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Outside Sale Representative Jobs in Santa Rosa, CA

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Outside Sale Representative information

See Santa Rosa, CA salary details

$32.8K

$85.3K

$180.9K

How much do outside sale representative jobs pay per year?

As of Sep 6, 2026, the average yearly pay for outside sale representative in Santa Rosa, CA is $85,326.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,400.00 and $98,400.00 per year, depending on experience, location, and employer.

What is an outside sale representative?

Outside Sales Representatives are professionals who sell products or services by meeting potential and existing clients face-to-face, typically outside of a traditional office setting. They are responsible for generating leads, building relationships, presenting sales pitches, and closing deals in person. Their roles often require travel within a designated territory and the ability to work independently. Strong communication and negotiation skills are essential, as well as in-depth knowledge of the products or services they sell.

What are the key skills and qualifications needed to thrive as an outside sale representative, and why are they important?

To thrive as an Outside Sales Representative, you need strong sales acumen, persuasive communication, and a proven record of meeting targets, typically supported by a high school diploma or bachelor's degree in business or a related field. Familiarity with CRM software, sales analytics tools, and mobile communication platforms is often required. Self-motivation, resilience, and relationship-building skills help differentiate top performers in this role. These abilities enable representatives to build lasting client relationships, effectively manage territories, and drive consistent revenue growth.

What are some common challenges faced by outside sale representatives, and how can they be overcome?

Outside Sales Representatives often encounter challenges such as building rapport with new clients, managing a variable schedule, and meeting sales targets in competitive markets. Success in this role requires persistence, excellent time management, and adaptability to different customer needs. Leveraging CRM tools, maintaining a consistent follow-up routine, and continuously seeking product knowledge can help overcome these obstacles. Additionally, collaborating closely with internal teams for support and insights can enhance overall performance and client satisfaction.

What is the difference between Outside Sale Representative vs Inside Sales Representative?

AspectOutside Sale RepresentativeInside Sales Representative
CredentialsSales experience, sometimes industry-specific certificationsSales experience, often similar certifications
Work EnvironmentTraveling to client locations, field-basedOffice or remote, phone and online communication
Employer & Industry UsageCommon in manufacturing, wholesale, B2B salesCommon in tech, retail, service industries
Search & Comparison IntentPeople comparing field sales rolesPeople exploring inside sales careers

Outside Sale Representatives primarily travel to meet clients face-to-face, focusing on building relationships in the field. Inside Sales Representatives work mainly from the office or remotely, handling sales via phone or online. Both roles require strong sales skills and industry knowledge, but differ in work environment and daily activities.

What are popular job titles related to Outside Sale Representative jobs in Santa Rosa, CA?

For Outside Sale Representative jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Outside Sale Representative jobs in Santa Rosa, CA look for?

The top searched job categories for Outside Sale Representative jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Outside Sale Representative jobs?

Cities near Santa Rosa, CA with the most Outside Sale Representative job openings:

Outside Sale Representative jobs near you
Infographic showing various Outside Sale Representative job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 80% Full Time, 18% Part Time, and 2% Contract. Highlights an 64% Physical, 1% Hybrid, and 35% Remote job distribution, with an average salary of $85,326 per year, or $41 per hour.

Outside Contractor Sales - Full Time - Santa Rosa

FRIEDMANS HOME IMPROVEMENT

Santa Rosa, CA

Full-time

Medical, Dental, Vision, Retirement

Re-posted 3 days ago

Job description

Join Friedman’s, where our mission is to Deliver the Human Side of Home Improvement. Named a “Best Place to Work” and voted Sonoma County’s Best Home Improvement Store 14 years in a row, we’re built on a positive, team-oriented culture built on decades of trust and service.

We offer bundled benefits; eligibility for a discretionary bonus; 401(k). You’ll also enjoy a generous employee discount and tuition reimbursement to support your career path.  At Friedman’s, you’re not just starting a job, you’re joining a team that leads, grows, and builds something bigger together.

Summary: We are Friedman’s. We sell the products that help build homes, and those homes house families who build memories in our communities.  The Outside Contractor Sales Representative is a highly motivated, focused, and creative individual with proven sales experience who thrives in a sales-based role.  This independent and self-motivated individual thrives on helping the customer grow their business, through a project management model.  Every value add for the customer is what makes this position thrive and succeed.  Helping the customer grow and develop their business is the key component to this position.  Managing the customer’s building schedule to anticipate and supply the customer needs is what this forward-thinking individual will focus on to drive and grow sales.

This position is based out of Sonoma County and is responsible for selling in surrounding counties and markets.

Essential Job Duties and Responsibilities:

  • Achieve sales goals in a construction-based industry within Sonoma, Marin, Napa, and all surrounding counties.
  • Partner with assigned customers to help them grow their business and land complete more jobs within their communities.
  • Establish a true business partnership with the customer, focusing on their targeted yearly goals and objectives, determining how we can help them meet those goals.
  • Provide top tier customer service by regularly meeting with assigned customers to determine and assess future opportunities and challenges they may experience, partnering to provide solutions.
  • Assist customers with the selection of products and recommend products best suited to their individual projects, budgets, and timelines.
  • Work and partner with multiple internal teams and levels within the organization to execute commitments made to customers daily.
  • Keep current and share industry insight on competitor prices, products, and other market related information.

Education/Experience:

  • High School Diploma or GED, training or education in construction management basic skills preferred.
  • Minimum 2 years’ experience in Contractor Sales or equivalent Outside Sales experience preferred.
  • Home Improvement product knowledge is preferable, not required.   
  • A combination of education and experience that demonstrates the required qualifications and skills is acceptable.

Knowledge, Skills, and Abilities:

  • Self-motivated, focused, resilient, and creative individual who thrives in an independent work environment, driven by sales goals.
  • Highly motivated, approachable, and enthusiastic personality who thinks outside the box to achieve sales goals, with a drive to sell through all avenues.
  • Displays a high level of integrity and conducts daily business as a brand ambassador.
  • Flexible collaborator that reacts and adjusts quickly to ever changing information.
  • Strong communication, negotiation, and interpersonal skills, with the ability to utilize different sales techniques to meet varying customer’s needs. 

Work Environment:

  • Most of the work performed in this role will be done from outside a Friedman’s location customer jobsites, customer offices in the Sonoma, Marin, Napa all surrounding counties with office work and hours on an as needed basis.

What’s in Friedman’s toolbox for Team Members:

  • 401(k)
  • Incentive Plan in accordance with sales
  • Medical, Dental and Vision bundled benefit plan
  • Team Member discount on all merchandise
  • Casual dress code
  • Tuition reimbursement to further career path

Friedman’s Home Improvement is proud to be an Equal Opportunity Employer, committed to a diverse and inclusive work environment. Friedman’s Home Improvement will consider for employment qualified applicants with criminal convictions in a manner consistent with AB 1008.

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