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Music Programming Manager Jobs in Texas (NOW HIRING)

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Music Programming Manager information

What does a Music Programming Manager do?

A Music Programming Manager is responsible for selecting, scheduling, and curating music content for radio stations, streaming platforms, or other media outlets. They analyze audience preferences, industry trends, and performance data to create playlists and ensure the music aligns with the brand or format. Additionally, they collaborate with artists, record labels, and other stakeholders to acquire new music and promote featured content. Their role is crucial in shaping the listening experience and keeping audiences engaged.

What are the key skills and qualifications needed to thrive as a Music Programming Manager, and why are they important?

To thrive as a Music Programming Manager, you need a deep understanding of music trends, audience analysis, and experience in playlist curation, often supported by a degree in music, communications, or a related field. Familiarity with music scheduling software (such as RCS Selector or MusicMaster), data analytics platforms, and music licensing systems is typically required. Strong interpersonal skills, creativity, and the ability to collaborate with artists, labels, and internal teams set top candidates apart. These skills ensure that music programming aligns with audience preferences, drives engagement, and supports organizational goals.

What is the difference between Music Programming Manager vs Music Director?

AspectMusic Programming ManagerMusic Director
Primary RoleOversees music scheduling, content curation, and playlist management for radio, streaming, or venues.Chooses and conducts music for performances, broadcasts, or events, often leading musical ensembles.
CredentialsTypically requires a degree in music, communications, or related field; experience in programming or broadcasting.Often has a music performance background, with formal music education or conducting experience.
Work EnvironmentRadio stations, streaming platforms, or entertainment venues.Concert halls, theaters, or broadcast studios.

While both roles involve music selection, the Music Programming Manager focuses on scheduling and content curation for media platforms, whereas the Music Director is more involved in live or broadcast musical performances and conducting. Understanding these distinctions helps in choosing the right career path or job search focus.

How does a Music Programming Manager collaborate with other departments to curate playlists and events?

A Music Programming Manager frequently works closely with marketing, artist relations, and data analytics teams to ensure playlists and events align with audience preferences and brand goals. They gather input from these departments to understand trends, promotional priorities, and user engagement metrics, which helps in selecting and scheduling music content. Effective collaboration ensures that programming decisions are both creative and strategic, resulting in engaging music experiences that support wider business objectives.
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Music Programming Manager jobs near you
Brand Manager / Technical

Brand Manager / Technical

Entravision Communications

El Paso, TX

Other

Posted 15 days ago

Job description

Summary
The Brand Manager - Latin Formats oversees the station's overall sound, audience strategy, and brand identity. This position serves as the creative and strategic visionary for Latin formats-shaping content, curating music, guiding talent, and driving performance across on-air, digital, and streaming platforms. The ideal candidate brings a deep understanding of U.S. Hispanic audiences and the cultural nuances between Latin genres, while ensuring the station consistently delivers compelling, compliant, and competitive programming.

Essential Functions


 Content, Music, & Programming

Develop and execute programming strategies for assigned Latin formats (e.g., Regional Mexican, Latin Pop, Urban Latino, Tropical, etc.).

Curate music, manage playlists, create format clocks, and write/oversee promotional content.

Oversee all on-air, digital, and streaming content to maintain brand consistency and audience engagement.

Analyze ratings, audience insights, and research to refine programming and increase listenership.

Talent Management

Hire, train, and mentor on-air hosts, producers, and board ops.

Conduct regular air-checks and provide clear, constructive performance coaching.

Collaborate with talent to create culturally relevant and engaging content for Hispanic audiences.

Operations & Scheduling

Create and manage broadcast schedules and logs.

Coordinate automation systems, oversee production workflows, and maintain programming budgets.

Ensure smooth execution of all dayparts and station features.

Audience, Ratings, & Strategy

Monitor Nielsen ratings, digital metrics, and streaming data to inform programming decisions.

Use market research and audience surveys to strengthen brand position in the Latin marketplace.

Develop strategies that reflect regional Hispanic listening habits and music trends.

Compliance, Marketing, & Promotion

Ensure full compliance with FCC regulations and internal policies.

Manage underwriting or sponsorship elements in collaboration with sales.

Work closely with promotions and marketing teams to execute station events, contests, and community initiatives.

Technical & Production Oversight

Oversee audio quality, production processes, and digital delivery methods.

Coordinate taping, editing, imaging updates, and production tasks to maintain high-quality sound.

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