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Media Manager Jobs in Baton Rouge, LA (NOW HIRING)

SASSO

Social Media Manager

Baton Rouge, LA · On-site

The Social Media Manager develops and executes organic social media strategies that strengthen brand visibility, audience engagement, community connection, content performance, and measurable ...

SASSO

Social Media Manager

Baton Rouge, LA · On-site

The Social Media Manager develops and executes organic social media strategies that strengthen brand visibility, audience engagement, community connection, content performance, and measurable ...

Fujis Totes, LLC

EA/Social Media Manager

Baton Rouge, LA · On-site

$15 - $19/hr

Explore and coordinate all social media marketing techniques for TIK Tok shop and IG. Research all platforms inc. Facebook ads. Also work product placement on Walmart Marketplace, Amazon, Tok Tok ...

STUN Agency

Social Media Marketing Intern

Baton Rouge, LA · On-site

$11.75 - $15/hr

We're looking for an enthusiastic, driven candidate with some experience creating or managing social media content who wants to create amazing work in a collaborative environment. You'll be given ...

New

EFCU Financial

Social Media Coordinator

Baton Rouge, LA · On-site

$21.17 - $26.47/hr

Supporting online reputation management, including monitoring reviews and ratings across all platforms. * Monitoring social media channels for trends, feedback, and opportunities to improve content ...

SASSO

Social Media Coordinator

Baton Rouge, LA · On-site

Execute daily posting, scheduling, and content management across key platforms, including Instagram ... Monitor social media trends, competitor activity, and sports news to identify timely opportunities ...

SASSO

Social Media Coordinator

Baton Rouge, LA · On-site

Execute daily posting, scheduling, and content management across key platforms, including Instagram ... Monitor social media trends, competitor activity, and sports news to identify timely opportunities ...

SASSO

Social Media Coordinator

Baton Rouge, LA

Execute daily posting, scheduling, and content management across key platforms, including Instagram ... Monitor social media trends, competitor activity, and sports news to identify timely opportunities ...

Best Version Media

Media Sales Representative

Baton Rouge, LA · On-site

$72K - $88K/yr

Build powerful, multi-channel branding programs using our media suite, print, digital, social, websites, and reputation management. * Scale: Leverage our proven training and time-tested sales system ...

Varsity Tutors

Digital Media Tutor

Baton Rouge, LA · Remote

$18 - $40/hr

... digital workflow management. Guides students through creating graphics for social platforms ... Familiar with digital media curricula and common challenges such as keeping pace with evolving ...

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All JobsMedia JobsMedia Manager JobsMedia Manager Jobs in Baton Rouge, LA

Media Manager information

See Baton Rouge, LA salary details

$54.3K

$115.4K

$123.9K

How much do media manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for media manager in Baton Rouge, LA is $115,385.00, according to ZipRecruiter salary data. Most workers in this role earn between $118,100.00 and $122,900.00 per year, depending on experience, location, and employer.

What is a media manager?

A media manager oversees the various aspects of a company’s presence in print and on the web, TV, and radio. In larger companies, you lead teams of marketers who focus on particular media types, but in small businesses, your job may encompass all media presence. Your job duties include developing marketing opportunities, creating content, and updating the company’s website and social media posts. You may engage directly with clients and the public via social media platforms. Excellent organization and communication skills are a must.

What does a media manager do?

A Media Manager is responsible for planning, implementing, and overseeing media strategies to promote a brand, company, or product across various channels. This includes managing digital advertising campaigns, coordinating with creative teams, analyzing media performance, and optimizing content distribution. Media Managers work closely with marketing and PR teams to ensure consistent messaging and maximize audience engagement. They also stay updated on media trends and use analytics tools to track the effectiveness of campaigns.

What are the key skills and qualifications needed to thrive as a media manager, and why are they important?

To thrive as a Media Manager, you need expertise in media planning, digital marketing, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with advertising platforms like Google Ads, social media management tools, and analytics systems such as Google Analytics is typically required. Strong organizational, communication, and leadership skills set successful Media Managers apart by enabling effective campaign management and cross-functional collaboration. These skills and qualities are crucial for maximizing media ROI, maintaining brand consistency, and adapting to the rapidly evolving media landscape.

How does a media manager typically collaborate with other departments within an organization?

