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Oem Marketing information

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$22K

$47.5K

$74K

How much do oem marketing jobs pay per year?

As of Aug 20, 2026, the average yearly pay for oem marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is OEM marketing?

OEM marketing refers to the strategies and activities used by companies that manufacture products to be rebranded and sold by other companies (Original Equipment Manufacturers). It involves building partnerships with other businesses, promoting the value of OEM solutions, and supporting the private labeling or integration of products. OEM marketers focus on business-to-business (B2B) relationships, product customization, and ensuring the end products meet the specifications of partner brands.

What are the key skills and qualifications needed to thrive as an OEM marketing professional?

To thrive as an OEM Marketing professional, you need a strong background in marketing strategy, relationship management, and industry-specific knowledge, often supported by a degree in marketing or business. Familiarity with CRM platforms, market analysis tools, and experience in OEM partnership management are typically required. Excellent negotiation, communication, and project management skills help you build and maintain effective collaborations with OEM partners. These skills are essential for driving successful go-to-market strategies, fostering long-term partnerships, and achieving business growth in competitive markets.

What are some common challenges faced by professionals in OEM marketing roles, and how can they be addressed?

Professionals in OEM Marketing often face the challenge of aligning marketing strategies with the unique needs and timelines of their manufacturing partners. Balancing the requirements of multiple stakeholders—such as engineering, product management, and external OEM clients—can be complex and requires strong communication skills. Staying up-to-date with market trends and technological advancements is essential to ensure that marketing initiatives effectively support product launches. Building strong cross-functional relationships and maintaining flexibility in planning can help address these challenges and drive successful collaboration.

What is the difference between Oem Marketing vs Product Marketing?

AspectOem MarketingProduct Marketing
Primary FocusBuilding partnerships with OEMs to promote and sell productsPositioning and promoting a specific product to target audiences
Work EnvironmentCollaborative with OEM partners, often in B2B settingsCross-functional teams including sales, R&D, and customer support
Required SkillsPartnership management, industry knowledge, marketing strategyMarket research, messaging, product positioning

Oem Marketing primarily focuses on establishing and maintaining partnerships with OEMs to promote products, whereas Product Marketing concentrates on positioning and messaging for individual products to target markets. Both roles require marketing expertise but differ in their target audiences and collaboration scope.

More about Oem Marketing jobs

What states have the most Oem Marketing jobs?

States with the most job openings for Oem Marketing jobs include:

What job categories do people searching Oem Marketing jobs look for?

The top searched job categories for Oem Marketing jobs are:

Oem Marketing jobs near you
Infographic showing various Oem Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Regional Account Director - Automotive Digital Marketing (Whiskey)

Team Velocity

South Bend, IN • Remote

Full-time

Medical, Dental, Vision, Retirement

Posted yesterday

New

Job description

Regional Account Director – Automotive Digital Marketing
Remote Field Position | Up to $190K OTE

Drive Growth for Automotive Dealerships
Are you an experienced automotive digital marketing professional who knows how to turn data into dealership results?

Team Velocity is seeking a Regional Account Director (RAD) to serve as a strategic marketing partner to automotive dealerships throughout the greater Chicago and Northwest Indiana market areas.

This is a high-impact, client-facing role where you’ll work directly with dealer principals, GMs, and marketing leaders to develop data-driven strategies that help dealerships sell more vehicles, grow service revenue, retain customers, and improve marketing ROI.

This is an ideal opportunity for someone with experience in automotive retail, automotive advertising, OEM marketing, automotive media, or automotive SaaS who enjoys combining strategy, analytics, technology, and relationship building.

What You’ll Do

  • Serve as a trusted marketing advisor to automotive dealership clients.

  • Develop and execute data-driven digital marketing strategies focused on sales, service, retention, and ROI.

  • Analyze KPIs including traffic, leads, cost per lead, engagement, conversion, and sales attribution.

  • Present performance results and actionable recommendations to dealer leadership.

  • Identify opportunities to improve campaign, website, and lead performance.

  • Launch and implement Team Velocity products, services, and strategies with new clients.

  • Build strong client relationships that drive retention, satisfaction, and account growth.

  • Partner with Client Services, Production, and other internal teams to ensure successful campaign execution.

  • Conduct dealership visits, business reviews, and training as needed.

What We’re Looking For

  • 3–5+ years of experience in automotive digital marketing, automotive retail, automotive media, advertising, or SaaS

  • Experience in a client-facing, consultative, account management, or marketing strategy role

  • Strong understanding of automotive digital marketing, including websites, paid media, lead generation, conversion, and customer retention

  • Demonstrated ability to use data and analytics to develop marketing recommendations

  • Exceptional presentation, communication, and relationship-building skills

  • Strong organization, follow-through, and problem-solving abilities

  • Ability to travel throughout the assigned territory and occasionally nationally

  • Bachelor’s degree preferred

Why Team Velocity?

  • Earn more: Competitive base salary plus uncapped commission and bonus opportunities, with OTE up to $190,000.
  • Work remotely: This is a remote, field-based position with flexibility and autonomy.
  • Make an impact: Your recommendations directly influence dealership sales, service revenue, customer retention, and profitability.
  • Work with powerful technology: Team Velocity’s proprietary Apollo® platform uses data and consumer behavior to help dealerships identify opportunities and deliver more personalized marketing.
  • Build executive relationships: Work directly with dealer principals, GMs, and senior dealership leadership.
  • Comprehensive benefits: Medical, dental, vision, wellness, 401(k), and more.

Territory & Location

This position supports dealerships throughout the greater Chicago and Northwest Indiana market areas. The ideal candidate is located in Chicago, IL, South Bend, IN, Indianapolis, IN, or immediate surrounding area with convenient access to a major airport and the ability to travel throughout the region.

About Team Velocity

Team Velocity is a SaaS technology company transforming automotive retail through intelligent marketing automation and retailing solutions. Our proprietary Apollo® platform helps OEMs and dealerships use data and consumer behavior to deliver personalized marketing across the customer journey—from acquisition and sales through service and retention. Made by automotive people for automotive people, Team Velocity combines industry expertise, technology, and data to help dealers grow.

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