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Optum Marketing Jobs (NOW HIRING)

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Optum Marketing information

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$23K

$45.4K

$59.5K

How much do optum marketing jobs pay per year?

As of Jul 28, 2026, the average yearly pay for optum marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is an Optum Marketing job?

An Optum Marketing job involves developing and executing marketing strategies to promote Optum's healthcare solutions, services, and brand. Marketing professionals in this role work on campaigns, content creation, digital marketing, and market research to engage customers, healthcare providers, and stakeholders. They collaborate with cross-functional teams to drive business growth, enhance customer experience, and support Optum's mission of improving healthcare outcomes. The role may include responsibilities such as branding, lead generation, analytics, and communication strategy.

What are the key skills and qualifications needed to thrive in the Optum Marketing position, and why are they important?

To thrive in Optum Marketing, you need a solid background in marketing strategy, data analysis, and healthcare industry knowledge, often supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms, marketing automation tools such as Salesforce or HubSpot, and certifications like Google Analytics are highly valuable. Strong communication, creative problem-solving, and the ability to collaborate cross-functionally help individuals excel in this position. These skills are crucial for developing effective marketing campaigns that align with organizational goals and drive patient and client engagement in a complex healthcare environment.

What are some common challenges faced by professionals in Optum Marketing roles?

Professionals working in Optum Marketing often navigate challenges such as adapting to rapidly changing healthcare regulations, effectively communicating complex medical information, and reaching diverse audiences with tailored messaging. Balancing multiple projects and meeting tight deadlines while coordinating with various teams, including clinical, compliance, and product management, is also common. However, overcoming these challenges allows marketers to have a meaningful impact on healthcare outcomes and offers strong professional development opportunities within a large, innovative organization.

More about Optum Marketing jobs
What cities are hiring for Optum Marketing jobs? Cities with the most Optum Marketing job openings:
What states have the most Optum Marketing jobs? States with the most job openings for Optum Marketing jobs include:
Infographic showing various Optum Marketing job openings in the United States as of July 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 88% In-person, and 12% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.
Chief Medical Officer (CMO) - South Carolina | Colonial Healthcare, a part of Optum

Chief Medical Officer (CMO) - South Carolina | Colonial Healthcare, a part of Optum

UnitedHealth Group

Sumter, SC

Full-time

Retirement

Posted 3 days ago


UnitedHealth Group rating

7.6

Company rating: 7.6 out of 10

Based on 146 frontline employees who took The Breakroom Quiz

189th of 890 rated healthcare providers


Job description

As a member of the Optum Care Delivery team, you'll be an integral part of Optum's vision to make healthcare better for everyone.
 

At Optum, you'll have the clinical resources, data and support of a global organization behind you so you can help your patients live healthier lives. We believe you deserve an exceptional career, and will empower you to live your best life at work and at home. Experience the fulfillment of advancing the health of your community with the excitement of contributing new practice ideas and initiatives that could help improve care for millions of patients across the country. Because together, we have the power to make health care better for everyone. Join us and discover how rewarding medicine can be while Caring. Connecting. Growing together.
Position Highlights:

  • The Chief Medical Officer (CMO) serves as the senior clinical leader for Optum South Carolina, and is responsible for representing the organization externally, stabilizing provider culture, advancing clinical quality initiatives, and aligning clinical strategy with business direction.  
  • The CMO providers leadership for all physicians and advanced practice clinicians, with an emphasis on clinical credibility, market presence, provider alignment, and strategic growth.
  • The CMO oversees clinical governance, promotes organizational discipline, stewards clinical excellence while harmonizing standards, data, and value-based care performance with enterprise strategies, ensures high-quality patient care, and maintains Optum South Carolina standing as a well-respected clinical network across South Carolina 
  • The CMO is an actively practicing physician who also dedicates administrative leadership time to shaping Optum South Carolina's strategy, reputation, culture, and provider performance.  This role partners closely with the executive leadership team to advance growth, affordability, health equity, and overall patient experience.
     

Primary Responsibilities:

  • Lead Optum South Carolina clinical strategy and represent the organization with employers, health systems, community partners, and regional stakeholders.
  • Strengthen Optum South Carolina market presence through relationship-building, physician networking, and strategic outreach initiatives.
  • Serve as Optum South Carolina senior clinical ambassador, enhancing recruitment credibility and promoting Optum's reputation across South Carolina.
  • Guide long-term clinical priorities, growth initiatives, referral development, and market strategy in partnership with organizational leadership.
  • Work closely with the COO and operational leadership to foster a strong partnership that ensures seamless operations, aligned execution, and sustained performance across clinics.
  • Maintain visible leadership amongst providers to reinforce culture, trust, and clinical alignment during organizational transition.  
  • Set goals to reduce costs related to facilities, low-value care, specialty referrals, and other measures; engage providers in action planning to meet targets.
  • Address patient care issues identified by clinical teams and offer strategic input on specialty and primary care adequacy.
  • Act as a clinical liaison with the Marketing team.
  • Ensure adherence to all applicable clinical, operational, and regulatory requirements.
  • Identify and mentor high-potential lead physicians.
  • Lead, actively participate in and attend meetings as well as committee participation.
  • Tasks and duties pertinent to practicing medicine within standards of care.
  • Perform other related duties and responsibilities, as directed.
  • Contribute to the development and maintenance of a positive team-focused company culture.
  • Accountable for population health outcomes, including quality scores, risk adjustment performance, utilization management, and total cost of care.
  • Lead provider engagement strategies that improve physician satisfaction, retention, and organizational trust.
  • Utilize clinical analytics and performance dashboards to drive evidence-based decision making.
  • Lead initiatives addressing health disparities and social determinants of health across South Carolina communities.
  • Develop physician leadership pipelines and succession planning strategies.

What makes an Optum organization different?

  • Be part of a best-in-class employee experience that enables you to practice at the top of your license  
  • We believe that better care for clinicians equates to better care for patients
  • We are influencing change collectively on a national scale while still maintaining the culture and community of our local care organizations
  • Practice medicine autonomously in an ambulatory setting partnering with primary care, with a sustainable and thriving national health care organization

Required Qualifications:

  • A valid, unrestricted medical license in the state in which they practice and within the specialty of practice (if applicable) - or ability to obtain prior to start

  • Medical Doctor (MD or DO)
  • Board Certification
  • Must be in good standing and remain in good standing with credentialing requirements
  • Must maintain any required clinical privileges at the hospitals used to treat patients
  • Demonstrated success in value-based care (quality, risk adjustment/coding accuracy, utilization management, and patient experience)
  • 5 years of recent experience in clinical practice
  • Preferred, 5 years of experience in a leadership role in a medical facility or related environment
  • Experience in both managed care (value-based care) and fee-for-service based models
  • Proficient computer skills, including working knowledge of Microsoft Office Suite, email systems, and web-based programs.
  • Ability to work collaboratively with a wide variety of health care professionals and staff, both in and outside of the local care delivery organization.
  • Ability to travel to all clinics throughout the state of South Carolina

Compensation for this specialty generally ranges from $279,500 - $440,500. Total cash compensation includes base pay and bonus and is based on several factors including but not limited to local labor markets, education, work experience and may increase over time based on productivity and performance in the role. We comply with all minimum wage laws as applicable. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives.

OptumCare is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

OptumCare is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
 


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