Media Managers work closely with a variety of teams, such as marketing, public relations, creative, and analytics, to develop and execute effective media strategies. They often coordinate campaign messaging, ensure brand consistency, and share performance insights with stakeholders. Regular meetings and project management tools are commonly used to align goals, share updates, and make data-driven decisions. This cross-functional collaboration is essential for delivering cohesive campaigns and achieving business objectives.

What is the difference between Media Manager vs Content Coordinator?

AspectMedia ManagerContent Coordinator
CredentialsBachelor's in Marketing, Communications, or related field; experience in media planningBachelor's in Communications, Journalism, or related; strong writing and editing skills
Work EnvironmentMedia agencies, marketing departments, digital platformsContent teams, marketing departments, media companies
ResponsibilitiesOversees media campaigns, manages media budgets, analyzes media performanceCoordinates content creation, schedules publishing, ensures content quality

The Media Manager focuses on planning, executing, and analyzing media campaigns across various platforms, managing budgets and media strategies. In contrast, the Content Coordinator handles content creation, scheduling, and quality control to ensure consistent messaging. Both roles often collaborate but serve different functions within marketing and media teams.

How much does a media manager earn?

The average salary for a media manager varies depending on experience, location, and industry, but typically ranges from $50,000 to $100,000 annually. Senior media managers or those working in large organizations can earn higher salaries, especially with expertise in digital marketing tools and analytics.
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The most popular types of Media jobs in Baton Rouge, LA are:

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For Media Manager jobs in Baton Rouge, LA, the most frequently searched job titles are:

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Media Manager jobs near you
Infographic showing various Media Manager job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 90% Full Time, 5% Part Time, and 5% Contract. Highlights an 67% In-person, 5% Hybrid, and 28% Remote job distribution, with an average salary of $115,385 per year, or $55.5 per hour.

Social Media Manager

SASSO

Baton Rouge, LA • On-site

Full-time

Re-posted 20 days ago

Job description

POSITION SUMMARY:
The Social Media Manager develops and executes organic social media strategies that strengthen brand visibility, audience engagement, community connection, content performance, and measurable marketing outcomes for SASSO and its clients.
This role helps plan, create, publish, optimize, and report on social media content across key platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging social channels. The Social Media Manager combines strategic thinking, strong writing, creative judgment, platform fluency, content planning, data analysis, hands-on execution, and responsible use of AI-enabled workflows to support high-performing, brand-aligned social media programs.
This role uses AI tools where appropriate to support research, ideation, content generation, content repurposing, versioning, reporting, and workflow efficiency based on the needs, voice, standards, and approval requirements of each brand or client. AI-assisted work must be reviewed with strong human judgment to ensure originality, accuracy, relevance, confidentiality, and brand alignment.
The Social Media Manager works closely with Account Management, Creative, Communications, Digital, Media, Strategy, and production team members to ensure social media work is timely, integrated, measurable, and aligned with client goals.
Education and Experience:
  • Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field preferred.
  • 3-5 years of professional social media, digital content, or integrated marketing experience.
  • Agency experience strongly preferred.
  • Proven experience developing and managing social media strategies across Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging platforms.
  • Experience creating social media content calendars, reporting on performance, and making recommendations based on data and platform insights.
  • Experience working with influencers, creators, ambassadors, affiliates, or user-generated content programs preferred.
  • Experience using AI tools to support content planning, content generation, creative development, reporting, or workflow improvement preferred.

Technical Skills:
  • Strong writing, editing, messaging, and visual storytelling ability across social media formats and platforms.
  • Proficiency with social media publishing, scheduling, analytics, and listening tools such as Sprout Social, Later, Hootsuite, Meta Business Suite, or similar platforms.
  • Working knowledge of Meta Business Suite, LinkedIn Campaign Manager, TikTok Business Center, YouTube Studio, and other platform management tools.
  • Familiarity with content planning, reporting, and creative tools such as Google Analytics, Canva, CapCut, Adobe Premiere, or similar platforms.
  • Understanding of short-form video trends, social search, hashtag strategy, platform-specific content formats, and paid social creative considerations.
  • Ability to evaluate social media performance, interpret data, identify insights, and recommend strategic adjustments.
  • Responsible use of AI tools for research, ideation, content generation, drafting, versioning, repurposing, workflow improvement, and performance analysis.
  • Ability to apply brand voice, client context, confidentiality standards, and human review practices to AI-assisted content.

