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Motorcycle Sales Manager Jobs (NOW HIRING)

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Prospect future customers through use of CRM, while exceeding daily call, appointment, write up and ... Company Description Motorcycle Sales, Service, Parts, Riding Gear and Casual Clothing

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Motorcycle Sales Manager information

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How much do motorcycle sales manager jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for motorcycle sales manager in the United States is $19.97, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $24.04 per hour, depending on experience, location, and employer.

What are some common challenges motorcycle sales managers face in meeting their sales targets?

Motorcycle Sales Managers often encounter challenges such as fluctuating market demand, competition from other dealerships, and changing consumer preferences. Staying updated on the latest models and financing options is crucial, as is training the sales team to offer exceptional customer service. Managers must also balance inventory levels and manage manufacturer relationships to ensure the dealership remains competitive and profitable.

How much do motorcycle sales managers make?

Motorcycle sales managers typically earn a median annual salary of around $50,000 to $70,000, with additional commissions and bonuses based on sales performance. Their income can vary depending on experience, location, dealership size, and sales targets, and they often need strong customer service and sales skills to succeed.

What are the key skills and qualifications needed to thrive as a motorcycle sales manager, and why are they important?

To thrive as a Motorcycle Sales Manager, you need expertise in sales strategy, product knowledge, and team leadership, often supported by experience in automotive or motorcycle sales and a relevant bachelor's degree. Familiarity with CRM systems, dealership management software, and inventory management tools is typically required. Strong interpersonal skills, negotiation abilities, and a customer-focused mindset help set successful managers apart. These skills are essential for driving sales performance, building lasting customer relationships, and effectively leading a sales team in a competitive market.

What is a motorcycle sales manager?

Motorcycle Sales Managers are professionals who oversee the sales operations of motorcycle dealerships or departments. They are responsible for managing sales teams, setting sales targets, developing promotional strategies, and ensuring customer satisfaction. Their role also involves inventory management, training staff, and collaborating with manufacturers or distributors to maximize sales. A Motorcycle Sales Manager must have strong leadership, communication, and negotiation skills, along with an in-depth knowledge of motorcycles and the industry.

What is the difference between Motorcycle Sales Manager vs Motorcycle Sales Associate?

AspectMotorcycle Sales ManagerMotorcycle Sales Associate
Required CredentialsHigh school diploma, sales experience, leadership skillsHigh school diploma, sales skills, customer service experience
Work EnvironmentDealership management, team oversightCustomer-facing sales floor
Employer & Industry UsageUsed in dealerships overseeing sales teamsUsed in dealerships directly selling motorcycles

The Motorcycle Sales Manager oversees sales teams and manages dealership operations, requiring leadership and management skills. In contrast, the Motorcycle Sales Associate focuses on direct customer sales and product knowledge. Both roles are essential in motorcycle dealerships but differ in responsibilities and experience levels.

More about Motorcycle Sales Manager jobs
What cities are hiring for Motorcycle Sales Manager jobs? Cities with the most Motorcycle Sales Manager job openings:
What are the most commonly searched types of Motorcycle Sales jobs? The most popular types of Motorcycle Sales jobs are:
What states have the most Motorcycle Sales Manager jobs? States with the most job openings for Motorcycle Sales Manager jobs include:
What job categories do people searching Motorcycle Sales Manager jobs look for? The top searched job categories for Motorcycle Sales Manager jobs are:
Infographic showing various Motorcycle Sales Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $41,538 per year, or $20 per hour.

Motorcycle Sales Associate/Fit Specialist

Patriot Harley-Davidson

Fairfax, VA

Full-time

Re-posted 8 days ago


Job description

Job Title:          Motorcycle Sales Associate/Fit Specialist

Department:     Motorcycle Sales

Supervisor:       Sales Management Team

Summary Description

Focus on the in-store customer experience; follow up with dealership customers & presentation of Harley-Davidson motorcycles. The sale of Harley-Davidson motorcycles to dealership customers appropriate to their preferences and needs by applying the dealership sales process, working in concert with assigned teams and an Assistant Sales Manager (ASM). 

Duties & Responsibilities

  • Welcome guests into the dealership.
  • Narrow down the selection of Harley's to find which ones fit the customers' needs.
  • Follow up phone calls to customers.
  • Selling the fun and excitement of Harley-Davidson to customers.
  • Responsible for making sure that every person encountered on the sales floor is entered into the Traffic Log.
  • Aggressively but politely following up on all prospective customers.
  • Meet and exceeding contact goals as assigned by the Sales Manager.
  • Follow all procedures to complete all paperwork accurately and in a timely manner.
  • Maintain the showroom and display of motorcycles in a manner appealing to customers.
  • Remain alert and on the floor, at all times.
  • Greet customers immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly and courteously.
  • Ensure that customers are properly qualified for needs and wants.
  • Practice an effective selling methodology so that all customers receive consistent treatment when doing business (steps 1 through 4 of the Lemco sales process).
  • Make introductions to other departments to ensure cross selling of Parts and Accessories, Financing, Insurance Products and Services, Warranties and Service Plans.
  • Follow policies regarding road tests, pre-delivery inspections, and vehicle deliveries.
  • Handle customer complaints according to dealership policy, showing empathy and a positive attitude, and demonstrate our commitment to "make things right", as specifically directed by the ASM and/or Sales Manager.
  • Attend training sessions as requested by the Sales Manager.
  • Perform other related duties as assigned or requested.

 Supervisory Responsibilities

  • None

 Qualifications & Job Requirements

  • Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Applicable experience in big ticket retails sales strongly preferred.
  • Passion for the motorcycling lifestyle and riding community.
  • Must have ability to relate with broad customer base.
  • Excellent verbal and written communication skills.
  • Ability to present oneself as well as the company in a professional manner. 
  • Knowledge of applicable laws/policies/principles/etc. 
  • Must be computer literate and proficient with Microsoft Office Suite, along with general email/internet.
  • Experience using various Google Drive applications to include but not limited to Google Sheets and Google Docs a plus.
  • Attention to detail. 
  • Interpersonal skills and customer service skills required.
  • Approachable, likeable, and enthusiastic personality.
  • Ability to get along with broad customer base.
  • High energy level needed.
  • Be self-motivated, positive, driven and helpful.
  • Ability to handle confidential information responsibly.
  • Great customer service, excellent personal communication, and demonstrated closing skills.
  • Ability to work a flexible schedule including weekends, Holidays, and evenings.
  • Must be able to work effectively with all areas of the dealership to maximize both the buying experience of the customer and the profitability of the dealership. Experience with CRM and/or computerized inventory systems, or the ability to quickly learn.
  • Ability to handle confidential information responsibility required.
  • High school diploma preferred.
  • Valid driver's license and motorcycle endorsement.

 Physical Demands

  • Requires the use of both hands.
  • Occasionally required to bend, stoop, crouch, reach, and lift 25lbs of material.
  • Requires standing and/or walking for extended periods of time.
  • Requires the ability to balance and push an 800+lb motorcycle.

 Working Conditions

  • The noise level in the work environment is usually loud.
  • Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally exposed to exhaust fumes or other airborne particles.
  • Frequently works near moving mechanical parts.

In addition to the outlined essential job functions, the employee is required to complete all additional tasks assigned by his/her supervisor, as the supervisor sees fit for the position. Failure to comply will result in immediate discipline at the discretion of dealership management. 

I have read and understand the duties, responsibilities and qualifications of this position and acknowledge that I can perform the essential functions of the job with or without an accommodation.