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Outdoor Copywriter Jobs (NOW HIRING)

Camping World Holdings, Inc.

Copywriter

Chicago, IL · On-site

$66K - $101K/yr

A genuine connection to the outdoors and the RV lifestyle is not just a nice-to-have, it will make ... Email & CRM Copywriting * Write email campaigns end-to-end, subject lines that drive opens ...

Camping World

Copywriter

Chicago, IL

$66K - $101K/yr

A genuine connection to the outdoors and the RV lifestyle is not just a nice-to-have, it will make ... Email & CRM Copywriting * Write email campaigns end-to-end, subject lines that drive opens ...

smartdept. inc.

Copywriter

Pewaukee, WI · On-site

smartdept. is searching for a Copywriter for a leading sailboat hardware and safety & rescue ... Background or personal interest in sailing, boating, or outdoor/marine industries. Self-starter who ...

The James Agency

Copywriter

Scottsdale, AZ · On-site

... outdoor, and more. In addition to creating captivating content, the Copywriter also works closely with cross-functional teams such as administration, media, web, and public relations to strategize ...

Garmin International, Inc.

Copywriter

Olathe, KS · On-site

... the fitness, outdoor, marine, automotive and aviation consumer markets. You are seasoned in the ... copywriting * Demonstrated exemplary writing skills * Must possess demonstrated effective ...

Sena Technologies Inc

Copywriter

Irving, TX · On-site

... cyclists, and outdoor adventurers connected in the moments that matter most. We are seeking a ... Experience: 2 to 4 years of professional copywriting experience, preferably within an agency, in ...

Outerknown

Brand Copywriter

Carlsbad, CA · On-site

Brand Copywriter Reports to: John Moore Department: Creative Oversees: No Direct Reports ... Passion for storytelling, outdoor culture, surf, travel, and lifestyle content Preferred ...

Deckers

Lead Copywriter- HOKA Reports to: Sr. Manager, Copy- HOKA Location: Remote - West Coast Preferred ... Apply a deep understanding of running, outdoor, and lifestyle culture to ensure brand and product ...

Deckers

Lead Copywriter- HOKA Reports to: Sr. Manager, Copy- HOKA Location: Remote - West Coast Preferred ... Apply a deep understanding of running, outdoor, and lifestyle culture to ensure brand and product ...

Deckers

Lead Copywriter - HOKA

New York, NY · On-site +1

Lead Copywriter- HOKA Reports to: Sr. Manager, Copy- HOKA Location: Remote - West Coast Preferred ... Apply a deep understanding of running, outdoor, and lifestyle culture to ensure brand and product ...

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Outdoor Copywriter information

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$36

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How much do outdoor copywriter jobs pay per hour?

As of Aug 31, 2026, the average hourly pay for outdoor copywriter in the United States is $36.74, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $41.59 per hour, depending on experience, location, and employer.

What is an outdoor copywriter?

An Outdoor Copywriter creates compelling written content focused on outdoor activities, gear, travel, and adventure. They craft marketing materials, blog posts, product descriptions, and social media content for brands in the outdoor industry. Their goal is to engage audiences, promote products, and inspire outdoor enthusiasts through persuasive and informative writing. This role requires strong storytelling skills, a deep understanding of outdoor culture, and the ability to adapt content for different platforms.

What are some typical projects or responsibilities for an outdoor copywriter?

As an Outdoor Copywriter, you’ll often be tasked with developing product descriptions, blog articles, and social media content focused on outdoor gear, activities, and experiences. You may collaborate with marketing, design, and product teams to align your copy with overall brand messaging and campaign goals. Expect to research the latest outdoor trends and sometimes participate in field product testing or brand events to ensure your writing is authentic and informed. You’ll also be refining content based on feedback and performance analytics to ensure it resonates with outdoor enthusiasts and drives engagement.

What are the key skills and qualifications needed to thrive in the outdoor copywriter position, and why are they important?

To thrive as an Outdoor Copywriter, you need strong writing and storytelling abilities, a solid understanding of outdoor recreation and lifestyle themes, and experience with content creation tailored to outdoor brands. Familiarity with SEO tools, content management systems (CMS), and digital marketing platforms like Google Analytics is often required. Creativity, adaptability, and effective communication are essential soft skills, especially when working with marketing or creative teams. These skills ensure the creation of compelling, audience-targeted content that resonates within the outdoor industry and supports brand objectives.

