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Media Jobs in Baton Rouge, LA (NOW HIRING)

SASSO

Social Media Manager

Baton Rouge, LA · On-site

The Social Media Manager develops and executes organic social media strategies that strengthen brand visibility, audience engagement, community connection, content performance, and measurable ...

SASSO

Social Media Manager

Baton Rouge, LA · Remote

The Social Media Manager develops and executes organic social media strategies that strengthen brand visibility, audience engagement, community connection, content performance, and measurable ...

SASSO

Social Media & Partnerships Intern

Baton Rouge, LA · On-site

$11.75 - $15/hr

The Social Media & Partnerships Intern supports the Communications team by assisting with social media execution, content development, community engagement, and partnership initiatives for both SASSO ...

SASSO

Social Media & Partnerships Intern

Baton Rouge, LA · Hybrid

$11.75 - $15/hr

The Social Media & Partnerships Intern supports the Communications team by assisting with social media execution, content development, community engagement, and partnership initiatives for both SASSO ...

Varsity Tutors

Digital Media Tutor

Baton Rouge, LA · Remote

$18 - $40/hr

About the Job The Varsity Tutors Live Learning Platform has thousands of students looking for online Digital Media tutors nationally. As a tutor on the Varsity Tutors Platform, you'll have the ...

SASSO

Social Media Coordinator

Baton Rouge, LA · On-site

SASSO is partnering with one of our clients to identify a Social Media Coordinator to execute social media and influencer initiatives for a portfolio of sports equipment and lifestyle brands poised ...

SASSO

Social Media Coordinator

Baton Rouge, LA

SASSO is partnering with one of our clients to identify a Social Media Coordinator to execute social media and influencer initiatives for a portfolio of sports equipment and lifestyle brands poised ...

SASSO

Social Media Coordinator

Baton Rouge, LA · On-site

SASSO is partnering with one of our clients to identify a Social Media Coordinator to execute social media and influencer initiatives for a portfolio of sports equipment and lifestyle brands poised ...

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All JobsMedia JobsMedia Jobs in Baton Rouge, LA

Media information

See Baton Rouge, LA salary details

$54.3K

$115.4K

$123.9K

How much do media jobs pay per year?

As of Jul 29, 2026, the average yearly pay for media in Baton Rouge, LA is $115,385.00, according to ZipRecruiter salary data. Most workers in this role earn between $118,100.00 and $122,900.00 per year, depending on experience, location, and employer.

What is the difference between Media vs Content Creator?

AspectMediaContent Creator
Required CredentialsOften includes degrees in communications, media studies, or related fieldsMay have similar credentials but often emphasizes creative skills and portfolio
Work EnvironmentMedia companies, broadcasting stations, digital platformsIndependent, freelance, or agency settings, creating content for various platforms
Employer & Industry UsageMedia outlets, TV/radio stations, online media companiesBrands, influencers, digital marketing agencies
Search & Comparison IntentUnderstanding roles within media organizationsCreating and sharing digital content

Media professionals typically work within established organizations producing content for broadcast or digital platforms, often requiring formal education. Content creators focus on producing original content independently or for brands, emphasizing creativity and personal branding. While overlapping in skills and platforms, their work environments and career paths differ.

What are some common challenges faced by professionals working in media roles, and how can they be addressed?

Media professionals often encounter challenges such as tight deadlines, rapidly changing technology, and the need to adapt to diverse content formats. Balancing creativity with accuracy and ethical standards is essential, particularly when working under pressure. Building effective communication and collaboration skills with editors, producers, and other team members can help navigate these challenges, as well as staying current with industry trends through ongoing training and networking.

What Are Media Jobs?

Careers in the media can include everything from reporters and journalists to correspondents, researchers, lighting technicians, camera operators, writers, editors, and directors or producers. Media jobs exist in newspapers and magazines, radio and television shows, content for the internet and social media, and in emerging mass communications technology. While many positions focus on research and creating a story, conducting interviews, advertising, public relations, or writing, you may also find a media job behind the scenes, working with the production technology that makes mass media possible. There are even jobs in media administration, coordinating the various aspects of labor that come together to form a cohesive media product.

What are media jobs?