Behavioral Competencies:
  • Strategic thinker who connects social media activity to broader brand, communications, and marketing objectives.
  • Strong creative judgment, editorial discipline, and understanding of platform-specific storytelling.
  • Collaborative, client-ready communicator who can present ideas, explain rationale, and make clear recommendations.
  • Curious, adaptable, and proactive in identifying trends, opportunities, risks, and improvements.
  • Organized and solutions-oriented, with the ability to manage multiple clients, calendars, deadlines, platforms, and priorities.
  • Strong awareness of online community dynamics and the ability to support meaningful, brand-appropriate audience engagement.
  • Comfortable testing new tools, workflows, and content approaches while maintaining quality, accuracy, and brand integrity.

ESSENTIAL DUTIES & RESPONSIBILITIES:
Social Media Strategy, Content, Email & Channel Management
  • Develop and execute organic social media strategies aligned with client goals, audience insights, brand positioning, campaign priorities, and platform best practices.
  • Build and maintain social media content calendars that support campaign themes, content priorities, engagement opportunities, and ongoing brand storytelling.
  • Plan, draft, edit, schedule, and publish social media content across relevant platforms, ensuring consistency with brand voice, creative direction, and client objectives.
  • Develop platform-specific content recommendations for Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging social channels.
  • Apply social search, hashtag strategy, platform trends, content formatting best practices, and audience behavior insights to improve visibility, engagement, and discoverability.
  • Monitor platform updates, social trends, audience conversations, competitor activity, and cultural moments to identify relevant opportunities and risks.

Content Production, Creative Collaboration & Community Engagement
  • Support content shoots through concept input, shot list development, content planning, on-site coordination, and post-shoot content organization.
  • Support the production, editing, versioning, and optimization of short-form multimedia content for social platforms.
  • Coordinate with designers, copywriters, content producers, photographers, videographers, and account leads to ensure social content is accurate, timely, and brand-aligned.
  • Monitor community engagement across platforms and support timely, appropriate responses in alignment with client voice, community guidelines, and escalation protocols.
  • Represent SASSO or client brands at live events, activations, content shoots, and community engagement opportunities as needed.

Influencer, Ambassador & Campaign Support
  • Support influencer and creator marketing by identifying potential partners, reviewing audience fit, developing briefs, coordinating content needs, and analyzing campaign impact.
  • Manage brand ambassador and affiliate program activity as assigned, including onboarding support, communication, content coordination, performance tracking, and ROI reporting.
  • Help coordinate user-generated content opportunities, creator deliverables, content approvals, usage considerations, and campaign timelines.
  • Collaborate with Communications, PR, Account, and Creative teams to connect social media activity with influencer campaigns, creator partnerships, events, earned media, and broader communications strategies.
  • Monitor influencer, ambassador, affiliate, and creator content performance to identify insights, opportunities, and recommendations for future campaigns.

Measurement, AI & Workflow Optimization
  • Define, track, and report on social media KPIs by client, platform, campaign, or content initiative.
  • Analyze social media performance data and translate insights into clear recommendations for content optimization, audience engagement, and campaign improvement.
  • Prepare monthly and quarterly social media reports that synthesize performance trends, key takeaways, and recommended next steps for clients and internal teams.
  • Use social media scheduling, analytics, listening, reporting, and AI-enabled tools to improve planning, execution, visibility, performance measurement, and workflow efficiency.
  • Apply AI tools where appropriate to support social media research, ideation, caption drafting, content generation, content repurposing, A/B concepting, versioning, reporting summaries, and workflow automation.
  • Develop and refine prompt inputs, brand voice guidance, content review practices, and quality-control standards that help AI-assisted work remain accurate, original, relevant, and aligned with each client's brand.
  • Recommend social media processes, workflows, templates, reporting frameworks, and quality-control practices that strengthen consistency, efficiency, and client service.

Client Collaboration & Cross-Functional Work
  • Serve as a social media strategy resource on assigned client accounts, helping connect client objectives to clear social media plans and actionable recommendations.
  • Participate in client meetings, planning sessions, campaign development, presentations, reporting conversations, and performance reviews as needed.
  • Collaborate with Creative, Communications, PR, Media, Digital, Account and Strategy teams to ensure social media work supports campaign goals and broader marketing outcomes.
  • Support new business development through audits, social media recommendations, proposal input, pitch support, and thought leadership as needed.
  • Help refine SASSO's social media service offering as client needs, agency capabilities, platform expectations, audience behaviors, and AI-enabled marketing practices evolve.

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