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Optimization Manager Jobs in Wisconsin (NOW HIRING)

Manage and mentor SEO specialists within the region (Tech & On-Page,AIO/GEO), fostering a collaborative and high-performing culture. * Ensure a clear training agenda and/or SMART objectives for the ...

This role will report to the SEO and Content Strategy Manager and work closely with product marketing, UX and design, and engineering teams to enhance site performance, support content initiatives ...

WI ยท On-site

$110 - $120/hr

Local Search Across 15 Markets Own and manage local search performance across Denver, Colorado ... Technical SEO and Website Migration Take on strategy, planning, and organization/documentation of ...

Strategist needs to be: - Able to craft holistic, carefully prioritized SEO campaigns for medium and large companies. - A self-starter and a problem-solver. - Good at managing teams and working with ...

WI ยท On-site

$118 - $150/hr

Operational Excellence Manager, CIP & Process Optimization Austin, Texas Position Summary The Operations Excellence Manager, CIP & Process Optimization, is responsible for identifying and improving ...

Restaurant General Manager

Portage, WI ยท On-site

$57K - $79K/yr

Manages restaurant labor using optimal Manager staffing and Team Member scheduling * Enforces compliance with government regulations, employment laws, and BKC policies * Ensures that the restaurant ...

Restaurant General Manager

Appleton, WI ยท On-site

$50 - $70/hr

Manages restaurant labor using optimal Manager staffing and Team Member scheduling * Enforces compliance with government regulations, employment laws, and BKC policies * Ensures that the restaurant ...

Manages restaurant labor using optimal Manager staffing and Team Member scheduling * Enforces compliance with government regulations, employment laws, and BKC policies * Ensures that the restaurant ...

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Parts and Service Manager

Waukesha, WI ยท On-site

$55K - $64K/yr

Manage daily warehouse activities including organization, safety, cleanliness, and layout optimization. * Coordinate preparation of equipment for installations, removals, and off-season storage.

Showing results 21-40

Optimization Manager information

See Wisconsin salary details

$33.8K

$107.6K

$182.7K

How much do optimization manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for optimization manager in Wisconsin is $107,636.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,700.00 and $133,700.00 per year, depending on experience, location, and employer.

What is an optimization manager?

An Optimization Manager is a professional responsible for improving business processes, systems, or marketing campaigns to achieve better efficiency, performance, and results. They analyze data to identify areas for improvement, develop strategies to enhance productivity, and oversee the implementation of these strategies. Optimization Managers often work with cross-functional teams to ensure that initiatives align with company goals and deliver measurable outcomes.

What are the key skills and qualifications needed to thrive as an optimization manager?

To thrive as an Optimization Manager, you need strong analytical skills, experience in data-driven decision-making, and typically a degree in business, marketing, or a related field. Proficiency with analytics tools like Google Analytics, A/B testing platforms, and conversion rate optimization (CRO) software is essential. Excellent communication, problem-solving abilities, and a collaborative mindset are important soft skills for this role. These skills ensure effective identification and implementation of strategies to maximize performance and drive measurable business results.

How does an optimization manager typically interact with different departments to drive performance improvements?

Optimization Managers work closely with various teams such as marketing, product development, data analytics, and operations to identify and implement strategies that enhance efficiency and effectiveness. They often facilitate cross-functional meetings to discuss data insights, align on goals, and coordinate the execution of optimization initiatives. Collaboration is key, as these managers must balance diverse perspectives and ensure that proposed changes are practical and aligned with broader business objectives. Regular communication and strong project management skills are essential for successfully driving improvements across multiple departments.

What is the difference between Optimization Manager vs Digital Marketing Specialist?

AspectOptimization ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in SEO, SEM, or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital marketing tools
Work EnvironmentCollaborates with marketing, product, and analytics teams; focuses on website and campaign performanceWorks on content creation, social media, email campaigns, and digital channels
Employer & Industry UsageUsed across e-commerce, tech, and advertising industries to improve online performanceCommon in marketing agencies, brands, and media companies for campaign execution

The Optimization Manager primarily focuses on analyzing and improving website and campaign performance through data-driven strategies, often working closely with technical teams. In contrast, the Digital Marketing Specialist handles the execution of digital campaigns, content creation, and social media management. While both roles require marketing knowledge and certifications, the Optimization Manager emphasizes analytics and technical optimization, whereas the Digital Marketing Specialist concentrates on content and channel management.

