marketing, SEO, social media, campaign management
Work EnvironmentFast-paced, performance-focused teamsBroader marketing teams, strategic planning

The Performance Marketing Lead specializes in paid advertising and data-driven campaigns to maximize ROI, while the Digital Marketing Manager oversees the entire digital marketing strategy, including brand building across multiple channels. Both roles require strong analytical skills, but the Performance Marketing Lead is more focused on paid media and immediate results, whereas the Digital Marketing Manager manages broader marketing initiatives.

More about Performance Marketing Lead jobs
What cities are hiring for Performance Marketing Lead jobs? Cities with the most Performance Marketing Lead job openings:
What states have the most Performance Marketing Lead jobs? States with the most job openings for Performance Marketing Lead jobs include:
Infographic showing various Performance Marketing Lead job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago


Job description

About OpenLoop
OpenLoop was co-founded by CEO, Dr. Jon Lensing, and COO, Christian Williams, with the vision to bring care anywhere. Our telehealth support solutions are thoughtfully designed to streamline and simplify go-to-market care delivery for companies offering meaningful virtual support to patients across an expansive array of specialties, in all 50 states.
About the Role
OpenLoop is looking for a Performance Marketing Lead to take a critical leadership role in our growth marketing efforts.
In this role, you will help shape, execute, and optimize performance marketing strategies across OpenLoop's next phase of growth. You will be instrumental as OpenLoop expands its self-service, product-led growth motion and reaches more small and midsize businesses through our brick-and-mortar business units.
You will own campaign execution across major paid media channels, build rigorous end-to-end measurement with our Revenue Intelligence team, and translate performance data into rapid optimizations and long-term strategic recommendations. You will also partner closely with creative, product-led growth, and marketing leadership to develop high-performing campaigns that connect media investment directly to revenue.
This role requires deep platform expertise, analytical rigor, strong business judgment, AI-first execution, and the ability to operate effectively in a fast-moving environment.
What You'll Do
  • Performance Marketing Strategy: Partner with the Director of Product-Led Growth and VP of Marketing to develop growth marketing strategies that support OpenLoop's product-led growth, SMB, and brick-and-mortar business objectives.
  • Paid Media Channel Ownership: Develop channel strategies across Meta, Google Ads, TikTok, YouTube, Microsoft Ads, and other emerging or relevant performance marketing platforms.
  • Campaign Execution & Management: Lead the hands-on setup, launch, management, and optimization of paid media campaigns across platforms.
  • End-to-End Revenue Measurement: Work closely with Revenue Intelligence to build detailed reporting that connects every dollar of advertising investment to pipeline, customers, and revenue.
  • Performance Analysis & Optimization: Dive deeply into campaign and revenue data to identify insights, rapidly optimize performance, and uncover opportunities for growth.
  • Strategic Recommendations: Translate campaign results and market signals into clear, long-term recommendations on channel mix, budget allocation, audience strategy, and future growth priorities.
  • Creative Collaboration: Partner closely with the creative team to develop and iterate on performance-focused concepts, copy, video, and static creative.
  • AI-Enabled Execution: Use AI throughout the performance marketing process, including research, data analysis, audience development, creative concept generation, copywriting, campaign iteration, and reporting.
  • Account-Based Marketing Support: Help execute focused paid advertising programs that support account-based marketing campaigns and priority target accounts.
  • Cross-Functional Communication: Clearly communicate campaign performance, insights, risks, and recommendations to stakeholders who may not have a performance marketing background.

Who You Are
  • 5+ years of performance marketing experience, with proven expertise managing campaigns across both Meta and Google Ads.
  • Experience with TikTok Ads and YouTube Ads is strongly preferred.
  • Experience operating in a high-volume SMB, B2B, or product-led growth environment is required.
  • E-commerce experience may also be relevant when paired with a strong understanding of B2B growth, customer acquisition, and revenue principles.
  • Proven experience owning paid media campaigns from strategy and execution through optimization, measurement, and revenue attribution.
  • Strong analytical instincts, with the ability to identify meaningful insights within complex performance and revenue data.
  • AI is naturally embedded into how you work. You approach operations as AI-first across analysis, research, creative development, copywriting, optimization, and reporting.
  • Proven examples of building AI into your processes end to end to improve speed, quality, efficiency, or performance.
  • Strong written and verbal communication skills, with the ability to explain complex performance marketing topics clearly and concisely to non-specialist audiences.
  • Proven ability to thrive in a fast-paced environment, manage competing priorities, and effectively lead multiple initiatives at once.
  • A builder mindset with strong ownership, attention to detail, curiosity, and a bias toward rapid experimentation.
  • Experience in healthcare, health tech, telehealth, or digital health is a plus but not required.
Our Benefits
In addition, for salaried positions you would also be eligible for:
  • Medical, Dental, and Vision plans
  • Flexible Spending/Health Savings Accounts
  • Flexible PTO
  • 401(k) + Company Match
  • Life Insurance, Pet insurance, and more

Our Company
We have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work.
Sound like a good fit? We'd love to meet you.