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Outdoor Copywriter jobs near you
Infographic showing various Outdoor Copywriter job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 74% In-person, 4% Hybrid, and 22% Remote job distribution, with an average salary of $76,412 per year, or $36.7 per hour.

Copywriter

Camping World Holdings, Inc.

Chicago, IL • On-site

$66K - $101K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 2 days ago

Camping World rating

5.7

Company rating: 5.7 out of 10

Based on 182 frontline employees who took The Breakroom Quiz

459th of 739 rated retailers

Job description

Ready to join a small, fast-moving brand-side team with agency-level ambition?
Good Sam is the world's largest community of RVers, connecting millions of outdoor enthusiasts through travel, community, and lifestyle. We are building a full-funnel brand, from awareness and culture-building through performance, conversion, and retention, and great writing is at the heart of everything we make.
We are seeking a Copywriter to write across the full Good Sam marketing stack. You will work across campaigns, social, email, paid media, experiential, and more as part of a lean, fast-moving in-house team. A genuine connection to the outdoors and the RV lifestyle is not just a nice-to-have, it will make you better at this job.
If you believe words move people, that the RV lifestyle deserves world-class storytelling, and you want to help build something meaningful at scale, this role is for you.
Key Responsibilities
Campaign & Brand Copywriting
  • Concept and write copy for integrated campaigns across social, digital, video, paid media, OOH, and experiential, from taglines and scripts to headlines and CTAs.
  • Develop brand voice copy that captures the spirit of the RV lifestyle, adventurous, community-driven, and grounded in the real experiences of Good Sam members.
  • Write long-form content, stories, articles, and brand narratives, that earns attention, builds emotional connection, and compels people to keep reading.
  • Contribute to creative concepting alongside art directors and the broader creative team, bringing copy-led ideas to the table from brief through execution.
  • Write copy for Good Sam rallies, RV shows, and brand activations, event signage, scripts, on-site materials, and moments that speak directly to the RV community.

Email & CRM Copywriting
  • Write email campaigns end-to-end, subject lines that drive opens, headlines that pull readers in, and body copy that moves people to act.
  • Develop copy for triggered and lifecycle email programs, onboarding, retention, re-engagement, and membership campaigns, maintaining brand voice across every touchpoint in the CRM funnel.
  • Partner with the CRM and marketing teams to concept and iterate on copy based on performance data, testing subject lines, CTAs, and messaging to improve engagement and conversion.

Social & Digital Copywriting
  • Write platform-native copy for TikTok, Instagram, Facebook, and YouTube, captions, hooks, scripts, and overlays that earn attention in the first two seconds.
  • Write paid media copy across Google, Meta, programmatic display, and native, balancing performance intent with brand voice.
  • Support creator and influencer briefs with copy guidance, talking points, and messaging frameworks that keep brand voice consistent across partner content.

AI & Innovation
  • Use AI writing tools (e.g., Claude, ChatGPT, Jasper) to accelerate copy iteration, brief development, and concept exploration, without sacrificing originality or brand voice.
  • Stay current on AI capabilities as they apply to content creation and bring practical applications to the team's workflow.

Qualifications
  • 3-6 years of copywriting experience, with a portfolio that demonstrates range, brand campaigns, email, social, long-form, and performance copy.
  • Proven ability to write across the funnel, from awareness-stage brand copy to conversion-focused email and paid media.
  • Strong email copywriting chops, subject lines, headlines, body copy, and CTAs that drive measurable engagement.
  • Fluency in social-first writing, platform-native hooks, captions, and scripts that earn attention organically.
  • Experience concepting alongside art directors and contributing ideas, not just executing briefs written by others.
  • Comfortable working at speed across multiple projects simultaneously in a lean team environment.
  • Hands-on experience with AI writing tools in a real production environment, not just casual experimentation.
  • Genuine connection to the outdoors, camping, or the RV lifestyle is a meaningful plus, this community is specific, and the best writing will come from someone who gets it.
  • Bachelor's degree in Advertising, English, Communications, Journalism, or a related field; equivalent professional experience considered.

General Compensation Disclosure
The pay range for this role considers several factors in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Camping World, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the factors stated. A reasonable estimate of the current range is listed below.
Pay Range:
$66,200.00-$101,500.00 Annual
In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com
We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.

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