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SPECTRUM

Advertising Sales Representative

Schofield, WI · On-site +1

$27K/yr

Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology * Ideally have progressive sales experience in Digital ...

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$64K

$67.5K

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How much do online advertising jobs pay per year?

As of Aug 17, 2026, the average yearly pay for online advertising in the United States is $67,500.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,000.00 and $69,000.00 per year, depending on experience, location, and employer.

What is online advertising?

Online advertising refers to the use of the internet to deliver promotional marketing messages to consumers. It includes various formats such as display ads, search engine marketing, social media advertising, video ads, and email marketing. Businesses use online advertising to target specific audiences, increase brand awareness, and drive sales or website traffic. The effectiveness of online advertising can be measured through metrics like clicks, impressions, and conversions.

What are the key skills and qualifications needed to thrive in online advertising, and why are they important?

To thrive in Online Advertising, you need a strong grasp of digital marketing principles, data analysis, and campaign management, often supported by a degree in marketing or a related field. Familiarity with platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics or SEMrush is typically required, with certifications like Google Ads Certification being advantageous. Creativity, adaptability, and strong communication skills help professionals develop compelling ad content and respond effectively to changing trends. These skills are crucial for optimizing ad performance, maximizing ROI, and staying competitive in the dynamic digital landscape.

What are some common challenges faced by professionals in online advertising, and how can they be addressed?

One of the main challenges in online advertising is keeping up with rapidly changing digital platforms and algorithms, which can impact campaign performance. Additionally, balancing creative messaging with data-driven targeting requires ongoing collaboration between creative and analytical team members. Professionals can address these challenges by staying informed through continuous learning, leveraging analytics tools to measure effectiveness, and fostering strong communication within cross-functional teams. Adapting quickly and being open to testing new strategies are also key to long-term success.

What is the difference between Online Advertising vs Digital Marketing Specialist?

AspectOnline AdvertisingDigital Marketing Specialist
CredentialsTypically requires marketing or advertising certifications, familiarity with ad platformsRequires broader marketing knowledge, certifications in digital tools, analytics
Work EnvironmentPrimarily digital, focused on ad campaigns, platforms like Google Ads, Facebook AdsMore diverse, includes content creation, SEO, social media, analytics
Employer & Industry UsageUsed across advertising agencies, marketing teams, e-commerceFound in marketing departments, agencies, startups, larger corporations
Search & Comparison IntentOften compared for specialization in paid campaignsBroader role encompassing overall digital marketing strategies

Online Advertising focuses specifically on creating and managing paid ad campaigns across digital platforms. Digital Marketing Specialists have a broader scope, including content, SEO, social media, and analytics, often integrating online advertising into a comprehensive marketing strategy.

How do you become an online advertiser?

To become an online advertiser, you typically need a background in marketing, communications, or a related field, along with skills in digital marketing tools such as Google Ads or Facebook Ads Manager. Gaining experience through internships or entry-level roles and obtaining certifications can improve job prospects in this field.
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What cities are hiring for Online Advertising jobs?

Cities with the most Online Advertising job openings:

What are the most commonly searched types of Advertising jobs?

The most popular types of Advertising jobs are:

What states have the most Online Advertising jobs?

States with the most job openings for Online Advertising jobs include:

Online Advertising jobs near you
Infographic showing various Online Advertising job openings in the United States as of August 2026, with employment types broken down into 61% Full Time, 36% Part Time, 1% Temporary, and 2% Contract. Highlights an 80% Physical, 1% Hybrid, and 19% Remote job distribution, with an average salary of $67,500 per year, or $32.5 per hour.

Digital Advertising Specialist

Campaignium

Springfield, MO • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 28 days ago

Job description

Description

Are you a results-driven professional with a passion for digital marketing and advertising? We're looking for an Advertising Specialist to join our dynamic team! In this role, you'll create and manage impactful online advertising campaigns, optimize performance across platforms, and collaborate with a talented team to deliver exceptional results for our clients.

You'll play a key role in shaping strategies for platforms like Google Ads, Facebook, Instagram, and others, leveraging your creativity, analytical skills, and industry knowledge to drive growth and engagement.

If you thrive in a fast-paced environment, love diving into data, and enjoy crafting innovative ad solutions, we'd love to hear from you! This is your chance to make an immediate impact while advancing your career in a growing, supportive company.

Come join the Campaignium team and let's build something amazing together!


Essential Duties & Responsibilities

  • Implement online advertising (search, display, video, social, geofencing, and more) campaigns for numerous service-based and eCommerce-based clients
  • Perform occasional keyword research for campaigns, as needed
  • Write advertising copy as needed (or collaborate with the Content Team)
  • Review, analyze, and audit campaigns to meet goals and ensure successful campaigns
  • Optimize campaigns when needed in a timely fashion
  • Troubleshoot any technical, tracking or performance issues
  • Monitor budgets by comparing and analyzing actual results with plans and forecasts
  • Prepare marketing reports by collecting, analyzing, and summarizing campaign data
  • Participate in client meetings to present reports and discover opportunities for growth
  • Provide technical support to sales and the creative team
  • Support company by researching and reporting on advertising platform updates and new functionality
  • Stay up to date with various certifications, new features, and new tools
  • Explore opportunities to add value to job

Skills & Qualifications

  • High attention to detail & organization
  • Strong passion for marketing and advertising
  • Willingness to learn new skills and advertising innovations
  • Ability to handle large volumes of data, campaigns, and clients
  • Strong analytical and problem-solving skills
  • Project management or client campaign management experience

Experience

  • Bachelor's degree in marketing, advertising or equivalent degree required
  • 1+ years of online advertising experience
  • 1+ years of agency-side experience working with multiple clients
  • Certification in Google Ads: Measurement, Search, Display, Video, Shopping and Google Analytics is preferred


Requirements

Job Type

Full-time


Compensation & Benefits

  • Salary range depends on experience
  • Quarterly profit sharing bonus
  • Medical, Dental, Vision and FSA available first of the month after hire
  • Employee Assistance Program
  • Retirement plan: 401(k) company match
  • 100% paid maternity and paternity leave up to 16 weeks
  • 2 to 4 weeks paid time off
  • 13 company-paid days off each year, including all major holidays
  • Flex time available
  • Paid continuing education

EEOOur mantra really says it all. You're the only you this world's got. Each individual who walks through our doors is unique. Regardless of your gender, race, sexuality or worldview, we promise to support and celebrate those differences. Diversity is fundamental to our continued success. So it goes without saying (although we'll say it anyway) that Campaignium is an equal-opportunity employer.

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