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Motorcycle Sales Manager Jobs (NOW HIRING)

Tytlers Cycle

Motorcycle Sales Specialist

De Pere, WI · On-site

Management focused on long-term success and professional growth * Tuesday through Saturday work schedule Key Responsibilities Motorcycle Sales & Customer Experience * Engage customers to understand ...

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How much do motorcycle sales manager jobs pay per hour?

As of Jun 1, 2026, the average hourly pay for motorcycle sales manager in the United States is $19.97, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $24.04 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Motorcycle Sales Manager, and why are they important?

To thrive as a Motorcycle Sales Manager, you need expertise in sales strategy, product knowledge, and team leadership, often supported by experience in automotive or motorcycle sales and a relevant bachelor's degree. Familiarity with CRM systems, dealership management software, and inventory management tools is typically required. Strong interpersonal skills, negotiation abilities, and a customer-focused mindset help set successful managers apart. These skills are essential for driving sales performance, building lasting customer relationships, and effectively leading a sales team in a competitive market.

What are some common challenges Motorcycle Sales Managers face in meeting their sales targets?

Motorcycle Sales Managers often encounter challenges such as fluctuating market demand, competition from other dealerships, and changing consumer preferences. Staying updated on the latest models and financing options is crucial, as is training the sales team to offer exceptional customer service. Managers must also balance inventory levels and manage manufacturer relationships to ensure the dealership remains competitive and profitable.

What are Motorcycle Sales Managers?

Motorcycle Sales Managers are professionals who oversee the sales operations of motorcycle dealerships or departments. They are responsible for managing sales teams, setting sales targets, developing promotional strategies, and ensuring customer satisfaction. Their role also involves inventory management, training staff, and collaborating with manufacturers or distributors to maximize sales. A Motorcycle Sales Manager must have strong leadership, communication, and negotiation skills, along with an in-depth knowledge of motorcycles and the industry.

What is the difference between Motorcycle Sales Manager vs Motorcycle Sales Associate?

AspectMotorcycle Sales ManagerMotorcycle Sales Associate
Required CredentialsHigh school diploma, sales experience, leadership skillsHigh school diploma, sales skills, customer service experience
Work EnvironmentDealership management, team oversightCustomer-facing sales floor
Employer & Industry UsageUsed in dealerships overseeing sales teamsUsed in dealerships directly selling motorcycles

The Motorcycle Sales Manager oversees sales teams and manages dealership operations, requiring leadership and management skills. In contrast, the Motorcycle Sales Associate focuses on direct customer sales and product knowledge. Both roles are essential in motorcycle dealerships but differ in responsibilities and experience levels.

More about Motorcycle Sales Manager jobs
What cities are hiring for Motorcycle Sales Manager jobs? Cities with the most Motorcycle Sales Manager job openings:
What are the most commonly searched types of Motorcycle Sales jobs? The most popular types of Motorcycle Sales jobs are:
What states have the most Motorcycle Sales Manager jobs? States with the most job openings for Motorcycle Sales Manager jobs include:
What job categories do people searching Motorcycle Sales Manager jobs look for? The top searched job categories for Motorcycle Sales Manager jobs are:
Motorcycle Sales Manager jobs near you
Infographic showing various Motorcycle Sales Manager job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 87% Physical, 1% Hybrid, and 12% Remote job distribution, with an average salary of $41,538 per year, or $20 per hour.

Motorcycle Sales Associate (Fit Specialist)

New England Motorcycle Group

Rochester, NH • On-site

Full-time

Posted 4 days ago

Job description

Job Type
Full-time
Description
Fuel your passion, ignite your career! As a Motorcycle Sales Associate, you won't just sell bikes-you'll sell freedom, adventure, and the Harley-Davidson lifestyle. Every conversation is a chance to connect riders with the machine that matches their spirit, whether it's a first-time buyer chasing the dream or a seasoned enthusiast upgrading their ride. This role is about more than transactions-it's about building relationships, sharing stories from the open road, and guiding customers toward experiences that last a lifetime.
Job Title: Sales Fit Specialist
Department Supervisor: Sales Manager
Provide a prompt, dependable, high-quality experience to all customers in the motorcycle sales department. Ensure that customers are custom fitted to the motorcycle that meets their needs.
Key Results Areas
  • Sales Department Operations
  • Customer Service

Major Duties and Responsibilities
1. Sales Department Operations
  • Use floor time effectively to meet customer needs and fit them to the appropriate motorcycle.
  • Take customers on test rides (Demo Rides).
  • Solicit all necessary information from the customers for steps 1 - 5 of the Sales Process (Greet; Probe; Sit-on; Presentation; Sit-down).
  • Present the features & benefits of the dealership.
  • Show each customer advantages of our store versus other competitors.
  • Follow procedures to ensure timely and proper completion of showroom log entries in the CRM System.
  • Maintain at least the minimum requirement of Traffic Log entries, Phone Calls and emails per month defined by the pay plan.
  • Introduce customers to the Assistant Sales Manager (ASM).
  • Introduce new customers to the F&I, Service, Parts, and General Merchandise departments and their personnel.

2. Customer Service
  • Ensure the in-dealership experience is a positive one.
  • Greet customers immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly, and courteously.
  • Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Conduct pre-delivery inspection prior to delivery to customer.
  • Handle the motorcycle delivery process to customers. Ensure that they understand the fit and function of the motorcycle they purchase.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to "Make Things Right".
  • Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).
  • Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
  • Alert the ASM or the Sales Manager to handle customer complaints or concerns.
  • Attend training sessions to keep current with sales techniques and sales department issues.

3. Other Duties
  • As Assigned

Supervisory Responsibilities
  • None

Commitments
  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
  • Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the ASM or Sales Manager.
  • Be prompt and available for flexible scheduling.
  • Be honest and fair in all business dealings.
  • Continually learn more about the products and services that the dealership sells. Stay current on motorcycle trends and selling features.

Requirements
Qualifications & Job Requirements:
  • Bachelor's Degree preferred, not required
  • Passion for Harley-Davidson Motorcycles.
  • Must have a current motorcycle license or have the desire to get one.
  • Must have the ability to get along with a broad customer base.
  • High energy level.
  • Excellent communication skills.
  • Knowledge and experience with Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

Physical Demands
  • The noise level in the work environment is occasionally loud.
  • Requires the ability to balance and push an 900 lb. motorcycle.
  • Required to spend the majority of the day on your feet.

Working Conditions
  • Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally, exposed to exhaust fumes or other airborne particles.

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