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Motorcycle Sales Manager information

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$35

How much do motorcycle sales manager jobs pay per hour?

As of Jul 18, 2026, the average hourly pay for motorcycle sales manager in the United States is $19.97, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $24.04 per hour, depending on experience, location, and employer.

What are some common challenges Motorcycle Sales Managers face in meeting their sales targets?

Motorcycle Sales Managers often encounter challenges such as fluctuating market demand, competition from other dealerships, and changing consumer preferences. Staying updated on the latest models and financing options is crucial, as is training the sales team to offer exceptional customer service. Managers must also balance inventory levels and manage manufacturer relationships to ensure the dealership remains competitive and profitable.

How much do motorcycle sales reps make?

Motorcycle sales representatives typically earn a base salary plus commissions, with average total earnings ranging from $30,000 to $60,000 annually. Experienced reps with strong sales skills and product knowledge can earn higher incomes, especially with performance-based incentives.

What are the key skills and qualifications needed to thrive as a Motorcycle Sales Manager, and why are they important?

To thrive as a Motorcycle Sales Manager, you need expertise in sales strategy, product knowledge, and team leadership, often supported by experience in automotive or motorcycle sales and a relevant bachelor's degree. Familiarity with CRM systems, dealership management software, and inventory management tools is typically required. Strong interpersonal skills, negotiation abilities, and a customer-focused mindset help set successful managers apart. These skills are essential for driving sales performance, building lasting customer relationships, and effectively leading a sales team in a competitive market.

What is the highest paid salesman job?

The highest paid sales roles often include executive-level positions such as Vice President of Sales or Chief Sales Officer, with compensation heavily influenced by industry, company size, and performance bonuses. In specialized fields like technology or pharmaceuticals, top sales managers can earn substantial commissions and bonuses, making their total compensation significantly higher than average sales positions.

What are Motorcycle Sales Managers?

Motorcycle Sales Managers are professionals who oversee the sales operations of motorcycle dealerships or departments. They are responsible for managing sales teams, setting sales targets, developing promotional strategies, and ensuring customer satisfaction. Their role also involves inventory management, training staff, and collaborating with manufacturers or distributors to maximize sales. A Motorcycle Sales Manager must have strong leadership, communication, and negotiation skills, along with an in-depth knowledge of motorcycles and the industry.

What is the difference between Motorcycle Sales Manager vs Motorcycle Sales Associate?

AspectMotorcycle Sales ManagerMotorcycle Sales Associate
Required CredentialsHigh school diploma, sales experience, leadership skillsHigh school diploma, sales skills, customer service experience
Work EnvironmentDealership management, team oversightCustomer-facing sales floor
Employer & Industry UsageUsed in dealerships overseeing sales teamsUsed in dealerships directly selling motorcycles

The Motorcycle Sales Manager oversees sales teams and manages dealership operations, requiring leadership and management skills. In contrast, the Motorcycle Sales Associate focuses on direct customer sales and product knowledge. Both roles are essential in motorcycle dealerships but differ in responsibilities and experience levels.

Why are Harley sales declining?

Harley sales may decline due to changing consumer preferences toward smaller, more fuel-efficient motorcycles, increased competition from other brands, and economic factors affecting discretionary spending. As a Motorcycle Sales Manager, understanding market trends and customer demands is essential to adapt sales strategies and product offerings accordingly.

How much do Harley sales managers make?

Harley-Davidson sales managers typically earn between $50,000 and $80,000 annually, with additional commissions and bonuses based on sales performance. Compensation can vary depending on experience, location, and dealership size, and strong customer service skills are essential for success in this role.
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Motorcycle Sales Manager jobs near you
Infographic showing various Motorcycle Sales Manager job openings in the United States as of July 2026, with employment types broken down into 85% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution, with an average salary of $41,538 per year, or $20 per hour.
Assistant Motorcycle Sales Manager - Laconia Harley-Davidson

Assistant Motorcycle Sales Manager - Laconia Harley-Davidson

American Road Group

Meredith, NH

$75K - $130K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Re-posted 13 days ago

Job description

Description

ASSISTANT SALES MANAGER @ HARLEY-DAVIDSON


American Road Group is seeking an Assistant Motorcycle Sales Manager at Laconia Harley-Davidson in Meredith, NH!


Do you have experience in sales and are looking to grow in your career? The Assistant Sales Manager is responsible for leading the sales team in day-to-day tasks, including but not limited to closing deals, driving sales, and hiring and training sales employees.


Why You'll Love this Role

Competitive commission-based pay. 

Employee discounts on motorcycles, merchandise and parts!

Paid time off + Holidays.

Health Benefits offered including Medical, Dental, and Vision.

Fun, high-energy dealership environment!

401k Retirement Plan


Major Duties and Responsibilities

  • Drive unit sales and F&I profit by following all sales processes.
  • Ensure that all customers receive premium customer service experience.
  • Conduct four square negotiation process with all customers.
  • Hiring, training, and motivation of sales associates.
  • Inventory Management
  • Supervisory responsibilities
  • Other Duties as Assigned

Requirements

  • Experience with retail sales and inventory management.
  • Experience with dealer management system software or ability to learn quickly.
  • CRM experience
  • Strong multitasking skills
  • Valid license with motorcycle endorsement
  • This is a commission-based position - anticipated salary range between $75k-$130k.

Physical Demands and Working Conditions

  • Frequently required to bend, stoop, crouch, reach, sit, stand, push, and pull.
  • The noise level in the work environment is usually loud.
  • Potential exposure to battery acid, gasoline, chemical cleaning materials or other materials in shop
  • Occasionally exposed to exhaust fumes and other airborne particles.

Are you up for a challenge? We believe in this brand, in this culture, in this lifestyle, and in this dream. Make this dream a reality and Apply Today!

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