What are popular job titles related to Optimization Manager jobs in Wisconsin?

For Optimization Manager jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Optimization Manager jobs in Wisconsin look for?

The top searched job categories for Optimization Manager jobs in Wisconsin are:

What cities in Wisconsin are hiring for Optimization Manager jobs?

Cities in Wisconsin with the most Optimization Manager job openings:

Infographic showing various Optimization Manager job openings in Wisconsin as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $107,636 per year, or $51.7 per hour.

Senior SEO Specialist

Generac Power Systems, Inc.

Waukesha, WI โ€ข On-site

Full-time

Re-posted 28 days ago


Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
The Senior Digital Marketing Specialist oversees the multi-faceted digital marketing activities and provides leadership guidance to integrated media buyers on the Marketing team. This includes but is not limited to overseeing digital lead generation efforts via Google/Bing Pay Per Click campaigns, social postings, digital display, CM360 and digital analysis. The Senior Digital Marketing Specialist continuously evaluates digital efforts for improvement and potential new tests/activities.
The SEO Specialist will support the execution of Generac's organic search and AI Optimization (AIO) strategies across a portfolio of digital properties. This role is hands-on and focused on implementing SEO best practices, optimizing content, and identifying opportunities to improve search visibility and performance.
This role will report to the SEO and Content Strategy Manager and work closely with product marketing, UX and design, and engineering teams to enhance site performance, support content initiatives, and contribute to a scalable organic growth strategy.
Key Responsibilities
SEO Execution & Optimization
  • Execute on-page SEO optimizations including metadata, internal linking, header structure, and URL improvements
  • Support keyword research and implement keyword targeting across priority pages
  • Optimize existing content to improve rankings, engagement, and conversion performance
  • Assist in developing content briefs aligned with SEO strategy and user intent

Technical SEO Support
  • Conduct routine technical audits to identify crawlability, indexation, and performance issues
  • Partner with engineering and UX teams to implement SEO recommendations (e.g., site speed, structured data, mobile optimization)
  • Support implementation of schema markup and other technical enhancements

Content & AIO (AI Optimization)
  • Assist in optimizing content for AI-driven search experiences (e.g., featured snippets, generative search, FAQs)
  • Support development of resource content such as blogs, guides, and help articles
  • Ensure content aligns with evolving search behaviors and AI search trends
Performance Tracking & Reporting
  • Monitor and report on key SEO metrics including rankings, organic traffic, and conversions
  • Use tools such as Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs) to analyze performance
  • Identify trends and recommend optimizations based on data insights

Cross-Functional Collaboration
  • Collaborate with internal teams (content, digital, product marketing) to align SEO with broader marketing initiatives
  • Support campaign launches and website updates with SEO best practices
  • Coordinate with external agencies or vendors as needed

Minimum Requirements
  • Bachelor's degree or equivalent experience
  • 3-5 years of hands-on SEO experience
  • Experience optimizing website content and improving organic search performance
  • Familiarity with SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, etc.)

Preferred Qualifications
  • Experience with technical SEO fundamentals (site audits, schema, Core Web Vitals)
  • Understanding of AI-driven search and emerging SEO trends
  • Experience working within CMS platforms (e.g., Adobe Experience Manager, WordPress, Optimizely)
  • Basic HTML/CSS knowledge

Knowledge, Skills & Abilities
  • SEO Fundamentals: Strong understanding of on-page, technical, and content SEO best practices
  • Analytical Thinking: Ability to interpret data and translate insights into actionable recommendations
  • Content Optimization: Skilled in improving content for both users and search engines
  • Attention to Detail: Ability to identify issues and ensure accuracy in implementation
  • Collaboration: Comfortable working cross-functionally in a fast-paced environment
  • Adaptability: Keeps up with algorithm updates, SEO trends, and AI search evolution

#LI-BB1
Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."