Media jobs refer to positions within the industry responsible for creating, producing, editing, distributing, and managing content across various platforms such as television, radio, print, digital, and social media. These roles can include journalists, editors, producers, broadcasters, social media managers, and content creators. Media professionals work to inform, entertain, and engage audiences while often adapting to quickly changing technologies and trends in communication.

What are the key skills and qualifications needed to thrive in a media career, and why are they important?

To thrive in a media career, you need strong communication, storytelling, and research skills, often supported by a degree in journalism, communications, or a related field. Familiarity with content management systems, video/audio editing software, and social media analytics tools is typically required. Creativity, adaptability, and the ability to work under tight deadlines are valuable soft skills that set professionals apart. These skills and qualities are crucial for producing engaging content, responding to rapid news cycles, and connecting effectively with diverse audiences.
More about Media jobs
What are the most commonly searched types of Media jobs in Baton Rouge, LA? The most popular types of Media jobs in Baton Rouge, LA are:
What are popular job titles related to Media jobs in Baton Rouge, LA? For Media jobs in Baton Rouge, LA, the most frequently searched job titles are:
What job categories do people searching Media jobs in Baton Rouge, LA look for? The top searched job categories for Media jobs in Baton Rouge, LA are:
What cities near Baton Rouge, LA are hiring for Media jobs? Cities near Baton Rouge, LA with the most Media job openings:
Media jobs near you
Infographic showing various Media job openings in Baton Rouge, LA as of July 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 100% In-person job distribution, with an average salary of $115,385 per year, or $55.5 per hour.
Social Media Manager

Social Media Manager

SASSO

Baton Rouge, LA • On-site

Full-time

Posted 16 days ago

Job description

POSITION SUMMARY:
The Social Media Manager develops and executes organic social media strategies that strengthen brand visibility, audience engagement, community connection, content performance, and measurable marketing outcomes for SASSO and its clients.
This role helps plan, create, publish, optimize, and report on social media content across key platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging social channels. The Social Media Manager combines strategic thinking, strong writing, creative judgment, platform fluency, content planning, data analysis, hands-on execution, and responsible use of AI-enabled workflows to support high-performing, brand-aligned social media programs.
This role uses AI tools where appropriate to support research, ideation, content generation, content repurposing, versioning, reporting, and workflow efficiency based on the needs, voice, standards, and approval requirements of each brand or client. AI-assisted work must be reviewed with strong human judgment to ensure originality, accuracy, relevance, confidentiality, and brand alignment.
The Social Media Manager works closely with Account Management, Creative, Communications, Digital, Media, Strategy, and production team members to ensure social media work is timely, integrated, measurable, and aligned with client goals.
Education and Experience:
  • Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field preferred.
  • 3-5 years of professional social media, digital content, or integrated marketing experience.
  • Agency experience strongly preferred.
  • Proven experience developing and managing social media strategies across Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging platforms.
  • Experience creating social media content calendars, reporting on performance, and making recommendations based on data and platform insights.
  • Experience working with influencers, creators, ambassadors, affiliates, or user-generated content programs preferred.
  • Experience using AI tools to support content planning, content generation, creative development, reporting, or workflow improvement preferred.

Technical Skills:
  • Strong writing, editing, messaging, and visual storytelling ability across social media formats and platforms.
  • Proficiency with social media publishing, scheduling, analytics, and listening tools such as Sprout Social, Later, Hootsuite, Meta Business Suite, or similar platforms.
  • Working knowledge of Meta Business Suite, LinkedIn Campaign Manager, TikTok Business Center, YouTube Studio, and other platform management tools.
  • Familiarity with content planning, reporting, and creative tools such as Google Analytics, Canva, CapCut, Adobe Premiere, or similar platforms.
  • Understanding of short-form video trends, social search, hashtag strategy, platform-specific content formats, and paid social creative considerations.
  • Ability to evaluate social media performance, interpret data, identify insights, and recommend strategic adjustments.
  • Responsible use of AI tools for research, ideation, content generation, drafting, versioning, repurposing, workflow improvement, and performance analysis.
  • Ability to apply brand voice, client context, confidentiality standards, and human review practices to AI-assisted content.

Behavioral Competencies:
  • Strategic thinker who connects social media activity to broader brand, communications, and marketing objectives.
  • Strong creative judgment, editorial discipline, and understanding of platform-specific storytelling.
  • Collaborative, client-ready communicator who can present ideas, explain rationale, and make clear recommendations.
  • Curious, adaptable, and proactive in identifying trends, opportunities, risks, and improvements.
  • Organized and solutions-oriented, with the ability to manage multiple clients, calendars, deadlines, platforms, and priorities.
  • Strong awareness of online community dynamics and the ability to support meaningful, brand-appropriate audience engagement.
  • Comfortable testing new tools, workflows, and content approaches while maintaining quality, accuracy, and brand integrity.

ESSENTIAL DUTIES & RESPONSIBILITIES:
Social Media Strategy, Content, Email & Channel Management
  • Develop and execute organic social media strategies aligned with client goals, audience insights, brand positioning, campaign priorities, and platform best practices.
  • Build and maintain social media content calendars that support campaign themes, content priorities, engagement opportunities, and ongoing brand storytelling.
  • Plan, draft, edit, schedule, and publish social media content across relevant platforms, ensuring consistency with brand voice, creative direction, and client objectives.
  • Develop platform-specific content recommendations for Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging social channels.
  • Apply social search, hashtag strategy, platform trends, content formatting best practices, and audience behavior insights to improve visibility, engagement, and discoverability.
  • Monitor platform updates, social trends, audience conversations, competitor activity, and cultural moments to identify relevant opportunities and risks.

Content Production, Creative Collaboration & Community Engagement
  • Support content shoots through concept input, shot list development, content planning, on-site coordination, and post-shoot content organization.
  • Support the production, editing, versioning, and optimization of short-form multimedia content for social platforms.
  • Coordinate with designers, copywriters, content producers, photographers, videographers, and account leads to ensure social content is accurate, timely, and brand-aligned.
  • Monitor community engagement across platforms and support timely, appropriate responses in alignment with client voice, community guidelines, and escalation protocols.
  • Represent SASSO or client brands at live events, activations, content shoots, and community engagement opportunities as needed.

Influencer, Ambassador & Campaign Support
  • Support influencer and creator marketing by identifying potential partners, reviewing audience fit, developing briefs, coordinating content needs, and analyzing campaign impact.
  • Manage brand ambassador and affiliate program activity as assigned, including onboarding support, communication, content coordination, performance tracking, and ROI reporting.
  • Help coordinate user-generated content opportunities, creator deliverables, content approvals, usage considerations, and campaign timelines.
  • Collaborate with Communications, PR, Account, and Creative teams to connect social media activity with influencer campaigns, creator partnerships, events, earned media, and broader communications strategies.
  • Monitor influencer, ambassador, affiliate, and creator content performance to identify insights, opportunities, and recommendations for future campaigns.

Measurement, AI & Workflow Optimization
  • Define, track, and report on social media KPIs by client, platform, campaign, or content initiative.
  • Analyze social media performance data and translate insights into clear recommendations for content optimization, audience engagement, and campaign improvement.
  • Prepare monthly and quarterly social media reports that synthesize performance trends, key takeaways, and recommended next steps for clients and internal teams.
  • Use social media scheduling, analytics, listening, reporting, and AI-enabled tools to improve planning, execution, visibility, performance measurement, and workflow efficiency.
  • Apply AI tools where appropriate to support social media research, ideation, caption drafting, content generation, content repurposing, A/B concepting, versioning, reporting summaries, and workflow automation.
  • Develop and refine prompt inputs, brand voice guidance, content review practices, and quality-control standards that help AI-assisted work remain accurate, original, relevant, and aligned with each client's brand.
  • Recommend social media processes, workflows, templates, reporting frameworks, and quality-control practices that strengthen consistency, efficiency, and client service.

Client Collaboration & Cross-Functional Work
  • Serve as a social media strategy resource on assigned client accounts, helping connect client objectives to clear social media plans and actionable recommendations.
  • Participate in client meetings, planning sessions, campaign development, presentations, reporting conversations, and performance reviews as needed.
  • Collaborate with Creative, Communications, PR, Media, Digital, Account and Strategy teams to ensure social media work supports campaign goals and broader marketing outcomes.
  • Support new business development through audits, social media recommendations, proposal input, pitch support, and thought leadership as needed.
  • Help refine SASSO's social media service offering as client needs, agency capabilities, platform expectations, audience behaviors, and AI-enabled marketing practices evolve.

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